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Company Analysis

PTON Insider Trading

PELOTON INTERACTIVE, INC. | Sporting & Athletic Goods, NEC

Comprehensive Trading Performance Summary

The investment history of corporate insiders at PELOTON INTERACTIVE, INC. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Sporting & Athletic Goods, NEC sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2024-11-05 00:19 2024-11-01 Bruzzo Chris Director OPT+S $8.24 13,524 $111,478 167,362 0.0%
2024-10-22 00:34 2024-10-18 Boone Karen Director, Officer - Interim Co-CEO and President OPT+S $5.79 25,009 $144,915 193,297 0.0%
2024-10-22 00:40 2024-10-18 Bruzzo Chris Director, Officer - Interim Co-CEO and President OPT+S $5.80 24,977 $144,912 149,240 0.0%
2024-09-17 23:48 2024-09-16 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $4.74 36,819 $174,408 171,466 0.0%
2024-09-05 00:23 2024-09-03 Coddington Elizabeth F Officer - Chief Financial Officer SELL $4.50 56,084 $252,501 186,466 -23.1%
2024-08-27 00:10 2024-08-23 Caldwell Nick V. Officer - Chief Product Officer BUY $4.25 31,337 $133,182 31,337 +100.0%
2024-08-27 00:10 2024-08-23 Baig Saqib Officer - Chief Accounting Officer SELL $4.88 50,000 $244,115 87,014 -36.5%
2024-08-20 23:22 2024-08-19 Cotter Jennifer Cunningham Officer - Chief Content Officer SELL $3.21 47,327 $152,010 100,269 -32.1%
2024-08-20 23:22 2024-08-19 RENDICH ANDREW S Officer - Chief Supply Chain Officer SELL $3.21 24,265 $77,929 164,261 -12.9%
2024-08-19 23:22 2024-08-19 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $3.13 62,598 $195,944 242,550 0.0%
2024-08-19 23:22 2024-08-16 Baig Saqib Officer - Chief Accounting Officer OPT+S $3.15 13,988 $44,030 137,014 0.0%
2024-08-19 23:22 2024-08-16 Cotter Jennifer Cunningham Officer - Chief Content Officer OPT+S $3.16 84,720 $267,292 147,596 0.0%
2024-08-19 23:21 2024-08-16 RENDICH ANDREW S Officer - Chief Supply Chain Officer OPT+S $3.16 82,447 $260,129 188,526 0.0%
2024-08-02 23:12 2024-08-01 Boone Karen Director, Officer - Interim Co-CEO and President OPT+S $3.43 15,080 $51,675 141,522 0.0%
2024-08-02 23:12 2024-08-01 Bruzzo Chris Director, Officer - Interim Co-CEO and President OPT+S $3.42 15,113 $51,674 97,433 0.0%
2024-07-02 23:12 2024-07-01 Boone Karen Director, Officer - Interim Co-CEO and President OPT+S $3.31 14,841 $49,073 116,171 0.0%
2024-07-02 23:12 2024-07-01 Bruzzo Chris Director, Officer - Interim Co-CEO and President OPT+S $3.30 14,879 $49,075 72,115 0.0%
2024-06-17 23:33 2024-06-14 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $3.68 8,923 $32,818 186,466 0.0%
2024-06-05 03:12 2024-06-04 Boone Karen Director, Officer - Interim Co-CEO and President OPT+S $3.62 14,953 $54,137 79,305 0.0%
2024-06-05 03:12 2024-06-04 Bruzzo Chris Director, Officer - Interim Co-CEO and President OPT+S $3.62 14,936 $54,131 38,680 0.0%
2024-05-22 23:35 2024-05-20 Cotter Jennifer Cunningham Officer - Chief Content Officer SELL $3.89 57,353 $223,103 70,855 -44.7%
2024-05-22 23:36 2024-05-20 RENDICH ANDREW S Officer - Chief Supply Chain Officer SELL $3.91 27,741 $108,379 113,288 -19.7%
2024-05-17 23:20 2024-05-16 Baig Saqib Officer - Chief Accounting Officer OPT+S $3.84 14,513 $55,752 113,226 0.0%
2024-05-17 23:19 2024-05-16 Cotter Jennifer Cunningham Officer - Chief Content Officer OPT+S $3.91 65,615 $256,515 128,208 0.0%
2024-05-17 23:19 2024-05-16 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $3.95 49,539 $195,679 173,570 0.0%
2024-05-17 23:21 2024-05-16 RENDICH ANDREW S Officer - Chief Supply Chain Officer OPT+S $3.82 64,348 $245,996 141,029 0.0%
2024-03-15 23:11 2024-03-14 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $4.34 8,977 $38,975 104,428 0.0%
2024-03-11 23:33 2024-03-07 Cotter Jennifer Cunningham Officer - Chief Content Officer SELL $4.43 104,620 $463,540 32,363 -76.4%
2024-02-28 00:23 2024-02-26 RENDICH ANDREW S Officer - Chief Supply Chain Officer SELL $4.49 125,840 $564,556 47,690 -72.5%
2024-02-21 00:27 2024-02-16 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $4.48 21,635 $96,944 91,586 0.0%
2024-02-21 00:25 2024-02-16 Baig Saqib Officer - Chief Accounting Officer OPT+S $4.48 11,225 $50,299 89,964 0.0%
2024-02-21 00:23 2024-02-16 Cotter Jennifer Cunningham Officer - Chief Content Officer OPT+S $4.45 38,407 $170,857 134,483 0.0%
2024-02-21 00:25 2024-02-16 RENDICH ANDREW S Officer - Chief Supply Chain Officer OPT+S $4.47 36,804 $164,532 173,530 0.0%
2024-02-02 03:21 2024-02-01 Boone Karen Director SELL $4.33 50,000 $216,690 34,966 -58.8%
2023-12-16 00:05 2023-12-14 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $6.35 11,325 $71,919 63,221 0.0%
2023-11-22 00:20 2023-11-20 Cotter Jennifer Cunningham Officer - Chief Content Officer SELL $5.54 18,029 $99,881 73,243 -19.8%
2023-11-22 00:21 2023-11-20 RENDICH ANDREW S Officer - Chief Supply Chain Officer SELL $5.54 4,001 $22,166 114,462 -3.4%
2023-11-18 00:36 2023-11-16 Cotter Jennifer Cunningham Officer - Chief Content Officer OPT+S $5.22 54,532 $284,510 91,272 0.0%
2023-11-18 00:35 2023-11-16 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $5.20 29,715 $154,622 52,726 0.0%
2023-11-18 00:34 2023-11-16 Baig Saqib Officer - Chief Accounting Officer OPT+S $5.22 43,216 $225,747 73,716 0.0%
2023-11-18 00:33 2023-11-16 Berland Leslie Officer - Chief Marketing Officer OPT+S $5.22 19,447 $101,416 25,553 0.0%
2023-11-18 00:37 2023-11-16 RENDICH ANDREW S Officer - Chief Supply Chain Officer OPT+S $5.20 52,686 $274,199 118,463 0.0%
2023-09-15 23:24 2023-09-14 Coddington Elizabeth F Officer - Chief Financial Officer OPT+S $5.12 10,215 $52,323 32,441 0.0%
2023-08-21 23:27 2023-08-18 Cortese Thomas Officer - Chief Product Officer SELL $6.98 14,135 $98,651 14,251 -49.8%
2023-08-21 23:23 2023-08-18 Cotter Jennifer Cunningham Officer - Chief Content Officer SELL $6.98 19,462 $135,847 44,868 -30.3%
2023-08-21 23:21 2023-08-18 RENDICH ANDREW S Officer - Chief Supply Chain Officer SELL $6.98 4,234 $29,543 75,276 -5.3%
2023-08-17 23:45 2023-08-15 Coddington Elizabeth F Officer - Chief Financial Officer SELL $7.64 10,418 $79,594 20,837 -33.3%
2023-08-17 23:40 2023-08-16 Cotter Jennifer Cunningham Officer - Chief Content Officer OPT+S $7.29 28,111 $205,039 64,330 0.0%
2023-08-17 23:36 2023-08-16 Cortese Thomas Officer - Chief Product Officer OPT+S $7.29 23,392 $170,617 28,386 0.0%
2023-08-17 23:39 2023-08-16 RENDICH ANDREW S Officer - Chief Supply Chain Officer OPT+S $7.27 26,622 $193,545 79,510 0.0%
SHOW ENTRIES

How to Interpret $PTON Trades

Not every insider transaction in PELOTON INTERACTIVE, INC. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $PTON shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for PTON

Insider activity data for PELOTON INTERACTIVE, INC. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $PTON, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.