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Company Analysis

NDLS Insider Trading

NOODLES & Co | Retail-Eating Places

Comprehensive Trading Performance Summary

The investment history of corporate insiders at NOODLES & Co provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Eating Places sector.

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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2018-08-30 00:39 2018-08-27 Hartnett Robert M. Director SELL $11.51 9,652 $111,095 96,606 -9.1%
2018-08-30 00:38 2018-08-27 Boennighausen David James Director, Officer - Chief Executive Officer OPT+S $11.52 43,096 $496,466 75,165 0.0%
2018-08-02 23:15 2018-07-31 PUBLIC SECTOR PENSION INVESTMENT BOARD 10% owner SELL $9.50 360,996 $3,429,462 6,222,048 -5.5%
2018-08-02 23:13 2018-08-02 Catterton-Noodles, LLC 10% owner SELL $10.00 526,541 $5,265,410 10,032,245 -5.0%
2018-08-02 23:07 2018-07-31 Mill Road Capital II, L.P. 10% owner SELL $9.50 387,463 $3,680,899 6,662,424 -5.5%
2018-07-31 02:01 2018-07-26 PUBLIC SECTOR PENSION INVESTMENT BOARD 10% owner SELL $9.50 1,698,805 $16,138,648 6,583,044 -20.5%
2018-07-31 00:46 2018-07-26 Mill Road Capital II, L.P. 10% owner SELL $9.50 1,823,353 $17,321,854 7,049,887 -20.5%
2018-07-30 14:45 2018-07-26 Catterton-Noodles, LLC 10% owner SELL $10.00 2,477,842 $24,778,420 10,558,786 -19.0%
2018-05-17 00:23 2018-05-15 DAGGETT SUSAN Officer - Interim Chief Financial Office OPT+S $9.58 7,500 $71,857 22,000 0.0%
2017-06-19 23:46 2017-06-15 Hartnett Robert M. Director BUY $3.55 72,000 $255,406 100,882 +249.3%
2016-01-06 00:45 2015-12-31 MEARS MARK Officer - EVP & Chief Marketing Officer BUY $9.98 5,000 $49,894 5,000 +100.0%
2016-01-06 00:45 2016-01-04 MEARS MARK Officer - EVP & Chief Marketing Officer SELL $9.69 5,000 $48,450 0 -100.0%
2015-03-02 16:05 2015-02-27 Reddy Kevin Michael Director, Officer - Chief Executive Officer BUY $18.40 5,000 $92,000 5,000 +100.0%
2014-12-03 00:48 2014-12-02 Lockhart Kathryn Rae Officer - Vice President & Controller OPT+S $24.77 4,500 $111,465 250 0.0%
2014-11-22 00:01 2014-11-19 Boennighausen David James Officer - Chief Financial Officer OPT+S $22.64 10,000 $226,400 1,500 0.0%
2014-11-15 00:24 2014-11-06 Dahnke Scott Arnold Director, 10% owner SELL $24.40 1,521,252 $37,118,549 6,834,884 -18.2%
2014-11-15 00:23 2014-11-06 Catterton-Noodles, LLC 10% owner SELL $24.40 1,521,252 $37,118,549 6,834,884 -18.2%
2014-11-08 02:22 2014-11-06 Dahnke Scott Arnold Director, 10% owner SELL $22.81 1,521,252 $34,699,758 6,834,884 -18.2%
2014-11-08 02:22 2014-11-06 Catterton-Noodles, LLC 10% owner SELL $22.81 1,521,252 $34,699,758 6,834,884 -18.2%
2013-12-14 01:01 2013-12-11 PUBLIC SECTOR PENSION INVESTMENT BOARD 10% owner SELL $37.92 2,121,689 $80,454,447 1,971,671 -51.8%
2013-12-13 03:24 2013-12-11 Dahnke Scott Arnold Director, 10% owner SELL $37.92 2,145,264 $81,348,411 8,356,136 -20.4%
2013-12-13 03:24 2013-12-11 Catterton-Noodles, LLC 10% owner SELL $37.92 2,145,264 $81,348,411 8,356,136 -20.4%
2013-12-13 03:23 2013-12-11 Fogarty Daniel Patrick Officer - EVP of Marketing OPT+S $37.92 11,476 $435,170 0 0.0%
2013-12-13 03:22 2013-12-11 Reddy Kevin Michael Director, Officer - Chief Executive Officer SELL $37.92 101,894 $3,863,820 0 -100.0%
2013-07-04 04:46 2013-07-02 Rand James Thomas Director BUY $18.00 7,500 $135,000 16,505 +83.3%
2013-07-04 04:46 2013-07-02 Petrilli Felix Thomas Jr. Officer - EVP of Operations BUY $18.00 5,000 $90,000 5,000 +100.0%
2013-07-04 04:46 2013-07-02 Lockhart Kathryn Rae Officer - Vice President & Controller BUY $18.00 1,470 $26,460 5,874 +33.4%
2013-07-04 04:45 2013-07-02 Kinsey Keith Joseph Director, Officer - President and COO BUY $18.00 10,000 $180,000 103,038 +10.7%
2013-07-04 04:45 2013-07-02 Strasen Paul Allen Officer - EVP & General Counsel BUY $18.00 4,943 $88,974 17,065 +40.8%
2013-07-04 04:45 2013-07-02 Boennighausen David James Officer - Chief Financial Officer BUY $18.00 1,500 $27,000 7,204 +26.3%
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How to Interpret $NDLS Trades

Not every insider transaction in NOODLES & Co is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $NDLS shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for NDLS

Insider activity data for NOODLES & Co is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $NDLS, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.