Capitalizator.

Capitalize Yourself: Right Data. Real Growth.

Company Analysis

LZ Insider Trading

LZ | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at LZ provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

Open Full Chart
Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2010-03-03 19:34 2010-03-01 Sheets Daniel L Officer - VP OPT+S $80.00 3,400 $272,000 4,428 0.0%
2010-03-03 23:00 2010-03-01 NORWOOD LARRY D Officer - VP OPT+S $81.39 4,500 $366,250 17,798 0.0%
2010-03-03 23:30 2010-03-01 COOLEY CHARLES P Officer - SVP & CFO OPT+S $80.00 15,500 $1,240,000 44,875 0.0%
2010-03-03 20:19 2010-03-01 KIRK STEPHEN F Officer - COO & SVP OPT+S $77.75 8,000 $622,000 88,641 0.0%
2010-03-02 20:32 2010-02-26 COOLEY CHARLES P Officer - SVP & CFO OPT+S $77.88 35,200 $2,741,299 44,875 0.0%
2010-02-26 17:17 2010-02-24 VAVRUSKA JEFFREY A Officer - Chief Tax Officer SELL $77.52 1,000 $77,520 3,989 -20.0%
2010-02-26 20:06 2010-02-24 NORWOOD LARRY D Officer - VP OPT+S $77.50 2,000 $155,000 17,798 0.0%
2010-02-26 17:52 2010-02-24 BAUER JOSEPH W Officer - VP & General Counsel SELL $77.56 5,006 $388,265 31,882 -13.6%
2010-02-24 19:14 2010-02-22 Saunier Patrick H Officer - Vice President OPT+S $78.31 4,000 $313,240 26,294 0.0%
2010-02-24 18:38 2010-02-23 LEWIS GREGORY R Officer - VP OPT+S $77.52 5,294 $410,392 10,225 0.0%
2010-02-24 21:52 2010-02-24 REYNOLDS LESLIE M Officer - Secretary SELL $77.50 1,029 $79,748 10,599 -8.8%
2010-02-23 23:55 2010-02-19 KIRK STEPHEN F Officer - SVP & COO OPT+S $78.11 39,150 $3,057,885 80,508 0.0%
2010-02-22 21:09 2010-02-18 KIRK STEPHEN F Officer - SVP & COO SELL $78.33 10,000 $783,300 80,508 -11.0%
2010-01-21 19:25 2010-01-19 SCHNUR ERIC R Officer - Vice President OPT+S $80.00 1,500 $120,000 3,370 0.0%
2010-01-21 18:46 2010-01-19 Graf Robert Officer - Vice President OPT+S $82.50 4,000 $330,000 3,963 0.0%
2009-11-18 20:11 2009-11-16 CAMPBELL EDWARD P Director BUY $75.93 1,250 $94,908 1,679 +291.4%
2009-11-18 23:59 2009-11-18 BAUER JOSEPH W Officer - VP & General Counsel OPT+S $76.07 10,500 $798,735 31,806 0.0%
2009-11-17 23:54 2009-11-13 SCHNUR ERIC R Officer - Vice President OPT+S $75.00 1,500 $112,500 3,355 0.0%
2009-11-13 21:54 2009-11-12 KIRK STEPHEN F Officer - SVP & COO SELL $73.25 5,000 $366,250 90,287 -5.2%
2009-11-13 22:37 2009-11-10 BAUER JOSEPH W Officer - VP and General Counsel OPT+S $72.52 10,000 $725,200 31,806 0.0%
2009-11-05 17:49 2009-11-03 COOLEY CHARLES P Officer - SVP & Chief Financial Officer OPT+S $67.15 27,000 $1,813,050 35,630 0.0%
2009-09-22 19:20 2009-09-21 REYNOLDS LESLIE M Officer - Corporate Secretary and Counse OPT+S $72.00 4,000 $288,000 10,555 0.0%
2009-09-17 21:01 2009-09-16 Graf Robert Officer - Vice President OPT+S $70.00 1,750 $122,500 3,935 0.0%
2009-09-11 21:32 2009-09-09 VAVRUSKA JEFFREY A Officer - Chief Tax Officer OPT+S $68.00 1,000 $68,000 3,319 0.0%
2009-09-10 22:23 2009-09-08 REYNOLDS LESLIE M Officer - Corporate Secretary OPT+S $67.50 5,000 $337,500 10,509 0.0%
2009-09-08 19:49 2009-09-03 Graf Robert Officer - Vice President OPT+S $65.00 1,750 $113,750 3,935 0.0%
2009-08-31 23:21 2009-08-27 NORWOOD LARRY D Officer - VP OPT+S $62.70 9,500 $595,650 21,942 0.0%
2009-08-31 22:53 2009-08-27 KIRK STEPHEN F Officer - SVP & COO OPT+S $62.45 54,600 $3,409,524 95,057 0.0%
2009-08-27 21:48 2009-08-26 SCHNUR ERIC R Officer - Vice President OPT+S $63.06 1,000 $63,060 3,340 0.0%
2009-08-26 16:53 2009-08-24 FARMER FOREST J SR Director OPT+S $62.02 4,000 $248,080 16,679 0.0%
2009-08-21 19:45 2009-08-20 BAUER JOSEPH W Officer - VP & General Counsel SELL $62.05 4,000 $248,200 31,726 -11.2%
2009-08-13 22:29 2009-08-11 Taylor Gregory D Officer - Vice President OPT+S $61.50 5,000 $307,500 2,707 0.0%
2009-08-13 18:09 2009-08-12 MEISTER MARK W Officer - Vice President SELL $61.73 2,168 $133,831 9,054 -19.3%
2009-08-11 21:35 2009-08-11 SCHNUR ERIC R Officer - Vice President OPT+S $60.50 1,311 $79,316 3,340 0.0%
2009-08-11 22:29 2009-08-07 Graf Robert Officer - Vice President OPT+S $60.00 4,000 $240,000 3,935 0.0%
2009-08-11 21:00 2009-08-11 REYNOLDS LESLIE M Officer - Corporate Counsel and Secretar OPT+S $60.00 4,000 $240,000 10,509 0.0%
2009-08-10 22:00 2009-08-06 FARMER FOREST J SR Director SELL $59.00 3,000 $177,000 16,679 -15.2%
2009-08-05 20:10 2009-08-04 SCHNUR ERIC R Officer - Vice President OPT+S $60.52 689 $41,698 3,340 0.0%
2009-08-05 20:18 2009-08-03 Sheets Daniel L Officer - Vice President SELL $60.00 1,000 $60,000 2,703 -27.0%
2009-08-05 19:52 2009-08-03 LEWIS GREGORY R Officer - Vice President OPT+S $59.59 11,836 $705,280 10,134 0.0%
2009-08-05 22:08 2009-08-03 LEWIS GREGORY R Officer - Vice President OPT+S $59.52 10,063 $598,918 10,134 0.0%
2009-08-05 23:14 2009-08-03 COOLEY CHARLES P Officer - SVP & Chief Financial Officer OPT+S $59.23 40,000 $2,369,200 35,554 0.0%
2009-08-05 20:35 2009-08-04 HARNETT GORDON D Director OPT+S $59.72 2,500 $149,300 29,307 0.0%
2009-08-05 22:05 2009-08-03 BAUER JOSEPH W Officer - VP & General Counsel OPT+S $59.88 8,500 $508,980 35,726 0.0%
2009-05-18 20:59 2009-05-15 MEISTER MARK W Officer - VP SELL $44.45 6,000 $266,700 12,059 -33.2%
2009-02-11 16:14 2009-02-09 HARNETT GORDON D Director OPT+S $34.69 2,000 $69,380 27,011 0.0%
2008-08-25 17:16 2008-08-21 MEISTER MARK W Officer - VP & Chief Ethics Officer SELL $52.16 4,000 $208,640 12,015 -25.0%
2008-08-06 16:54 2008-08-04 Steinberg Julian M Officer - Sr. Vice President BUY $48.47 2,000 $96,940 6,419 +45.3%
2008-05-30 00:04 2008-05-28 BLUMBERG JERALD A Director SELL $55.25 1,000 $55,250 15,214 -6.2%
2008-03-01 00:24 2008-02-28 MEISTER MARK W Officer - VP & Chief Ethics Officer OPT+S $58.07 800 $46,452 15,903 0.0%
SHOW ENTRIES

How to Interpret $LZ Trades

Not every insider transaction in LZ is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $LZ shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for LZ

Insider activity data for LZ is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $LZ, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.