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Company Analysis

RLH Insider Trading

RLH | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at RLH provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2019-11-21 01:14 2019-11-18 Coliseum Capital Management, LLC 10% owner BUY $3.01 131,000 $394,310 4,331,871 +3.1%
2019-11-19 00:48 2019-11-14 Coliseum Capital Management, LLC 10% owner BUY $2.63 537,000 $1,412,310 4,200,871 +14.7%
2018-12-27 04:19 2018-12-21 Coliseum Capital Management, LLC 10% owner BUY $7.39 109,832 $811,768 3,663,871 +3.1%
2018-12-21 02:25 2018-12-18 Coliseum Capital Management, LLC 10% owner BUY $7.31 303,675 $2,219,712 3,554,039 +9.3%
2018-10-03 04:50 2018-09-28 Columbia Pacific Opportunity Fund, L.P. Director SELL $12.36 50,858 $628,574 500,000 -9.2%
2018-09-15 04:50 2018-09-12 Columbia Pacific Opportunity Fund, L.P. Director SELL $13.02 57,000 $741,963 550,858 -9.4%
2018-09-12 04:55 2018-09-07 Columbia Pacific Opportunity Fund, L.P. Director SELL $13.06 126,822 $1,656,473 607,858 -17.3%
2018-08-30 04:55 2018-08-27 Columbia Pacific Opportunity Fund, L.P. Director SELL $13.82 91,425 $1,263,914 734,680 -11.1%
2018-06-27 01:06 2018-06-22 Sladich Harry Officer - E.V.P. Franchise Ops & Sales SELL $11.22 10,946 $122,789 195,386 -5.3%
2018-06-21 01:42 2018-06-18 Columbia Pacific Opportunity Fund, L.P. Director SELL $12.05 178,000 $2,144,330 826,105 -17.7%
2018-06-19 23:33 2018-06-15 Coliseum Capital Management, LLC 10% owner SELL $10.45 488,037 $5,099,987 3,250,364 -13.1%
2018-06-15 01:11 2018-06-12 HNA Investment Management LLC 10% owner SELL $10.45 3,738,401 $39,066,290 0 -100.0%
2018-06-13 23:05 2018-06-11 Columbia Pacific Opportunity Fund, L.P. Director SELL $11.84 125,000 $1,480,438 1,004,105 -11.1%
2018-06-05 23:05 2018-06-04 Columbia Pacific Opportunity Fund, L.P. Director SELL $10.86 141,000 $1,530,893 1,129,105 -11.1%
2018-06-02 00:01 2017-05-31 Mount Gregory T Director, Officer - President & CEO SELL $11.27 10,000 $112,700 332,721 -2.9%
2018-06-01 23:57 2018-05-30 MCKEIRNAN THOMAS L Officer - E.V.P. & General Counsel SELL $11.12 25,355 $281,828 188,248 -11.9%
2018-05-30 00:38 2018-05-24 MCKEIRNAN THOMAS L Officer - E.V.P. & General Counsel SELL $10.57 26,717 $282,463 214,603 -11.1%
2018-05-30 00:29 2017-05-24 Mount Gregory T Director, Officer - President & CEO SELL $10.16 10,000 $101,600 342,721 -2.8%
2018-05-25 23:05 2018-05-23 Columbia Pacific Opportunity Fund, L.P. Director SELL $10.08 240,000 $2,418,624 1,270,105 -15.9%
2017-12-09 00:48 2017-12-06 MCKEIRNAN THOMAS L Officer - E.V.P. & General Counsel OPT+S $9.22 22,000 $202,930 246,068 0.0%
2017-11-23 03:26 2017-11-20 Columbia Pacific Opportunity Fund, L.P. Director SELL $8.30 300,000 $2,490,150 1,510,105 -16.6%
2017-05-19 18:05 2017-05-18 WOLFE ROBERT G Director BUY $6.40 2,500 $16,000 55,804 +4.7%
2017-05-17 19:57 2017-05-15 WOLFE ROBERT G Director BUY $6.72 7,970 $53,552 53,304 +17.6%
2016-11-19 05:59 2016-11-16 Columbia Pacific Opportunity Fund, L.P. Director SELL $8.90 200,000 $1,780,000 1,810,105 -9.9%
2016-11-03 04:38 2016-10-31 Columbia Pacific Opportunity Fund, L.P. 10% owner SELL $7.90 500,000 $3,950,000 2,010,105 -19.9%
2016-11-03 03:43 2016-10-31 HNA Investment Management LLC 10% owner BUY $0.00 0 $0 0 +100.0%
2015-12-17 00:20 2015-12-14 HNA Investment Management LLC 10% owner BUY $0.00 0 $0 0 +100.0%
2015-12-11 19:46 2015-12-08 HNA Investment Management LLC 10% owner BUY $0.00 0 $0 0 +100.0%
2015-12-04 00:46 2015-12-01 HNA Investment Management LLC 10% owner BUY $0.00 0 $0 0 +100.0%
2015-12-01 02:39 2015-11-25 HNA Investment Management LLC 10% owner BUY $0.00 0 $0 0 +100.0%
2015-11-30 18:20 2015-11-23 HNA Investment Management LLC 10% owner BUY $0.00 0 $0 0 +100.0%
2015-11-24 02:16 2015-06-15 Columbia Pacific Opportunity Fund, L.P. 10% owner SELL $7.00 2,987,343 $20,911,401 2,510,105 -54.3%
2015-11-24 00:22 2015-11-19 HNA Investment Management LLC 10% owner BUY $0.00 0 $0 0 +100.0%
2015-11-20 01:19 2015-11-17 HNA Investment Management LLC 10% owner BUY $0.00 0 $0 0 +100.0%
2015-11-18 00:18 2015-11-13 HNA Investment Management LLC 10% owner BUY $0.00 0 $0 0 +100.0%
2015-11-13 19:23 2015-11-12 BRANDSTROM RAYMOND R Director BUY $7.04 1,000 $7,040 59,655 +1.7%
2015-03-10 01:05 2015-03-09 Bell James A Officer - E.V.P & C.F.O. BUY $6.46 2,300 $14,863 58,447 +4.1%
2012-12-13 02:35 2012-12-11 MCKEIRNAN THOMAS L Officer - Sr. V.P. & General Counsel SELL $7.57 10,000 $75,650 48,740 -17.0%
2012-12-11 02:43 2012-12-06 MCKEIRNAN THOMAS L Officer - Sr. V.P. & General Counsel OPT+S $7.67 22,500 $172,487 58,740 0.0%
2012-11-03 02:12 2012-10-31 MCKEIRNAN THOMAS L Officer - Sr. V.P. & General Counsel OPT+S $6.75 35,451 $239,294 73,740 0.0%
2012-09-21 01:36 2012-09-18 Davis Ryland P Director SELL $6.65 3,800 $25,281 45,184 -7.8%
2012-02-17 05:57 2012-02-14 Columbia Pacific Opportunity Fund, L.P. 10% owner BUY $7.73 3,351 $25,903 5,497,448 +0.1%
2012-02-14 04:39 2012-02-09 Columbia Pacific Opportunity Fund, L.P. 10% owner BUY $7.78 4,202 $32,704 5,494,097 +0.1%
2012-02-09 05:25 2012-02-06 Columbia Pacific Opportunity Fund, L.P. 10% owner BUY $7.84 3,300 $25,861 5,489,895 +0.1%
2012-02-04 04:16 2012-02-01 Columbia Pacific Opportunity Fund, L.P. 10% owner BUY $7.53 2,500 $18,814 5,486,595 +0.0%
2012-02-01 04:27 2012-01-27 Columbia Pacific Opportunity Fund, L.P. 10% owner BUY $7.10 6,000 $42,611 5,484,095 +0.1%
2012-01-27 05:15 2012-01-24 Columbia Pacific Opportunity Fund, L.P. 10% owner BUY $6.98 2,100 $14,668 5,478,095 +0.0%
2012-01-24 05:22 2012-01-19 Columbia Pacific Opportunity Fund, L.P. 10% owner BUY $7.00 5,404 $37,838 5,475,995 +0.1%
2012-01-19 05:40 2012-01-13 Columbia Pacific Opportunity Fund, L.P. 10% owner BUY $6.94 4,316 $29,966 5,470,591 +0.1%
2012-01-13 04:06 2012-01-10 Columbia Pacific Opportunity Fund, L.P. 10% owner BUY $6.91 8,000 $55,256 5,466,275 +0.1%
SHOW ENTRIES

How to Interpret $RLH Trades

Not every insider transaction in RLH is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $RLH shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for RLH

Insider activity data for RLH is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $RLH, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.