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Company Analysis

RH Insider Trading

RH | Retail-Furniture Stores

Comprehensive Trading Performance Summary

The investment history of corporate insiders at RH provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Furniture Stores sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2013-10-19 00:11 2013-10-16 Chaya Eri Director SELL $63.76 25,000 $1,594,000 58,045 -30.1%
2013-10-05 03:28 2013-10-03 Dunaj Kenneth J Officer - Chief Operating Officer SELL $65.19 50,000 $3,259,570 85,280 -37.0%
2013-10-02 18:49 2013-09-30 Chu James Michael Director SELL $60.41 3,978,731 $240,355,140 0 -100.0%
2013-10-02 18:30 2013-09-30 CP Home Holdings, LLC Other SELL $60.41 3,978,731 $240,355,140 0 -100.0%
2013-08-16 01:10 2013-08-14 Chu James Michael Director, 10% owner SELL $67.81 554,548 $37,605,286 3,978,731 -12.2%
2013-08-16 01:05 2013-08-14 CP Home Holdings, LLC 10% owner SELL $67.81 554,548 $37,605,286 3,978,731 -12.2%
2013-08-16 00:51 2013-08-14 Home Holdings, LLC 10% owner SELL $67.81 1,066,535 $72,324,405 8,911,636 -10.7%
2013-08-15 23:47 2013-08-14 Chaya Eri Director SELL $70.00 9,072 $635,040 83,045 -9.8%
2013-08-15 22:22 2013-08-14 Dunaj Kenneth J Officer - Chief Operating Officer SELL $70.00 16,190 $1,133,300 135,280 -10.7%
2013-08-15 23:46 2013-08-14 FORREST WILLIAM D Other SELL $67.81 387,028 $26,245,336 3,888,788 -9.1%
2013-08-15 22:51 2013-08-14 ALBERINI CARLOS Director, Officer, 10% owner - Co-Chief Executive Officer SELL $70.00 44,000 $3,080,000 1,009,349 -4.2%
2013-08-15 22:21 2013-08-14 FRIEDMAN GARY G Director, Officer, 10% owner - Chairman & Co-CEO SELL $70.00 40,000 $2,800,000 2,308,559 -1.7%
2013-07-19 20:51 2013-07-17 Chaya Eri Director SELL $70.00 61,419 $4,299,330 92,117 -40.0%
2013-07-19 20:51 2013-07-17 Mottola Thomas D Director BUY $70.00 100,000 $7,000,000 313,541 +46.8%
2013-07-19 20:51 2013-07-17 Dunaj Kenneth J Officer - Chief Operating Officer SELL $70.00 109,606 $7,672,420 151,470 -42.0%
2013-07-19 20:52 2013-07-17 ALBERINI CARLOS Director, Officer, 10% owner - Co-Chief Executive Officer SELL $70.00 178,000 $12,460,000 1,053,349 -14.5%
2013-07-19 20:52 2013-07-17 FRIEDMAN GARY G Director, Officer, 10% owner - Chairman & Co-CEO SELL $70.00 266,667 $18,666,690 2,348,559 -10.2%
2013-07-19 01:19 2013-07-17 CP Home Holdings, LLC 10% owner SELL $67.81 3,280,390 $222,451,447 4,533,279 -42.0%
2013-07-19 00:52 2013-07-17 Chu James Michael Director, 10% owner SELL $67.81 3,280,390 $222,451,447 4,533,279 -42.0%
2013-07-19 00:40 2013-07-17 Home Holdings, LLC 10% owner SELL $67.81 7,220,445 $489,636,427 9,978,171 -42.0%
2013-07-19 00:26 2013-07-17 FORREST WILLIAM D 10% owner SELL $67.81 3,094,084 $209,817,571 4,275,816 -42.0%
2013-05-22 19:01 2013-05-20 CP Home Holdings, LLC 10% owner SELL $47.88 3,967,410 $189,939,754 7,813,669 -33.7%
2013-05-23 00:23 2013-05-20 Chaya Eri Director SELL $50.00 13,261 $663,050 153,536 -8.0%
2013-05-23 00:22 2013-05-20 Boone Karen Officer - Chief Financial Officer SELL $50.00 23,391 $1,169,550 0 -100.0%
2013-05-22 19:57 2013-05-20 Chu James Michael 10% owner SELL $47.88 3,967,410 $189,939,754 7,813,669 -33.7%
2013-05-23 00:23 2013-05-20 Dunaj Kenneth J Officer - Chief Operating Officer SELL $50.00 36,756 $1,837,800 261,076 -12.3%
2013-05-23 00:24 2013-05-20 ALBERINI CARLOS Director, Officer, 10% owner - Chief Executive Officer SELL $50.00 329,536 $16,476,800 251,414 -56.7%
2013-05-23 00:23 2013-05-20 FRIEDMAN GARY G 10% owner SELL $50.00 798,028 $39,901,400 2,615,226 -23.4%
2013-05-22 02:17 2013-05-20 Chu James Michael Director, 10% owner SELL $47.88 3,448,703 $165,106,656 8,332,376 -29.3%
2013-05-22 00:17 2013-05-20 Home Holdings, LLC 10% owner SELL $47.88 8,732,641 $418,075,188 17,198,616 -33.7%
2013-05-22 00:57 2013-05-20 FORREST WILLIAM D Director, 10% owner SELL $47.88 3,742,084 $179,152,272 7,369,900 -33.7%
2012-11-09 00:55 2012-11-07 Mottola Thomas D Director BUY $24.00 208,333 $4,999,992 213,541 +4,000.2%
2012-11-09 00:54 2012-11-07 Chaya Eri Director SELL $22.32 29,435 $656,989 166,797 -15.0%
2012-11-09 00:55 2012-11-07 Dunaj Kenneth J Officer - Chief Operating Officer SELL $22.32 52,559 $1,173,117 297,832 -15.0%
2012-11-09 00:55 2012-11-07 STERNLICHT BARRY S Director BUY $24.00 208,333 $4,999,992 208,333 +100.0%
SHOW ENTRIES

How to Interpret $RH Trades

Not every insider transaction in RH is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $RH shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for RH

Insider activity data for RH is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $RH, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.