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Company Analysis

KIRK Insider Trading

BRAND HOUSE COLLECTIVE, INC. | Retail-Retail Stores, NEC

Comprehensive Trading Performance Summary

The investment history of corporate insiders at BRAND HOUSE COLLECTIVE, INC. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Retail Stores, NEC sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2010-06-11 16:39 2010-06-09 Alderson Robert E Director, Officer - President & CEO SELL $20.11 83,900 $1,687,195 541,182 -13.4%
2010-06-04 22:38 2010-06-03 Alderson Robert E Director, Officer - President & CEO SELL $22.10 25,000 $552,550 610,582 -3.9%
2010-06-03 18:54 2010-06-02 Alderson Robert E Director, Officer - President & CEO SELL $21.20 15,800 $335,023 635,582 -2.4%
2010-06-02 21:52 2010-06-01 Alderson Robert E Director, Officer - President & CEO SELL $21.54 1,600 $34,467 651,382 -0.2%
2010-06-01 22:47 2010-05-28 Alderson Robert E Director, Officer - President & CEO SELL $21.86 3,500 $76,517 652,982 -0.5%
2010-06-01 22:46 2010-05-28 Madden W Michael Officer - V.P. & Chief Financial Officer SELL $21.58 10,248 $221,114 46,400 -18.1%
2010-05-28 21:40 2010-05-27 Alderson Robert E Director, Officer - President & CEO SELL $21.79 26,600 $579,694 656,482 -3.9%
2010-05-27 22:51 2010-05-25 Alderson Robert E Director, Officer - President & CEO SELL $21.63 37,900 $819,682 683,082 -5.3%
2010-05-25 22:05 2010-05-21 Alderson Robert E Director, Officer - President & CEO SELL $21.60 15,000 $323,975 720,982 -2.0%
2010-04-13 22:52 2010-03-25 PARKS RALPH T Director SELL $21.62 18,973 $410,145 54,431 -25.8%
2010-04-01 22:42 2010-04-01 Graul Michelle Officer - Sr. VP-Store Operations & HR OPT+S $21.02 5,000 $105,100 56,520 0.0%
2010-03-29 22:27 2010-03-26 PARKS RALPH T Director SELL $21.62 18,973 $410,145 35,458 -34.9%
2010-03-23 17:04 2010-03-19 SPAIN MURRAY Director OPT+S $20.27 8,131 $164,844 0 0.0%
2010-03-19 19:35 2010-03-17 KIRKLAND CARL Director, 10% owner SELL $21.75 23,800 $517,612 2,147,962 -1.1%
2010-03-18 00:20 2010-03-16 SPAIN MURRAY Director SELL $20.49 100,000 $2,048,900 0 -100.0%
2010-03-17 19:19 2010-03-15 KIRKLAND CARL Director, 10% owner SELL $20.56 150,000 $3,084,540 2,171,762 -6.5%
2010-01-08 23:32 2010-01-06 KIRKLAND CARL Director, 10% owner SELL $18.32 16,100 $294,999 2,321,762 -0.7%
2010-01-06 22:33 2010-01-04 KIRKLAND CARL Director, 10% owner SELL $18.08 50,000 $904,110 2,337,862 -2.1%
2009-12-21 23:28 2009-12-16 Collins Steven J Director OPT+S $17.92 15,127 $271,106 0 0.0%
2009-12-16 23:10 2009-12-15 Orr Wilson R III Director OPT+S $18.23 20,200 $368,240 38 0.0%
2009-12-14 21:08 2009-12-11 Orr Wilson R III Director SELL $18.08 9,731 $175,932 0 -100.0%
2009-12-14 21:07 2009-12-10 KIRKLAND CARL Director, 10% owner SELL $16.89 500,000 $8,443,300 2,387,862 -17.3%
2009-12-14 21:07 2009-12-10 Collins Steven J Director SELL $16.21 12,000 $194,500 646 -94.9%
2009-12-10 21:01 2009-12-08 KIRKLAND CARL Director, 10% owner SELL $15.80 62,000 $979,705 2,887,862 -2.1%
2009-12-08 22:52 2009-12-04 KIRKLAND CARL Director, 10% owner SELL $15.80 13,000 $205,449 2,949,862 -0.4%
2009-12-04 23:49 2009-12-02 KIRKLAND CARL Director, 10% owner SELL $15.77 24,000 $378,396 2,963,762 -0.8%
2009-11-25 19:01 2009-11-24 KIRKLAND CARL Director, 10% owner SELL $16.15 1,000 $16,151 2,986,862 0.0%
2009-11-24 23:20 2009-11-20 KIRKLAND CARL Director, 10% owner SELL $15.64 135,300 $2,115,564 2,987,862 -4.3%
2009-10-19 22:15 2009-10-15 KIRKLAND CARL Director, 10% owner SELL $14.98 27,400 $410,488 3,123,162 -0.9%
2009-10-15 19:21 2009-10-13 KIRKLAND CARL Director, 10% owner SELL $14.88 6,200 $92,234 3,150,562 -0.2%
2009-10-13 17:07 2009-10-08 KIRKLAND CARL Director, 10% owner SELL $14.59 97,700 $1,425,423 3,156,762 -3.0%
2009-10-08 19:54 2009-10-06 KIRKLAND CARL Director, 10% owner SELL $14.15 33,400 $472,453 3,254,462 -1.0%
2009-10-06 22:27 2009-10-05 KIRKLAND CARL Director, 10% owner SELL $14.03 100,000 $1,403,040 3,287,862 -3.0%
2009-10-05 22:03 2009-10-02 PARKS RALPH T Director BUY $13.79 6,900 $95,143 54,431 +14.5%
2009-09-16 16:47 2009-09-10 SPAIN MURRAY Director SELL $14.01 15,000 $210,098 100,000 -13.0%
2009-06-10 21:21 2009-06-09 Alderson Robert E Director, Officer - President & CEO SELL $9.09 64,900 $590,129 735,982 -8.1%
2009-06-09 21:26 2009-06-05 Alderson Robert E Director, Officer - President & CEO SELL $9.57 35,100 $336,026 800,882 -4.2%
2009-05-22 16:56 2009-05-20 KIRKLAND CARL Director, 10% owner SELL $7.50 478,700 $3,588,622 3,387,862 -12.4%
2009-05-20 21:48 2009-05-18 KIRKLAND CARL Director, 10% owner SELL $6.85 196,500 $1,346,123 3,866,562 -4.8%
2009-05-11 18:36 2009-05-07 KIRKLAND CARL Director, 10% owner SELL $6.89 64,400 $443,716 4,063,062 -1.6%
2009-05-07 22:12 2009-05-05 KIRKLAND CARL Director, 10% owner SELL $6.90 216,700 $1,495,945 4,127,462 -5.0%
2009-05-05 18:59 2009-05-01 KIRKLAND CARL Director, 10% owner SELL $6.88 143,700 $989,346 4,344,162 -3.2%
2009-05-01 19:44 2009-04-29 KIRKLAND CARL Director, 10% owner SELL $6.91 107,900 $745,082 4,487,862 -2.3%
2009-04-29 19:08 2009-04-27 KIRKLAND CARL Director, 10% owner SELL $6.80 192,100 $1,306,587 4,595,762 -4.0%
2009-03-31 21:41 2009-03-30 PARKS RALPH T Director BUY $4.51 10,031 $45,280 47,531 +26.7%
2008-09-23 19:52 2008-09-22 GLOBAL PRIVATE EQUITY II LIMITED PARTNERSHIP Other SELL $1.95 2,830,601 $5,519,672 0 -100.0%
2008-09-23 19:51 2008-09-22 ADVENT DIRECT INVESTMENT PROGRAM LIMITED PARTNERSHIP Other SELL $1.95 921,358 $1,796,648 0 -100.0%
2008-09-23 19:50 2008-09-22 ADVENT PARTNERS LIMITED PARTNERSHIP Other SELL $1.95 97,073 $189,292 0 -100.0%
2008-09-23 19:48 2008-09-22 ADVENT INTERNATIONAL LIMITED PARTNERSHIP Other SELL $1.95 3,751,959 $7,316,320 0 -100.0%
2008-09-23 19:42 2008-09-22 ADVENT INTERNATIONAL CORP/MA Other SELL $1.95 3,849,032 $7,505,612 0 -100.0%
SHOW ENTRIES

How to Interpret $KIRK Trades

Not every insider transaction in BRAND HOUSE COLLECTIVE, INC. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $KIRK shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for KIRK

Insider activity data for BRAND HOUSE COLLECTIVE, INC. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $KIRK, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.