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Company Analysis

PRCH Insider Trading

Porch Group, Inc. | Services-Prepackaged Software

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Porch Group, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2023-09-12 02:25 2023-09-07 Ehrlichman Matt Director, Officer, 10% owner - CEO, CHAIRMAN AND FOUNDER BUY $0.80 756,980 $608,990 12,953,280 +6.2%
2023-09-07 01:05 2023-09-01 Ehrlichman Matt Director, Officer, 10% owner - CEO, CHAIRMAN AND FOUNDER BUY $0.76 623,813 $475,720 12,196,300 +5.4%
2023-05-22 13:02 2023-05-17 Ehrlichman Matt Director, Officer, 10% owner - CEO, CHAIRMAN AND FOUNDER BUY $1.18 134,462 $159,149 11,590,542 +1.2%
2023-05-17 03:14 2023-05-12 Ehrlichman Matt Director, Officer, 10% owner - CEO, CHAIRMAN AND FOUNDER BUY $1.10 209,440 $230,970 11,456,080 +1.9%
2023-04-18 04:00 2023-04-17 Park West Asset Management LLC 10% owner SELL $1.27 2,600,000 $3,302,000 9,667,707 -21.2%
2023-03-21 16:00 2023-03-17 Ehrlichman Matt Director, Officer, 10% owner - CEO, CHAIRMAN AND FOUNDER BUY $1.28 184,093 $235,234 10,694,304 +1.8%
2023-02-15 05:05 2023-01-20 Park West Asset Management LLC 10% owner BUY $2.47 2,172,844 $5,358,233 12,267,707 +21.5%
2022-12-20 04:22 2022-12-16 Ehrlichman Matt Director, Officer, 10% owner - CEO, CHAIRMAN AND FOUNDER BUY $1.99 37,800 $75,196 10,532,232 +0.4%
2022-12-15 04:26 2022-12-12 Ehrlichman Matt Director, Officer, 10% owner - CEO, CHAIRMAN AND FOUNDER BUY $1.92 212,892 $407,837 10,494,432 +2.1%
2022-12-10 03:39 2022-12-07 Ehrlichman Matt Director, Officer, 10% owner - CEO, CHAIRMAN AND FOUNDER BUY $1.80 278,273 $501,504 10,281,540 +2.8%
2022-11-29 04:22 2022-11-23 Ehrlichman Matt Director, Officer, 10% owner - CEO, CHAIRMAN AND FOUNDER BUY $1.67 1,100 $1,836 10,003,267 +0.0%
2022-11-23 04:36 2022-11-18 Ehrlichman Matt Director, Officer, 10% owner - CEO, CHAIRMAN AND FOUNDER BUY $1.59 256,949 $409,628 10,002,167 +2.6%
2022-11-17 05:45 2022-11-14 Kell Sean Davis Director BUY $1.42 72,463 $103,057 128,303 +129.8%
2022-11-15 01:15 2022-11-10 Neagle Matthew Officer - CHIEF OPERATING OFFICER BUY $1.05 315,000 $329,553 1,071,995 +41.6%
2022-11-15 01:17 2022-11-11 Lam Rachel Director BUY $1.00 10,000 $10,000 46,707 +27.2%
2022-08-25 00:26 2022-08-22 Neagle Matthew Officer - CHIEF OPERATING OFFICER BUY $2.20 100,000 $219,760 763,825 +15.1%
2022-08-17 02:06 2022-08-12 Kell Sean Davis Director BUY $3.13 16,100 $50,457 55,840 +40.5%
2022-05-17 04:23 2022-05-16 Kell Sean Davis Director BUY $4.62 10,820 $49,988 10,820 +100.0%
2022-05-17 04:21 2022-05-12 Lam Rachel Director BUY $3.70 5,000 $18,500 9,630 +108.0%
2022-05-17 04:33 2022-05-12 Ehrlichman Matt Director, Officer, 10% owner - CEO, CHAIRMAN AND FOUNDER BUY $3.66 273,128 $999,648 9,591,070 +2.9%
2022-04-02 04:15 2021-04-06 Neagle Matthew Officer - CHIEF OPERATING OFFICER OPT+S $17.56 125,965 $2,212,424 300,829 0.0%
2022-03-22 21:58 2022-03-17 Ehrlichman Matt Director, Officer, 10% owner - CEO, CHAIRMAN AND FOUNDER BUY $7.59 131,737 $1,000,002 9,314,870 +1.4%
2022-02-15 05:38 2021-09-15 Neagle Matthew Officer - CHIEF OPERATING OFFICER OPT+S $18.46 4,000 $73,840 258,014 0.0%
2022-02-15 05:37 2021-09-07 Neagle Matthew Officer - CHIEF OPERATING OFFICER OPT+S $22.98 42,934 $986,559 259,514 0.0%
2022-02-15 05:35 2021-09-02 Neagle Matthew Officer - CHIEF OPERATING OFFICER OPT+S $21.51 10,000 $215,104 279,448 0.0%
2022-02-15 05:33 2021-08-31 Neagle Matthew Officer - CHIEF OPERATING OFFICER OPT+S $19.41 4,800 $93,172 287,448 0.0%
2022-02-15 05:32 2021-08-27 Neagle Matthew Officer - CHIEF OPERATING OFFICER OPT+S $19.49 11,500 $224,135 291,248 0.0%
2022-02-15 05:28 2021-07-06 Neagle Matthew Officer - CHIEF OPERATING OFFICER OPT+S $19.49 24,000 $467,760 296,748 0.0%
2022-02-15 05:26 2021-04-06 Neagle Matthew Officer - CHIEF OPERATING OFFICER OPT+S $17.57 137,965 $2,424,224 305,898 0.0%
2021-12-17 00:01 2021-12-14 Neagle Matthew Officer - Chief Operating Officer SELL $16.43 3,000 $49,290 456,739 -0.7%
2021-12-10 00:00 2021-12-07 Neagle Matthew Officer - Chief Operating Officer OPT+S $18.87 5,500 $103,775 465,884 0.0%
2021-12-03 00:00 2021-11-30 Neagle Matthew Officer - Chief Operating Officer OPT+S $20.87 5,000 $104,350 466,884 0.0%
2021-11-25 03:22 2021-11-23 Neagle Matthew Officer - Chief Operating Officer OPT+S $23.72 15,500 $367,665 469,384 0.0%
2021-11-19 05:05 2021-11-16 Neagle Matthew Officer - Chief Operating Officer SELL $26.78 2,500 $66,950 300,016 -0.8%
2021-11-12 14:15 2021-11-09 Neagle Matthew Officer - Chief Operating Officer OPT+S $23.00 2,787 $64,101 302,516 0.0%
2021-11-10 03:21 2021-11-05 Sharma Asha Director OPT+S $22.58 103,360 $2,333,869 66,674 0.0%
2021-11-03 23:00 2021-11-01 Neagle Matthew Officer - Chief Operating Officer OPT+S $21.68 12,500 $271,045 303,516 0.0%
2021-11-01 23:01 2021-10-28 Neagle Matthew Officer - Chief Operating Officer OPT+S $19.49 5,000 $97,450 309,516 0.0%
2021-10-27 03:02 2021-10-22 Neagle Matthew Officer - Chief Operating Officer OPT+S $18.23 8,500 $154,950 312,516 0.0%
2021-10-22 02:30 2021-10-19 Neagle Matthew Officer - Chief Operating Officer OPT+S $16.94 2,500 $42,350 315,516 0.0%
2021-10-14 23:06 2021-10-12 Neagle Matthew Officer - Chief Operating Officer OPT+S $16.11 2,500 $40,275 315,516 0.0%
2021-10-07 23:05 2021-10-05 Neagle Matthew Officer - Chief Operating Officer OPT+S $16.04 2,500 $40,100 315,516 0.0%
2021-09-30 23:39 2021-09-28 Neagle Matthew Officer - Chief Operating Officer OPT+S $18.32 4,000 $73,280 315,516 0.0%
2021-09-22 03:01 2021-09-17 Neagle Matthew Officer - Chief Operating Officer OPT+S $19.33 6,000 $115,980 315,516 0.0%
2021-09-16 23:37 2021-09-15 Neagle Matthew Officer - Chief Operating Officer OPT+S $18.46 1,500 $27,690 316,516 0.0%
2021-09-10 01:00 2021-09-07 Neagle Matthew Officer - Chief Operating Officer OPT+S $22.95 19,934 $457,398 315,516 0.0%
2021-09-03 23:31 2021-09-02 Neagle Matthew Officer - Chief Operating Officer OPT+S $21.52 8,000 $172,124 312,450 0.0%
2021-09-01 23:41 2021-08-31 Neagle Matthew Officer - Chief Operating Officer OPT+S $19.39 3,800 $73,682 318,450 0.0%
2021-08-30 23:31 2021-08-27 Neagle Matthew Officer - Chief Operating Officer OPT+S $19.49 5,500 $107,195 321,250 0.0%
2021-08-18 23:30 2021-08-17 Neagle Matthew Officer - Chief Operating Officer OPT+S $18.27 2,500 $45,675 320,750 0.0%
SHOW ENTRIES

How to Interpret $PRCH Trades

Not every insider transaction in Porch Group, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $PRCH shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for PRCH

Insider activity data for Porch Group, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $PRCH, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.