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Company Analysis

PCLN Insider Trading

PCLN | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at PCLN provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2011-11-16 00:12 2011-11-11 PERETSMAN NANCY B Director SELL $537.11 1,000 $537,111 58,390 -1.7%
2011-11-15 00:12 2011-11-09 BAHNA RALPH Director SELL $544.02 5,000 $2,720,100 46,814 -9.6%
2011-10-18 23:14 2011-10-17 BOYD JEFFERY H Director, Officer - President and CEO SELL $497.19 2,000 $994,376 209,260 -0.9%
2011-10-13 23:11 2011-10-12 Fogel Glenn D Officer - Hd Worldwide Strat & Planning SELL $499.44 600 $299,664 10,073 -5.6%
2011-09-20 23:51 2011-09-20 Finnegan Daniel J Officer - Chief Financial Officer OPT+S $550.00 1,728 $950,400 11,345 0.0%
2011-09-19 23:13 2011-09-15 BOYD JEFFERY H Director, Officer - President and CEO SELL $532.92 2,000 $1,065,837 211,260 -0.9%
2011-09-13 23:14 2011-09-12 Fogel Glenn D Officer - Hd Worldwide Strat & Planning SELL $518.26 1,000 $518,255 10,673 -8.6%
2011-08-31 23:21 2011-08-30 GUYETTE JAMES M Director SELL $525.04 2,800 $1,470,112 5,628 -33.2%
2011-08-17 23:14 2011-08-15 MILLONES PETER J Officer - Executive VP, General Counsel SELL $503.49 6,000 $3,020,936 4,003 -60.0%
2011-08-17 23:13 2011-08-15 BOYD JEFFERY H Director, Officer - President and CEO SELL $502.57 2,000 $1,005,141 213,260 -0.9%
2011-08-17 23:13 2011-08-15 EPSTEIN JEFFREY E Director OPT+S $504.04 2,000 $1,008,085 7,208 0.0%
2011-08-17 23:13 2011-08-16 Fogel Glenn D Officer - Hd Worldwide Strat & Planning SELL $503.03 700 $352,121 11,673 -5.7%
2011-08-11 23:41 2011-08-10 SODER CHRIS Officer - CEO, North American Travel SELL $511.00 7,000 $3,577,000 3,000 -70.0%
2011-08-10 23:57 2011-08-08 BAHNA RALPH Director SELL $516.62 10,000 $5,166,205 51,814 -16.2%
2011-07-15 23:26 2011-07-15 BOYD JEFFERY H Director, Officer - President and CEO SELL $522.28 2,000 $1,044,560 215,260 -0.9%
2011-05-18 00:02 2011-05-16 BOYD JEFFERY H Director, Officer - President and CEO SELL $517.24 2,000 $1,034,490 219,260 -0.9%
2011-05-18 00:02 2011-05-16 EPSTEIN JEFFREY E Director OPT+S $515.60 5,333 $2,749,683 7,208 0.0%
2011-05-12 23:52 2011-05-10 BOYD JEFFERY H Director, Officer - President and CEO OPT+S $527.46 105,556 $55,676,884 221,260 0.0%
2011-03-31 23:22 2011-03-30 MYLOD ROBERT J JR Officer - Vice Chairman SELL $499.26 1,000 $499,258 38,120 -2.6%
2011-03-29 23:59 2011-03-28 Koolen Kees Officer - COO, Booking.com BV SELL $487.21 15,000 $7,308,195 24,011 -38.5%
2011-03-24 23:16 2011-03-23 MYLOD ROBERT J JR Officer - Vice Chairman SELL $457.88 1,000 $457,883 39,120 -2.5%
2011-03-22 23:23 2011-03-21 Koolen Kees Officer - COO, Booking.com BV SELL $446.60 15,000 $6,698,996 39,011 -27.8%
2011-03-22 23:22 2011-03-21 MYLOD ROBERT J JR Officer - Vice Chairman SELL $453.97 2,000 $907,940 40,120 -4.7%
2011-03-17 23:52 2011-03-16 MYLOD ROBERT J JR Officer - Vice Chairman SELL $458.38 1,000 $458,376 42,120 -2.3%
2011-03-11 00:31 2011-03-09 MYLOD ROBERT J JR Officer - Vice Chairman SELL $469.17 1,000 $469,168 43,120 -2.3%
2011-03-11 00:31 2011-03-04 Docter Jan L Director SELL $468.75 8,000 $3,750,000 7,781 -50.7%
2011-03-10 00:26 2011-03-02 Currie Adrian Officer - MD, AUS/N.Z., Booking.com B.V. SELL $449.37 17,000 $7,639,290 1,126 -93.8%
2011-03-10 00:23 2011-03-07 RYDIN CRAIG W Director SELL $468.52 2,865 $1,342,315 2,063 -58.1%
2011-03-05 02:09 2011-03-03 MYLOD ROBERT J JR Officer - Vice Chairman SELL $460.82 11,500 $5,299,483 44,120 -20.7%
2011-03-04 01:27 2011-03-01 BOYD JEFFERY H Director, Officer - President and CEO SELL $449.03 14,954 $6,714,723 221,260 -6.3%
2011-03-04 01:26 2011-03-01 MILLONES PETER J Officer - Executive VP, General Counsel SELL $448.66 5,860 $2,629,138 10,003 -36.9%
2011-03-04 01:26 2011-03-01 Finnegan Daniel J Officer - Chief Financial Officer SELL $448.84 1,819 $816,437 11,345 -13.8%
2011-03-04 01:25 2011-03-01 SODER CHRIS Officer - Pres., North American Travel SELL $448.66 5,898 $2,646,188 10,000 -37.1%
2011-03-04 01:25 2011-03-01 MYLOD ROBERT J JR Officer - Vice Chairman SELL $446.99 23,000 $10,280,703 55,620 -29.3%
2011-03-04 01:24 2011-03-01 Currie Adrian Officer - MD, AUS/N.Z., Booking.com B.V. SELL $450.00 13,000 $5,850,000 18,126 -41.8%
2011-03-02 02:41 2011-02-25 Koolen Kees Officer - COO, Booking.com BV OPT+S $463.04 25,762 $11,928,818 0 0.0%
2011-03-02 00:26 2011-02-25 MYLOD ROBERT J JR Officer - Vice Chairman SELL $459.37 27,166 $12,479,251 64,303 -29.7%
2011-02-25 00:06 2011-02-22 MYLOD ROBERT J JR Officer - Vice Chairman SELL $436.30 2,000 $872,595 91,469 -2.1%
2011-01-22 00:09 2011-01-20 MYLOD ROBERT J JR Officer - Vice Chairman SELL $423.91 2,000 $847,823 93,469 -2.1%
2010-12-23 00:11 2010-12-20 MYLOD ROBERT J JR Officer - Vice Chairman SELL $400.29 2,000 $800,583 95,469 -2.1%
2010-12-04 00:18 2010-12-01 MYLOD ROBERT J JR Officer - Vice Chairman OPT+S $405.08 13,499 $5,468,240 97,469 0.0%
2010-11-24 22:51 2010-11-22 MYLOD ROBERT J JR Officer - Vice Chairman SELL $414.62 2,000 $829,241 97,469 -2.0%
2010-11-24 22:51 2010-11-22 PERETSMAN NANCY B Director OPT+S $419.25 25,999 $10,899,979 7,071 0.0%
2010-11-13 00:13 2010-11-11 BARKER HOWARD W JR Director SELL $418.18 5,000 $2,090,915 1,763 -73.9%
2010-10-22 23:12 2010-10-20 MYLOD ROBERT J JR Officer - Vice Chairman SELL $348.60 2,000 $697,199 99,469 -2.0%
2010-09-22 23:09 2010-09-20 MYLOD ROBERT J JR Officer - Vice Chairman SELL $347.61 2,000 $695,223 101,469 -1.9%
2010-09-02 23:11 2010-09-01 MYLOD ROBERT J JR Officer - Vice Chairman OPT+S $295.27 14,000 $4,133,804 103,469 0.0%
2010-08-23 23:27 2010-08-20 MYLOD ROBERT J JR Officer - Vice Chairman SELL $298.90 2,000 $597,802 103,469 -1.9%
2010-08-23 23:27 2010-08-23 MILLONES PETER J Officer - Executive VP, General Counsel SELL $302.44 6,000 $1,814,652 10,073 -37.3%
2010-06-01 23:27 2010-06-01 MYLOD ROBERT J JR Officer - Vice Chairman OPT+S $190.66 14,000 $2,669,262 105,469 0.0%
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How to Interpret $PCLN Trades

Not every insider transaction in PCLN is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $PCLN shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for PCLN

Insider activity data for PCLN is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $PCLN, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.