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Company Analysis

KR Insider Trading

KROGER CO | Retail-Grocery Stores

Comprehensive Trading Performance Summary

The investment history of corporate insiders at KROGER CO provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Grocery Stores sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2020-12-10 18:13 2020-12-09 Clark Robert W Officer - Senior Vice President OPT+S $31.10 32,500 $1,010,750 160,981 0.0%
2020-12-09 21:14 2020-12-07 Clark Robert W Officer - Senior Vice President SELL $30.94 12,869 $398,182 160,981 -7.4%
2020-09-30 19:35 2020-09-29 Adcock Mary Ellen Officer - Senior Vice President SELL $33.86 6,000 $203,166 103,814 -5.5%
2020-09-23 16:47 2020-09-22 McKinney Stephen M Officer - Senior Vice President SELL $33.90 10,000 $338,950 161,617 -5.8%
2020-09-15 20:57 2020-09-14 DONNELLY MICHAEL JOSEPH Officer - Executive VP and COO OPT+S $33.22 70,720 $2,349,318 302,416 0.0%
2020-08-17 20:15 2020-08-14 Adcock Mary Ellen Officer - Senior Vice President OPT+S $34.61 22,738 $786,962 109,814 0.0%
2020-08-17 18:22 2020-08-14 SHACKOULS BOBBY S Director SELL $36.00 10,000 $360,000 24,845 -28.7%
2020-07-24 17:04 2020-07-23 MOORE CLYDE R Director OPT+S $35.24 13,000 $458,120 119,677 0.0%
2020-07-22 20:32 2020-07-21 Tuffin Mark C Officer - Senior Vice President OPT+S $35.00 35,000 $1,225,000 197,153 0.0%
2020-07-22 22:40 2020-07-21 MOORE CLYDE R Director OPT+S $34.89 13,000 $453,570 119,677 0.0%
2020-07-17 18:49 2020-07-16 FIKE CARIN L Officer - Vice President and Treasurer SELL $33.97 968 $32,884 9,273 -9.5%
2020-07-17 18:48 2020-07-16 DONNELLY MICHAEL JOSEPH Officer - Executive VP and COO SELL $33.90 3,253 $110,277 302,416 -1.1%
2020-07-15 20:04 2020-07-14 FIKE CARIN L Officer - Vice President and Treasurer SELL $34.03 1,153 $39,231 10,648 -9.8%
2020-07-15 20:05 2020-07-13 Foley Todd A Officer - Vice President & Controller OPT+S $33.33 11,000 $366,640 31,598 0.0%
2020-07-15 20:03 2020-07-14 DONNELLY MICHAEL JOSEPH Officer - Executive VP and COO SELL $33.33 15,857 $528,514 308,326 -4.9%
2020-07-08 20:05 2020-07-07 KROPF SUSAN J Director OPT+S $33.70 13,000 $438,139 96,166 0.0%
2020-07-02 21:06 2020-07-01 GRIESHABER JOSEPH A JR Officer - Senior Vice President OPT+S $34.00 33,600 $1,142,400 149,489 0.0%
2020-06-25 23:01 2020-06-23 MCMULLEN W RODNEY Director, Officer - Chairman of the Board & CEO OPT+S $31.97 85,381 $2,729,972 3,012,100 0.0%
2020-06-03 21:16 2020-05-11 SHACKOULS BOBBY S Director SELL $34.00 15,000 $510,000 34,845 -30.1%
2020-03-23 19:02 2020-03-19 SHACKOULS BOBBY S Director OPT+S $33.76 7,800 $263,312 49,845 0.0%
2020-03-18 18:07 2020-03-17 Sharp Erin S Officer - Group Vice President SELL $33.00 11,829 $390,357 103,708 -10.2%
2020-03-17 20:53 2020-03-16 DONNELLY MICHAEL JOSEPH Officer - Executive VP and COO SELL $29.33 17,514 $513,686 336,985 -4.9%
2020-03-12 17:05 2020-03-10 Clark Robert W Officer - Senior Vice President SELL $32.25 20,000 $645,004 162,958 -10.9%
2020-03-11 17:27 2020-03-09 FIKE CARIN L Officer - Vice President and Treasurer OPT+S $31.72 7,300 $231,576 29,830 0.0%
2020-03-11 17:28 2020-03-10 Massa Timothy A Officer - Senior Vice President OPT+S $31.37 8,000 $250,960 144,917 0.0%
2020-03-10 20:10 2020-03-09 Wheatley Christine S Officer - Group Vice President OPT+S $30.48 8,000 $243,841 114,831 0.0%
2020-03-09 22:54 2020-03-06 Clark Robert W Officer - Senior Vice President OPT+S $31.98 28,500 $911,484 182,958 0.0%
2020-03-09 22:55 2020-03-06 RUNDE JAMES A Director SELL $32.80 35,000 $1,148,000 102,578 -25.4%
2020-01-03 22:03 2020-01-02 Tuffin Mark C Officer - Senior Vice President OPT+S $28.44 2,600 $73,941 185,705 0.0%
2019-12-26 19:45 2019-12-23 Massa Timothy A Officer - Senior Vice President OPT+S $29.16 8,000 $233,288 144,917 0.0%
2019-12-11 18:58 2019-12-09 DONNELLY MICHAEL JOSEPH Officer - Executive VP and COO SELL $27.79 3,890 $108,119 302,662 -1.3%
2019-11-06 18:44 2019-11-05 Adcock Mary Ellen Officer - Senior Vice President OPT+S $28.00 15,400 $431,200 115,285 0.0%
2019-09-30 19:49 2019-09-27 MOORE CLYDE R Director OPT+S $25.89 13,000 $336,570 114,566 0.0%
2019-09-17 21:19 2019-09-13 FIKE CARIN L Officer - Vice President and Treasurer OPT+S $26.09 8,652 $225,712 9,380 0.0%
2019-09-17 21:26 2019-09-16 DONNELLY MICHAEL JOSEPH Officer - Executive VP and COO OPT+S $26.28 40,510 $1,064,603 309,635 0.0%
2019-09-16 20:50 2019-09-13 SCHLOTMAN J MICHAEL Officer - Executive Vice President OPT+S $26.02 68,187 $1,774,498 226,973 0.0%
2019-09-16 19:04 2019-09-12 DONNELLY MICHAEL JOSEPH Officer - Executive VP and COO OPT+S $26.46 1,574 $41,640 322,635 0.0%
2019-07-17 00:35 2019-07-15 McKinney Stephen M Officer - Senior Vice President OPT+S $22.05 15,600 $343,968 166,710 0.0%
2019-07-17 00:44 2019-07-15 SCHLOTMAN J MICHAEL Officer - Executive Vice President SELL $22.01 15,000 $330,150 249,410 -5.7%
2019-07-11 18:06 2019-07-10 KROPF SUSAN J Director OPT+S $21.64 13,000 $281,320 88,171 0.0%
2019-07-02 22:12 2019-07-01 RUNDE JAMES A Director OPT+S $21.52 9,030 $194,362 129,583 0.0%
2019-07-02 20:51 2019-07-02 SARGENT RONALD Director BUY $21.49 5,000 $107,437 94,660 +5.6%
2019-05-03 19:40 2019-05-01 DONNELLY MICHAEL JOSEPH Officer - Executive VP and COO OPT+S $25.83 10,916 $281,957 340,179 0.0%
2019-04-25 19:05 2019-04-23 Wheatley Christine S Officer - Group Vice President OPT+S $25.21 1,500 $37,808 124,554 0.0%
2019-04-22 17:25 2019-04-18 HJELM CHRISTOPHER T Officer - Executive Vice President OPT+S $25.80 16,000 $412,800 266,429 0.0%
2019-03-20 17:38 2019-03-19 BEYER ROBERT D Director SELL $24.52 80,000 $1,961,560 126,800 -38.7%
2019-01-02 21:21 2018-12-31 BEYER ROBERT D Director SELL $27.39 50,000 $1,369,270 206,800 -19.5%
2018-12-26 18:26 2018-12-21 HJELM CHRISTOPHER T Officer - Executive Vice President SELL $28.25 18,564 $524,433 262,727 -6.6%
2018-12-19 18:37 2018-12-18 SCHLOTMAN J MICHAEL Officer - Executive Vice President SELL $28.86 20,546 $592,999 282,452 -6.8%
2018-12-17 17:09 2018-12-13 DONNELLY MICHAEL JOSEPH Officer - Executive VP and COO SELL $29.60 27,400 $811,040 287,726 -8.7%
SHOW ENTRIES

How to Interpret $KR Trades

Not every insider transaction in KROGER CO is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $KR shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for KR

Insider activity data for KROGER CO is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $KR, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.