PCLN Insider Trading
Booking Holdings Inc. | Transportation Services
Comprehensive Trading Performance Summary
The investment history of corporate insiders at Booking Holdings Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Transportation Services sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2007-09-12 23:14 | 2007-09-10 | Norden Stef | Officer - CEO, priceline.com Int'l Ltd | OPT+S | $76.95 | 24,444 | $1,881,086 | 1,600 | 0.0% |
| 2007-09-12 23:13 | 2007-09-10 | MYLOD ROBERT J JR | Officer - Chief Financial Officer | OPT+S | $76.46 | 26,814 | $2,050,247 | 189,550 | 0.0% |
| 2007-09-12 23:13 | 2007-09-10 | MYLOD ROBERT J JR | Officer - Chief Financial Officer | SELL | $76.73 | 17,514 | $1,343,919 | 172,036 | -9.2% |
| 2007-09-12 23:12 | 2007-09-10 | MYLOD ROBERT J JR | Officer - Chief Financial Officer | SELL | $77.15 | 40,132 | $3,096,063 | 131,904 | -23.3% |
| 2007-09-12 23:12 | 2007-09-10 | MYLOD ROBERT J JR | Officer - Chief Financial Officer | SELL | $77.50 | 5,540 | $429,341 | 126,364 | -4.2% |
| 2007-08-16 00:03 | 2007-08-13 | KELLER BRETT | Officer - Chief Marketing Officer | SELL | $77.87 | 118 | $9,189 | 846 | -12.2% |
| 2007-08-16 00:03 | 2007-08-13 | KELLER BRETT | Officer - Chief Marking Officer | SELL | $77.48 | 2,351 | $182,166 | 964 | -70.9% |
| 2007-08-16 00:02 | 2007-08-13 | KELLER BRETT | Officer - Chief Marketing Officer | OPT+S | $76.77 | 1,531 | $117,528 | 3,315 | 0.0% |
| 2007-08-16 00:01 | 2007-08-13 | Finnegan Daniel J | Officer - SVP, Controller & CAO | SELL | $77.76 | 1,052 | $81,803 | 0 | -100.0% |
| 2007-08-16 00:00 | 2007-08-13 | Finnegan Daniel J | Officer - SVP, Controller & CAO | SELL | $77.46 | 6,493 | $502,958 | 1,052 | -86.1% |
| 2007-08-15 23:59 | 2007-08-13 | Finnegan Daniel J | Officer - SVP, Controller & CAO | OPT+S | $76.77 | 4,678 | $359,109 | 7,545 | 0.0% |
| 2007-08-15 23:58 | 2007-08-13 | ROSE RONALD | Officer - Chief Information Officer | SELL | $77.87 | 888 | $69,150 | 20,386 | -4.2% |
| 2007-08-15 23:57 | 2007-08-13 | ROSE RONALD | Officer - Chief Information Officer | SELL | $77.44 | 18,488 | $1,431,785 | 21,274 | -46.5% |
| 2007-08-15 23:56 | 2007-08-13 | ROSE RONALD | Officer - Chief Information Officer | OPT+S | $76.74 | 10,624 | $815,267 | 39,762 | 0.0% |
| 2007-08-15 23:54 | 2007-08-13 | SODER CHRIS | Officer - Pres., North American Travel | SELL | $77.87 | 296 | $23,050 | 5,677 | -5.0% |
| 2007-08-15 23:53 | 2007-08-13 | SODER CHRIS | Officer - Pres., North American Travel | SELL | $77.48 | 5,878 | $455,453 | 5,973 | -49.6% |
| 2007-08-15 23:45 | 2007-08-13 | SODER CHRIS | Officer - Pres., North American Travel | OPT+S | $76.77 | 3,826 | $293,706 | 11,851 | 0.0% |
| 2007-06-08 23:14 | 2007-06-07 | Finnegan Daniel J | Officer - SVP, Finance and Controller | OPT+S | $0.00 | 8,347 | $0 | 0 | 0.0% |
| 2007-06-01 23:10 | 2007-05-30 | ROSE RONALD | Officer - Chief Information Office | OPT+S | $0.00 | 10,000 | $0 | 20,386 | 0.0% |
| 2007-05-29 23:35 | 2007-05-24 | ROSE RONALD | Officer - Chief Information Office | OPT+S | $0.00 | 5,000 | $0 | 20,386 | 0.0% |
| 2007-05-16 23:06 | 2007-05-15 | SODER CHRIS | Officer - Pres., North American Travel | OPT+S | $0.00 | 12,000 | $0 | 5,677 | 0.0% |
| 2007-05-09 23:21 | 2007-05-07 | BOYD JEFFERY H | Director, Officer - President and CEO | SELL | $0.00 | 5,181 | $0 | 124,682 | -4.0% |
| 2007-03-15 23:18 | 2007-03-15 | SODER CHRIS | Officer - Pres., North American Travel | OPT+S | $0.00 | 12,000 | $0 | 5,677 | 0.0% |
| 2007-03-10 00:06 | 2007-03-08 | ROSE RONALD | Officer - Chief Information Office | OPT+S | $0.00 | 5,000 | $0 | 20,386 | 0.0% |
| 2007-03-08 00:24 | 2007-03-05 | BOYD JEFFERY H | Director, Officer - President and CEO | OPT+S | $0.00 | 103,333 | $0 | 117,363 | 0.0% |
| 2007-03-08 00:23 | 2007-03-05 | ROSE RONALD | Officer - Chief Information Office | OPT+S | $0.00 | 10,000 | $0 | 20,386 | 0.0% |
| 2007-03-03 00:24 | 2007-02-28 | BOYD JEFFERY H | Director, Officer - President and CEO | SELL | $0.00 | 3,316 | $0 | 137,363 | -2.4% |
| 2007-03-03 00:21 | 2007-02-28 | MILLONES PETER J | Officer - Executive VP, General Counsel | SELL | $0.00 | 516 | $0 | 7,597 | -6.4% |
| 2007-03-03 00:20 | 2007-02-28 | SODER CHRIS | Officer - Pres., North American Travel | SELL | $0.00 | 650 | $0 | 5,677 | -10.3% |
| 2007-01-22 20:12 | 2007-01-18 | PAR INVESTMENT PARTNERS LP | 10% owner | SELL | $40.00 | 2,502,000 | $100,080,000 | 3,166,000 | -44.1% |
| 2007-01-05 00:15 | 2007-01-03 | Finnegan Daniel J | Officer - SVP, Finance and Controller | OPT+S | $0.00 | 11,666 | $0 | 0 | 0.0% |
| 2006-11-16 00:12 | 2006-11-14 | Finnegan Daniel J | Officer - SVP, Finance and Controller | SELL | $41.20 | 2,742 | $112,970 | 0 | -100.0% |
| 2006-10-24 23:32 | 2006-10-23 | KELLER BRETT | Officer - Chief Marketing Officer | OPT+S | $0.00 | 48,000 | $0 | 1,008 | 0.0% |
| 2006-09-05 23:05 | 2006-09-01 | SODER CHRIS | Officer - EVP Travel Services | OPT+S | $0.00 | 2,500 | $0 | 1,929 | 0.0% |
| 2006-08-18 01:04 | 2006-08-16 | MILLONES PETER J | Officer - Executive VP, General Counsel | OPT+S | $0.00 | 42,360 | $0 | 5,091 | 0.0% |
| 2006-08-02 23:25 | 2006-08-01 | SODER CHRIS | Officer - EVP Travel Services | OPT+S | $0.00 | 3,000 | $0 | 1,929 | 0.0% |
| 2006-07-05 23:12 | 2006-07-03 | SODER CHRIS | Officer - EVP Travel Services | OPT+S | $0.00 | 3,000 | $0 | 1,929 | 0.0% |
| 2006-06-05 23:24 | 2006-06-01 | SODER CHRIS | Officer - EVP Travel Services | OPT+S | $0.00 | 3,000 | $0 | 1,929 | 0.0% |
| 2006-05-31 00:43 | 2006-05-26 | Finnegan Daniel J | Officer - SVP, Finance and Controller | OPT+S | $0.00 | 28,184 | $0 | 0 | 0.0% |
| 2006-05-30 23:24 | 2006-05-25 | KELLER BRETT | Officer - Chief Marketing Officer | OPT+S | $0.00 | 4,995 | $0 | 1,008 | 0.0% |
| 2006-05-30 23:23 | 2006-05-25 | SODER CHRIS | Officer - EVP Travel Services | OPT+S | $0.00 | 3,700 | $0 | 1,929 | 0.0% |
| 2006-05-22 23:13 | 2006-05-18 | SODER CHRIS | Officer - EVP Travel Services | OPT+S | $0.00 | 4,100 | $0 | 1,929 | 0.0% |
| 2006-05-22 23:12 | 2006-05-18 | KELLER BRETT | Officer - Chief Marketing Officer | OPT+S | $0.00 | 4,171 | $0 | 1,008 | 0.0% |
| 2006-05-15 23:13 | 2006-05-12 | BOYD JEFFERY H | Director, Officer - President and CEO | SELL | $0.00 | 20,000 | $0 | 135,329 | -12.9% |
| 2006-05-10 23:11 | 2006-05-08 | SODER CHRIS | Officer - EVP Travel Services | OPT+S | $0.00 | 1,200 | $0 | 1,929 | 0.0% |
| 2006-05-10 23:10 | 2006-05-08 | KELLER BRETT | Officer - Chief Marketing Officer | OPT+S | $0.00 | 854 | $0 | 1,008 | 0.0% |
| 2006-05-10 23:09 | 2006-05-08 | BOYD JEFFERY H | Director, Officer - President and CEO | SELL | $0.00 | 5,181 | $0 | 155,329 | -3.2% |
| 2006-05-05 23:06 | 2006-05-03 | SODER CHRIS | Officer - EVP Travel Services | OPT+S | $0.00 | 21,000 | $0 | 1,929 | 0.0% |
| 2006-05-05 23:00 | 2006-05-04 | KELLER BRETT | Officer - Chief Marketing Officer | SELL | $0.00 | 7,000 | $0 | 1,008 | -87.4% |
| 2006-04-29 00:28 | 2006-04-27 | SODER CHRIS | Officer - EVP Travel Services | OPT+S | $25.00 | 3,000 | $75,000 | 1,929 | 0.0% |
How to Interpret $PCLN Trades
Not every insider transaction in Booking Holdings Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $PCLN shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for PCLN
Insider activity data for Booking Holdings Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $PCLN, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.