SBUX Insider Trading
STARBUCKS CORP | Retail-Eating & Drinking Places
Comprehensive Trading Performance Summary
The investment history of corporate insiders at STARBUCKS CORP provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Eating & Drinking Places sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2010-12-17 03:03 | 2010-12-14 | Gass Michelle | Officer - pres, Seattle's Best Coffee | OPT+S | $32.02 | 45,301 | $1,450,411 | 104,571 | 0.0% |
| 2010-12-10 03:38 | 2010-12-07 | Alstead Troy | Officer - cfo and cao | OPT+S | $33.00 | 153,784 | $5,075,226 | 179,404 | 0.0% |
| 2010-12-08 03:45 | 2010-12-03 | Gibbons Peter D | Officer - evp, Global Supply Chain Ops | OPT+S | $32.57 | 20,109 | $654,950 | 78,093 | 0.0% |
| 2010-11-27 02:03 | 2010-11-24 | SHENNAN JAMES G JR | Director | OPT+S | $31.00 | 20,777 | $644,120 | 0 | 0.0% |
| 2010-11-25 02:02 | 2010-11-22 | SHENNAN JAMES G JR | Director | OPT+S | $31.00 | 29,223 | $906,001 | 0 | 0.0% |
| 2010-11-24 02:16 | 2010-11-19 | Gillett Stephen | Officer - evp, chief information officer | SELL | $30.50 | 3,410 | $104,005 | 74,780 | -4.4% |
| 2010-11-20 02:58 | 2010-11-17 | Gillett Stephen | Officer - evp, chief information officer | OPT+S | $29.80 | 9,690 | $288,762 | 79,908 | 0.0% |
| 2010-11-20 03:48 | 2010-11-18 | BURROWS CLIFFORD | Officer - pres., Starbucks Coffee U.S. | OPT+S | $30.54 | 26,917 | $822,021 | 206,146 | 0.0% |
| 2010-11-13 03:27 | 2010-11-09 | Varma Vivek C | Officer - evp, Public Affairs | SELL | $30.52 | 8,073 | $246,388 | 31,375 | -20.5% |
| 2010-11-11 03:18 | 2010-11-08 | Gillett Stephen | Officer - evp, chief information officer | OPT+S | $30.33 | 20,665 | $626,726 | 55,520 | 0.0% |
| 2010-11-11 03:15 | 2010-11-08 | BURROWS CLIFFORD | Officer - pres., Starbucks Coffee U.S. | OPT+S | $30.60 | 33,069 | $1,011,769 | 114,932 | 0.0% |
| 2010-11-10 02:02 | 2010-11-05 | Gibbons Peter D | Officer - evp, Global Supply Chain Ops | SELL | $30.57 | 7,053 | $215,610 | 32,662 | -17.8% |
| 2010-09-23 02:03 | 2010-09-20 | BOGGS PAULA | Officer - evp, general counsel & secy | OPT+S | $26.00 | 76,681 | $1,993,706 | 48,343 | 0.0% |
| 2010-09-16 02:02 | 2010-09-13 | SCHULTZ HOWARD D | Director, Officer - chairman, president and ceo | OPT+S | $25.74 | 1,580,000 | $40,668,726 | 14,120,003 | 0.0% |
| 2010-09-16 02:10 | 2010-09-13 | BOGGS PAULA | Officer - evp, general counsel & secy | OPT+S | $26.00 | 7,828 | $203,528 | 48,343 | 0.0% |
| 2010-08-12 00:02 | 2010-08-09 | SHENNAN JAMES G JR | Director | OPT+S | $25.53 | 50,000 | $1,276,250 | 0 | 0.0% |
| 2010-08-05 00:00 | 2010-08-02 | RUBINFELD ARTHUR | Officer - president, Global Development | SELL | $25.01 | 35,200 | $880,282 | 116,789 | -23.2% |
| 2010-07-30 00:04 | 2010-07-27 | WEATHERUP CRAIG | Director | OPT+S | $25.01 | 100,000 | $2,500,600 | 0 | 0.0% |
| 2010-07-28 00:01 | 2010-07-23 | BASS BARBARA | Director | OPT+S | $25.27 | 100,000 | $2,527,000 | 6,590 | 0.0% |
| 2010-05-11 01:22 | 2010-05-06 | JOHNSON KEVIN R | Director | BUY | $25.80 | 6,000 | $154,800 | 20,000 | +42.9% |
| 2010-05-06 01:52 | 2010-05-03 | Alstead Troy | Officer - evp, cfo and cao | OPT+S | $27.09 | 182,624 | $4,947,138 | 60,224 | 0.0% |
| 2010-04-29 00:36 | 2010-04-26 | BURROWS CLIFFORD | Officer - pres., Starbucks Coffee U.S. | OPT+S | $27.22 | 31,728 | $863,478 | 114,244 | 0.0% |
| 2010-04-29 00:39 | 2010-04-26 | Sandberg Sheryl | Director | BUY | $27.50 | 4,600 | $126,491 | 5,455 | +538.0% |
| 2009-12-15 03:04 | 2009-12-11 | RUBINFELD ARTHUR | Officer - president, Global Development | SELL | $22.23 | 1,600 | $35,571 | 152,764 | -1.0% |
| 2009-12-08 02:18 | 2009-12-03 | BASS BARBARA | Director | OPT+S | $21.56 | 100,000 | $2,156,410 | 6,566 | 0.0% |
| 2009-11-18 03:06 | 2009-11-13 | JOHNSON KEVIN R | Director | BUY | $21.73 | 2,000 | $43,460 | 14,000 | +16.7% |
| 2009-11-13 03:24 | 2009-11-10 | WEATHERUP CRAIG | Director | OPT+S | $21.27 | 50,000 | $1,063,450 | 0 | 0.0% |
| 2009-09-09 19:07 | 2009-09-08 | TERUEL JAVIER G | Director | BUY | $19.09 | 12,600 | $240,543 | 12,600 | +100.0% |
| 2009-09-01 00:52 | 2009-08-31 | JOHNSON KEVIN R | Director | BUY | $18.90 | 2,000 | $37,800 | 12,000 | +20.0% |
| 2009-07-29 23:35 | 2009-07-27 | Alstead Troy | Officer - evp, cfo and cao | OPT+S | $17.02 | 37,568 | $639,550 | 90,161 | 0.0% |
| 2009-05-08 22:57 | 2009-05-06 | JOHNSON KEVIN R | Director | BUY | $13.80 | 10,000 | $138,000 | 10,000 | +100.0% |
| 2009-05-08 22:58 | 2009-05-06 | WEATHERUP CRAIG | Director | OPT+S | $14.03 | 50,000 | $701,500 | 0 | 0.0% |
| 2009-02-03 23:30 | 2009-01-30 | HOBSON MELLODY L | Director | BUY | $9.50 | 9,500 | $90,250 | 14,845 | +177.7% |
| 2008-12-11 01:38 | 2008-12-08 | SHENNAN JAMES G JR | Director | OPT+S | $9.39 | 90,000 | $844,758 | 26,044 | 0.0% |
| 2008-12-11 01:41 | 2008-12-08 | BASS BARBARA | Director | OPT+S | $9.47 | 15,001 | $142,029 | 6,566 | 0.0% |
| 2008-11-26 21:54 | 2008-11-24 | BASS BARBARA | Director | OPT+S | $8.25 | 15,000 | $123,750 | 6,566 | 0.0% |
| 2008-11-20 01:41 | 2008-11-20 | BRADLEY WILLIAM W | Director | BUY | $8.22 | 2,100 | $17,262 | 14,811 | +16.5% |
| 2008-10-25 02:55 | 2007-08-29 | HOBSON MELLODY L | Director | BUY | $26.92 | 950 | $25,574 | 2,350 | +67.9% |
| 2008-08-09 02:45 | 2008-08-06 | HOBSON MELLODY L | Director | BUY | $14.90 | 2,995 | $44,626 | 4,395 | +213.9% |
| 2008-08-07 19:35 | 2008-08-05 | BRADLEY WILLIAM W | Director | BUY | $14.41 | 2,100 | $30,261 | 12,711 | +19.8% |
| 2008-05-21 19:36 | 2008-05-19 | BRADLEY WILLIAM W | Director | BUY | $17.26 | 2,300 | $39,698 | 10,611 | +27.7% |
| 2007-12-14 21:11 | 2007-12-12 | PACE DAVID | Officer - evp partner resources | OPT+S | $22.00 | 20,000 | $440,000 | 1,098 | 0.0% |
| 2007-12-05 03:51 | 2007-12-03 | BOCIAN PETER J | Officer - evp & cfo | BUY | $23.39 | 6,390 | $149,462 | 6,390 | +100.0% |
| 2007-12-04 01:59 | 2007-11-29 | PACE DAVID | Officer - evp partner resources | OPT+S | $23.28 | 40,000 | $931,356 | 1,098 | 0.0% |
| 2007-11-26 21:47 | 2007-11-21 | PACE DAVID | Officer - evp partner resources | OPT+S | $22.85 | 10,000 | $228,534 | 1,098 | 0.0% |
| 2007-11-22 02:41 | 2007-11-19 | PACE DAVID | Officer - evp partner resources | OPT+S | $22.65 | 10,000 | $226,500 | 1,098 | 0.0% |
| 2007-08-10 22:15 | 2007-08-08 | PACE DAVID | Officer - evp partner resources | OPT+S | $27.99 | 20,000 | $559,800 | 951 | 0.0% |
| 2007-06-01 01:41 | 2007-05-29 | BRADLEY WILLIAM W | Director | BUY | $28.66 | 3,490 | $100,023 | 10,056 | +53.2% |
| 2007-05-18 02:51 | 2007-05-17 | KIM DOROTHY J | Officer - evp, Supply Chain Operations | OPT+S | $28.18 | 50,000 | $1,409,030 | 4,575 | 0.0% |
| 2007-05-18 02:49 | 2007-05-16 | HOBSON MELLODY L | Director | BUY | $28.20 | 900 | $25,380 | 1,400 | +180.0% |
How to Interpret $SBUX Trades
Not every insider transaction in STARBUCKS CORP is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $SBUX shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for SBUX
Insider activity data for STARBUCKS CORP is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $SBUX, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.