RURL Insider Trading
RURL | Market Equity
Comprehensive Trading Performance Summary
The investment history of corporate insiders at RURL provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2011-07-05 19:05 | 2011-06-30 | Falck Danmark A/S | 10% owner | SELL | $17.25 | 3,306,526 | $57,037,574 | 0 | -100.0% |
| 2011-07-01 23:31 | 2011-06-30 | WP Rocket Holdings Inc. | 10% owner | BUY | $0.00 | 100 | $0 | 100 | +100.0% |
| 2011-05-24 18:39 | 2011-05-19 | Falck Danmark A/S | 10% owner | SELL | $17.09 | 418,498 | $7,152,131 | 3,306,526 | -11.2% |
| 2010-12-09 22:48 | 2010-12-07 | Moore Kevin | Officer - Vice President & Treasurer | OPT+S | $12.07 | 7,500 | $90,525 | 4,873 | 0.0% |
| 2010-12-07 23:45 | 2010-12-03 | DIMINO MICHAEL P | Director, Officer - President and CEO | BUY | $11.79 | 5,209 | $61,414 | 111,486 | +4.9% |
| 2010-12-07 23:43 | 2010-12-03 | DIMINO MICHAEL P | Director, Officer - President and CEO | BUY | $11.80 | 5,292 | $62,458 | 106,277 | +5.2% |
| 2010-12-07 00:16 | 2010-12-02 | DIMINO MICHAEL P | Director, Officer - President and CEO | BUY | $11.61 | 4,293 | $49,831 | 100,985 | +4.4% |
| 2010-12-07 00:15 | 2010-12-02 | DIMINO MICHAEL P | Director, Officer - President and CEO | BUY | $11.62 | 3,192 | $37,085 | 96,692 | +3.4% |
| 2010-09-16 00:17 | 2010-09-13 | DIMINO MICHAEL P | Director, Officer - President and CEO | BUY | $8.54 | 48,500 | $414,418 | 93,500 | +107.8% |
| 2010-06-16 22:22 | 2010-06-15 | DIMINO MICHAEL P | Director, Officer - President and CEO | BUY | $7.92 | 5,218 | $41,315 | 45,000 | +13.1% |
| 2010-06-16 22:20 | 2010-06-15 | DIMINO MICHAEL P | Director, Officer - President and CEO | BUY | $7.78 | 13,632 | $106,091 | 39,782 | +52.1% |
| 2010-06-16 22:19 | 2010-06-14 | DIMINO MICHAEL P | Director, Officer - President and CEO | BUY | $7.73 | 26,150 | $202,176 | 26,150 | +100.0% |
| 2010-06-16 22:17 | 2010-06-14 | CONRAD A CONRAD | Director | BUY | $7.86 | 10,000 | $78,566 | 59,500 | +20.2% |
| 2010-06-10 23:46 | 2010-06-08 | Falck Danmark A/S | 10% owner | BUY | $6.73 | 867,672 | $5,838,305 | 3,725,024 | +30.4% |
| 2010-05-18 00:44 | 2010-05-13 | Shackelton Christopher S | Director, 10% owner | BUY | $7.49 | 500,000 | $3,745,000 | 3,149,417 | +18.9% |
| 2010-05-18 00:44 | 2010-05-13 | Shackelton Christopher S | Director, 10% owner | SELL | $7.49 | 500,000 | $3,745,000 | 2,649,417 | -15.9% |
| 2010-05-18 01:12 | 2010-05-13 | Coliseum Capital Management, LLC | 10% owner | BUY | $7.49 | 500,000 | $3,745,000 | 3,149,417 | +18.9% |
| 2010-05-18 01:12 | 2010-05-13 | Coliseum Capital Management, LLC | 10% owner | SELL | $7.49 | 500,000 | $3,745,000 | 2,649,417 | -15.9% |
| 2010-03-16 19:35 | 2010-02-10 | BRUCKER JACK E | Other | SELL | $6.02 | 85,000 | $511,972 | 743,000 | -10.3% |
| 2010-03-12 18:55 | 2010-03-10 | Falck Danmark A/S | 10% owner | BUY | $6.00 | 10,555 | $63,330 | 2,857,352 | +0.4% |
| 2010-03-13 02:13 | 2010-03-10 | Allery Brian O | Officer - Sr. VP & Chief Admin. Officer | SELL | $6.15 | 1,974 | $12,140 | 10,026 | -16.5% |
| 2010-03-02 19:36 | 2010-02-26 | Falck Danmark A/S | 10% owner | BUY | $5.80 | 3,042 | $17,644 | 2,846,797 | +0.1% |
| 2010-03-01 19:35 | 2009-09-21 | WALKER HENRY G | Director | BUY | $4.11 | 1,000 | $4,106 | 41,000 | +2.5% |
| 2010-03-01 19:34 | 2009-09-15 | WALKER HENRY G | Director | BUY | $4.00 | 2,000 | $8,009 | 40,000 | +5.3% |
| 2010-03-01 19:37 | 2009-12-10 | WALKER HENRY G | Director | BUY | $5.66 | 2,000 | $11,318 | 49,500 | +4.2% |
| 2010-02-26 19:32 | 2010-02-24 | Falck Danmark A/S | 10% owner | BUY | $6.00 | 25,156 | $150,936 | 2,843,755 | +0.9% |
| 2010-02-25 01:33 | 2010-02-22 | Allery Brian O | Officer - Sr. VP & Chief Admin. Officer | SELL | $6.03 | 3,227 | $19,459 | 12,000 | -21.2% |
| 2010-02-22 21:33 | 2010-02-18 | Falck Danmark A/S | 10% owner | BUY | $6.00 | 10,733 | $64,398 | 2,818,599 | +0.4% |
| 2010-02-18 19:44 | 2010-02-16 | Falck Danmark A/S | 10% owner | BUY | $6.00 | 25,701 | $154,206 | 2,807,866 | +0.9% |
| 2010-02-16 20:58 | 2010-02-12 | Falck Danmark A/S | 10% owner | BUY | $6.00 | 5,130 | $30,780 | 2,782,165 | +0.2% |
| 2010-02-12 21:30 | 2010-02-10 | Falck Danmark A/S | 10% owner | BUY | $5.99 | 49,589 | $297,236 | 2,777,035 | +1.8% |
| 2010-02-04 19:00 | 2010-02-02 | Falck Danmark A/S | 10% owner | BUY | $5.50 | 2,240 | $12,320 | 2,727,446 | +0.1% |
| 2010-02-02 21:47 | 2010-01-29 | Falck Danmark A/S | 10% owner | BUY | $5.49 | 55,807 | $306,509 | 2,725,206 | +2.1% |
| 2010-01-29 18:45 | 2010-01-27 | Falck Danmark A/S | 10% owner | BUY | $5.50 | 52,400 | $288,200 | 2,669,399 | +2.0% |
| 2010-01-27 22:07 | 2010-01-25 | Falck Danmark A/S | 10% owner | BUY | $5.50 | 24,612 | $135,366 | 2,616,999 | +0.9% |
| 2009-12-15 03:33 | 2009-12-10 | WALKER HENRY G | Director | BUY | $5.54 | 2,000 | $11,080 | 41,500 | +5.1% |
| 2009-11-25 02:16 | 2009-03-09 | Shackelton Christopher S | Director | BUY | $4.12 | 419,800 | $1,731,549 | 3,142,917 | +15.4% |
| 2009-11-25 02:26 | 2009-03-09 | Coliseum Capital Management, LLC | 10% owner | BUY | $4.13 | 419,800 | $1,731,843 | 3,142,917 | +15.4% |
| 2009-11-18 03:43 | 2009-11-13 | BRUCKER JACK E | Director, Officer - President and CEO | BUY | $5.63 | 25,000 | $140,830 | 828,000 | +3.1% |
| 2009-09-26 01:32 | 2009-09-23 | Coliseum Capital Management, LLC | 10% owner | BUY | $4.31 | 117,800 | $508,201 | 3,129,417 | +3.9% |
| 2009-09-22 02:44 | 2009-09-17 | Coliseum Capital Management, LLC | 10% owner | BUY | $4.10 | 297,000 | $1,217,611 | 3,011,617 | +10.9% |
| 2009-05-18 23:25 | 2009-05-14 | BRUCKER JACK E | Director, Officer - President and CEO | BUY | $2.30 | 70,000 | $161,343 | 478,000 | +17.2% |
| 2009-03-12 00:44 | 2009-03-09 | Coliseum Capital Management, LLC | 10% owner | BUY | $1.15 | 5,000 | $5,749 | 2,711,617 | +0.2% |
| 2009-02-18 00:35 | 2009-02-12 | BRUCKER JACK E | Director, Officer - President and CEO | BUY | $1.49 | 56,000 | $83,272 | 408,000 | +15.9% |
| 2008-11-19 19:06 | 2008-11-18 | Shackelton Christopher S | Director, 10% owner | BUY | $1.75 | 30,000 | $52,500 | 2,716,617 | +1.1% |
| 2008-11-17 21:54 | 2008-11-13 | Shackelton Christopher S | Director, 10% owner | BUY | $1.96 | 300,000 | $588,030 | 2,686,617 | +12.6% |
| 2008-11-14 01:56 | 2008-11-13 | BRUCKER JACK E | Director, Officer - President and CEO | BUY | $2.00 | 50,000 | $99,900 | 352,000 | +16.6% |
| 2008-10-01 00:11 | 2008-09-26 | Shackelton Christopher S | Director | BUY | $2.31 | 125,678 | $290,103 | 2,386,617 | +5.6% |
| 2008-10-01 01:16 | 2008-09-30 | Shackelton Christopher S | Director | BUY | $2.31 | 106,000 | $244,415 | 2,386,617 | +4.6% |
| 2008-09-26 23:41 | 2008-09-24 | Shackelton Christopher S | Director | BUY | $2.19 | 69,458 | $152,002 | 2,280,617 | +3.1% |
How to Interpret $RURL Trades
Not every insider transaction in RURL is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $RURL shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for RURL
Insider activity data for RURL is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $RURL, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.