SBUX Insider Trading
STARBUCKS CORP | Retail-Eating & Drinking Places
Comprehensive Trading Performance Summary
The investment history of corporate insiders at STARBUCKS CORP provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Eating & Drinking Places sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2012-12-15 03:05 | 2012-12-12 | Alstead Troy | Officer - cfo and cao | OPT+S | $53.55 | 118,570 | $6,349,317 | 153,102 | 0.0% |
| 2012-12-15 02:48 | 2012-12-12 | BURROWS CLIFFORD | Officer - pres, Americas and US | SELL | $53.39 | 50,000 | $2,669,610 | 156,095 | -24.3% |
| 2012-12-15 02:46 | 2012-12-12 | ULLMAN MYRON E III | Director | OPT+S | $53.46 | 19,396 | $1,036,992 | 10,000 | 0.0% |
| 2012-12-14 03:13 | 2012-12-11 | WEATHERUP CRAIG | Director | OPT+S | $53.43 | 18,376 | $981,894 | 0 | 0.0% |
| 2012-12-12 04:37 | 2012-12-07 | SCHULTZ HOWARD D | Director, Officer - chairman, president and ceo | OPT+S | $53.34 | 1,394,064 | $74,354,355 | 17,423,950 | 0.0% |
| 2012-12-12 04:39 | 2012-12-10 | Helm Lucy Lee | Officer - evp, gen. counsel & secretary | OPT+S | $53.15 | 5,000 | $265,741 | 71,857 | 0.0% |
| 2012-12-08 02:44 | 2012-12-05 | LEE OLDEN C | Director | OPT+S | $52.01 | 72,553 | $3,773,213 | 23,747 | 0.0% |
| 2012-12-06 02:04 | 2012-12-03 | LEE OLDEN C | Director | OPT+S | $52.00 | 26,843 | $1,395,868 | 23,747 | 0.0% |
| 2012-11-30 02:18 | 2012-11-27 | ULLMAN MYRON E III | Director | OPT+S | $50.71 | 20,000 | $1,014,190 | 10,000 | 0.0% |
| 2012-11-28 02:26 | 2012-11-23 | ULLMAN MYRON E III | Director | OPT+S | $50.81 | 20,000 | $1,016,218 | 10,000 | 0.0% |
| 2012-11-22 03:08 | 2012-11-19 | BURROWS CLIFFORD | Officer - pres, Americas and US | OPT+S | $49.70 | 138,791 | $6,898,149 | 206,095 | 0.0% |
| 2012-08-28 01:59 | 2012-08-23 | SHENNAN JAMES G JR | Director | OPT+S | $48.16 | 25,000 | $1,203,970 | 5,500 | 0.0% |
| 2012-08-22 02:07 | 2012-08-17 | ULLMAN MYRON E III | Director | OPT+S | $48.08 | 20,000 | $961,686 | 30,000 | 0.0% |
| 2012-06-19 01:15 | 2012-06-14 | SHENNAN JAMES G JR | Director | OPT+S | $52.04 | 25,000 | $1,301,113 | 5,500 | 0.0% |
| 2012-06-15 01:15 | 2012-06-12 | JOHNSON KEVIN R | Director | OPT+S | $53.00 | 10,000 | $530,000 | 25,500 | 0.0% |
| 2012-06-14 01:51 | 2012-06-11 | HOBSON MELLODY L | Director | OPT+S | $53.08 | 22,600 | $1,199,685 | 21,595 | 0.0% |
| 2012-06-12 02:57 | 2012-06-07 | SHENNAN JAMES G JR | Director | OPT+S | $53.87 | 50,000 | $2,693,500 | 5,500 | 0.0% |
| 2012-06-09 01:06 | 2012-06-06 | CULVER JOHN | Officer - pres, Starbucks Coffee CAP | OPT+S | $53.31 | 56,069 | $2,989,022 | 132,717 | 0.0% |
| 2012-05-03 01:06 | 2012-03-14 | Gass Michelle | Officer - pres, Starbucks Coffee EMEA | OPT+S | $52.62 | 50,000 | $2,631,010 | 102,522 | 0.0% |
| 2012-05-03 01:04 | 2012-04-30 | BRADLEY WILLIAM W | Director | OPT+S | $57.31 | 10,000 | $573,140 | 15,021 | 0.0% |
| 2012-03-17 01:45 | 2012-03-15 | BOGGS PAULA | Officer - evp, general counsel & secy | OPT+S | $52.70 | 95,084 | $5,010,680 | 84,289 | 0.0% |
| 2012-03-16 01:30 | 2012-03-13 | SCHULTZ HOWARD D | Director, Officer - chairman, president and ceo | OPT+S | $52.34 | 1,735,000 | $90,817,708 | 17,620,456 | 0.0% |
| 2012-03-15 03:11 | 2012-03-12 | BURROWS CLIFFORD | Officer - pres, Americas and US | OPT+S | $51.22 | 73,749 | $3,777,262 | 197,907 | 0.0% |
| 2012-03-14 04:28 | 2012-03-09 | Alstead Troy | Officer - cfo and cao | OPT+S | $51.71 | 130,218 | $6,734,002 | 189,975 | 0.0% |
| 2012-03-14 03:39 | 2012-03-09 | HOBSON MELLODY L | Director | OPT+S | $51.48 | 23,500 | $1,209,841 | 21,595 | 0.0% |
| 2012-02-02 02:22 | 2012-01-30 | ULLMAN MYRON E III | Director | BUY | $47.68 | 10,000 | $476,835 | 30,000 | +50.0% |
| 2012-02-02 02:23 | 2012-01-30 | WEATHERUP CRAIG | Director | OPT+S | $48.30 | 100,000 | $4,830,130 | 0 | 0.0% |
| 2011-12-09 02:09 | 2011-12-06 | BURROWS CLIFFORD | Officer - pres, Americas and US | SELL | $43.43 | 23,000 | $998,980 | 197,907 | -10.4% |
| 2011-12-07 05:13 | 2011-12-02 | SCHULTZ HOWARD D | Director, Officer - chairman, president and ceo | OPT+S | $44.23 | 893,300 | $39,512,624 | 17,820,456 | 0.0% |
| 2011-12-03 03:20 | 2011-11-30 | Alstead Troy | Officer - cfo and cao | OPT+S | $43.28 | 163,914 | $7,093,805 | 219,975 | 0.0% |
| 2011-11-17 05:25 | 2011-11-14 | SCHULTZ HOWARD D | Director, Officer - chairman, president and ceo | OPT+S | $44.29 | 130,700 | $5,789,108 | 17,907,203 | 0.0% |
| 2011-11-17 05:16 | 2011-11-14 | BURROWS CLIFFORD | Officer - pres, Americas and US | SELL | $44.05 | 12,500 | $550,625 | 243,359 | -4.9% |
| 2011-11-11 05:18 | 2011-11-09 | BOGGS PAULA | Officer - evp, general counsel & secy | OPT+S | $43.49 | 79,237 | $3,446,065 | 103,180 | 0.0% |
| 2011-10-01 02:55 | 2011-09-28 | BOGGS PAULA | Officer - evp, general counsel & secy | OPT+S | $39.74 | 70,149 | $2,787,707 | 80,896 | 0.0% |
| 2011-09-10 01:04 | 2011-09-07 | CULVER JOHN | Officer - pres, Starbucks Coffee Intl | OPT+S | $39.00 | 52,758 | $2,057,562 | 104,035 | 0.0% |
| 2011-09-10 01:05 | 2011-09-07 | BRADLEY WILLIAM W | Director | OPT+S | $39.14 | 30,000 | $1,174,176 | 14,971 | 0.0% |
| 2011-09-07 01:01 | 2011-09-01 | CULVER JOHN | Officer - pres, Starbucks Coffee Intl | OPT+S | $39.03 | 57,001 | $2,224,789 | 101,664 | 0.0% |
| 2011-08-16 01:01 | 2011-08-11 | ULLMAN MYRON E III | Director | BUY | $35.26 | 10,000 | $352,637 | 30,000 | +50.0% |
| 2011-08-04 01:01 | 2011-08-01 | HOBSON MELLODY L | Director | OPT+S | $39.74 | 32,250 | $1,281,486 | 16,095 | 0.0% |
| 2011-06-03 01:03 | 2011-05-31 | BURROWS CLIFFORD | Officer - pres., Starbucks Coffee U.S. | OPT+S | $36.56 | 35,000 | $1,279,516 | 206,398 | 0.0% |
| 2011-05-24 01:00 | 2011-05-19 | SHENNAN JAMES G JR | Director | OPT+S | $37.06 | 100,000 | $3,705,620 | 0 | 0.0% |
| 2011-05-05 01:01 | 2011-05-02 | BRADLEY WILLIAM W | Director | OPT+S | $36.77 | 30,000 | $1,103,061 | 14,924 | 0.0% |
| 2011-03-22 01:03 | 2011-03-18 | Varma Vivek C | Officer - evp, Public Affairs | SELL | $35.16 | 5,770 | $202,876 | 45,868 | -11.2% |
| 2011-03-22 01:05 | 2011-03-18 | Young Scrivner Annie | Officer - chief marketing officer | OPT+S | $35.02 | 47,564 | $1,665,663 | 8,627 | 0.0% |
| 2011-03-16 01:02 | 2011-03-11 | WEATHERUP CRAIG | Director | OPT+S | $36.72 | 100,000 | $3,671,800 | 0 | 0.0% |
| 2011-02-15 03:20 | 2011-02-10 | SCHULTZ HOWARD D | Director, Officer - chairman, president and ceo | OPT+S | $33.18 | 1,430,000 | $47,447,829 | 14,394,177 | 0.0% |
| 2011-02-04 02:02 | 2011-02-01 | Gillett Stephen | Officer - evp, chief information officer | SELL | $32.18 | 5,384 | $173,268 | 63,290 | -7.8% |
| 2011-02-03 02:03 | 2011-01-31 | BRADLEY WILLIAM W | Director | OPT+S | $31.53 | 42,500 | $1,340,000 | 14,897 | 0.0% |
| 2011-02-02 02:02 | 2011-01-28 | HOBSON MELLODY L | Director | BUY | $32.21 | 1,250 | $40,263 | 16,095 | +8.4% |
| 2010-12-18 02:36 | 2010-12-15 | BOGGS PAULA | Officer - evp, general counsel & secy | OPT+S | $32.16 | 84,509 | $2,717,716 | 84,578 | 0.0% |
How to Interpret $SBUX Trades
Not every insider transaction in STARBUCKS CORP is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $SBUX shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for SBUX
Insider activity data for STARBUCKS CORP is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $SBUX, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.