INTU Insider Trading
INTUIT INC. | Services-Prepackaged Software
Comprehensive Trading Performance Summary
The investment history of corporate insiders at INTUIT INC. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2011-06-30 03:21 | 2011-06-29 | Maurer Dan | Officer - SVP, Consumer Group | OPT+S | $51.55 | 20,000 | $1,030,956 | 22,382 | 0.0% |
| 2011-05-27 01:51 | 2011-05-26 | Hank Jeffrey P | Officer - Vice President, Controller | OPT+S | $53.66 | 11,654 | $625,305 | 1,901 | 0.0% |
| 2011-05-26 00:56 | 2011-05-23 | COOK SCOTT D | Director, Officer - Chairman of Exec. Committee | SELL | $53.03 | 500,000 | $26,514,500 | 16,588,228 | -2.9% |
| 2011-05-26 00:56 | 2011-05-23 | PATEL KIRAN M | Officer - EVP, Small Business Group | OPT+S | $53.03 | 100,000 | $5,302,880 | 33,326 | 0.0% |
| 2011-02-24 03:58 | 2011-02-22 | COOK SCOTT D | Director, Officer - Chairman of Exec. Committee | SELL | $52.91 | 500,000 | $26,453,950 | 17,188,228 | -2.8% |
| 2011-02-24 04:01 | 2011-02-22 | CAMPBELL WILLIAM V | Director | OPT+S | $52.90 | 100,000 | $5,290,130 | 78,865 | 0.0% |
| 2011-02-24 03:56 | 2011-02-22 | PATEL KIRAN M | Officer - EVP, Small Business Group | OPT+S | $52.90 | 100,000 | $5,289,810 | 33,326 | 0.0% |
| 2010-12-24 01:23 | 2010-12-21 | Hank Jeffrey P | Officer - VP, Controller | OPT+S | $49.78 | 5,000 | $248,908 | 1,768 | 0.0% |
| 2010-12-24 00:34 | 2010-12-21 | FENNELL LAURA A | Officer - SVP, Gen. Counsel & Corp. Sec. | OPT+S | $50.11 | 5,000 | $250,570 | 12,027 | 0.0% |
| 2010-12-23 02:54 | 2010-12-21 | Maurer Dan | Officer - SVP, Consumer Group | OPT+S | $49.63 | 30,000 | $1,488,900 | 15,690 | 0.0% |
| 2010-12-23 02:51 | 2010-12-22 | KANGAS EDWARD A | Director | SELL | $50.17 | 4,527 | $227,121 | 0 | -100.0% |
| 2010-12-21 04:39 | 2010-12-20 | FENNELL LAURA A | Officer - SVP, Gen. Counsel & Corp. Sec. | OPT+S | $49.96 | 15,000 | $749,456 | 12,027 | 0.0% |
| 2010-12-16 23:40 | 2010-12-15 | BRODY CHRISTOPHER W | Director | OPT+S | $47.98 | 135,000 | $6,477,192 | 95,380 | 0.0% |
| 2010-11-24 02:36 | 2010-11-23 | COOK SCOTT D | Director, Officer - Chairman of the Executive Comm | SELL | $44.52 | 300,000 | $13,357,080 | 17,788,228 | -1.7% |
| 2010-11-24 02:30 | 2010-11-22 | Goodarzi Sasan K | Officer - SVP, Intuit Financial Services | OPT+S | $44.93 | 239,245 | $10,750,426 | 0 | 0.0% |
| 2010-11-24 02:39 | 2010-11-22 | SMITH BRAD D | Director, Officer - CEO & President | OPT+S | $45.02 | 50,000 | $2,251,110 | 4,044 | 0.0% |
| 2010-11-24 02:44 | 2010-11-22 | PATEL KIRAN M | Officer - EVP, Small Business Group | OPT+S | $44.43 | 100,000 | $4,443,250 | 33,326 | 0.0% |
| 2010-10-01 22:49 | 2010-09-30 | Maurer Dan | Officer - SVP, Consumer Group | OPT+S | $44.00 | 13,913 | $612,172 | 15,690 | 0.0% |
| 2010-09-16 21:31 | 2010-09-16 | FENNELL LAURA A | Officer - SVP, Gen. Counsel, Corp. Sec. | OPT+S | $44.50 | 30,000 | $1,335,000 | 8,295 | 0.0% |
| 2010-09-07 21:51 | 2010-09-03 | POWELL DENNIS D | Director | OPT+S | $44.15 | 140,000 | $6,180,300 | 0 | 0.0% |
| 2010-08-26 02:17 | 2010-08-24 | COOK SCOTT D | Director, Officer - Chairman of Exec. Committee. | SELL | $42.78 | 300,000 | $12,833,760 | 18,148,228 | -1.6% |
| 2010-08-24 03:30 | 2010-08-23 | Goodarzi Sasan K | Officer - SVP, Intuit Financial Services | OPT+S | $42.96 | 15,000 | $644,394 | 4,749 | 0.0% |
| 2010-08-24 03:22 | 2010-08-23 | Hank Jeffrey P | Officer - VP, Controller | OPT+S | $43.50 | 13,798 | $600,213 | 555 | 0.0% |
| 2010-08-24 03:24 | 2010-08-23 | FENNELL LAURA A | Officer - SVP, Gen. Counsel & Corp. Sec. | SELL | $43.50 | 15,172 | $659,982 | 6,608 | -69.7% |
| 2010-08-24 03:32 | 2010-08-23 | SMITH BRAD D | Director, Officer - President, CEO and Director | OPT+S | $42.96 | 50,000 | $2,148,155 | 1,758 | 0.0% |
| 2010-08-24 03:34 | 2010-08-23 | PATEL KIRAN M | Officer - EVP, Small Business Group | OPT+S | $42.96 | 100,000 | $4,296,200 | 31,493 | 0.0% |
| 2010-07-01 02:45 | 2010-06-28 | HALLMAN MICHAEL R | Director | OPT+S | $36.00 | 112,900 | $4,064,231 | 191,256 | 0.0% |
| 2010-06-26 04:03 | 2010-06-24 | HALLMAN MICHAEL R | Director | OPT+S | $36.53 | 122,100 | $4,459,837 | 191,256 | 0.0% |
| 2010-06-22 22:12 | 2010-06-21 | Maurer Dan | Officer - SVP, Consumer Group | SELL | $37.70 | 2,998 | $113,031 | 15,649 | -16.1% |
| 2010-06-04 03:37 | 2010-06-03 | COOK SCOTT D | Director, Officer - Chairman, Executive Committee | OPT+S | $36.63 | 201,000 | $7,362,972 | 0 | 0.0% |
| 2010-06-02 02:37 | 2010-06-01 | CAMPBELL WILLIAM V | Director | OPT+S | $35.40 | 160,000 | $5,664,336 | 75,294 | 0.0% |
| 2010-05-28 01:17 | 2010-05-27 | FENNELL LAURA A | Officer - SVP, Gen. Counsel & Corp. Sec. | OPT+S | $35.00 | 69,461 | $2,431,149 | 15,892 | 0.0% |
| 2010-05-26 03:56 | 2010-05-25 | COOK SCOTT D | Director, Officer - Chairman, Executive Committee | SELL | $34.23 | 300,000 | $10,269,000 | 18,508,228 | -1.6% |
| 2010-05-25 03:06 | 2010-05-24 | Goodarzi Sasan K | Officer - SVP, Intuit Financial Services | OPT+S | $34.76 | 15,000 | $521,445 | 0 | 0.0% |
| 2010-05-25 03:03 | 2010-05-24 | SMITH BRAD D | Director, Officer - President, CEO and Director | OPT+S | $34.76 | 50,000 | $1,738,160 | 68,187 | 0.0% |
| 2010-03-11 03:47 | 2010-03-09 | Goodarzi Sasan K | Officer - SVP, Financial Inst. Division | OPT+S | $34.00 | 15,000 | $510,000 | 0 | 0.0% |
| 2010-03-11 03:49 | 2010-03-10 | Hank Jeffrey P | Officer - Vice President, Controller | OPT+S | $34.48 | 20,000 | $689,516 | 86 | 0.0% |
| 2010-02-25 04:02 | 2010-02-23 | COOK SCOTT D | Director, Officer - Chairman, Executive Committee | SELL | $31.85 | 300,000 | $9,553,740 | 18,868,228 | -1.6% |
| 2010-02-24 00:43 | 2010-02-22 | SMITH BRAD D | Director, Officer - President, CEO and Director | OPT+S | $32.42 | 50,000 | $1,620,795 | 67,573 | 0.0% |
| 2009-12-08 23:49 | 2009-12-07 | Hank Jeffrey P | Officer - Vice President, Controller | SELL | $29.62 | 5,165 | $153,003 | 86 | -98.4% |
| 2009-12-03 02:53 | 2009-12-01 | SCLAVOS STRATTON D | Director | OPT+S | $29.42 | 50,000 | $1,471,110 | 0 | 0.0% |
| 2009-11-26 02:29 | 2009-11-23 | HALLMAN MICHAEL R | Director | OPT+S | $29.86 | 45,000 | $1,343,556 | 16,056 | 0.0% |
| 2009-11-25 03:38 | 2009-11-24 | COOK SCOTT D | Director, Officer - Founder and Executive Officer | SELL | $29.47 | 500,000 | $14,736,200 | 19,228,228 | -2.5% |
| 2009-11-25 02:00 | 2009-11-24 | Goodarzi Sasan K | Officer - SVP, Financial Inst. Division | SELL | $29.45 | 11,776 | $346,803 | 0 | -100.0% |
| 2009-11-24 03:34 | 2009-11-23 | SMITH BRAD D | Director, Officer - President, CEO and Director | OPT+S | $29.86 | 80,000 | $2,388,744 | 29,910 | 0.0% |
| 2009-10-24 00:04 | 2009-10-21 | BENNETT STEPHEN M | Director | OPT+S | $30.03 | 195,629 | $5,874,954 | 0 | 0.0% |
| 2009-10-21 01:45 | 2009-10-19 | BENNETT STEPHEN M | Director | OPT+S | $30.00 | 54,371 | $1,631,130 | 0 | 0.0% |
| 2009-09-11 21:37 | 2009-09-09 | CAMPBELL WILLIAM V | Director | OPT+S | $28.01 | 50,000 | $1,400,570 | 75,294 | 0.0% |
| 2009-08-28 01:41 | 2009-08-25 | COOK SCOTT D | Director, Officer - Chairman, Executive Committee | SELL | $28.33 | 500,000 | $14,166,100 | 20,117,244 | -2.4% |
| 2009-08-08 02:38 | 2009-08-07 | BENNETT STEPHEN M | Director | OPT+S | $30.04 | 304,721 | $9,153,941 | 813 | 0.0% |
How to Interpret $INTU Trades
Not every insider transaction in INTUIT INC. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $INTU shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for INTU
Insider activity data for INTUIT INC. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $INTU, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.