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Company Analysis

RDFN Insider Trading

RDFN | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at RDFN provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2021-06-07 23:01 2021-06-03 Kappus Anthony Ray Officer - Chief Legal Officer SELL $60.00 745 $44,700 78 -90.5%
2021-06-07 23:01 2021-06-03 Tobaccowala Selina Director SELL $60.00 2,000 $120,000 97,154 -2.0%
2021-06-01 23:24 2021-05-27 Kappus Anthony Ray Officer - Chief Legal Officer SELL $57.65 3,151 $181,655 823 -79.3%
2021-05-19 23:07 2021-05-17 Wiener Adam Officer - President of Real Estate Ops. OPT+S $51.12 6,500 $332,280 290,572 0.0%
2021-05-15 01:32 2021-05-12 KELMAN GLENN Director, Officer - Chief Executive Officer SELL $50.45 90,000 $4,540,203 1,586,202 -5.4%
2021-05-05 23:39 2021-05-04 Frey Bridget Officer - Chief Technology Officer OPT+S $67.03 14,000 $938,391 125,695 0.0%
2021-05-05 23:38 2021-05-05 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $66.23 4,500 $298,035 19,737 0.0%
2021-04-19 23:10 2021-04-15 Wiener Adam Officer - President of Real Estate Ops. OPT+S $67.16 6,500 $436,540 290,572 0.0%
2021-04-15 00:48 2021-04-12 Slavet James Director SELL $66.52 34,350 $2,285,065 110,053 -23.8%
2021-04-12 23:13 2021-04-09 Tobaccowala Selina Director SELL $67.34 2,000 $134,680 99,154 -2.0%
2021-04-07 23:49 2021-04-05 KELMAN GLENN Director, Officer - Chief Executive Officer SELL $66.08 30,000 $1,982,352 1,495,889 -2.0%
2021-04-07 23:49 2021-04-05 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $68.43 4,500 $307,935 19,737 0.0%
2021-04-07 23:49 2021-04-05 Frey Bridget Officer - Chief Technology Officer OPT+S $68.43 4,035 $276,115 125,695 0.0%
2021-04-02 23:14 2021-03-31 KELMAN GLENN Director, Officer - Chief Executive Officer SELL $67.50 60,000 $4,050,030 1,525,889 -3.8%
2021-04-02 23:09 2021-04-01 Bass Robert J Director SELL $68.54 1,500 $102,810 6,992 -17.7%
2021-03-18 23:54 2021-03-16 Wiener Adam Officer - Chief Growth Officer OPT+S $75.43 6,500 $490,295 290,572 0.0%
2021-03-04 02:57 2021-03-02 Frey Bridget Officer - Chief Technology Officer OPT+S $80.50 4,000 $322,000 105,695 0.0%
2021-03-03 00:03 2021-02-26 Taubman Christian John Officer - Chief Product Officer SELL $76.10 1,302 $99,082 4,416 -22.8%
2021-02-23 01:08 2021-02-18 Wiener Adam Officer - Chief Growth Officer OPT+S $89.53 6,500 $581,931 288,429 0.0%
2021-02-23 01:07 2021-02-18 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $89.49 3,000 $268,457 20,574 0.0%
2021-02-19 00:24 2021-02-16 MYLOD ROBERT J JR Director SELL $90.85 119,200 $10,829,153 0 -100.0%
2021-02-05 00:07 2021-02-02 Frey Bridget Officer - Chief Technology Officer OPT+S $76.94 4,000 $307,760 108,021 0.0%
2021-01-22 00:11 2021-01-19 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $78.02 3,000 $234,060 20,574 0.0%
2021-01-21 00:02 2021-01-15 Wiener Adam Officer - Chief Growth Officer OPT+S $76.88 6,500 $499,720 275,509 0.0%
2021-01-13 00:41 2021-01-08 Wiener Adam Officer - Chief Growth Officer OPT+S $77.50 30,000 $2,325,120 275,509 0.0%
2021-01-07 01:03 2021-01-04 Bass Robert J Director SELL $68.75 1,500 $103,125 8,492 -15.0%
2021-01-07 01:03 2021-01-04 Frey Bridget Officer - Chief Technology Officer OPT+S $68.75 4,000 $275,000 108,021 0.0%
2021-01-07 01:02 2021-01-04 Wiener Adam Officer - Chief Growth Officer OPT+S $68.16 45,000 $3,067,016 275,509 0.0%
2020-12-23 00:39 2020-12-18 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $75.82 3,000 $227,460 20,574 0.0%
2020-12-03 01:05 2020-12-02 Frey Bridget Officer - Chief Technology Officer OPT+S $49.10 4,000 $196,400 108,021 0.0%
2020-12-03 01:05 2020-11-30 Taubman Christian John Officer - Chief Product Officer SELL $48.45 5,321 $257,802 3,548 -60.0%
2020-11-20 00:09 2020-11-18 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $44.00 3,000 $132,000 18,461 0.0%
2020-11-13 00:03 2020-11-09 KELMAN GLENN Director, Officer - President and CEO SELL $40.95 60,000 $2,456,838 1,684,973 -3.4%
2020-11-05 00:04 2020-11-02 Frey Bridget Officer - Chief Technology Officer OPT+S $42.22 4,000 $168,880 105,877 0.0%
2020-10-21 23:12 2020-10-19 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $48.92 3,000 $146,760 18,461 0.0%
2020-10-07 00:27 2020-10-02 Frey Bridget Officer - Chief Technology Officer OPT+S $50.29 5,000 $251,450 105,877 0.0%
2020-09-22 23:03 2020-09-18 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $48.13 63,000 $3,032,310 18,461 0.0%
2020-09-10 23:00 2020-09-08 Nagel Scott Officer - President of Real Estate Ops SELL $45.75 75,000 $3,431,595 83,436 -47.3%
2020-09-10 23:00 2020-09-08 Frey Bridget Officer - Chief Technology Officer OPT+S $43.12 14,980 $645,938 105,877 0.0%
2020-09-09 23:42 2020-09-04 Bornstein Julie Director OPT+S $45.64 23,400 $1,067,920 5,476 0.0%
2020-08-19 00:06 2020-08-17 MYLOD ROBERT J JR Director SELL $44.32 119,250 $5,285,625 119,200 -50.0%
2020-08-12 23:58 2020-08-10 KELMAN GLENN Director, Officer - President and CEO SELL $42.86 60,000 $2,571,840 1,744,973 -3.3%
2020-07-09 00:18 2020-07-06 Frey Bridget Officer - Chief Technology Officer SELL $42.51 5,000 $212,550 103,733 -4.6%
2020-07-08 23:40 2020-07-06 Frey Bridget Officer - Chief Technology Officer OPT+S $42.51 5,000 $212,550 102,577 0.0%
2020-06-30 23:23 2020-06-26 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $40.31 3,000 $120,930 16,086 0.0%
2020-06-17 23:01 2020-06-15 Wiener Adam Officer - Chief Growth Officer OPT+S $31.50 6,549 $206,294 276,221 0.0%
2020-06-09 00:43 2020-06-05 Wiener Adam Officer - Chief Growth Officer OPT+S $34.53 20,000 $690,600 276,221 0.0%
2020-06-03 23:04 2020-06-01 Frey Bridget Officer - Chief Technology Officer OPT+S $29.59 5,000 $147,950 102,577 0.0%
2020-05-28 23:16 2020-05-26 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $30.05 3,000 $90,150 16,086 0.0%
2020-05-20 00:08 2020-05-15 Wiener Adam Officer - Chief Growth Officer OPT+S $23.20 15,000 $348,000 270,459 0.0%
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How to Interpret $RDFN Trades

Not every insider transaction in RDFN is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $RDFN shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for RDFN

Insider activity data for RDFN is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $RDFN, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.