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Company Analysis

MKTO Insider Trading

MKTO | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at MKTO provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2016-08-03 01:36 2016-08-01 Winter Steven M Officer - EVP Worldwide Field Operations SELL $35.15 2,656 $93,364 84,350 -3.1%
2016-07-09 01:13 2016-07-07 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $34.98 21,600 $755,568 158,881 0.0%
2016-06-16 01:47 2016-06-14 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $35.03 21,600 $756,650 158,881 0.0%
2016-05-20 00:31 2016-05-17 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $26.87 21,600 $580,332 158,881 0.0%
2016-05-19 00:41 2016-05-16 Holmes Jason L Officer - EVP & Chief Operating Officer OPT+S $27.26 2,500 $68,147 65,682 0.0%
2016-05-13 00:43 2016-05-10 Winter Steven M Officer - EVP Worldwide Field Operations SELL $26.00 5,312 $138,112 87,006 -5.8%
2016-04-16 00:59 2016-04-15 Holmes Jason L Officer - EVP & Chief Operating Officer OPT+S $20.88 2,500 $52,203 65,682 0.0%
2016-04-07 00:38 2016-04-04 Holmes Jason L Officer - EVP & Chief Operating Officer OPT+S $20.00 11,740 $234,800 65,682 0.0%
2016-04-07 01:47 2016-04-05 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $20.06 47,242 $947,755 158,881 0.0%
2016-03-15 01:28 2016-03-11 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $18.05 17,558 $316,955 158,881 0.0%
2016-02-19 01:09 2016-02-16 Holmes Jason L Officer - SVP & Chief Customer Officer OPT+S $15.05 19,821 $298,318 39,482 0.0%
2016-02-19 01:27 2016-02-17 Smith Margo Officer - SVP, GC & Secretary OPT+S $15.32 5,151 $78,939 41,807 0.0%
2016-02-19 01:01 2016-02-17 DHOLAKIA SANJAY Officer - SVP & Chief Marketing Officer OPT+S $15.39 5,600 $86,186 38,959 0.0%
2016-02-19 02:24 2016-02-17 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $15.27 20,864 $318,512 124,306 0.0%
2016-02-19 01:06 2016-02-17 BALL FREDERICK Officer - SVP & Chief Financial Officer OPT+S $15.32 8,340 $127,760 61,114 0.0%
2016-02-03 02:49 2016-02-01 DHOLAKIA SANJAY Officer - SVP & Chief Marketing Officer OPT+S $18.77 4,813 $90,340 39,025 0.0%
2016-01-20 01:37 2016-01-15 Holmes Jason L Officer - SVP & Chief Customer Officer OPT+S $22.94 7,000 $160,596 52,803 0.0%
2016-01-20 01:36 2016-01-14 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $23.04 21,600 $497,651 132,220 0.0%
2016-01-06 01:45 2016-01-04 DHOLAKIA SANJAY Officer - SVP & Chief Marketing Officer OPT+S $27.91 4,811 $134,275 39,025 0.0%
2015-12-18 01:56 2015-12-15 Holmes Jason L Officer - SVP & Chief Customer Officer OPT+S $25.67 7,000 $179,670 52,803 0.0%
2015-12-18 01:57 2015-12-15 BALL FREDERICK Officer - SVP & Chief Financial Officer OPT+S $25.77 10,000 $257,742 62,578 0.0%
2015-12-04 02:21 2015-12-01 DHOLAKIA SANJAY Officer - SVP & Chief Marketing Officer OPT+S $29.72 4,813 $143,042 39,025 0.0%
2015-12-04 02:22 2015-12-02 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $29.10 25,000 $727,423 132,220 0.0%
2015-11-25 02:11 2015-11-23 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $29.82 12,000 $357,784 132,220 0.0%
2015-11-19 01:33 2015-11-16 Holmes Jason L Officer - SVP & Chief Customer Officer OPT+S $29.13 7,000 $203,892 52,803 0.0%
2015-11-19 01:31 2015-11-16 Winter Steven M Officer - EVP Worldwide Field Operations SELL $29.13 13,282 $386,963 71,718 -15.6%
2015-11-19 01:30 2015-11-16 BALL FREDERICK Officer - SVP & Chief Financial Officer OPT+S $29.14 10,000 $291,396 62,578 0.0%
2015-11-14 02:28 2015-11-12 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $29.88 12,000 $358,538 132,220 0.0%
2015-11-07 02:03 2015-11-05 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $29.87 12,000 $358,392 132,220 0.0%
2015-11-04 02:18 2015-11-02 DHOLAKIA SANJAY Officer - SVP & Chief Marketing Officer OPT+S $29.04 4,813 $139,747 39,025 0.0%
2015-10-27 23:57 2015-10-26 Smith Margo Officer - SVP, GC & Secretary SELL $29.10 3,381 $98,388 41,775 -7.5%
2015-10-17 00:51 2015-10-15 Holmes Jason L Officer - SVP & Chief Customer Officer OPT+S $32.51 7,000 $227,562 52,803 0.0%
2015-10-17 00:56 2015-10-15 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $32.91 12,000 $394,969 132,220 0.0%
2015-10-17 00:54 2015-10-15 BALL FREDERICK Officer - SVP & Chief Financial Officer OPT+S $32.37 15,000 $485,490 62,578 0.0%
2015-10-06 01:06 2015-10-01 DHOLAKIA SANJAY Officer - SVP & Chief Marketing Officer OPT+S $28.22 4,812 $135,778 39,025 0.0%
2015-10-01 00:45 2015-09-28 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $28.68 12,000 $344,108 132,220 0.0%
2015-09-22 00:59 2015-09-17 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $30.47 12,000 $365,653 132,220 0.0%
2015-09-22 00:56 2015-09-17 BALL FREDERICK Officer - SVP & Chief Financial Officer OPT+S $30.00 6,380 $191,409 62,578 0.0%
2015-09-17 01:06 2015-09-15 Holmes Jason L Officer - SVP & Chief Customer Officer OPT+S $29.21 13,360 $390,203 52,803 0.0%
2015-09-17 01:07 2015-09-15 BALL FREDERICK Officer - SVP & Chief Financial Officer OPT+S $29.42 13,620 $400,675 62,578 0.0%
2015-09-04 01:36 2015-09-02 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $28.17 12,000 $338,050 132,220 0.0%
2015-09-03 00:32 2015-09-01 DHOLAKIA SANJAY Officer - SVP & Chief Marketing Officer OPT+S $27.68 4,813 $133,201 39,025 0.0%
2015-08-24 23:44 2015-08-20 Agrawal Neeraj Director SELL $27.80 150,000 $4,170,000 1,515,212 -9.0%
2015-08-22 00:44 2015-08-20 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $28.19 12,000 $338,335 132,220 0.0%
2015-08-20 00:08 2015-08-17 SIBONI ROGER S Director OPT+S $29.01 10,000 $290,133 7,894 0.0%
2015-08-19 03:05 2015-08-17 Holmes Jason L Officer - SVP & Chief Customer Officer OPT+S $28.99 13,359 $387,336 52,803 0.0%
2015-08-19 03:08 2015-08-18 DHOLAKIA SANJAY Officer - SVP & Chief Marketing Officer SELL $28.89 594 $17,161 39,025 -1.5%
2015-08-19 03:06 2015-08-17 BALL FREDERICK Officer - SVP & Chief Financial Officer OPT+S $29.01 10,000 $290,128 62,578 0.0%
2015-08-07 01:02 2015-08-05 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $29.50 12,000 $354,031 132,220 0.0%
2015-08-06 00:57 2015-08-03 Holmes Jason L Officer - SVP & Chief Customer Officer OPT+S $29.83 35,000 $1,043,879 52,468 0.0%
SHOW ENTRIES

How to Interpret $MKTO Trades

Not every insider transaction in MKTO is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $MKTO shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for MKTO

Insider activity data for MKTO is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $MKTO, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.