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Company Analysis

RDFN Insider Trading

RDFN | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at RDFN provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2019-04-04 23:09 2019-04-02 Wiener Adam Officer - Chief Growth Officer SELL $22.00 5,000 $110,000 153,349 -3.2%
2019-04-03 02:30 2019-04-02 Frey Bridget Officer - Chief Technology Officer OPT+S $21.51 5,000 $107,550 37,932 0.0%
2019-04-02 01:21 2019-04-01 Wiener Adam Officer - Chief Growth Officer SELL $21.00 5,000 $105,000 158,349 -3.1%
2019-03-23 03:11 2019-03-22 Wiener Adam Officer - Chief Growth Officer SELL $20.00 5,000 $100,000 163,349 -3.0%
2019-03-19 23:19 2019-03-18 Wiener Adam Officer - Chief Growth Officer SELL $18.55 5,000 $92,739 168,349 -2.9%
2019-03-05 00:15 2019-03-04 Frey Bridget Officer - Chief Technology Officer OPT+S $20.37 5,000 $101,850 37,932 0.0%
2019-03-01 02:18 2019-02-28 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $19.64 3,000 $58,921 0 0.0%
2019-02-27 00:47 2019-02-26 Tobaccowala Selina Director SELL $19.47 570 $11,098 16,162 -3.4%
2019-02-22 00:03 2019-02-19 KELMAN GLENN Director, Officer - President and CEO BUY $19.56 25,532 $499,495 2,014,973 +1.3%
2019-02-20 02:05 2019-02-15 Wiener Adam Officer - Chief Growth Officer SELL $19.58 10,000 $195,816 173,349 -5.5%
2019-02-06 02:52 2019-02-04 Frey Bridget Officer - Chief Technology Officer OPT+S $18.00 5,000 $90,000 37,932 0.0%
2019-02-06 02:50 2019-02-04 Tobaccowala Selina Director SELL $18.00 570 $10,260 16,732 -3.3%
2019-01-23 00:33 2019-01-17 Tobaccowala Selina Director SELL $18.00 1,710 $30,780 17,302 -9.0%
2019-01-23 00:30 2019-01-17 Frey Bridget Officer - Chief Technology Officer OPT+S $18.00 15,000 $270,000 37,932 0.0%
2019-01-16 03:38 2019-01-15 Wiener Adam Officer - Chief Growth Officer SELL $17.11 5,000 $85,531 183,349 -2.7%
2019-01-16 03:37 2019-01-15 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $17.06 3,000 $51,167 0 0.0%
2018-12-27 02:45 2018-12-24 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $14.00 3,000 $41,989 0 0.0%
2018-12-05 02:11 2018-12-04 Wiener Adam Officer - Chief Growth Officer SELL $16.95 10,000 $169,507 188,349 -5.0%
2018-11-29 02:14 2018-11-28 Wiener Adam Officer - Chief Growth Officer SELL $16.15 3,505 $56,610 198,349 -1.7%
2018-11-16 03:20 2018-11-15 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $15.04 10,000 $150,391 0 0.0%
2018-11-15 00:03 2018-11-12 Wiener Adam Officer - Chief Growth Officer SELL $15.46 6,495 $100,435 201,854 -3.1%
2018-10-26 23:28 2018-10-26 Nagel Scott Officer - President of Real Estate Ops OPT+S $16.44 6,250 $102,750 8,333 0.0%
2018-10-16 00:15 2018-10-11 Wiener Adam Officer - Chief Growth Officer SELL $16.05 10,000 $160,542 208,349 -4.6%
2018-10-02 02:59 2018-10-01 Frey Bridget Officer - Chief Technology Officer OPT+S $19.00 5,000 $95,000 37,758 0.0%
2018-09-27 01:34 2018-09-26 Tobaccowala Selina Director SELL $18.48 570 $10,534 19,012 -2.9%
2018-09-18 00:04 2018-09-14 Wiener Adam Officer - Chief Growth Officer SELL $19.09 10,000 $190,873 218,349 -4.4%
2018-08-28 00:23 2018-08-27 Frey Bridget Officer - Chief Technology Officer OPT+S $19.53 5,000 $97,650 37,758 0.0%
2018-08-28 00:22 2018-08-27 Tobaccowala Selina Director SELL $19.53 570 $11,132 19,582 -2.8%
2018-08-17 01:09 2018-08-15 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $17.80 10,000 $177,988 0 0.0%
2018-08-09 23:08 2018-08-08 Wiener Adam Officer - Chief Growth Officer SELL $22.39 10,000 $223,929 228,349 -4.2%
2018-07-30 23:37 2018-07-26 Wiener Adam Officer - Chief Growth Officer SELL $26.00 1,300 $33,800 238,349 -0.5%
2018-07-30 23:36 2018-07-26 Frey Bridget Officer - Chief Technology Officer SELL $25.03 5,000 $125,150 37,758 -11.7%
2018-07-27 01:34 2018-07-26 Frey Bridget Officer - Chief Technology Officer OPT+S $25.03 5,000 $125,150 37,083 0.0%
2018-07-27 01:33 2018-07-26 Tobaccowala Selina Director SELL $25.03 570 $14,267 20,152 -2.8%
2018-07-27 01:33 2018-07-26 Nagel Scott Officer - President of Real Estate Ops OPT+S $25.03 6,250 $156,438 8,333 0.0%
2018-07-19 23:06 2018-07-17 Wiener Adam Officer - Chief Growth Officer SELL $23.20 10,000 $232,030 239,649 -4.0%
2018-06-26 23:17 2018-06-26 Tobaccowala Selina Director SELL $22.36 570 $12,745 20,722 -2.7%
2018-06-26 23:16 2018-06-26 Frey Bridget Officer - Chief Technology Officer OPT+S $22.36 5,000 $111,800 37,083 0.0%
2018-06-26 23:16 2018-06-25 Wiener Adam Officer - Chief Growth Officer SELL $22.28 10,000 $222,804 249,649 -3.9%
2018-06-16 00:19 2018-06-14 Bornstein Julie Director OPT+S $25.00 6,600 $165,000 0 0.0%
2018-05-31 00:29 2018-05-29 Tobaccowala Selina Director OPT+S $21.62 10,570 $228,559 21,292 0.0%
2018-05-31 00:26 2018-05-29 Frey Bridget Officer - Chief Technology Officer OPT+S $21.54 5,000 $107,700 37,083 0.0%
2018-05-31 00:20 2018-05-29 Nagel Scott Officer - President of Real Estate Ops OPT+S $21.54 6,250 $134,625 8,333 0.0%
2018-05-21 23:27 2018-05-17 LISSY DAVID H Director BUY $21.88 10,000 $218,838 10,000 +100.0%
2018-05-21 23:23 2018-05-17 Wiener Adam Officer - Chief Growth Officer SELL $21.95 10,000 $219,528 259,649 -3.7%
2018-05-16 23:23 2018-05-15 Nielsen Christopher John Officer - Chief Financial Officer OPT+S $21.69 10,000 $216,897 0 0.0%
2018-05-01 01:05 2018-04-26 Frey Bridget Officer - Chief Technology Officer OPT+S $21.76 5,000 $108,800 37,083 0.0%
2018-04-26 00:05 2018-04-24 Wiener Adam Officer - Chief Growth Officer SELL $22.21 10,000 $222,109 269,649 -3.6%
2018-03-30 23:45 2018-03-28 Wiener Adam Officer - Chief Growth Officer SELL $22.27 10,000 $222,723 279,649 -3.5%
2018-03-28 23:04 2018-03-26 Frey Bridget Officer - Chief Technology Officer OPT+S $22.32 5,000 $111,600 37,083 0.0%
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How to Interpret $RDFN Trades

Not every insider transaction in RDFN is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $RDFN shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for RDFN

Insider activity data for RDFN is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $RDFN, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.