LZ Insider Trading
LEGALZOOM.COM, INC. | Services-Computer Processing & Data Preparation
Comprehensive Trading Performance Summary
The investment history of corporate insiders at LEGALZOOM.COM, INC. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Computer Processing & Data Preparation sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2010-03-03 23:00 | 2010-03-01 | NORWOOD LARRY D | Officer - VP | OPT+S | $81.39 | 4,500 | $366,250 | 17,798 | 0.0% |
| 2010-03-03 20:19 | 2010-03-01 | KIRK STEPHEN F | Officer - COO & SVP | OPT+S | $77.75 | 8,000 | $622,000 | 88,641 | 0.0% |
| 2010-03-03 19:34 | 2010-03-01 | Sheets Daniel L | Officer - VP | OPT+S | $80.00 | 3,400 | $272,000 | 4,428 | 0.0% |
| 2010-03-02 20:32 | 2010-02-26 | COOLEY CHARLES P | Officer - SVP & CFO | OPT+S | $77.88 | 35,200 | $2,741,299 | 44,875 | 0.0% |
| 2010-02-26 20:06 | 2010-02-24 | NORWOOD LARRY D | Officer - VP | OPT+S | $77.50 | 2,000 | $155,000 | 17,798 | 0.0% |
| 2010-02-26 17:52 | 2010-02-24 | BAUER JOSEPH W | Officer - VP & General Counsel | SELL | $77.56 | 5,006 | $388,265 | 31,882 | -13.6% |
| 2010-02-26 17:17 | 2010-02-24 | VAVRUSKA JEFFREY A | Officer - Chief Tax Officer | SELL | $77.52 | 1,000 | $77,520 | 3,989 | -20.0% |
| 2010-02-24 21:52 | 2010-02-24 | REYNOLDS LESLIE M | Officer - Secretary | SELL | $77.50 | 1,029 | $79,748 | 10,599 | -8.8% |
| 2010-02-24 19:14 | 2010-02-22 | Saunier Patrick H | Officer - Vice President | OPT+S | $78.31 | 4,000 | $313,240 | 26,294 | 0.0% |
| 2010-02-24 18:38 | 2010-02-23 | LEWIS GREGORY R | Officer - VP | OPT+S | $77.52 | 5,294 | $410,392 | 10,225 | 0.0% |
| 2010-02-23 23:55 | 2010-02-19 | KIRK STEPHEN F | Officer - SVP & COO | OPT+S | $78.11 | 39,150 | $3,057,885 | 80,508 | 0.0% |
| 2010-02-22 21:09 | 2010-02-18 | KIRK STEPHEN F | Officer - SVP & COO | SELL | $78.33 | 10,000 | $783,300 | 80,508 | -11.0% |
| 2010-01-21 19:25 | 2010-01-19 | SCHNUR ERIC R | Officer - Vice President | OPT+S | $80.00 | 1,500 | $120,000 | 3,370 | 0.0% |
| 2010-01-21 18:46 | 2010-01-19 | Graf Robert | Officer - Vice President | OPT+S | $82.50 | 4,000 | $330,000 | 3,963 | 0.0% |
| 2009-11-18 23:59 | 2009-11-18 | BAUER JOSEPH W | Officer - VP & General Counsel | OPT+S | $76.07 | 10,500 | $798,735 | 31,806 | 0.0% |
| 2009-11-18 20:11 | 2009-11-16 | CAMPBELL EDWARD P | Director | BUY | $75.93 | 1,250 | $94,908 | 1,679 | +291.4% |
| 2009-11-17 23:54 | 2009-11-13 | SCHNUR ERIC R | Officer - Vice President | OPT+S | $75.00 | 1,500 | $112,500 | 3,355 | 0.0% |
| 2009-11-13 22:37 | 2009-11-10 | BAUER JOSEPH W | Officer - VP and General Counsel | OPT+S | $72.52 | 10,000 | $725,200 | 31,806 | 0.0% |
| 2009-11-13 21:54 | 2009-11-12 | KIRK STEPHEN F | Officer - SVP & COO | SELL | $73.25 | 5,000 | $366,250 | 90,287 | -5.2% |
| 2009-11-05 17:49 | 2009-11-03 | COOLEY CHARLES P | Officer - SVP & Chief Financial Officer | OPT+S | $67.15 | 27,000 | $1,813,050 | 35,630 | 0.0% |
| 2009-09-22 19:20 | 2009-09-21 | REYNOLDS LESLIE M | Officer - Corporate Secretary and Counse | OPT+S | $72.00 | 4,000 | $288,000 | 10,555 | 0.0% |
| 2009-09-17 21:01 | 2009-09-16 | Graf Robert | Officer - Vice President | OPT+S | $70.00 | 1,750 | $122,500 | 3,935 | 0.0% |
| 2009-09-11 21:32 | 2009-09-09 | VAVRUSKA JEFFREY A | Officer - Chief Tax Officer | OPT+S | $68.00 | 1,000 | $68,000 | 3,319 | 0.0% |
| 2009-09-10 22:23 | 2009-09-08 | REYNOLDS LESLIE M | Officer - Corporate Secretary | OPT+S | $67.50 | 5,000 | $337,500 | 10,509 | 0.0% |
| 2009-09-08 19:49 | 2009-09-03 | Graf Robert | Officer - Vice President | OPT+S | $65.00 | 1,750 | $113,750 | 3,935 | 0.0% |
| 2009-08-31 23:21 | 2009-08-27 | NORWOOD LARRY D | Officer - VP | OPT+S | $62.70 | 9,500 | $595,650 | 21,942 | 0.0% |
| 2009-08-31 22:53 | 2009-08-27 | KIRK STEPHEN F | Officer - SVP & COO | OPT+S | $62.45 | 54,600 | $3,409,524 | 95,057 | 0.0% |
| 2009-08-27 21:48 | 2009-08-26 | SCHNUR ERIC R | Officer - Vice President | OPT+S | $63.06 | 1,000 | $63,060 | 3,340 | 0.0% |
| 2009-08-26 16:53 | 2009-08-24 | FARMER FOREST J SR | Director | OPT+S | $62.02 | 4,000 | $248,080 | 16,679 | 0.0% |
| 2009-08-21 19:45 | 2009-08-20 | BAUER JOSEPH W | Officer - VP & General Counsel | SELL | $62.05 | 4,000 | $248,200 | 31,726 | -11.2% |
| 2009-08-13 22:29 | 2009-08-11 | Taylor Gregory D | Officer - Vice President | OPT+S | $61.50 | 5,000 | $307,500 | 2,707 | 0.0% |
| 2009-08-13 18:09 | 2009-08-12 | MEISTER MARK W | Officer - Vice President | SELL | $61.73 | 2,168 | $133,831 | 9,054 | -19.3% |
| 2009-08-11 22:29 | 2009-08-07 | Graf Robert | Officer - Vice President | OPT+S | $60.00 | 4,000 | $240,000 | 3,935 | 0.0% |
| 2009-08-11 21:35 | 2009-08-11 | SCHNUR ERIC R | Officer - Vice President | OPT+S | $60.50 | 1,311 | $79,316 | 3,340 | 0.0% |
| 2009-08-11 21:00 | 2009-08-11 | REYNOLDS LESLIE M | Officer - Corporate Counsel and Secretar | OPT+S | $60.00 | 4,000 | $240,000 | 10,509 | 0.0% |
| 2009-08-10 22:00 | 2009-08-06 | FARMER FOREST J SR | Director | SELL | $59.00 | 3,000 | $177,000 | 16,679 | -15.2% |
| 2009-08-05 23:14 | 2009-08-03 | COOLEY CHARLES P | Officer - SVP & Chief Financial Officer | OPT+S | $59.23 | 40,000 | $2,369,200 | 35,554 | 0.0% |
| 2009-08-05 22:08 | 2009-08-03 | LEWIS GREGORY R | Officer - Vice President | OPT+S | $59.52 | 10,063 | $598,918 | 10,134 | 0.0% |
| 2009-08-05 22:05 | 2009-08-03 | BAUER JOSEPH W | Officer - VP & General Counsel | OPT+S | $59.88 | 8,500 | $508,980 | 35,726 | 0.0% |
| 2009-08-05 20:35 | 2009-08-04 | HARNETT GORDON D | Director | OPT+S | $59.72 | 2,500 | $149,300 | 29,307 | 0.0% |
| 2009-08-05 20:18 | 2009-08-03 | Sheets Daniel L | Officer - Vice President | SELL | $60.00 | 1,000 | $60,000 | 2,703 | -27.0% |
| 2009-08-05 20:10 | 2009-08-04 | SCHNUR ERIC R | Officer - Vice President | OPT+S | $60.52 | 689 | $41,698 | 3,340 | 0.0% |
| 2009-08-05 19:52 | 2009-08-03 | LEWIS GREGORY R | Officer - Vice President | OPT+S | $59.59 | 11,836 | $705,280 | 10,134 | 0.0% |
| 2009-05-18 20:59 | 2009-05-15 | MEISTER MARK W | Officer - VP | SELL | $44.45 | 6,000 | $266,700 | 12,059 | -33.2% |
| 2009-02-11 16:14 | 2009-02-09 | HARNETT GORDON D | Director | OPT+S | $34.69 | 2,000 | $69,380 | 27,011 | 0.0% |
| 2008-08-25 17:16 | 2008-08-21 | MEISTER MARK W | Officer - VP & Chief Ethics Officer | SELL | $52.16 | 4,000 | $208,640 | 12,015 | -25.0% |
| 2008-08-06 16:54 | 2008-08-04 | Steinberg Julian M | Officer - Sr. Vice President | BUY | $48.47 | 2,000 | $96,940 | 6,419 | +45.3% |
| 2008-05-30 00:04 | 2008-05-28 | BLUMBERG JERALD A | Director | SELL | $55.25 | 1,000 | $55,250 | 15,214 | -6.2% |
| 2008-03-01 00:24 | 2008-02-28 | MEISTER MARK W | Officer - VP & Chief Ethics Officer | OPT+S | $58.07 | 800 | $46,452 | 15,903 | 0.0% |
| 2008-02-25 22:29 | 2008-02-22 | MEISTER MARK W | Officer - VP & Chief Ethics Officer | SELL | $56.36 | 5,368 | $302,539 | 15,903 | -25.2% |
How to Interpret $LZ Trades
Not every insider transaction in LEGALZOOM.COM, INC. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $LZ shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for LZ
Insider activity data for LEGALZOOM.COM, INC. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $LZ, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.