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Company Analysis

NFLX Insider Trading

NETFLIX INC | Services-Video Tape Rental

Comprehensive Trading Performance Summary

The investment history of corporate insiders at NETFLIX INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Video Tape Rental sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2010-10-26 02:10 2010-10-22 HOAG JAY C Director OPT+S $169.54 19,908 $3,375,192 0 0.0%
2010-10-26 02:07 2010-10-22 HOAG JAY C Director SELL $167.43 133,784 $22,398,987 0 -100.0%
2010-10-22 22:59 2010-10-20 McCORD PATRICIA J Officer - Chief Talent Officer OPT+S $150.00 4,489 $673,350 5,320 0.0%
2010-10-22 22:59 2010-10-21 BARTON RICHARD N Director OPT+S $170.75 18,991 $3,242,711 0 0.0%
2010-10-22 22:58 2010-10-21 BARTON RICHARD N Director OPT+S $171.87 22,976 $3,948,876 0 0.0%
2010-10-15 01:27 2010-10-14 HASTINGS REED Director, Officer - Chief Executive Officer OPT+S $153.83 10,000 $1,538,300 1,280,799 0.0%
2010-10-08 20:29 2010-10-07 HASTINGS REED Director, Officer - Chief Executive Officer OPT+S $150.39 10,000 $1,503,900 1,286,299 0.0%
2010-10-04 23:37 2010-10-01 HUNT NEIL D Officer - Chief Product Officer OPT+S $160.45 9,091 $1,458,651 68,974 0.0%
2010-10-04 23:37 2010-09-30 HASTINGS REED Director, Officer - CEO OPT+S $85.83 20,000 $1,716,500 1,291,799 0.0%
2010-09-25 00:12 2010-09-23 BATTLE A GEORGE Director OPT+S $160.00 2,475 $396,000 21,000 0.0%
2010-09-25 00:07 2010-09-23 HASTINGS REED Director, Officer - Chief Executive Officer OPT+S $158.76 10,000 $1,587,600 1,307,299 0.0%
2010-09-18 00:49 2010-09-16 HASTINGS REED Director, Officer - Chief Executive Officer OPT+S $142.75 10,000 $1,427,500 1,312,799 0.0%
2010-09-10 01:36 2010-09-08 RENDICH ANDREW S Officer - Chief Service/DVD Ops Officer OPT+S $147.83 336 $49,670 0 0.0%
2010-09-10 01:36 2010-09-09 HASTINGS REED Director, Officer - CEO OPT+S $148.78 10,000 $1,487,800 1,328,299 0.0%
2010-09-02 23:31 2010-09-01 HUNT NEIL D Officer - Chief Product Officer OPT+S $130.89 12,000 $1,570,680 68,974 0.0%
2010-09-02 23:31 2010-09-02 HASTINGS REED Director, Officer - CEO OPT+S $134.30 10,000 $1,343,000 1,333,799 0.0%
2010-08-27 02:47 2010-08-26 HASTINGS REED Director, Officer - CEO OPT+S $125.89 10,000 $1,258,900 1,339,299 0.0%
2010-08-20 01:25 2010-08-19 HASTINGS REED Director, Officer - CEO OPT+S $123.75 10,000 $1,237,500 1,344,799 0.0%
2010-08-17 23:49 2010-08-16 KILGORE LESLIE J Officer - Chief Marketing Officer OPT+S $135.00 5,560 $750,600 35,462 0.0%
2010-08-17 23:49 2010-08-17 BATTLE A GEORGE Director OPT+S $140.00 2,558 $358,120 22,000 0.0%
2010-08-13 23:21 2010-08-12 KILGORE LESLIE J Officer - Chief Marketing Officer OPT+S $131.96 17,051 $2,250,064 35,462 0.0%
2010-08-13 23:21 2010-08-12 HASTINGS REED Director, Officer - CEO OPT+S $124.16 10,000 $1,241,600 1,350,299 0.0%
2010-08-13 02:55 2010-08-10 GRIFFITH WILLIAM 10% owner, Other SELL $124.39 3,500 $435,375 14,356 -19.6%
2010-08-11 23:35 2010-08-10 SARANDOS THEODORE A Officer - Chief Content Officer OPT+S $125.00 1,261 $157,625 0 0.0%
2010-08-11 23:35 2010-08-10 SARANDOS THEODORE A Officer - Chief Content Officer OPT+S $125.00 19,830 $2,478,750 0 0.0%
2010-08-11 23:35 2010-08-10 KILGORE LESLIE J Officer - Chief Marketing Officer OPT+S $123.64 18,186 $2,248,515 35,462 0.0%
2010-08-06 01:39 2010-08-05 HASTINGS REED Director, Officer - CEO OPT+S $107.23 10,000 $1,072,300 1,355,799 0.0%
2010-08-03 22:54 2010-08-02 HUNT NEIL D Officer - Chief Product Officer OPT+S $103.78 12,000 $1,245,360 67,642 0.0%
2010-07-31 04:31 2010-07-29 HASTINGS REED Director, Officer - CEO OPT+S $100.52 10,000 $1,005,200 1,371,299 0.0%
2010-07-28 23:19 2010-07-27 SARANDOS THEODORE A Officer - Chief Content Officer OPT+S $105.00 4,811 $505,155 0 0.0%
2010-07-23 01:00 2010-07-21 BATTLE A GEORGE Director OPT+S $122.75 5,368 $658,922 23,000 0.0%
2010-07-23 01:00 2010-07-22 HASTINGS REED Director, Officer - CEO OPT+S $109.50 10,000 $1,095,000 1,376,799 0.0%
2010-07-16 00:43 2010-07-15 HASTINGS REED Director, Officer - CEO OPT+S $121.67 10,000 $1,216,700 1,382,299 0.0%
2010-07-08 23:24 2010-07-08 HASTINGS REED Director, Officer - CEO OPT+S $119.55 10,000 $1,195,500 1,387,799 0.0%
2010-07-02 22:38 2010-07-01 HUNT NEIL D Officer - Chief Product Officer OPT+S $108.80 12,000 $1,305,600 67,642 0.0%
2010-07-02 22:38 2010-07-01 HASTINGS REED Director, Officer - CEO OPT+S $108.80 10,000 $1,088,000 1,403,299 0.0%
2010-06-25 19:33 2010-06-24 HASTINGS REED Director, Officer - Chief Executive Officer OPT+S $116.88 10,000 $1,168,800 1,408,799 0.0%
2010-06-18 00:38 2010-06-17 HASTINGS REED Director, Officer - CEO OPT+S $125.55 10,000 $1,255,500 1,414,299 0.0%
2010-06-15 23:06 2010-06-14 RENDICH ANDREW S Officer - Chief Service/DVD Ops Officer OPT+S $123.49 537 $66,314 0 0.0%
2010-06-11 00:35 2010-06-10 HASTINGS REED Director, Officer - CEO OPT+S $117.70 10,000 $1,177,000 1,419,799 0.0%
2010-06-03 23:54 2010-06-03 HASTINGS REED Director, Officer - CEO OPT+S $111.94 10,000 $1,119,400 1,435,299 0.0%
2010-06-02 23:19 2010-06-01 HUNT NEIL D Officer - Chief Product Officer OPT+S $109.26 12,000 $1,311,120 67,642 0.0%
2010-05-28 03:24 2010-05-27 HASTINGS REED Director, Officer - CEO OPT+S $108.00 10,000 $1,080,000 1,440,799 0.0%
2010-05-14 22:33 2010-05-13 RENDICH ANDREW S Officer - Chief Service/DVD Ops Officer OPT+S $114.47 769 $88,030 0 0.0%
2010-05-14 22:33 2010-05-13 HASTINGS REED Director, Officer - CEO OPT+S $108.10 10,000 $1,081,000 1,451,799 0.0%
2010-05-07 20:15 2010-05-06 HASTINGS REED Director, Officer - Chief Executive Officer OPT+S $97.10 10,000 $971,000 1,457,299 0.0%
2010-05-04 23:17 2010-05-03 HUNT NEIL D Officer - Chief Product Officer OPT+S $99.96 12,000 $1,199,520 67,642 0.0%
2010-04-30 03:01 2010-04-28 McCORD PATRICIA J Officer - Chief Talent Officer OPT+S $100.91 9,445 $953,095 5,320 0.0%
2010-04-30 03:01 2010-04-28 KILGORE LESLIE J Officer - Chief Marketing Officer SELL $100.91 13,590 $1,371,367 26,211 -34.1%
2010-04-30 03:01 2010-04-29 HASTINGS REED Director, Officer - CEO OPT+S $100.81 10,000 $1,008,100 1,472,799 0.0%
SHOW ENTRIES

How to Interpret $NFLX Trades

Not every insider transaction in NETFLIX INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $NFLX shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for NFLX

Insider activity data for NETFLIX INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $NFLX, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.