Capitalizator.

Capitalize Yourself: Right Data. Real Growth.

Company Analysis

MKTO Insider Trading

MKTO | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at MKTO provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

Open Full Chart
Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2014-02-12 03:03 2014-02-07 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman SELL $42.26 5,000 $211,278 489,214 -1.0%
2014-02-07 04:02 2014-02-04 Binch William B Jr Officer - EVP, Worldwide Field Ops OPT+S $38.97 5,000 $194,831 48,100 0.0%
2014-02-07 05:29 2014-02-06 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman SELL $40.34 5,000 $201,693 494,214 -1.0%
2014-02-06 02:16 2014-02-03 Holmes Jason L Officer - SVP Client Services OPT+S $39.15 15,800 $618,559 8,500 0.0%
2014-02-06 02:15 2014-02-03 DHOLAKIA SANJAY Officer - SVP & Chief Marketing Officer OPT+S $39.16 13,000 $509,070 66,819 0.0%
2014-01-30 03:16 2014-01-27 Holmes Jason L Officer - SVP Client Services SELL $41.06 8,300 $340,835 16,800 -33.1%
2014-01-28 02:16 2014-01-23 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman SELL $42.52 10,000 $425,231 499,214 -2.0%
2014-01-25 00:22 2014-01-21 Holmes Jason L Officer - SVP Client Services SELL $42.20 8,300 $350,270 25,100 -24.9%
2014-01-17 04:43 2014-01-15 BALL FREDERICK Officer - SVP & Chief Financial Officer OPT+S $43.54 15,000 $653,162 10,000 0.0%
2014-01-15 03:01 2014-01-13 Holmes Jason L Officer - SVP Client Services SELL $41.35 8,300 $343,223 33,400 -19.9%
2014-01-09 04:01 2014-01-06 Holmes Jason L Officer - SVP Client Services SELL $41.32 8,300 $342,983 41,700 -16.6%
2014-01-09 04:00 2014-01-06 Binch William B Jr Officer - SVP, Sales OPT+S $41.03 5,000 $205,135 0 0.0%
2014-01-09 03:59 2014-01-07 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman SELL $41.73 10,000 $417,250 509,214 -1.9%
2014-01-07 03:14 2014-01-02 Holmes Jason L Officer - SVP Client Services OPT+S $37.23 7,500 $279,239 0 0.0%
2014-01-07 03:14 2014-01-02 DHOLAKIA SANJAY Officer - SVP & Chief Marketing Officer OPT+S $37.24 13,000 $484,097 48,119 0.0%
2013-12-31 02:16 2013-12-26 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman SELL $36.25 10,000 $362,479 516,514 -1.9%
2013-12-19 00:10 2013-12-16 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman SELL $31.75 10,000 $317,454 526,514 -1.9%
2013-12-19 00:10 2013-12-16 BALL FREDERICK Officer - SVP & Chief Financial Officer OPT+S $31.92 15,000 $478,814 15,000 0.0%
2013-12-17 04:39 2013-12-12 Binch William B Jr Officer - SVP, Sales OPT+S $30.23 65,000 $1,964,794 0 0.0%
2013-12-17 04:39 2013-12-12 Holmes Jason L Officer - SVP Client Services OPT+S $30.35 15,000 $455,198 0 0.0%
2013-12-17 04:40 2013-12-12 DHOLAKIA SANJAY Officer - SVP & Chief Marketing Officer OPT+S $30.51 13,000 $396,627 48,119 0.0%
2013-12-17 04:40 2013-12-12 BALL FREDERICK Officer - SVP & Chief Financial Officer SELL $30.67 10,000 $306,696 20,000 -33.3%
2013-11-27 20:36 2013-11-25 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman SELL $29.03 10,000 $290,300 536,514 -1.8%
2013-09-20 01:49 2013-09-18 Mayfield XIII, a Cayman Islands Exempted Limited Partnership 10% owner SELL $33.99 886,662 $30,138,705 3,261,519 -21.4%
2013-09-19 01:01 2013-09-18 NAHM TAE HEA Director, 10% owner SELL $33.99 1,087,750 $36,974,037 114,170 -90.5%
2013-09-19 00:55 2013-09-18 Venkatesan Srinivasan Officer - SVP, Products & Engineering OPT+S $33.99 47,355 $1,609,658 0 0.0%
2013-09-19 00:53 2013-09-18 Holmes Jason L Officer - SVP, Client Services OPT+S $33.99 30,000 $1,019,739 30,000 0.0%
2013-09-19 00:42 2013-09-18 Binch William B Jr Officer - SVP, Sales SELL $33.99 40,000 $1,359,652 63,275 -38.7%
2013-09-19 01:04 2013-09-18 Pepper Douglas A Director, 10% owner SELL $33.99 2,083,435 $70,818,664 7,663,756 -21.4%
2013-09-19 01:18 2013-09-18 STORM VENTURE ASSOCIATES III, L.L.C. 10% owner SELL $33.99 1,087,750 $36,974,037 114,170 -90.5%
2013-09-19 00:49 2013-09-18 DHOLAKIA SANJAY Officer - SVP & Chief Marketing Officer OPT+S $33.99 27,587 $937,718 48,119 0.0%
2013-09-19 01:12 2013-09-18 InterWest Management Partners IX, LLC 10% owner SELL $33.99 2,083,435 $70,818,664 7,663,756 -21.4%
2013-09-19 00:33 2013-09-18 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman SELL $33.99 184,481 $6,270,749 546,514 -25.2%
2013-09-19 00:57 2013-09-18 BOSTROM SUSAN L Director OPT+S $33.99 16,020 $544,541 0 0.0%
2013-09-19 00:36 2013-09-18 BALL FREDERICK Officer - SVP & Chief Financial Officer OPT+S $33.99 50,000 $1,699,565 0 0.0%
2013-09-19 01:20 2013-09-18 Institutional Venture Management XII, LLC 10% owner SELL $33.99 804,140 $27,333,764 1,478,982 -35.2%
2013-09-19 01:05 2013-09-18 SIBONI ROGER S Director OPT+S $33.99 13,810 $469,420 0 0.0%
2013-05-23 01:55 2013-05-22 Binch William B Jr Officer - SVP, Sales SELL $13.00 9,000 $117,000 103,275 -8.0%
2013-05-23 01:53 2013-05-22 DHOLAKIA SANJAY Officer - SVP & Chief Marketing Officer SELL $13.00 21,600 $280,800 48,119 -31.0%
2013-05-23 01:51 2013-05-22 FERNANDEZ PHILLIP M Director, Officer - President, CEO & Chairman OPT+S $13.00 90,000 $1,170,000 0 0.0%
2013-05-23 02:01 2013-05-22 SIBONI ROGER S Director OPT+S $13.00 5,700 $74,100 0 0.0%
SHOW ENTRIES

How to Interpret $MKTO Trades

Not every insider transaction in MKTO is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $MKTO shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for MKTO

Insider activity data for MKTO is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $MKTO, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.