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Company Analysis

NET Insider Trading

Cloudflare, Inc. | Services-Prepackaged Software

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Cloudflare, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2021-07-13 01:31 2021-07-09 Ledbetter Carl Director SELL $106.65 50,000 $5,332,600 2,269,549 -2.2%
2021-07-10 03:45 2021-07-07 Zatlyn Michelle Director, Officer - President and COO SELL $107.96 66,660 $7,196,694 0 -100.0%
2021-07-08 01:50 2021-07-06 SEIFERT THOMAS J Officer - Chief Financial Officer OPT+S $108.06 20,000 $2,161,262 50,156 0.0%
2021-07-02 23:07 2021-07-01 Kramer Douglas James Officer - General Counsel SELL $105.42 40,000 $4,216,880 32,652 -55.1%
2021-06-26 04:07 2021-06-23 Zatlyn Michelle Director, Officer - President and COO SELL $104.37 99,990 $10,436,166 0 -100.0%
2021-06-26 01:55 2021-06-24 SEIFERT THOMAS J Officer - Chief Financial Officer OPT+S $105.28 50,000 $5,263,990 50,156 0.0%
2021-06-24 00:44 2021-06-22 SEIFERT THOMAS J Officer - Chief Financial Officer OPT+S $102.28 20,000 $2,045,636 50,156 0.0%
2021-06-18 01:17 2021-06-16 Ledbetter Carl Director SELL $93.60 50,000 $4,680,065 2,319,549 -2.1%
2021-06-17 03:52 2021-06-14 Prince Matthew Director, Officer, 10% owner - CEO & Chair of the Board SELL $94.58 157,153 $14,862,808 0 -100.0%
2021-06-16 00:33 2021-06-14 SEIFERT THOMAS J Officer - Chief Financial Officer OPT+S $95.19 50,000 $4,759,430 50,156 0.0%
2021-06-10 23:24 2021-06-08 SEIFERT THOMAS J Officer - Chief Financial Officer OPT+S $89.48 20,000 $1,789,660 50,156 0.0%
2021-06-03 01:34 2021-06-01 Kramer Douglas James Officer - General Counsel SELL $81.92 10,000 $819,152 32,652 -23.4%
2021-05-28 03:56 2021-05-25 Zatlyn Michelle Director, Officer - President and COO SELL $80.35 99,990 $8,034,506 0 -100.0%
2021-05-27 15:23 2021-05-25 SEIFERT THOMAS J Officer - Chief Financial Officer OPT+S $79.72 20,000 $1,594,498 50,156 0.0%
2021-05-22 02:32 2021-05-19 Prince Matthew Director, Officer, 10% owner - CEO & Chair of the Board SELL $72.77 157,152 $11,436,030 0 -100.0%
2021-05-19 01:36 2021-05-17 Suder Katrin Director OPT+S $69.83 7,500 $523,708 6,622 0.0%
2021-05-13 00:30 2021-05-11 SEIFERT THOMAS J Officer - Chief Financial Officer OPT+S $70.07 20,000 $1,401,304 50,156 0.0%
2021-05-13 00:40 2021-05-11 MERESMAN STANLEY J Director OPT+S $67.68 24,000 $1,624,344 6,622 0.0%
2021-05-12 02:57 2021-05-10 Suder Katrin Director SELL $67.79 32,000 $2,169,302 6,622 -82.9%
2021-05-05 02:39 2021-05-03 Kramer Douglas James Officer - General Counsel SELL $84.02 40,000 $3,360,700 32,652 -55.1%
2021-04-29 23:06 2021-04-27 SEIFERT THOMAS J Officer - Chief Financial Officer OPT+S $86.94 20,000 $1,738,716 50,156 0.0%
2021-04-23 02:58 2021-04-20 Prince Matthew Director, Officer, 10% owner - CEO & Chair of the Board SELL $73.90 157,152 $11,613,407 0 -100.0%
2021-04-17 03:56 2021-04-14 Zatlyn Michelle Director, Officer - President and COO SELL $76.12 100,050 $7,615,766 0 -100.0%
2021-04-14 23:08 2021-04-13 SEIFERT THOMAS J Officer - Chief Financial Officer OPT+S $74.80 20,000 $1,495,936 50,156 0.0%
2021-04-02 02:54 2021-03-31 Kramer Douglas James Officer - General Counsel SELL $70.74 40,000 $2,829,612 32,652 -55.1%
2021-04-02 00:53 2021-03-30 SEIFERT THOMAS J Officer - Chief Financial Officer OPT+S $65.19 20,000 $1,303,870 50,156 0.0%
2021-03-25 03:51 2021-03-22 Prince Matthew Director, Officer, 10% owner - CEO & Chair of the Board SELL $71.87 157,152 $11,295,159 0 -100.0%
2021-03-19 01:17 2021-03-16 Zatlyn Michelle Director, Officer - President and COO SELL $74.30 66,700 $4,955,870 0 -100.0%
2021-03-18 23:18 2021-03-16 SEIFERT THOMAS J Officer - Chief Financial Officer OPT+S $75.21 20,000 $1,504,114 50,156 0.0%
2021-03-18 03:28 2021-03-15 Zatlyn Michelle Director, Officer - President and COO SELL $74.83 33,350 $2,495,651 0 -100.0%
2021-03-05 00:55 2021-03-02 SEIFERT THOMAS J Officer - Chief Financial Officer OPT+S $75.74 20,000 $1,514,806 50,156 0.0%
2021-03-03 02:53 2021-03-01 Kramer Douglas James Officer - General Counsel SELL $75.55 10,000 $755,450 32,652 -23.4%
2021-02-26 04:49 2021-02-23 Prince Matthew Director, Officer, 10% owner - CEO & Chair of the Board SELL $74.60 157,155 $11,723,967 0 -100.0%
2021-02-24 01:01 2021-02-19 SEIFERT THOMAS J Officer - Chief Financial Officer OPT+S $85.28 1,168 $99,606 50,156 0.0%
2021-02-23 04:53 2021-02-18 Zatlyn Michelle Director, Officer - President and COO SELL $82.58 146,080 $12,063,754 0 -100.0%
2021-02-19 03:12 2021-02-16 SEIFERT THOMAS J Officer - Chief Financial Officer OPT+S $83.42 118,832 $9,913,417 50,156 0.0%
2021-02-19 01:30 2021-02-16 MERESMAN STANLEY J Director OPT+S $82.91 24,000 $1,989,799 6,622 0.0%
2021-02-18 05:11 2021-02-16 Kramer Douglas James Officer - General Counsel OPT+S $83.02 10,000 $830,176 42,111 0.0%
2021-01-22 04:50 2021-01-19 Prince Matthew Director, Officer, 10% owner - CEO & Chair of the Board SELL $82.33 157,155 $12,938,634 0 -100.0%
2021-01-16 05:11 2021-01-13 Zatlyn Michelle Director, Officer - President and COO SELL $80.32 146,100 $11,734,124 0 -100.0%
2020-12-18 05:16 2020-12-15 Prince Matthew Director, Officer, 10% owner - CEO & Chair of the Board SELL $81.24 157,155 $12,767,901 0 -100.0%
2020-12-15 04:16 2020-12-10 Zatlyn Michelle Director, Officer - Chief Operating Officer SELL $82.51 146,100 $12,054,375 0 -100.0%
2020-12-03 04:32 2020-12-01 Kramer Douglas James Officer - General Counsel SELL $74.93 7,076 $530,182 2,106 -77.1%
2020-11-25 04:43 2020-11-20 Prince Matthew Director, Officer, 10% owner - CEO and Chair of the Board SELL $66.69 157,155 $10,480,636 0 -100.0%
2020-11-21 00:50 2020-11-19 SANDELL SCOTT D Director SELL $66.13 337,404 $22,312,796 0 -100.0%
2020-11-20 03:46 2020-11-17 Zatlyn Michelle Director, Officer - Chief Operating Officer SELL $65.35 146,100 $9,547,986 0 -100.0%
2020-11-19 00:42 2020-11-17 MERESMAN STANLEY J Director OPT+S $64.36 24,000 $1,544,556 6,622 0.0%
2020-11-19 02:20 2020-11-16 SANDELL SCOTT D Director SELL $65.34 450,579 $29,442,499 337,404 -57.2%
2020-11-14 00:00 2020-11-11 BASKETT FOREST 10% owner SELL $65.46 20,000 $1,309,298 204,970 -8.9%
2020-11-14 02:51 2020-11-12 SANDELL SCOTT D Director, 10% owner SELL $64.10 85,680 $5,491,977 787,983 -9.8%
SHOW ENTRIES

How to Interpret $NET Trades

Not every insider transaction in Cloudflare, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $NET shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for NET

Insider activity data for Cloudflare, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $NET, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.