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Company Analysis

NFLX Insider Trading

NETFLIX INC | Services-Video Tape Rental

Comprehensive Trading Performance Summary

The investment history of corporate insiders at NETFLIX INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Video Tape Rental sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2010-04-29 02:15 2010-04-27 TCV VI L P 10% owner, Other SELL $104.50 106,298 $11,108,428 0 -100.0%
2010-04-29 02:12 2010-04-28 TCV IV LP 10% owner, Other SELL $100.52 91,480 $9,195,826 10,000 -90.1%
2010-04-28 19:41 2010-04-27 SCHUH MICHAEL N Director SELL $104.89 1,070 $112,232 0 -100.0%
2010-04-29 02:13 2010-04-27 HOAG JAY C Director, 10% owner, Other OPT+S $104.25 157,783 $16,449,509 0 0.0%
2010-04-26 22:16 2010-04-23 SCHUH MICHAEL N Director SELL $99.19 10,000 $991,900 40,096 -20.0%
2010-04-23 23:03 2010-04-22 RENDICH ANDREW S Officer - Chief Service/DVD Ops Officer OPT+S $96.37 7,295 $703,046 0 0.0%
2010-04-23 23:03 2010-04-22 KILGORE LESLIE J Officer - Chief Marketing Officer OPT+S $91.50 13,612 $1,245,459 39,801 0.0%
2010-04-23 23:03 2010-04-22 HASTINGS REED Director, Officer - CEO OPT+S $91.00 10,000 $910,000 1,478,299 0.0%
2010-04-16 00:54 2010-04-15 HASTINGS REED Director, Officer - CEO OPT+S $87.25 10,000 $872,500 1,483,799 0.0%
2010-04-15 00:43 2010-04-13 RENDICH ANDREW S Officer - Chief Service/DVD Ops Officer OPT+S $85.02 949 $80,689 0 0.0%
2010-04-15 00:43 2010-04-13 KILGORE LESLIE J Officer - Chief Marketing Officer OPT+S $85.00 7,276 $618,460 39,801 0.0%
2010-04-09 01:25 2010-04-08 HASTINGS REED Director, Officer - CEO OPT+S $79.27 10,000 $792,700 1,489,299 0.0%
2010-04-06 23:37 2010-04-05 RENDICH ANDREW S Officer - Chief Service/DVD Ops Officer OPT+S $80.06 2,411 $193,036 0 0.0%
2010-04-06 23:37 2010-04-05 KILGORE LESLIE J Officer - Chief Marketing Officer OPT+S $77.27 32,342 $2,499,218 39,801 0.0%
2010-04-02 22:06 2010-03-31 McCARTHY BARRY Officer - Chief Financial Officer OPT+S $75.00 50,000 $3,750,000 51,563 0.0%
2010-04-02 22:06 2010-04-01 HUNT NEIL D Officer - Chief Product Officer OPT+S $73.62 12,000 $883,440 67,642 0.0%
2010-04-02 22:06 2010-04-01 HASTINGS REED Director, Officer - CEO OPT+S $73.62 10,000 $736,200 1,504,799 0.0%
2010-03-31 02:18 2010-03-30 RENDICH ANDREW S Officer - Chief Service/DVD Ops Officer OPT+S $75.39 1,548 $116,704 0 0.0%
2010-03-31 02:18 2010-03-29 McCARTHY BARRY Officer - Chief Financial Officer OPT+S $75.05 50,000 $3,752,250 51,563 0.0%
2010-03-31 02:18 2010-03-29 KILGORE LESLIE J Officer - Chief Marketing Officer OPT+S $75.00 8,322 $624,150 39,801 0.0%
2010-03-26 23:11 2010-03-25 RENDICH ANDREW S Officer - Chief Service/DVD Ops Officer OPT+S $74.19 2,718 $201,658 0 0.0%
2010-03-26 23:11 2010-03-25 KILGORE LESLIE J Officer - Chief Marketing Officer OPT+S $74.75 8,367 $625,433 39,801 0.0%
2010-03-26 23:11 2010-03-25 HASTINGS REED Director, Officer - CEO OPT+S $72.68 10,000 $726,800 1,510,299 0.0%
2010-03-23 23:53 2010-03-22 RENDICH ANDREW S Officer - Chief Service/DVD Ops Officer OPT+S $72.84 707 $51,498 0 0.0%
2010-03-23 23:53 2010-03-23 KILGORE LESLIE J Officer - Chief Marketing Officer OPT+S $73.00 8,550 $624,150 39,801 0.0%
2010-03-19 01:01 2010-03-17 RENDICH ANDREW S Officer - Chief Service/DVD Ops Officer OPT+S $71.64 236 $16,907 0 0.0%
2010-03-19 01:01 2010-03-18 HASTINGS REED Director, Officer - CEO OPT+S $70.71 10,000 $707,100 1,519,254 0.0%
2010-03-12 03:37 2010-03-11 HASTINGS REED Director, Officer - CEO OPT+S $71.10 10,000 $711,000 1,524,754 0.0%
2010-03-10 04:26 2010-03-09 BATTLE A GEORGE Director OPT+S $70.00 9,481 $663,670 25,000 0.0%
2010-03-10 04:26 2010-03-09 RENDICH ANDREW S Officer - Chief Service/DVD Ops Officer OPT+S $70.04 3,232 $226,384 0 0.0%
2010-03-05 02:47 2010-03-04 HASTINGS REED Director, Officer - CEO OPT+S $67.20 10,000 $672,000 1,530,254 0.0%
2010-03-03 01:35 2010-03-01 RENDICH ANDREW S Officer - Chief Service/DVD Ops Officer OPT+S $69.75 1,837 $128,138 0 0.0%
2010-03-03 01:34 2010-03-01 KILGORE LESLIE J Officer - Chief Marketing Officer OPT+S $67.75 9,218 $624,520 39,801 0.0%
2010-03-03 01:34 2010-03-01 HUNT NEIL D Officer - Chief Product Officer OPT+S $66.02 12,000 $792,240 67,642 0.0%
2010-02-26 04:04 2010-02-25 HASTINGS REED Director, Officer - CEO OPT+S $63.99 10,000 $639,900 1,545,754 0.0%
2010-02-23 01:57 2010-02-16 McCARTHY BARRY Officer - Chief Financial Officer OPT+S $65.00 9,332 $606,580 51,563 0.0%
2010-02-20 02:51 2010-02-18 RENDICH ANDREW S Officer - Chief Service/DVD Ops Officer OPT+S $65.40 179 $11,707 0 0.0%
2010-02-20 02:51 2010-02-18 KILGORE LESLIE J Officer - Chief Marketing Officer OPT+S $66.08 26,503 $1,751,363 39,801 0.0%
2010-02-20 02:50 2010-02-18 HASTINGS REED Director, Officer - CEO OPT+S $63.91 10,000 $639,100 1,551,254 0.0%
2010-02-18 21:40 2010-02-16 McCARTHY BARRY Officer - Chief Financial Officer OPT+S $65.00 121,082 $7,870,330 51,563 0.0%
2010-02-12 22:26 2010-02-11 HASTINGS REED Director, Officer - CEO OPT+S $61.21 10,000 $612,100 1,556,754 0.0%
2010-02-05 02:35 2010-02-04 HASTINGS REED Director, Officer - CEO OPT+S $61.35 10,000 $613,500 1,562,254 0.0%
2010-02-03 00:34 2010-02-01 HUNT NEIL D Officer - Chief Product Officer OPT+S $61.81 12,000 $741,720 67,642 0.0%
2010-01-29 03:47 2010-01-28 KILGORE LESLIE J Officer - Chief Marketing Officer OPT+S $63.50 9,843 $625,031 39,801 0.0%
2010-01-29 03:47 2010-01-28 HASTINGS REED Director, Officer - CEO OPT+S $61.68 10,000 $616,800 1,577,754 0.0%
2010-01-22 03:26 2010-01-21 HASTINGS REED Director, Officer - CEO OPT+S $50.50 10,000 $505,000 1,583,254 0.0%
2010-01-15 02:59 2010-01-14 HASTINGS REED Director, Officer - CEO OPT+S $52.42 10,000 $524,200 1,588,754 0.0%
2010-01-08 04:18 2010-01-07 HASTINGS REED Director, Officer - CEO OPT+S $54.12 10,000 $541,200 1,594,254 0.0%
2010-01-06 00:46 2010-01-04 HUNT NEIL D Officer - Chief Product Officer OPT+S $55.21 12,000 $662,520 67,642 0.0%
2010-01-06 00:45 2009-12-31 HASTINGS REED Director, Officer - CEO OPT+S $55.42 10,000 $554,200 1,609,754 0.0%
SHOW ENTRIES

How to Interpret $NFLX Trades

Not every insider transaction in NETFLIX INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $NFLX shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for NFLX

Insider activity data for NETFLIX INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $NFLX, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.