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Company Analysis

NRCI Insider Trading

NATIONAL RESEARCH CORP | Services-Commercial Physical & Biological Research

Comprehensive Trading Performance Summary

The investment history of corporate insiders at NATIONAL RESEARCH CORP provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Commercial Physical & Biological Research sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2018-09-21 23:56 2018-09-21 Berwick Donald M Director SELL $38.20 229 $8,748 0 -100.0%
2018-09-19 23:40 2018-09-06 Berwick Donald M Director SELL $38.79 17,137 $664,717 229 -98.7%
2018-09-07 00:46 2018-09-04 Berwick Donald M Director SELL $39.03 5,263 $205,400 17,366 -23.3%
2018-08-31 02:08 2018-08-28 Berwick Donald M Director SELL $39.42 600 $23,650 22,629 -2.6%
2018-05-26 00:11 2018-05-23 NUNNELLY JOHN N Director OPT+S $33.88 5,066 $171,617 26,894 0.0%
2018-05-24 00:21 2018-05-21 NUNNELLY JOHN N Director OPT+S $34.50 13,401 $462,296 31,894 0.0%
2018-05-23 00:30 2018-05-18 Berwick Donald M Director SELL $34.54 25,309 $874,231 0 -100.0%
2018-05-21 23:30 2018-05-17 NUNNELLY JOHN N Director OPT+S $34.66 31,778 $1,101,486 31,894 0.0%
2018-05-17 22:26 2018-05-16 NUNNELLY JOHN N Director OPT+S $34.67 5,952 $206,384 41,139 0.0%
2018-05-16 23:20 2018-05-14 NUNNELLY JOHN N Director OPT+S $34.47 22,985 $792,364 41,894 0.0%
2018-05-14 21:39 2018-05-10 NUNNELLY JOHN N Director OPT+S $33.90 18,514 $627,538 41,894 0.0%
2018-05-10 18:27 2018-05-09 NUNNELLY JOHN N Director OPT+S $33.31 8,654 $288,239 51,894 0.0%
2018-05-10 00:30 2018-05-07 NUNNELLY JOHN N Director OPT+S $34.13 8,594 $293,299 51,894 0.0%
2018-05-07 23:43 2018-05-03 NUNNELLY JOHN N Director OPT+S $34.49 18,056 $622,833 51,894 0.0%
2018-04-25 22:32 2018-04-23 Hays Michael D. Director, Officer - CEO SELL $35.00 80 $2,800 0 -100.0%
2013-06-07 00:49 2013-06-04 Hays Michael D. Director, Officer, 10% owner - CEO SELL $14.15 5,000,000 $70,750,000 5,836,300 -46.1%
2013-05-21 23:01 2013-05-17 Hays Michael D. Director, Officer, 10% owner - CEO SELL $60.27 2,000 $120,550 3,611,476 -0.1%
2013-05-01 21:48 2013-04-29 Hays Michael D. Director, Officer, 10% owner - CEO SELL $59.00 624 $36,816 3,613,476 0.0%
2013-03-25 22:27 2013-03-22 Hays Michael D. Director, Officer, 10% owner - CEO SELL $59.00 1,115 $65,785 3,614,100 0.0%
2012-05-17 22:17 2012-05-15 Hays Michael D. Director, Officer, 10% owner - CEO SELL $50.00 20,000 $1,000,000 4,166,024 -0.5%
2012-05-07 19:09 2012-05-04 SCHORR PAUL C III Director SELL $48.33 1,178 $56,933 522 -69.3%
2012-04-18 22:46 2012-04-18 Hays Michael D. Director, Officer, 10% owner - CEO SELL $45.00 50 $2,250 0 -100.0%
2012-02-17 01:49 2012-02-09 Hays Michael D. Director, Officer, 10% owner - CEO SELL $41.50 473,612 $19,652,530 63,444 -88.2%
2011-06-27 19:46 2011-06-23 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $35.38 250 $8,845 57,342 -0.4%
2011-03-30 23:13 2011-03-29 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $33.03 1,000 $33,033 57,592 -1.7%
2011-03-15 00:06 2011-03-11 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $32.50 582 $18,915 61,960 -0.9%
2011-01-07 20:12 2010-12-21 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $34.50 3,500 $120,750 55,806 -5.9%
2010-12-17 23:20 2010-12-16 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $33.90 149 $5,052 59,306 -0.3%
2010-12-15 19:57 2010-12-13 SCHORR PAUL C III Director BUY $29.07 1,000 $29,070 4,104 +32.2%
2010-12-15 19:53 2010-12-13 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $28.77 260 $7,479 59,455 -0.4%
2010-12-04 00:03 2010-12-01 TRUST CREATED UNDER THE KAREN S. HAYS 2010 TWO-YEAR GRAT AGREEMENT DATED FEBRUARY 8, 2010 10% owner SELL $29.22 1,250,000 $36,518,750 0 -100.0%
2010-12-03 23:59 2010-12-01 TRUST CREATED UNDER THE MICHAEL D. HAYS 2010 TWO-YEAR GRAT AGREEMENT DATED FEBRUARY 8, 2010 10% owner SELL $29.22 1,250,000 $36,518,750 0 -100.0%
2010-12-03 22:45 2010-12-01 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $28.25 100 $2,825 59,715 -0.2%
2010-12-04 00:27 2010-12-01 Hays Michael D. Director, Officer, 10% owner - CEO BUY $29.22 2,500,000 $73,037,500 4,480,104 +126.3%
2010-11-11 01:23 2010-11-09 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $29.50 3,655 $107,823 59,815 -5.8%
2010-09-30 21:42 2010-09-28 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $25.84 200 $5,168 63,470 -0.3%
2010-09-14 21:12 2010-09-13 SCHORR PAUL C III Director BUY $26.50 1,000 $26,500 3,088 +47.9%
2010-08-30 21:08 2010-08-26 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $23.50 639 $15,017 63,670 -1.0%
2010-04-08 20:55 2010-04-06 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $25.30 250 $6,326 64,309 -0.4%
2009-10-06 22:16 2009-10-02 SCHORR PAUL C III Director SELL $23.80 2,178 $51,829 522 -80.7%
2009-09-16 18:17 2009-09-14 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $24.60 450 $11,070 59,479 -0.8%
2009-04-08 19:46 2009-04-07 SCHORR PAUL C III Director SELL $24.87 1,300 $32,329 2,700 -32.5%
2009-04-06 18:04 2009-04-02 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $24.92 425 $10,592 59,929 -0.7%
2008-12-24 01:59 2008-12-23 SCHORR PAUL C III Director SELL $28.40 1,000 $28,396 4,000 -20.0%
2008-12-19 23:10 2008-12-18 SCHORR PAUL C III Director SELL $27.85 2,000 $55,704 5,000 -28.6%
2008-12-18 22:55 2008-12-16 SCHORR PAUL C III Director SELL $27.51 2,000 $55,010 7,000 -22.2%
2008-10-07 00:36 2008-10-02 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $31.35 450 $14,108 51,200 -0.9%
2008-09-22 23:28 2008-09-19 NUNNELLY JOHN N Director OPT+S $31.93 4,000 $127,728 7,800 0.0%
2008-09-22 23:28 2008-09-18 BEANS PATRICK E Director, Officer - CFO and Secretary SELL $32.00 2,500 $80,002 45,972 -5.2%
2008-09-18 22:36 2008-09-16 NUNNELLY JOHN N Director OPT+S $31.41 1,000 $31,410 7,800 0.0%
SHOW ENTRIES

How to Interpret $NRCI Trades

Not every insider transaction in NATIONAL RESEARCH CORP is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $NRCI shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for NRCI

Insider activity data for NATIONAL RESEARCH CORP is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $NRCI, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.