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Company Analysis

INUV Insider Trading

Inuvo, Inc. | Services-Advertising

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Inuvo, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Advertising sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2025-09-12 00:50 2025-09-09 Lowenthal Barry Officer - President SELL $3.56 6,585 $23,443 46,332 -12.4%
2025-06-12 23:17 2025-06-12 Howe Richard K Director, Officer - Chairman & CEO BUY $3.65 15,000 $54,690 455,991 +3.4%
2025-06-12 23:17 2025-06-12 RUIZ WALLACE D Officer - CFO BUY $3.49 7,000 $24,395 102,516 +7.3%
2022-05-25 00:12 2022-05-20 Lee Kenneth Ewell Director BUY $0.48 50,000 $23,945 425,000 +13.3%
2022-05-20 00:04 2022-05-17 Lee Kenneth Ewell Director BUY $0.47 291,000 $135,664 375,000 +346.4%
2021-11-20 01:24 2021-11-16 MORGAN CHARLES D Director BUY $0.68 350,000 $236,390 5,548,965 +6.7%
2021-02-20 02:10 2021-02-17 BARRETT DON WALKER III Officer - Chief Operating Officer SELL $1.43 91,369 $130,374 523,425 -14.9%
2021-02-20 02:10 2021-02-17 PISARIS JOHN B Officer - General Counsel SELL $1.43 100,000 $143,010 398,310 -20.1%
2020-03-24 00:21 2020-03-20 Cameron Gordon J Director BUY $0.18 285,714 $50,000 399,899 +250.2%
2020-03-24 00:21 2020-03-20 Howe Richard K Director, Officer - Chairman & CEO BUY $0.18 634,286 $111,000 1,808,032 +54.0%
2020-03-24 00:21 2020-03-20 TERRELL PATRICK Director BUY $0.18 314,286 $55,000 1,331,980 +30.9%
2020-03-24 00:21 2020-03-20 BURNETT G KENT Director BUY $0.18 1,268,571 $222,000 1,442,256 +730.4%
2020-03-24 00:21 2020-03-20 MORGAN CHARLES D Director BUY $0.18 1,428,571 $250,000 5,139,771 +38.5%
2019-07-18 01:09 2019-07-15 TERRELL PATRICK Director BUY $0.30 667,000 $200,100 167,000 +100.0%
2019-07-18 01:08 2019-07-15 MORGAN CHARLES D Director BUY $0.30 1,650,000 $495,000 3,711,200 +80.1%
2018-08-15 23:34 2018-08-13 MORGAN CHARLES D Director BUY $0.68 9,020 $6,134 2,022,239 +0.4%
2017-06-16 18:36 2017-06-14 MORGAN CHARLES D Director BUY $1.10 4,908 $5,399 1,989,963 +0.2%
2017-06-14 23:10 2017-06-12 TOCQUEVILLE ASSET MANAGEMENT L.P. Director BUY $1.08 15,000 $16,271 2,196,943 +0.7%
2017-06-14 23:09 2017-06-12 MORGAN CHARLES D Director BUY $1.08 10,092 $10,871 1,985,055 +0.5%
2016-12-17 01:00 2016-12-14 Cameron Gordon J Director BUY $1.43 46,630 $66,811 6,630 +100.0%
2016-11-16 23:48 2016-11-11 Howe Richard K Director, Officer - Chairman & CEO BUY $1.25 400 $500 782,648 +0.1%
2016-11-08 01:26 2016-11-03 TERRELL PATRICK Director BUY $1.15 1,300 $1,489 606,687 +0.2%
2016-11-08 01:26 2016-11-07 RUIZ WALLACE D Officer - CFO BUY $1.27 1,000 $1,268 269,084 +0.4%
2016-11-04 23:02 2016-11-02 TOCQUEVILLE ASSET MANAGEMENT L.P. Director BUY $1.10 10,000 $11,000 2,181,142 +0.5%
2016-11-04 23:44 2016-11-04 PISARIS JOHN B Officer - General Counsel BUY $1.25 1,000 $1,250 300,074 +0.3%
2016-11-04 23:44 2016-11-02 Howe Richard K Director, Officer - Chairman & CEO BUY $1.10 5,000 $5,500 782,248 +0.6%
2016-11-04 17:02 2016-11-02 MORGAN CHARLES D Director BUY $1.10 10,000 $11,000 1,800,208 +0.6%
2016-11-04 23:59 2016-11-02 POPE CHARLES L Director BUY $1.11 1,000 $1,110 137,258 +0.7%
2016-11-04 00:01 2016-11-02 TERRELL PATRICK Director BUY $1.09 1,400 $1,526 605,387 +0.2%
2016-11-03 23:42 2016-11-02 BURNETT G KENT Director BUY $1.16 55,000 $63,800 100,000 +122.2%
2015-09-04 18:39 2015-09-03 CONNER F WILLIAM Director BUY $2.53 29,400 $74,382 427,106 +7.4%
2015-09-03 01:01 2015-09-01 CONNER F WILLIAM Director BUY $2.50 17,633 $44,079 397,706 +4.6%
2015-08-12 16:02 2015-08-10 TERRELL PATRICK Director BUY $2.64 20,588 $54,352 591,000 +3.6%
2015-08-10 18:20 2015-08-06 Howe Richard K Director, Officer - Chairman & CEO BUY $2.61 5,000 $13,050 589,227 +0.9%
2015-08-10 18:20 2015-08-07 RUIZ WALLACE D Officer - CFO BUY $2.60 1,000 $2,600 218,904 +0.5%
2015-05-08 23:18 2015-05-06 TOCQUEVILLE ASSET MANAGEMENT L.P. Director BUY $2.13 62,000 $132,351 2,068,000 +3.1%
2014-12-19 22:17 2014-12-17 TERRELL PATRICK Director BUY $1.29 14,200 $18,281 557,592 +2.6%
2014-12-05 22:30 2014-12-03 MORGAN CHARLES D Director BUY $1.28 4,200 $5,370 1,374,001 +0.3%
2014-12-04 00:29 2014-12-01 TOCQUEVILLE ASSET MANAGEMENT L.P. Director BUY $1.26 48,200 $60,775 2,006,000 +2.5%
2014-12-03 19:54 2014-12-01 MORGAN CHARLES D Director BUY $1.26 44,000 $55,405 1,369,801 +3.3%
2014-11-12 19:40 2014-11-07 CONNER F WILLIAM Director BUY $1.52 30,000 $45,588 367,253 +8.9%
2014-11-07 17:57 2014-11-03 TOCQUEVILLE ASSET MANAGEMENT L.P. Director BUY $1.36 55,000 $74,762 1,957,800 +2.9%
2014-11-08 01:03 2014-11-05 CONNER F WILLIAM Director BUY $1.41 30,000 $42,399 337,253 +9.8%
2014-11-05 19:31 2014-11-03 MORGAN CHARLES D Director BUY $1.36 55,000 $74,762 1,325,801 +4.3%
2013-08-15 01:51 2013-08-12 BRIDGEHAMPTON CAPITAL MANAGEMENT LLC Director BUY $0.97 115,000 $111,412 1,877,800 +6.5%
2013-08-15 00:48 2013-08-12 MORGAN CHARLES D Director BUY $0.97 50,000 $48,440 1,208,315 +4.3%
2013-08-13 23:22 2013-08-12 Howe Richard K Director, Officer - Executive Chairman BUY $0.96 4,000 $3,840 331,576 +1.2%
2013-06-12 23:55 2013-06-10 BRIDGEHAMPTON CAPITAL MANAGEMENT LLC Director BUY $0.84 21,000 $17,667 1,762,800 +1.2%
2013-06-13 00:18 2013-06-10 MORGAN CHARLES D Director BUY $0.84 21,000 $17,667 1,158,315 +1.8%
2013-05-17 00:45 2013-05-14 BRIDGEHAMPTON CAPITAL MANAGEMENT LLC Director BUY $0.85 51,446 $43,605 1,741,800 +3.0%
SHOW ENTRIES

How to Interpret $INUV Trades

Not every insider transaction in Inuvo, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $INUV shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for INUV

Insider activity data for Inuvo, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $INUV, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.