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Company Analysis

MFRM Insider Trading

MFRM | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at MFRM provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2015-01-06 01:40 2015-01-02 Black James R Officer - Senior Corporate Advisor SELL $57.77 5,096 $294,382 316,668 -1.6%
2015-01-05 19:22 2015-01-02 Fortunato Joe Director SELL $59.63 3,898 $232,438 10,372 -27.3%
2015-01-02 23:13 2014-12-30 Fortunato Joe Director SELL $59.55 102 $6,074 14,270 -0.7%
2014-12-19 00:24 2014-12-16 JWC FUND III CO INVEST LLC 10% owner SELL $60.53 52,025 $3,149,073 385,447 -11.9%
2014-12-19 00:22 2014-12-16 JWC Mattress Holdings, LLC 10% owner SELL $60.53 1,953,096 $118,220,901 14,470,192 -11.9%
2014-12-19 00:15 2014-12-16 J.W. Childs Associates, Inc. Director, 10% owner, Other SELL $60.53 1,914,581 $115,889,588 14,184,845 -11.9%
2014-12-19 00:14 2014-12-16 CHILDS JOHN W Director, 10% owner SELL $60.53 1,964,702 $118,923,412 371,331 -84.1%
2014-12-17 00:56 2014-12-16 Tinsey III Frederick C. Director SELL $60.53 8,000 $484,240 20,506 -28.1%
2014-12-17 00:55 2014-12-16 Stagner R. Stephen Director, Officer - Chief Executive Officer SELL $60.53 173,913 $10,526,954 1,089,389 -13.8%
2014-12-04 01:24 2014-12-01 Black James R Officer - Senior Corporate Advisor SELL $70.78 1,506 $106,596 321,764 -0.5%
2014-12-04 01:23 2014-12-01 Black James R Officer - Senior Corporate Advisor SELL $70.22 5,602 $393,352 323,270 -1.7%
2014-12-04 01:22 2014-12-01 Black James R Officer - Senior Corporate Advisor SELL $69.96 10,869 $760,438 328,872 -3.2%
2014-12-04 01:21 2014-12-01 Black James R Officer - Senior Corporate Advisor OPT+S $69.66 7,023 $489,221 339,741 0.0%
2014-12-03 01:07 2014-12-01 Stagner R. Stephen Director, Officer - Chief Executive Officer SELL $70.84 1,200 $85,003 1,263,302 -0.1%
2014-12-03 01:06 2014-12-01 Stagner R. Stephen Director, Officer - Chief Executive Officer SELL $70.15 5,852 $410,546 1,264,502 -0.5%
2014-12-03 01:04 2014-12-01 Stagner R. Stephen Director, Officer - Chief Executive Officer SELL $69.89 5,448 $380,785 1,270,354 -0.4%
2014-12-02 23:14 2014-12-01 Murphy Kenneth E. III Officer - Co-Chief Operating Officer SELL $70.14 2,500 $175,339 70,242 -3.4%
2014-11-18 02:08 2014-11-14 Forbes Karrie Officer - Executive Vice President SELL $69.82 8,500 $593,500 11,792 -41.9%
2014-11-14 01:35 2014-11-13 Forbes Karrie Officer - Executive Vice President SELL $68.00 3,000 $204,000 54,942 -5.2%
2014-11-13 04:19 2014-11-12 Forbes Karrie Officer - Executive Vice President SELL $67.00 1,500 $100,500 15,292 -8.9%
2014-11-12 18:21 2014-11-07 Forbes Karrie Officer - Executive Vice President OPT+S $65.55 8,246 $540,490 16,792 0.0%
2014-11-05 15:59 2014-11-03 Black James R Officer - Senior Corporate Advisor SELL $63.46 6,600 $418,805 327,196 -2.0%
2014-11-05 15:50 2014-11-03 Black James R Officer - Senior Corporate Advisor SELL $63.13 7,200 $454,532 333,796 -2.1%
2014-11-05 15:49 2014-11-03 Black James R Officer - Senior Corporate Advisor SELL $62.75 5,316 $333,602 340,996 -1.5%
2014-11-05 15:37 2014-11-03 Black James R Officer - Senior Corporate Advisor SELL $62.50 5,884 $367,723 346,312 -1.7%
2014-11-05 03:22 2014-11-03 Murphy Kenneth E. III Officer - Co-Chief Operating Officer SELL $62.82 2,500 $157,057 72,742 -3.3%
2014-11-05 03:07 2014-11-03 Stagner R. Stephen Director, Officer - Chief Executive Officer SELL $63.88 200 $12,776 1,275,802 0.0%
2014-11-05 02:56 2014-11-03 Stagner R. Stephen Director, Officer - Chief Executive Officer SELL $63.14 5,427 $342,647 1,276,002 -0.4%
2014-11-05 02:53 2014-11-03 Stagner R. Stephen Director, Officer - Chief Executive Officer SELL $62.55 6,873 $429,879 1,281,429 -0.5%
2014-10-14 23:42 2014-10-13 Stagner R. Stephen Director, Officer - President & CEO SELL $55.97 6,500 $363,828 1,288,302 -0.5%
2014-10-14 23:41 2014-10-13 Stagner R. Stephen Director, Officer - President & CEO SELL $55.51 6,000 $333,045 1,294,802 -0.5%
2014-10-11 01:15 2014-10-09 Black James R Officer - Senior Corporate Advisor SELL $58.36 3,990 $232,869 352,196 -1.1%
2014-10-11 01:13 2014-10-09 Black James R Officer - Senior Corporate Advisor SELL $57.88 6,043 $349,754 356,186 -1.7%
2014-10-11 01:12 2014-10-09 Black James R Officer - Senior Corporate Advisor SELL $57.57 7,967 $458,660 362,229 -2.2%
2014-10-11 01:11 2014-10-09 Black James R Officer - Senior Corporate Advisor OPT+S $57.07 7,000 $399,524 370,196 0.0%
2014-10-09 22:37 2014-10-08 Black James R Officer - Senior Corporate Advisor SELL $58.76 2,100 $123,387 374,454 -0.6%
2014-10-09 22:35 2014-10-08 Black James R Officer - Senior Corporate Advisor SELL $57.82 4,636 $268,047 376,554 -1.2%
2014-10-09 20:06 2014-10-08 EITEL CHARLES R Director SELL $57.67 1,500 $86,505 1,300 -53.6%
2014-10-08 20:47 2014-10-06 Black James R Officer - Senior Corporate Advisor SELL $58.64 33,888 $1,987,324 381,190 -8.2%
2014-10-04 01:39 2014-10-03 Black James R Officer - Senior Corporate Advisor SELL $59.00 9,376 $553,184 415,078 -2.2%
2014-10-02 21:15 2014-10-01 Murphy Kenneth E. III Officer - Chief Operating Officer SELL $58.82 2,500 $147,047 75,242 -3.2%
2014-10-02 20:49 2014-10-01 Black James R Officer - Senior Corporate Advisor SELL $59.74 445 $26,583 424,454 -0.1%
2014-10-02 20:26 2014-10-01 Black James R Officer - Senior Corporate Advisor SELL $59.29 2,700 $160,074 424,899 -0.6%
2014-10-02 20:20 2014-10-01 Black James R Officer - Senior Corporate Advisor SELL $58.60 3,600 $210,951 427,599 -0.8%
2014-10-02 20:17 2014-10-01 Black James R Officer - Senior Corporate Advisor SELL $58.24 6,500 $378,542 431,199 -1.5%
2014-09-11 19:22 2014-09-09 Levy Bruce Officer - Executive Vice President SELL $64.76 6,076 $393,453 23,218 -20.7%
2014-09-11 19:00 2014-09-09 Fortunato Joe Director SELL $64.26 5,000 $321,310 14,372 -25.8%
2014-09-10 20:33 2014-09-09 Forbes Karrie Officer - Executive Vice President OPT+S $64.70 3,632 $234,990 18,916 0.0%
2014-09-04 22:54 2014-09-02 Black James R Officer - Senior Corporate Advisor SELL $57.49 1,000 $57,488 436,699 -0.2%
2014-09-04 22:53 2014-09-02 Black James R Officer - Senior Corporate Advisor SELL $57.16 12,242 $699,694 437,699 -2.7%
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How to Interpret $MFRM Trades

Not every insider transaction in MFRM is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $MFRM shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for MFRM

Insider activity data for MFRM is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $MFRM, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.