LULU Insider Trading
lululemon athletica inc. | Apparel & Other Finishd Prods of Fabrics & Similar Matl
Comprehensive Trading Performance Summary
The investment history of corporate insiders at lululemon athletica inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Apparel & Other Finishd Prods of Fabrics & Similar Matl sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2026-04-03 16:44 | 2026-04-01 | MAESTRINI ANDRE | Officer - Pres, CCO & Interim Co-CEO | BUY | $151.02 | 3,275 | $494,591 | 34,551 | +10.5% |
| 2026-03-23 20:13 | 2026-03-20 | Bergh Charles V | Director | BUY | $164.20 | 6,090 | $999,978 | 6,090 | +100.0% |
| 2026-01-03 00:00 | 2025-12-30 | FRANK MEGHAN | Officer - Chief Financial Officer | OPT+S | $211.37 | 2,658 | $561,821 | 25,626 | 0.0% |
| 2025-12-19 00:02 | 2025-12-16 | BURGOYNE CELESTE | Officer - Pres Americas & Global Guest | SELL | $204.00 | 13,511 | $2,756,182 | 5,318 | -71.8% |
| 2025-10-03 00:17 | 2025-09-30 | NEUBURGER NICOLE | Officer - Chief Brand Officer | SELL | $178.00 | 615 | $109,470 | 8,993 | -6.4% |
| 2025-07-02 02:13 | 2025-06-27 | MCDONALD CALVIN | Director, Officer - Chief Executive Officer | OPT+S | $235.69 | 27,049 | $6,375,227 | 110,564 | 0.0% |
| 2024-12-31 00:11 | 2024-12-26 | NEUBURGER NICOLE | Officer - Chief Brand Officer | OPT+S | $387.11 | 2,022 | $782,735 | 6,198 | 0.0% |
| 2024-12-12 01:54 | 2024-12-09 | BURGOYNE CELESTE | Officer - Pres Americas & Global Guest | OPT+S | $405.54 | 24,870 | $10,085,720 | 12,429 | 0.0% |
| 2024-09-30 23:35 | 2024-09-26 | NEUBURGER NICOLE | Officer - Chief Brand Officer | SELL | $269.59 | 486 | $131,021 | 6,198 | -7.3% |
| 2024-09-06 00:13 | 2024-09-03 | MCDONALD CALVIN | Director, Officer - Chief Executive Officer | BUY | $260.00 | 4,000 | $1,040,000 | 89,922 | +4.7% |
| 2024-03-29 02:02 | 2024-03-26 | MORFITT MARTHA A M | Director | BUY | $389.05 | 3,700 | $1,439,501 | 89,445 | +4.3% |
| 2023-12-21 02:50 | 2023-12-18 | FRANK MEGHAN | Officer - Chief Financial Officer | OPT+S | $500.00 | 1,553 | $776,500 | 8,381 | 0.0% |
| 2023-12-21 02:49 | 2023-12-18 | NEUBURGER NICOLE | Officer - Chief Brand Officer | SELL | $500.00 | 705 | $352,500 | 3,996 | -15.0% |
| 2023-12-21 02:49 | 2023-12-18 | MCDONALD CALVIN | Director, Officer - Chief Executive Officer | OPT+S | $497.50 | 25,000 | $12,437,540 | 73,793 | 0.0% |
| 2023-12-19 03:51 | 2023-12-14 | BURGOYNE CELESTE | Officer - Pres Americas & Global Guest | OPT+S | $494.64 | 15,400 | $7,617,404 | 9,902 | 0.0% |
| 2023-09-08 22:28 | 2023-09-06 | Choe Michelle Sun | Officer - Chief Product Officer | OPT+S | $401.00 | 27,981 | $11,220,381 | 3,892 | 0.0% |
| 2023-04-04 00:14 | 2023-03-31 | BURGOYNE CELESTE | Officer - Pres Americas & Global Guest | OPT+S | $362.00 | 17,343 | $6,278,169 | 15,302 | 0.0% |
| 2022-09-15 00:17 | 2022-09-12 | Henry Kathryn | Director | SELL | $351.80 | 189 | $66,491 | 4,102 | -4.4% |
| 2022-06-29 03:05 | 2022-06-15 | Gibson Kourtney | Director | BUY | $280.12 | 200 | $56,024 | 1,302 | +18.1% |
| 2021-09-29 00:34 | 2021-09-24 | Henry Kathryn | Director | SELL | $432.41 | 250 | $108,103 | 3,804 | -6.2% |
| 2021-09-18 00:48 | 2021-09-15 | Henry Kathryn | Director | SELL | $420.00 | 250 | $105,000 | 4,054 | -5.8% |
| 2021-09-14 02:14 | 2021-09-09 | MCDONALD CALVIN | Director, Officer - Chief Executive Officer | OPT+S | $427.37 | 10,000 | $4,273,708 | 43,409 | 0.0% |
| 2021-09-14 02:08 | 2021-09-09 | Choe Michelle Sun | Officer - Chief Product Officer | OPT+S | $424.75 | 21,223 | $9,014,431 | 3,391 | 0.0% |
| 2021-07-02 00:31 | 2021-06-29 | BURGOYNE CELESTE | Officer - Pres Americas&Global Guest | OPT+S | $366.95 | 14,362 | $5,270,113 | 5,415 | 0.0% |
| 2021-06-25 19:03 | 2021-06-23 | Henry Kathryn | Director | SELL | $360.79 | 432 | $155,860 | 4,304 | -9.1% |
| 2021-06-10 02:15 | 2021-06-07 | Henry Kathryn | Director | SELL | $331.89 | 313 | $103,882 | 4,339 | -6.7% |
| 2021-06-10 02:17 | 2021-06-08 | MORFITT MARTHA A M | Director | BUY | $330.00 | 4,800 | $1,584,000 | 90,154 | +5.6% |
| 2021-04-27 02:12 | 2021-04-22 | MCDONALD CALVIN | Director, Officer - Chief Executive Officer | SELL | $335.00 | 3,000 | $1,005,000 | 36,469 | -7.6% |
| 2020-12-22 03:19 | 2020-12-17 | Choe Michelle Sun | Officer - Chief Product Officer | SELL | $382.11 | 2,000 | $764,215 | 8,145 | -19.7% |
| 2020-07-08 00:56 | 2020-07-02 | BURGOYNE CELESTE | Officer - EVP Americas Retail | OPT+S | $304.52 | 4,723 | $1,438,248 | 5,515 | 0.0% |
| 2020-07-08 00:52 | 2020-07-02 | Choe Michelle Sun | Officer - Chief Product Officer | OPT+S | $312.15 | 4,744 | $1,480,840 | 10,191 | 0.0% |
| 2020-07-03 02:09 | 2020-06-30 | BURGOYNE CELESTE | Officer - EVP Americas Retail | OPT+S | $311.45 | 10,344 | $3,221,607 | 5,515 | 0.0% |
| 2020-04-28 23:30 | 2020-04-27 | Wilson Dennis J. | Other | SELL | $223.58 | 89,455 | $19,999,911 | 0 | -100.0% |
| 2020-04-22 23:31 | 2020-04-20 | Wilson Dennis J. | Other | SELL | $220.86 | 135,836 | $30,000,128 | 0 | -100.0% |
| 2020-04-07 23:30 | 2020-04-06 | Wilson Dennis J. | Other | SELL | $193.35 | 258,592 | $49,999,875 | 0 | -100.0% |
| 2020-03-18 23:15 | 2020-03-16 | Wilson Dennis J. | Other | SELL | $144.04 | 173,544 | $24,997,937 | 0 | -100.0% |
| 2020-03-07 00:16 | 2020-03-04 | Wilson Dennis J. | Other | SELL | $223.73 | 70,656 | $15,807,577 | 0 | -100.0% |
| 2020-03-04 03:31 | 2020-02-28 | Wilson Dennis J. | Other | SELL | $222.00 | 106,753 | $23,698,985 | 0 | -100.0% |
| 2020-01-08 01:42 | 2020-01-03 | Haselden Stuart | Officer - Chief Operating Officer | OPT+S | $232.78 | 27,451 | $6,390,140 | 8,731 | 0.0% |
| 2019-12-17 01:00 | 2019-12-12 | MUSSAFER DAVID M | Director | SELL | $217.00 | 4,673 | $1,014,041 | 0 | -100.0% |
| 2019-09-10 23:30 | 2019-09-06 | Wilson Dennis J. | Other | SELL | $199.92 | 145,858 | $29,159,465 | 0 | -100.0% |
| 2019-08-27 23:30 | 2019-08-23 | Wilson Dennis J. | Other | SELL | $182.87 | 110,629 | $20,230,581 | 0 | -100.0% |
| 2019-08-23 23:31 | 2019-08-21 | Wilson Dennis J. | Other | SELL | $182.89 | 164,061 | $30,005,362 | 0 | -100.0% |
| 2019-06-25 00:30 | 2019-06-20 | MUSSAFER DAVID M | Director | SELL | $186.10 | 4,484 | $834,472 | 4,673 | -49.0% |
| 2019-04-09 01:30 | 2019-04-04 | Choe Michelle Sun | Officer - Chief Product Officer | OPT+S | $170.92 | 6,170 | $1,054,584 | 8,043 | 0.0% |
| 2019-04-03 03:40 | 2019-03-29 | BURGOYNE CELESTE | Officer - EVP Americas | OPT+S | $166.54 | 19,199 | $3,197,357 | 9,231 | 0.0% |
| 2019-04-03 00:02 | 2019-03-29 | Haselden Stuart | Officer - Chief Operating Officer | OPT+S | $164.62 | 49,319 | $8,118,716 | 10,792 | 0.0% |
| 2019-04-02 23:40 | 2019-03-29 | Henry Kathryn | Director | SELL | $164.69 | 2,250 | $370,553 | 3,668 | -38.0% |
| 2019-04-01 23:45 | 2019-03-28 | MUSSAFER DAVID M | Director | SELL | $163.53 | 8,968 | $1,466,537 | 9,156 | -49.5% |
| 2019-03-29 03:31 | 2019-03-26 | Wilson Dennis J. | Other | SELL | $155.79 | 288,856 | $45,001,714 | 0 | -100.0% |
How to Interpret $LULU Trades
Not every insider transaction in lululemon athletica inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $LULU shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for LULU
Insider activity data for lululemon athletica inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $LULU, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.