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Company Analysis

KO Insider Trading

COCA COLA CO | Beverages

Comprehensive Trading Performance Summary

The investment history of corporate insiders at COCA COLA CO provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Beverages sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2017-08-14 23:24 2017-08-10 Waller Kathy N Officer - Executive VP, CFO OPT+S $45.77 8,952 $409,733 100,556 0.0%
2017-08-09 22:13 2017-08-07 MANN JENNIFER K Officer - Senior Vice President OPT+S $45.61 8,819 $402,235 21,734 0.0%
2017-08-01 23:01 2017-07-28 CRESPO FRANCISCO Officer - Senior Vice President SELL $46.01 7,700 $354,270 29,943 -20.5%
2017-08-01 23:04 2017-07-28 DOUGLAS J ALEXANDER JR Officer - Executive Vice President OPT+S $45.99 180,738 $8,313,026 297,436 0.0%
2017-07-28 23:07 2017-07-27 RANDAZZA MARK Officer - Principal Accounting Officer OPT+S $46.01 24,156 $1,111,507 18,495 0.0%
2017-07-28 23:12 2017-07-27 Perez Beatriz R Officer - Senior Vice President OPT+S $46.00 10,000 $460,000 88,718 0.0%
2017-06-16 20:43 2017-06-14 Perez Beatriz R Officer - Senior Vice President OPT+S $45.20 29,282 $1,323,640 88,718 0.0%
2017-05-26 21:28 2017-05-24 Finan Irial Officer - Executive Vice President OPT+S $45.00 354,146 $15,936,853 426,112 0.0%
2017-05-12 18:25 2017-05-10 SMITH BRIAN JOHN Other OPT+S $43.43 87,800 $3,813,330 61,385 0.0%
2017-05-05 18:16 2017-05-03 DOUGLAS J ALEXANDER JR Officer - Executive Vice President OPT+S $43.25 22,000 $951,500 297,436 0.0%
2017-03-16 23:14 2017-03-14 DOUGLAS J ALEXANDER JR Officer - Executive Vice President OPT+S $41.98 15,000 $629,700 297,436 0.0%
2017-02-15 23:12 2017-02-13 Eberly Ceree Officer - Senior Vice President OPT+S $40.65 42,800 $1,739,841 34,364 0.0%
2017-02-14 23:08 2017-02-10 TUGGLE CLYDE C Officer - Senior Vice President OPT+S $40.96 203,250 $8,324,510 239,002 0.0%
2016-11-08 22:42 2016-11-04 Goepelt Bernhard Officer - Senior VP, General Counsel OPT+S $41.75 8,943 $373,370 97,667 0.0%
2016-11-04 21:08 2016-11-03 Waller Kathy N Officer - Executive VP, CFO OPT+S $42.06 36,342 $1,528,639 68,003 0.0%
2016-06-22 23:30 2016-06-20 DOUGLAS J ALEXANDER JR Officer - Executive Vice President OPT+S $45.25 572,748 $25,916,847 211,293 0.0%
2016-05-23 22:23 2016-05-19 SMITH BRIAN JOHN Other OPT+S $44.32 50,000 $2,215,785 20,947 0.0%
2016-04-26 20:33 2016-04-25 MARK LARRY M Officer - Vice President, Controller OPT+S $44.52 28,000 $1,246,568 24,465 0.0%
2016-04-12 22:04 2016-04-08 DOUGLAS J ALEXANDER JR Officer - Executive Vice President OPT+S $46.95 80,000 $3,756,000 211,293 0.0%
2016-04-07 22:12 2016-04-05 HASTIE BRENT Officer - Senior Vice President OPT+S $46.60 18,670 $870,022 34,240 0.0%
2016-04-04 22:39 2016-03-31 SINGH ATUL Other OPT+S $46.70 206,728 $9,654,590 49,547 0.0%
2016-03-30 22:29 2016-03-29 HAYS ED Officer - Senior Vice President OPT+S $46.00 29,818 $1,371,628 5,012 0.0%
2016-03-30 22:23 2016-03-28 Finan Irial Officer - Executive Vice President OPT+S $45.70 455,172 $20,803,272 327,366 0.0%
2016-03-30 22:53 2016-03-29 DOUGLAS J ALEXANDER JR Officer - Executive Vice President OPT+S $46.00 50,000 $2,300,000 211,293 0.0%
2016-03-17 21:08 2016-03-15 HAYS ED Officer - Senior Vice President OPT+S $45.50 28,216 $1,283,828 5,012 0.0%
2016-03-14 21:30 2016-03-10 Eberly Ceree Officer - Senior Vice President OPT+S $44.95 20,760 $933,162 34,364 0.0%
2016-03-14 21:45 2016-03-10 Waller Kathy N Officer - Executive VP, CFO OPT+S $45.00 12,900 $580,500 57,545 0.0%
2016-03-14 21:27 2016-03-10 DOUGLAS J ALEXANDER JR Officer - Executive Vice President OPT+S $44.95 50,000 $2,247,500 211,293 0.0%
2016-03-14 21:32 2016-03-10 TUGGLE CLYDE C Officer - Senior Vice President OPT+S $45.00 74,900 $3,370,672 180,100 0.0%
2016-03-11 22:39 2016-03-09 HAYS ED Officer - Senior Vice President OPT+S $44.50 35,438 $1,576,991 5,012 0.0%
2016-03-09 00:23 2016-03-04 STEINIKE ED Officer - Senior Vice President OPT+S $44.03 130,200 $5,733,318 45,129 0.0%
2016-03-09 00:26 2016-03-04 CUMMINGS ALEXANDER B JR Officer - Executive Vice President OPT+S $43.99 308,090 $13,553,557 0 0.0%
2016-03-04 21:04 2016-03-02 CUMMINGS ALEXANDER B JR Officer - Executive Vice President OPT+S $43.72 640,000 $27,982,912 0 0.0%
2016-02-25 23:32 2016-02-23 DOUGLAS J ALEXANDER JR Officer - Executive Vice President OPT+S $43.85 19,644 $861,389 211,293 0.0%
2016-02-23 00:49 2016-02-22 DOUGLAS J ALEXANDER JR Officer - Executive Vice President OPT+S $44.00 32,000 $1,408,000 202,971 0.0%
2015-12-17 23:14 2015-12-16 SINGH ATUL Other OPT+S $43.75 33,760 $1,477,000 49,547 0.0%
2015-11-20 22:08 2015-11-18 SMITH BRIAN JOHN Other OPT+S $42.30 116,414 $4,924,114 20,947 0.0%
2015-11-04 23:40 2015-11-02 Finan Irial Officer - Executive Vice President OPT+S $42.20 280,000 $11,816,840 327,366 0.0%
2015-11-02 23:11 2015-10-29 DE QUINTO MARCOS Officer - Executive Vice President OPT+S $42.85 117,072 $5,016,535 156,693 0.0%
2015-11-02 23:14 2015-10-29 Kalumbu Nathan Other OPT+S $42.65 72,012 $3,071,204 32,586 0.0%
2015-10-30 21:59 2015-10-28 SMITH BRIAN JOHN Other OPT+S $42.60 30,000 $1,278,126 20,947 0.0%
2015-10-29 23:19 2015-10-27 CUMMINGS ALEXANDER B JR Officer - Executive Vice President OPT+S $42.64 731,928 $31,209,922 0 0.0%
2015-10-27 22:14 2015-10-23 CUMMINGS ALEXANDER B JR Officer - Executive Vice President OPT+S $42.80 166,630 $7,131,514 0 0.0%
2015-10-14 23:15 2015-10-12 Bozer Ahmet C Officer - Executive Vice President OPT+S $42.00 75,660 $3,177,720 185,485 0.0%
2015-10-05 21:40 2015-04-29 Gayle Helene D Director BUY $40.54 2,000 $81,074 3,000 +200.0%
2015-10-02 22:34 2015-09-30 Eberly Ceree Officer - Senior Vice President OPT+S $39.95 12,400 $495,380 34,364 0.0%
2015-09-30 22:20 2015-09-28 DOUGLAS J ALEXANDER JR Officer - Executive Vice President OPT+S $39.59 32,767 $1,297,246 121,257 0.0%
2015-05-27 00:06 2015-05-21 Daley Richard M Director BUY $41.20 500 $20,600 6,500 +8.3%
2015-03-16 22:14 2015-03-12 Waller Kathy N Officer - Executive VP, CFO OPT+S $40.40 51,424 $2,077,591 53,525 0.0%
2015-03-04 19:14 2015-03-02 CUMMINGS ALEXANDER B JR Officer - Executive Vice President OPT+S $43.18 77,720 $3,355,981 0 0.0%
SHOW ENTRIES

How to Interpret $KO Trades

Not every insider transaction in COCA COLA CO is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $KO shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for KO

Insider activity data for COCA COLA CO is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $KO, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.