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Company Analysis

PTON Insider Trading

PELOTON INTERACTIVE, INC. | Sporting & Athletic Goods, NEC

Comprehensive Trading Performance Summary

The investment history of corporate insiders at PELOTON INTERACTIVE, INC. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Sporting & Athletic Goods, NEC sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2025-09-17 03:46 2025-09-15 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $7.87 260,483 $2,049,011 346,535 0.0%
2025-09-17 03:40 2025-09-16 Caldwell Nick V. Officer - Chief Product Officer OPT+S $7.78 206,901 $1,609,317 737,788 0.0%
2025-09-17 03:33 2025-09-16 Sanders Dion C. Officer - Chief Commercial Officer SELL $7.78 127,911 $995,160 110,753 -53.6%
2025-09-17 03:25 2025-09-16 Stern Peter C Director, Officer - President and CEO SELL $7.78 152,265 $1,184,150 130,221 -53.9%
2025-09-09 00:03 2025-09-04 Kirol Charles Peter Officer - Chief Operating Officer SELL $8.00 8,969 $71,752 23,321 -27.8%
2025-09-02 23:44 2025-08-28 Kirol Charles Peter Officer - Chief Operating Officer SELL $7.60 3,587 $27,254 32,290 -10.0%
2025-08-27 00:37 2025-08-22 Caldwell Nick V. Officer - Chief Product Officer SELL $8.00 10,477 $83,816 590,284 -1.7%
2025-08-22 23:42 2025-08-20 Baig Saqib Officer - Chief Accounting Officer SELL $7.62 21,736 $165,533 155,284 -12.3%
2025-08-22 23:48 2025-08-20 Sanders Dion C. Officer - Chief Commercial Officer SELL $7.61 113,439 $863,679 0 -100.0%
2025-08-22 23:44 2025-08-20 Cotter Jennifer Cunningham Officer - Chief Content Officer SELL $7.61 134,476 $1,023,914 100,269 -57.3%
2025-08-20 03:05 2025-08-18 Sanders Dion C. Officer - Chief Commercial Officer OPT+S $8.34 122,917 $1,025,656 113,439 0.0%
2025-08-20 03:00 2025-08-18 Cotter Jennifer Cunningham Officer - Chief Content Officer OPT+S $8.37 146,315 $1,224,437 234,745 0.0%
2025-08-20 02:58 2025-08-18 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $8.42 185,820 $1,564,734 346,535 0.0%
2025-08-20 02:56 2025-08-18 Caldwell Nick V. Officer - Chief Product Officer OPT+S $8.42 66,949 $563,610 600,761 0.0%
2025-08-20 02:54 2025-08-18 Baig Saqib Officer - Chief Accounting Officer OPT+S $8.35 32,672 $272,782 177,020 0.0%
2025-08-12 01:50 2025-08-07 Caldwell Nick V. Officer - Chief Product Officer SELL $8.00 30,290 $242,320 548,378 -5.2%
2025-07-17 03:33 2025-07-16 Kirol Charles Peter Officer - Chief Operating Officer OPT+S $6.39 20,633 $131,822 35,877 0.0%
2025-06-18 00:34 2025-06-16 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $6.96 38,708 $269,323 294,342 0.0%
2025-06-18 00:29 2025-06-16 Caldwell Nick V. Officer - Chief Product Officer OPT+S $6.99 63,925 $446,759 578,668 0.0%
2025-05-22 23:25 2025-05-15 Caldwell Nick V. Officer - Chief Product Officer SELL $6.49 31,337 $203,490 495,516 -5.9%
2025-05-22 23:22 2025-05-20 Baig Saqib Officer - Chief Accounting Officer SELL $6.64 21,893 $145,420 147,155 -13.0%
2025-05-22 23:20 2025-05-20 Cotter Jennifer Cunningham Officer - Chief Content Officer SELL $6.59 135,170 $891,284 100,269 -57.4%
2025-05-22 23:18 2025-05-20 Sanders Dion C. Officer - Chief Commercial Officer SELL $6.59 114,318 $753,767 0 -100.0%
2025-05-20 00:00 2025-05-16 Sanders Dion C. Officer - Chief Commercial Officer OPT+S $6.25 122,036 $762,566 114,318 0.0%
2025-05-19 23:55 2025-05-16 Cotter Jennifer Cunningham Officer - Chief Content Officer OPT+S $6.25 145,622 $910,356 235,439 0.0%
2025-05-19 23:51 2025-05-16 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $6.29 185,661 $1,168,717 311,231 0.0%
2025-05-19 23:48 2025-05-16 Caldwell Nick V. Officer - Chief Product Officer OPT+S $6.28 66,712 $419,065 526,853 0.0%
2025-05-19 23:45 2025-05-16 Baig Saqib Officer - Chief Accounting Officer OPT+S $6.29 23,520 $147,934 169,048 0.0%
2025-03-19 01:22 2025-03-17 Caldwell Nick V. Officer - Chief Product Officer OPT+S $6.59 68,727 $452,664 474,234 0.0%
2025-03-18 00:48 2025-03-14 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $6.83 38,151 $260,720 258,880 0.0%
2025-03-08 01:32 2025-03-06 Cotter Jennifer Cunningham Officer - Chief Content Officer SELL $6.45 187,238 $1,208,228 100,269 -65.1%
2025-02-28 03:49 2025-02-26 RENDICH ANDREW S Officer - Chief Supply Chain Officer SELL $8.18 17,401 $142,347 362,573 -4.6%
2025-02-22 03:25 2025-02-20 Cotter Jennifer Cunningham Officer - Chief Content Officer SELL $9.11 47,457 $432,319 287,507 -14.2%
2025-02-22 03:24 2025-02-20 RENDICH ANDREW S Officer - Chief Supply Chain Officer SELL $9.11 24,214 $220,602 379,974 -6.0%
2025-02-20 04:17 2025-02-18 Cotter Jennifer Cunningham Officer - Chief Content Officer OPT+S $9.55 131,617 $1,256,508 334,964 0.0%
2025-02-20 04:14 2025-02-18 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $9.62 170,819 $1,642,561 275,212 0.0%
2025-02-20 04:10 2025-02-18 Baig Saqib Officer - Chief Accounting Officer OPT+S $9.68 46,078 $445,984 130,031 0.0%
2025-02-20 04:18 2025-02-18 RENDICH ANDREW S Officer - Chief Supply Chain Officer OPT+S $9.54 121,883 $1,163,129 404,188 0.0%
2025-01-03 03:09 2025-01-02 Boone Karen Director OPT+S $8.63 17,259 $148,899 244,641 0.0%
2024-12-18 00:33 2024-12-16 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $10.09 36,820 $371,495 208,017 0.0%
2024-12-10 00:22 2024-12-05 Baig Saqib Officer - Chief Accounting Officer SELL $9.48 23,784 $225,506 113,573 -17.3%
2024-12-06 02:25 2024-12-05 Boone Karen Director, Officer - Interim CEO and President OPT+S $9.64 16,925 $163,228 228,217 0.0%
2024-11-23 00:58 2024-11-21 Thomas-Graham Pamela Director OPT+S $9.00 26,630 $239,670 77,349 0.0%
2024-11-22 00:16 2024-11-20 Cotter Jennifer Cunningham Officer - Chief Content Officer SELL $8.08 47,024 $380,161 185,787 -20.2%
2024-11-22 00:17 2024-11-20 RENDICH ANDREW S Officer - Chief Supply Chain Officer SELL $8.08 24,003 $194,026 263,970 -8.3%
2024-11-20 01:46 2024-11-18 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $7.58 186,462 $1,412,879 223,017 0.0%
2024-11-20 00:24 2024-11-18 Cotter Jennifer Cunningham Officer - Chief Content Officer OPT+S $7.52 148,252 $1,114,173 232,811 0.0%
2024-11-20 00:21 2024-11-18 Baig Saqib Officer - Chief Accounting Officer OPT+S $7.53 36,776 $276,964 137,357 0.0%
2024-11-20 00:26 2024-11-18 RENDICH ANDREW S Officer - Chief Supply Chain Officer OPT+S $7.51 138,391 $1,039,981 287,973 0.0%
2024-11-05 00:18 2024-11-01 Boone Karen Director, Officer - Interim CEO and President OPT+S $8.27 13,484 $111,479 211,459 0.0%
SHOW ENTRIES

How to Interpret $PTON Trades

Not every insider transaction in PELOTON INTERACTIVE, INC. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $PTON shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for PTON

Insider activity data for PELOTON INTERACTIVE, INC. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $PTON, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.