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Company Analysis

ROKU Insider Trading

ROKU, INC | Cable & Other Pay Television Services

Comprehensive Trading Performance Summary

The investment history of corporate insiders at ROKU, INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Cable & Other Pay Television Services sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2022-09-07 01:48 2022-09-02 KAY STEPHEN H Officer - SVP General Counsel, Secretary OPT+S $66.46 2,665 $177,114 78,703 0.0%
2022-08-24 03:14 2022-08-23 Fyfield Mai Director SELL $71.15 116 $8,253 826 -12.3%
2022-06-09 02:39 2022-06-08 Ozgen Mustafa Officer - SVP and GM of Account Acquisit SELL $100.00 4,973 $497,300 0 -100.0%
2022-06-04 01:53 2022-06-02 Ozgen Mustafa Officer - SVP and GM of Account Acquisit OPT+S $93.41 5,016 $468,545 4,973 0.0%
2022-06-04 01:51 2022-06-02 Rosenberg Scott A. Officer - GM, Sr. VP Platform Business OPT+S $92.92 4,849 $450,545 75,784 0.0%
2022-06-04 01:55 2022-06-02 KAY STEPHEN H Officer - SVP General Counsel, Secretary OPT+S $92.87 1,905 $176,919 77,312 0.0%
2022-03-04 03:36 2022-03-02 Ozgen Mustafa Officer - SVP and GM of Account Acquisit OPT+S $130.38 9,989 $1,302,346 0 0.0%
2022-03-04 03:34 2022-03-02 Rosenberg Scott A. Officer - GM, Sr. VP Platform Business OPT+S $130.43 4,849 $632,450 75,784 0.0%
2022-03-04 03:33 2022-03-01 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $138.28 80,000 $11,062,368 25,000 0.0%
2022-03-04 03:35 2022-03-02 KAY STEPHEN H Officer - SVP General Counsel, Secretary OPT+S $130.43 1,905 $248,478 77,312 0.0%
2022-02-17 01:44 2022-02-15 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $164.22 80,000 $13,137,896 25,000 0.0%
2022-02-04 01:57 2022-02-01 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $165.21 80,000 $13,216,424 25,000 0.0%
2022-01-20 02:55 2022-01-18 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $167.19 80,000 $13,375,504 25,000 0.0%
2022-01-06 02:52 2022-01-03 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $232.85 80,000 $18,627,896 25,000 0.0%
2021-12-17 01:18 2021-12-15 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $200.64 80,000 $16,050,880 25,000 0.0%
2021-12-04 00:24 2021-12-01 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $217.73 85,000 $18,507,195 25,000 0.0%
2021-11-24 00:27 2021-11-22 Rosenberg Scott A. Officer - GM, Sr. VP Platform Business OPT+S $233.56 7,500 $1,751,700 15,121 0.0%
2021-11-18 03:33 2021-11-16 Rosenberg Scott A. Officer - GM, Sr. VP Platform Business OPT+S $268.39 4,848 $1,301,142 15,121 0.0%
2021-11-18 03:31 2021-11-16 Ozgen Mustafa Officer - SVP and GM of Account Acquisit OPT+S $267.91 9,990 $2,676,384 0 0.0%
2021-11-18 03:29 2021-11-15 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $273.78 80,000 $21,902,336 25,000 0.0%
2021-11-18 03:34 2021-11-16 KAY STEPHEN H Officer - SVP General Counsel, Secretary OPT+S $267.91 2,637 $706,477 77,312 0.0%
2021-11-03 02:07 2021-11-01 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $314.70 85,000 $26,749,118 25,000 0.0%
2021-10-20 00:46 2021-10-15 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $325.95 80,000 $26,076,136 25,000 0.0%
2021-10-06 00:47 2021-10-01 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $310.22 85,000 $26,368,445 25,000 0.0%
2021-09-18 00:13 2021-09-15 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $316.00 80,000 $25,280,256 25,000 0.0%
2021-09-04 01:08 2021-09-02 Rosenberg Scott A. Officer - GM, Sr. VP Platform Business OPT+S $347.78 9,420 $3,276,081 15,121 0.0%
2021-09-04 00:49 2021-09-02 Ozgen Mustafa Officer - SVP and GM of Account Acquisit OPT+S $346.38 9,989 $3,459,966 0 0.0%
2021-09-04 00:29 2021-09-01 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $368.40 85,000 $31,314,332 25,000 0.0%
2021-09-04 00:31 2021-09-02 KAY STEPHEN H Officer - SVP General Counsel, Secretary OPT+S $346.38 2,636 $913,061 77,312 0.0%
2021-08-26 02:06 2021-08-23 Rosenberg Scott A. Officer - GM, Sr. VP Platform Business OPT+S $354.72 7,500 $2,660,400 15,121 0.0%
2021-08-19 02:00 2021-08-16 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $353.02 80,000 $28,241,848 25,000 0.0%
2021-08-12 00:54 2021-08-09 Rosenberg Scott A. Officer - GM, Sr. VP Platform Business SELL $389.77 16,807 $6,550,821 15,121 -52.6%
2021-08-04 01:31 2021-08-02 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $424.37 85,000 $36,071,603 25,000 0.0%
2021-07-20 02:04 2021-07-15 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $407.82 80,000 $32,625,464 25,000 0.0%
2021-07-07 02:37 2021-07-01 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $440.03 85,000 $37,402,873 25,000 0.0%
2021-06-17 00:41 2021-06-15 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $345.30 80,000 $27,623,976 25,000 0.0%
2021-06-15 03:27 2021-06-11 Fyfield Mai Director OPT+S $348.00 265 $92,220 613 0.0%
2021-06-04 01:41 2021-06-02 Rosenberg Scott A. Officer - GM, Sr. VP Platform Business OPT+S $336.54 9,419 $3,169,896 58,181 0.0%
2021-06-04 00:58 2021-06-02 Ozgen Mustafa Officer - SVP and GM of Account Acquisit OPT+S $336.40 9,989 $3,360,345 0 0.0%
2021-06-04 00:54 2021-06-01 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $346.76 45,000 $15,604,389 25,000 0.0%
2021-06-04 00:56 2021-06-02 KAY STEPHEN H Officer - SVP General Counsel, Secretary OPT+S $336.41 2,637 $887,101 77,312 0.0%
2021-05-27 01:51 2021-05-24 Fyfield Mai Director OPT+S $346.21 1,788 $619,024 0 0.0%
2021-05-27 01:50 2021-05-24 Rosenberg Scott A. Officer - GM, Sr. VP Platform Business OPT+S $334.73 22,333 $7,475,574 58,181 0.0%
2021-05-25 01:03 2021-05-20 Henricks Alan S. Director OPT+S $340.33 3,000 $1,021,000 4,287 0.0%
2021-05-20 01:24 2021-05-18 Henricks Alan S. Director OPT+S $324.00 1,200 $388,800 4,287 0.0%
2021-05-20 01:21 2021-05-17 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $311.89 25,000 $7,797,258 25,000 0.0%
2021-05-12 02:37 2021-05-10 Henricks Alan S. Director SELL $316.00 1,000 $316,000 4,287 -18.9%
2021-05-05 02:41 2021-05-03 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $336.50 45,000 $15,142,388 25,000 0.0%
2021-04-28 03:06 2021-04-26 Fyfield Mai Director OPT+S $358.99 306 $109,851 0 0.0%
2021-04-17 00:46 2021-04-15 Wood Anthony J. Director, Officer, 10% owner - CEO and Chairman BOD OPT+S $385.60 25,000 $9,639,878 25,000 0.0%
SHOW ENTRIES

How to Interpret $ROKU Trades

Not every insider transaction in ROKU, INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $ROKU shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for ROKU

Insider activity data for ROKU, INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $ROKU, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.