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Company Analysis

KR Insider Trading

KROGER CO | Retail-Grocery Stores

Comprehensive Trading Performance Summary

The investment history of corporate insiders at KROGER CO provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Grocery Stores sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2018-12-17 17:09 2018-12-13 DONNELLY MICHAEL JOSEPH Officer - Executive VP and COO SELL $29.60 27,400 $811,040 287,726 -8.7%
2018-12-11 17:40 2018-12-07 Clark Robert W Officer - Senior Vice President OPT+S $29.06 14,500 $421,370 166,587 0.0%
2018-12-11 17:39 2018-12-07 BEYER ROBERT D Director OPT+S $29.60 5,760 $170,508 256,800 0.0%
2018-11-13 23:02 2018-11-12 Adcock Mary Ellen Officer - Group Vice President OPT+S $31.21 1,850 $57,739 95,269 0.0%
2018-10-31 22:02 2018-10-30 MOORE CLYDE R Director OPT+S $29.06 13,000 $377,819 106,571 0.0%
2018-10-11 21:02 2018-10-11 Kaufman Calvin J Officer - Senior Vice President SELL $27.47 10,500 $288,397 114,888 -8.4%
2018-10-09 17:51 2018-10-08 SARGENT RONALD Director OPT+S $29.18 115 $3,356 89,660 0.0%
2018-10-05 17:03 2018-10-04 FIKE CARIN L Officer - Vice President and Treasurer SELL $29.23 646 $18,879 6,805 -8.7%
2018-09-19 17:52 2018-09-18 Sharp Erin S Officer - Group Vice President SELL $29.00 25,314 $734,106 97,097 -20.7%
2018-07-20 18:24 2018-07-19 KROPF SUSAN J Director OPT+S $28.43 13,000 $369,551 88,171 0.0%
2018-07-05 21:15 2018-07-03 FIKE CARIN L Officer - Vice President and Treasurer OPT+S $28.76 4,000 $115,056 25,361 0.0%
2018-03-09 19:29 2018-03-08 Foley Todd A Officer - Vice President & Controller OPT+S $24.43 3,800 $92,844 27,473 0.0%
2018-01-31 18:56 2018-01-30 Foley Todd A Officer - Vice President & Controller OPT+S $31.00 15,200 $471,200 28,473 0.0%
2018-01-30 18:39 2018-01-29 HJELM CHRISTOPHER T Officer - Executive Vice President OPT+S $30.64 8,000 $245,120 243,784 0.0%
2018-01-30 18:39 2018-01-29 DONNELLY MICHAEL JOSEPH Officer - Executive VP and COO OPT+S $30.64 40,000 $1,225,600 279,124 0.0%
2018-01-23 20:45 2018-01-22 Clark Robert W Officer - Senior Vice President OPT+S $29.57 11,000 $325,292 119,780 0.0%
2018-01-02 21:03 2017-12-28 DONNELLY MICHAEL JOSEPH Officer - Executive VP and COO SELL $27.66 15,400 $425,924 279,059 -5.2%
2017-12-20 18:35 2017-12-19 HJELM CHRISTOPHER T Officer - Executive Vice President SELL $27.00 16,530 $446,327 243,784 -6.4%
2017-12-07 18:13 2017-12-05 RUNDE JAMES A Director OPT+S $26.50 10,000 $264,950 98,910 0.0%
2017-12-05 22:04 2017-12-04 Montoya Jorge P Director OPT+S $26.98 10,000 $269,750 20,316 0.0%
2017-12-04 21:25 2017-12-01 FIKE CARIN L Officer - Vice President and Treasurer OPT+S $25.61 1,538 $39,389 3,986 0.0%
2017-06-26 20:01 2017-06-26 SCHLOTMAN J MICHAEL Officer - Executive Vice President BUY $22.73 2,000 $45,457 328,947 +0.6%
2017-06-20 15:47 2017-06-16 PHILLIPS SUSAN M Director OPT+S $21.17 6,200 $131,235 117,905 0.0%
2017-05-11 18:50 2017-05-10 DONNELLY MICHAEL JOSEPH Officer - Executive Vice President OPT+S $30.01 17,600 $528,176 231,608 0.0%
2017-05-01 18:33 2017-04-28 DONNELLY MICHAEL JOSEPH Officer - Executive Vice President OPT+S $30.00 22,400 $672,000 231,608 0.0%
2017-04-24 23:09 2017-04-21 VAN OFLEN MARY ELIZABETH Officer - Vice President & Controller OPT+S $30.04 8,000 $240,348 57,564 0.0%
2017-04-20 16:25 2017-04-19 HJELM CHRISTOPHER T Officer - Executive Vice President SELL $30.00 12,139 $364,182 225,037 -5.1%
2017-04-11 21:20 2017-04-10 KROPF SUSAN J Director OPT+S $29.90 10,000 $298,950 74,673 0.0%
2017-03-30 17:22 2017-03-29 SARGENT RONALD Director OPT+S $29.35 4,465 $131,057 76,775 0.0%
2017-03-09 21:41 2017-03-07 Clark Robert W Officer - Senior Vice President SELL $28.81 17,000 $489,835 98,529 -14.7%
2017-03-06 18:34 2017-03-03 Foley Todd A Officer - Vice President and Treasurer SELL $29.53 11,000 $324,831 23,714 -31.7%
2016-12-14 18:12 2016-12-13 DONNELLY MICHAEL JOSEPH Officer - Executive Vice President OPT+S $34.35 10,000 $343,530 228,660 0.0%
2016-12-08 19:07 2016-12-07 HJELM CHRISTOPHER T Officer - Executive Vice President SELL $33.25 15,120 $502,755 240,433 -5.9%
2016-12-06 17:55 2016-12-05 VAN OFLEN MARY ELIZABETH Officer - Vice President & Controller SELL $32.94 14,106 $464,708 56,722 -19.9%
2016-09-16 16:34 2016-09-15 Dougherty Kevin M Officer - Group Vice President SELL $31.05 31,000 $962,550 130,857 -19.2%
2016-07-11 18:25 2016-07-08 VAN OFLEN MARY ELIZABETH Officer - Vice President & Controller OPT+S $37.85 12,000 $454,176 70,349 0.0%
2016-05-09 23:38 2016-05-06 Conlon Christopher Officer - Executive Vice President SELL $35.43 15,000 $531,450 0 -100.0%
2016-04-11 17:33 2016-04-08 SARGENT RONALD Director OPT+S $38.09 3,000 $114,261 71,240 0.0%
2016-04-07 22:27 2016-04-06 DONNELLY MICHAEL JOSEPH Officer - Executive Vice President OPT+S $39.00 10,000 $390,000 218,583 0.0%
2016-04-07 22:27 2016-04-06 VAN OFLEN MARY ELIZABETH Officer - Vice President & Controller OPT+S $38.75 12,000 $465,000 70,665 0.0%
2016-03-14 23:23 2016-03-14 SCHLOTMAN J MICHAEL Officer - Executive Vice President SELL $38.48 17,230 $663,078 358,282 -4.6%
2016-03-08 20:22 2016-03-07 PHILLIPS SUSAN M Director OPT+S $37.01 3,117 $115,373 109,723 0.0%
2016-02-18 22:00 2016-02-17 DONNELLY MICHAEL JOSEPH Officer - Executive Vice President OPT+S $39.00 1,547 $60,333 212,050 0.0%
2016-02-17 23:57 2016-02-16 DONNELLY MICHAEL JOSEPH Officer - Executive Vice President OPT+S $39.00 8,453 $329,669 212,050 0.0%
2016-02-02 23:00 2016-02-01 DONNELLY MICHAEL JOSEPH Officer - Executive Vice President OPT+S $39.00 10,000 $390,000 212,050 0.0%
2016-02-01 22:18 2016-01-29 MOORE CLYDE R Director OPT+S $38.00 10,000 $380,000 95,960 0.0%
2015-12-29 19:45 2015-12-28 MARMER LYNN Officer - Group Vice President SELL $42.41 16,002 $678,709 65,271 -19.7%
2015-12-23 19:36 2015-12-22 Massa Timothy A Officer - Group Vice President SELL $41.89 5,030 $210,712 61,436 -7.6%
2015-12-21 21:53 2015-12-18 SCHLOTMAN J MICHAEL Officer - Executive Vice President SELL $41.31 6,623 $273,615 358,189 -1.8%
2015-12-18 22:52 2015-12-17 SHACKOULS BOBBY S Director OPT+S $42.22 18,200 $768,373 25,120 0.0%
SHOW ENTRIES

How to Interpret $KR Trades

Not every insider transaction in KROGER CO is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $KR shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for KR

Insider activity data for KROGER CO is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $KR, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.