LOVE Insider Trading
Lovesac Co | Retail-Furniture Stores
Comprehensive Trading Performance Summary
The investment history of corporate insiders at Lovesac Co provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Furniture Stores sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2025-10-14 23:28 | 2025-10-14 | Nelson Shawn David | Director, Officer - Chief Executive Officer | BUY | $14.41 | 1,000 | $14,410 | 175,110 | +0.6% |
| 2025-09-16 23:16 | 2025-09-16 | Romig Shirley | Director | SELL | $17.83 | 1,500 | $26,747 | 17,573 | -7.9% |
| 2025-06-23 23:06 | 2025-06-20 | McLallen Walter Field | Director | BUY | $18.08 | 1,950 | $35,251 | 40,000 | +5.1% |
| 2025-06-20 23:11 | 2025-06-17 | McLallen Walter Field | Director | BUY | $17.71 | 2,000 | $35,415 | 38,050 | +5.5% |
| 2025-01-23 00:26 | 2025-01-17 | Krause Albert Jack | Director | SELL | $26.33 | 30,000 | $789,900 | 147,849 | -16.9% |
| 2024-12-24 00:31 | 2024-12-20 | McLallen Walter Field | Director | BUY | $24.50 | 5,000 | $122,520 | 24,540 | +25.6% |
| 2024-10-03 23:47 | 2024-10-03 | Krause Albert Jack | Director | SELL | $26.22 | 10,000 | $262,200 | 177,849 | -5.3% |
| 2024-06-21 23:37 | 2024-06-20 | Nelson Shawn David | Director, Officer - Chief Executive Officer | SELL | $23.29 | 23,861 | $555,644 | 160,982 | -12.9% |
| 2024-04-24 01:13 | 2024-04-19 | Siegner Keith R. | Officer - EVP and CFO | BUY | $20.81 | 4,800 | $99,864 | 4,800 | +100.0% |
| 2024-04-19 03:51 | 2024-04-16 | HEYER ANDREW R | Director | BUY | $19.72 | 22,000 | $433,745 | 37,282 | +144.0% |
| 2024-03-18 23:42 | 2024-03-15 | Nelson Shawn David | Director, Officer - Chief Executive Officer | SELL | $22.44 | 6,000 | $134,613 | 179,970 | -3.2% |
| 2023-12-30 04:58 | 2023-12-27 | HEYER ANDREW R | Director | BUY | $26.00 | 9,100 | $236,594 | 2,800 | +100.0% |
| 2023-12-15 00:28 | 2023-12-13 | Nelson Shawn David | Director, Officer - Chief Executive Officer | SELL | $24.70 | 19,000 | $469,213 | 185,970 | -9.3% |
| 2023-12-14 05:44 | 2023-12-11 | Satori Capital, LLC | Director, Other | BUY | $25.46 | 151,784 | $3,864,299 | 620,894 | +32.4% |
| 2023-09-20 04:55 | 2023-09-15 | HEYER ANDREW R | Director | BUY | $21.74 | 7,536 | $163,833 | 0 | +100.0% |
| 2023-04-18 00:46 | 2023-04-14 | Romig Shirley | Director | SELL | $28.73 | 2,500 | $71,825 | 6,861 | -26.7% |
| 2023-04-18 00:48 | 2023-04-14 | Leite Sharon M | Director | BUY | $28.55 | 5,000 | $142,750 | 6,638 | +305.3% |
| 2023-04-08 01:31 | 2023-04-05 | Nelson Shawn David | Director, Officer - Chief Executive Officer | SELL | $28.88 | 13,000 | $375,421 | 55,795 | -18.9% |
| 2023-01-21 03:11 | 2022-12-30 | HEYER ANDREW R | Director | BUY | $22.13 | 30,994 | $685,990 | 228,978 | +15.7% |
| 2023-01-05 04:19 | 2022-12-30 | HEYER ANDREW R | Director | BUY | $22.28 | 38,000 | $846,769 | 35,282 | +100.0% |
| 2022-12-23 03:02 | 2022-12-21 | Krause Albert Jack | Director, Officer - Chief Strategy Officer | BUY | $19.17 | 10,000 | $191,700 | 127,474 | +8.5% |
| 2022-10-15 00:45 | 2022-10-13 | McLallen Walter Field | Director | BUY | $20.60 | 2,000 | $41,197 | 12,136 | +19.7% |
| 2022-07-19 23:21 | 2022-07-15 | Nelson Shawn David | Director, Officer - Chief Executive Officer | SELL | $33.89 | 8,000 | $271,086 | 64,895 | -11.0% |
| 2022-04-13 23:15 | 2022-04-12 | Romig Shirley | Director | SELL | $49.38 | 2,300 | $113,574 | 5,816 | -28.3% |
| 2022-04-07 17:04 | 2022-04-05 | Nelson Shawn David | Director, Officer - Chief Executive Officer | SELL | $49.43 | 7,000 | $346,007 | 72,895 | -8.8% |
| 2022-04-08 01:39 | 2022-04-05 | McLallen Walter Field | Director | BUY | $49.56 | 5,000 | $247,815 | 8,891 | +128.5% |
| 2022-01-19 00:19 | 2022-01-14 | Krause Albert Jack | Director, Officer - Chief Strategy Officer | SELL | $55.06 | 2,500 | $137,640 | 105,328 | -2.3% |
| 2022-01-04 01:02 | 2021-12-30 | HEYER ANDREW R | Director | SELL | $66.50 | 19,623 | $1,304,930 | 204,963 | -8.7% |
| 2021-12-30 03:03 | 2021-12-27 | HEYER ANDREW R | Director | SELL | $67.99 | 20,366 | $1,384,733 | 224,586 | -8.3% |
| 2021-12-17 00:51 | 2021-12-15 | Romig Shirley | Director | SELL | $69.70 | 2,500 | $174,260 | 8,116 | -23.5% |
| 2021-12-17 00:28 | 2021-12-14 | McLallen Walter Field | Director | SELL | $71.45 | 1,626 | $116,185 | 3,891 | -29.5% |
| 2021-12-16 01:24 | 2021-12-14 | Fox Mary | Officer - President and COO | SELL | $70.45 | 4,868 | $342,926 | 4,126 | -54.1% |
| 2021-12-15 05:00 | 2021-12-10 | Satori Capital, LLC | Director, Other | SELL | $85.03 | 598 | $50,848 | 465,203 | -0.1% |
| 2021-11-25 01:22 | 2021-11-22 | HEYER ANDREW R | Director | SELL | $85.31 | 20,148 | $1,718,826 | 244,952 | -7.6% |
| 2021-11-23 03:59 | 2021-11-18 | Satori Capital, LLC | Director, Other | SELL | $85.43 | 72,289 | $6,175,324 | 465,801 | -13.4% |
| 2021-11-20 04:03 | 2021-11-17 | HEYER ANDREW R | Director | SELL | $85.38 | 42,910 | $3,663,450 | 265,100 | -13.9% |
| 2021-11-17 05:37 | 2021-11-12 | HEYER ANDREW R | Director | SELL | $85.12 | 44,407 | $3,779,706 | 308,010 | -12.6% |
| 2021-11-17 04:09 | 2021-11-12 | Satori Capital, LLC | Director, Other | SELL | $85.14 | 32,167 | $2,738,759 | 538,090 | -5.6% |
| 2021-11-09 00:11 | 2021-11-04 | HEYER ANDREW R | Director | SELL | $85.00 | 1,592 | $135,320 | 753 | -67.9% |
| 2021-11-09 04:41 | 2021-11-04 | Satori Capital, LLC | Director, Other | SELL | $82.13 | 70,100 | $5,757,257 | 570,257 | -10.9% |
| 2021-11-04 04:32 | 2021-11-01 | Satori Capital, LLC | Director, Other | SELL | $80.46 | 129,600 | $10,427,033 | 640,357 | -16.8% |
| 2021-10-28 02:12 | 2021-10-25 | Satori Capital, LLC | Director, Other | SELL | $80.03 | 1,400 | $112,042 | 769,957 | -0.2% |
| 2021-10-26 02:45 | 2021-10-21 | Satori Capital, LLC | Director, Other | SELL | $80.06 | 49,000 | $3,922,940 | 771,357 | -6.0% |
| 2021-10-21 23:11 | 2021-10-19 | HEYER ANDREW R | Director | SELL | $75.00 | 10,965 | $822,375 | 354,009 | -3.0% |
| 2021-10-19 23:01 | 2021-10-18 | Nelson Shawn David | Director, Officer - Chief Executive Officer | SELL | $67.72 | 6,000 | $406,327 | 82,145 | -6.8% |
| 2021-09-30 03:27 | 2021-09-27 | HEYER ANDREW R | Director | SELL | $75.51 | 43,443 | $3,280,429 | 364,974 | -10.6% |
| 2021-09-28 00:21 | 2021-09-23 | HEYER ANDREW R | Director | SELL | $75.29 | 96,000 | $7,227,418 | 408,417 | -19.0% |
| 2021-09-24 01:41 | 2021-09-21 | Satori Capital, LLC | Director, Other | SELL | $71.54 | 69,290 | $4,956,674 | 820,357 | -7.8% |
| 2021-09-15 01:38 | 2021-09-10 | Satori Capital, LLC | Director, Other | SELL | $70.00 | 15,710 | $1,099,700 | 889,647 | -1.7% |
| 2021-07-20 23:02 | 2021-07-19 | Nelson Shawn David | Director, Officer - Chief Executive Officer | SELL | $57.31 | 6,000 | $343,873 | 88,145 | -6.4% |
How to Interpret $LOVE Trades
Not every insider transaction in Lovesac Co is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $LOVE shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for LOVE
Insider activity data for Lovesac Co is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $LOVE, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.