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Company Analysis

RDEN Insider Trading

RDEN | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at RDEN provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2007-05-22 02:19 2007-05-18 ROLLESTON RONALD Officer - EVP, Global Fragrance Mktg. SELL $22.94 1,000 $22,935 72,962 -1.4%
2007-05-15 23:54 2007-05-11 PARK ELIZABETH Officer - EVP, Global Skin Care & Color SELL $23.65 174 $4,115 23,754 -0.7%
2007-05-16 00:06 2007-05-11 Heise Hoy Officer - EVP, Chief Information Officer SELL $23.65 152 $3,595 28,433 -0.5%
2007-05-16 00:35 2007-05-11 LOMBARDI MICHAEL Officer - EVP, Operations & Logistics SELL $23.65 218 $5,156 51,065 -0.4%
2007-05-16 00:30 2007-05-11 ROLLESTON RONALD Officer - EVP-Global Fragrance Marketing SELL $23.65 238 $5,629 73,962 -0.3%
2007-05-15 23:48 2007-05-11 SMITH STEPHEN J Officer - E.V.P. & C.F.O. SELL $23.65 244 $5,771 67,595 -0.4%
2007-05-16 00:15 2007-05-11 WEST PAUL Director SELL $23.65 461 $10,903 132,809 -0.3%
2007-05-09 23:53 2007-05-07 THOMAS JW NEVIL Director SELL $23.65 10,000 $236,541 5,119 -66.1%
2007-05-10 01:25 2007-05-07 WEST PAUL Director SELL $23.85 3,300 $78,707 133,270 -2.4%
2007-05-10 01:00 2007-05-07 WEST PAUL Director SELL $23.48 16,700 $392,099 136,570 -10.9%
2007-02-17 00:27 2007-02-14 ROLLESTON RONALD Officer - EVP, Global Fragance Marketing SELL $22.44 20,000 $448,838 74,200 -21.2%
2007-02-14 23:18 2007-02-13 WEST PAUL Director SELL $22.00 5,000 $110,000 153,270 -3.2%
2006-08-23 01:10 2006-08-18 LOMBARDI MICHAEL Officer - EVP, Operations & Logistics SELL $15.41 682 $10,510 46,483 -1.4%
2006-08-23 01:22 2006-08-18 ROLLESTON RONALD Officer - EVP, Global Frag. Marketing SELL $15.41 733 $11,296 59,596 -1.2%
2006-08-23 01:52 2006-08-18 SMITH STEPHEN J Officer - EVP and C.F.O. SELL $15.41 1,049 $16,165 56,293 -1.8%
2006-08-23 00:02 2006-08-18 MARINA OSCAR E Officer - EVP, General Counsel & Secty. SELL $15.41 574 $8,845 48,796 -1.2%
2006-08-23 02:11 2006-08-18 WEST PAUL Director SELL $15.41 1,940 $29,895 150,759 -1.3%
2006-06-28 04:30 2006-06-23 LOMBARDI MICHAEL Officer - EVP, OPERATIONS SELL $17.27 524 $9,049 47,165 -1.1%
2006-06-28 04:24 2006-06-23 ROLLESTON RONALD Officer - EVP, Global Fragrance Mrktg. SELL $17.27 564 $9,740 60,329 -0.9%
2006-06-28 04:21 2006-06-23 SMITH STEPHEN J Officer - EVP & C.F.O. SELL $17.27 944 $16,303 57,342 -1.6%
2006-06-28 04:27 2006-06-23 MARINA OSCAR E Officer - EVP, General Counsel & Secty. SELL $17.27 441 $7,616 49,370 -0.9%
2006-06-28 04:18 2006-06-23 WEST PAUL Officer - President and C.O.O. SELL $17.27 1,630 $28,150 152,699 -1.1%
2006-05-16 23:31 2006-05-12 Heise Hoy Officer - EVP, Chief Information Officer SELL $20.80 78 $1,622 20,317 -0.4%
2006-05-16 23:19 2006-05-12 LOMBARDI MICHAEL Officer - EVP - Operations SELL $20.80 206 $4,285 46,997 -0.4%
2006-05-16 20:18 2006-05-12 ROLLESTON RONALD Officer - EVP-Global Fragrance Marketing SELL $20.80 242 $5,034 60,190 -0.4%
2006-05-16 20:31 2006-05-12 SMITH STEPHEN J Officer - EVP & C.F.O. SELL $20.80 237 $4,930 58,319 -0.4%
2006-05-16 20:04 2006-05-12 MARINA OSCAR E Officer - EVP, General Counsel & Secty. SELL $20.80 151 $3,141 48,789 -0.3%
2006-02-28 16:59 2006-02-24 ROLLESTON RONALD Officer - EVP - Global Marketing SELL $23.33 20,000 $466,504 60,432 -24.9%
2006-03-01 01:56 2006-02-24 WEST PAUL Officer - President and C.O.O. SELL $24.00 10,000 $240,000 152,692 -6.1%
2006-02-16 17:22 2006-02-14 THOMAS JW NEVIL Director SELL $22.60 3,000 $67,800 8,565 -25.9%
2006-02-08 02:12 2006-02-07 BEATTIE E SCOTT Director, Officer - Chairman & C.E.O. BUY $4.75 125,000 $593,750 750,999 +20.0%
2005-08-17 01:07 2005-08-16 THOMAS JW NEVIL Director SELL $23.20 1,198 $27,794 3,594 -25.0%
2005-08-12 23:44 2005-08-12 LOMBARDI MICHAEL Officer - EVP, Operations SELL $24.21 870 $21,061 47,203 -1.8%
2005-08-12 23:04 2005-08-12 ROLLESTON RONALD Officer - EVP, Global Marketing SELL $24.21 839 $20,310 60,432 -1.4%
2005-08-12 23:17 2005-08-12 RONKIN JOEL B Officer - EVP & Chief Admin. Officer SELL $24.21 765 $18,519 59,433 -1.3%
2005-08-12 22:42 2005-08-12 SMITH STEPHEN J Officer - EVP & C.F.O. SELL $24.21 3,334 $80,708 58,232 -5.4%
2005-08-12 23:28 2005-08-12 MARINA OSCAR E Officer - EVP, General Counsel & Secty. SELL $24.21 765 $18,519 48,518 -1.6%
2005-08-12 22:57 2005-08-12 WEST PAUL Officer - President & C.O.O. SELL $24.21 6,540 $158,318 162,252 -3.9%
2005-07-14 16:30 2005-07-12 ROLLESTON RONALD Officer - EVP - Global Marketing SELL $25.00 10,750 $268,750 54,471 -16.5%
2005-03-24 01:24 2005-03-22 LOMBARDI MICHAEL Officer - EVP, Operations SELL $23.37 4,751 $111,031 24,007 -16.5%
2005-03-24 01:09 2005-03-22 ROLLESTON RONALD Officer - EVP - Global Marketing SELL $23.37 8,342 $194,953 29,756 -21.9%
2005-03-24 00:13 2005-03-22 RONKIN JOEL B Officer - EVP and Chief Admin. Officer SELL $23.37 6,521 $152,396 24,282 -21.2%
2005-03-24 01:37 2005-03-22 SMITH STEPHEN J Officer - EVP & CFO SELL $23.37 10,674 $249,451 35,773 -23.0%
2005-03-23 23:53 2005-03-22 MARINA OSCAR E Officer - EVP, General Counsel & Sec. SELL $23.37 5,525 $129,119 23,994 -18.7%
2005-03-24 01:51 2005-03-22 WEST PAUL Officer - President and COO SELL $23.37 17,999 $420,637 98,525 -15.4%
2005-03-24 00:43 2005-03-22 BEATTIE E SCOTT Director, Officer - Chairman & Chief Exec Officer SELL $23.37 45,000 $1,051,650 485,600 -8.5%
2005-02-09 22:31 2005-02-08 WEST PAUL Officer - President and C.O.O. SELL $24.01 9,086 $218,155 116,524 -7.2%
2004-12-23 01:15 2004-12-21 WEST PAUL Officer - President and C.O.O. SELL $23.00 8,314 $191,222 89,840 -8.5%
2004-12-20 23:06 2004-12-10 TATHAM WILLIAM M Director BUY $22.22 5,000 $111,093 8,900 +128.2%
2004-11-17 03:01 2004-11-12 WEST PAUL Officer - President and C.O.O. SELL $25.00 6,300 $157,500 89,840 -6.6%
SHOW ENTRIES

How to Interpret $RDEN Trades

Not every insider transaction in RDEN is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $RDEN shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for RDEN

Insider activity data for RDEN is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $RDEN, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.