SFM Insider Trading
Sprouts Farmers Market, Inc. | Retail-Grocery Stores
Comprehensive Trading Performance Summary
The investment history of corporate insiders at Sprouts Farmers Market, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Grocery Stores sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2025-09-16 03:02 | 2025-09-12 | Bahrenburg James H | Officer - Chief Technology Officer | SELL | $137.06 | 4,292 | $588,262 | 9,167 | -31.9% |
| 2025-09-13 02:02 | 2025-09-11 | Hamilton Dustin | Officer - Chief Stores Officer | SELL | $138.95 | 7,200 | $1,000,440 | 16,349 | -30.6% |
| 2025-09-10 02:02 | 2025-09-05 | Hamilton Dustin | Officer - Chief Stores Officer | SELL | $140.15 | 346 | $48,492 | 23,549 | -1.4% |
| 2025-09-10 02:02 | 2025-09-05 | Valentine Curtis | Officer - Chief Financial Officer | SELL | $140.15 | 343 | $48,071 | 11,215 | -3.0% |
| 2025-09-04 02:56 | 2025-09-02 | Sinclair Jack | Director, Officer - Chief Executive Officer | OPT+S | $137.93 | 8,090 | $1,115,828 | 174,740 | 0.0% |
| 2025-08-30 01:32 | 2025-08-28 | Coffin Kim | Officer - SVP, Chief Forager | SELL | $141.58 | 651 | $92,169 | 11,235 | -5.5% |
| 2025-08-14 03:13 | 2025-08-12 | Fortunato Joe | Director | SELL | $147.57 | 10,000 | $1,475,725 | 18,164 | -35.5% |
| 2025-08-07 02:26 | 2025-08-04 | Sinclair Jack | Director, Officer - Chief Executive Officer | OPT+S | $154.07 | 8,090 | $1,246,399 | 174,740 | 0.0% |
| 2025-08-07 02:26 | 2025-08-05 | O'Leary Joseph D | Director | SELL | $150.07 | 2,937 | $440,756 | 14,994 | -16.4% |
| 2025-07-10 02:08 | 2025-07-07 | Sinclair Jack | Director, Officer - Chief Executive Officer | OPT+S | $161.78 | 8,090 | $1,308,837 | 174,740 | 0.0% |
| 2025-07-02 02:15 | 2025-07-01 | Zalatoris Timmi | Officer - Chief Human Resources Officer | OPT+S | $164.38 | 2,000 | $328,765 | 13,263 | 0.0% |
| 2025-06-18 02:33 | 2025-06-16 | Sinclair Jack | Director, Officer - Chief Executive Officer | OPT+S | $161.13 | 8,099 | $1,304,963 | 174,740 | 0.0% |
| 2025-06-14 02:11 | 2025-06-12 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $157.39 | 5,830 | $917,590 | 174,740 | -3.2% |
| 2025-06-05 02:11 | 2025-06-03 | GRAHAM TERRI F | Director | SELL | $180.00 | 1,278 | $230,040 | 32,910 | -3.7% |
| 2025-05-31 01:58 | 2025-05-29 | Konat Nicholas | Officer - President & COO | OPT+S | $167.50 | 20,270 | $3,395,152 | 55,675 | 0.0% |
| 2025-05-24 02:07 | 2025-05-21 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $164.49 | 5,830 | $958,992 | 180,570 | -3.1% |
| 2025-05-20 02:07 | 2025-05-16 | Rauch Douglas Gregory | Director | SELL | $167.16 | 1,000 | $167,158 | 8,598 | -10.4% |
| 2025-05-17 03:20 | 2025-05-15 | Neal John Scott | Officer - Chief Merchandising Officer | OPT+S | $160.89 | 17,721 | $2,851,128 | 14,178 | 0.0% |
| 2025-05-15 02:15 | 2025-05-13 | Avula Hari K. | Director | SELL | $161.29 | 1,500 | $241,928 | 10,232 | -12.8% |
| 2025-05-15 02:16 | 2025-05-13 | O'Leary Joseph D | Director | SELL | $159.40 | 2,000 | $318,805 | 17,931 | -10.0% |
| 2025-05-09 02:03 | 2025-05-07 | Fortunato Joe | Director | SELL | $166.74 | 2,000 | $333,471 | 28,164 | -6.6% |
| 2025-05-06 03:00 | 2025-05-02 | Gmelich Alisa | Officer - SVP, Chief Marketing Officer | SELL | $175.18 | 677 | $118,598 | 5,552 | -10.9% |
| 2025-05-06 02:59 | 2025-05-02 | Coffin Kim | Officer - SVP, Chief Forager | OPT+S | $174.27 | 3,643 | $634,856 | 11,886 | 0.0% |
| 2025-05-03 02:10 | 2025-05-02 | Hamilton Dustin | Officer - Chief Stores Officer | SELL | $175.01 | 1,725 | $301,884 | 23,895 | -6.7% |
| 2025-05-03 02:10 | 2025-05-02 | Hilgendorf Stacy W. | Officer - VP, Controller | SELL | $173.00 | 2,247 | $388,731 | 7,979 | -22.0% |
| 2025-04-12 02:05 | 2025-04-09 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $151.78 | 5,830 | $884,879 | 186,400 | -3.0% |
| 2025-04-02 02:04 | 2025-04-01 | Zalatoris Timmi | Officer - Chief Human Resources Officer | OPT+S | $151.34 | 2,000 | $302,674 | 13,263 | 0.0% |
| 2025-03-26 02:08 | 2025-03-24 | Konat Nicholas | Officer - President & COO | SELL | $143.13 | 11,283 | $1,614,936 | 55,675 | -16.9% |
| 2025-03-22 02:23 | 2025-03-20 | Coffin Kim | Officer - SVP, Chief Forager | SELL | $139.43 | 313 | $43,641 | 12,312 | -2.5% |
| 2025-03-22 02:22 | 2025-03-20 | Bahrenburg James H | Officer - Chief Technology Officer | SELL | $139.42 | 307 | $42,803 | 13,459 | -2.2% |
| 2025-03-22 02:22 | 2025-03-20 | McGlinchey David | Officer - Chief Strategy Officer | SELL | $139.43 | 298 | $41,549 | 33,876 | -0.9% |
| 2025-03-22 02:22 | 2025-03-20 | Konat Nicholas | Officer - President & COO | SELL | $139.43 | 531 | $74,036 | 66,958 | -0.8% |
| 2025-03-22 02:22 | 2025-03-20 | Zalatoris Timmi | Officer - Chief Human Resources Officer | SELL | $139.43 | 312 | $43,502 | 13,263 | -2.3% |
| 2025-03-22 02:22 | 2025-03-20 | Hamilton Dustin | Officer - Chief Stores Officer | SELL | $139.43 | 303 | $42,247 | 25,620 | -1.2% |
| 2025-03-22 02:22 | 2025-03-20 | Gmelich Alisa | Officer - SVP, Chief Marketing Officer | SELL | $139.43 | 289 | $40,294 | 6,229 | -4.4% |
| 2025-03-22 02:21 | 2025-03-20 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $139.43 | 3,212 | $447,842 | 192,230 | -1.6% |
| 2025-03-22 02:21 | 2025-03-20 | Hurley Joseph L | Officer - Chief Supply Chain Officer | SELL | $139.43 | 317 | $44,199 | 16,585 | -1.9% |
| 2025-03-22 02:21 | 2025-03-20 | Neal John Scott | Officer - Chief Merchandising Officer | SELL | $139.43 | 471 | $65,670 | 23,538 | -2.0% |
| 2025-03-22 02:21 | 2025-03-20 | Lombardi Brandon F. | Officer - Chief Legal Officer | SELL | $140.82 | 703 | $98,996 | 5,020 | -12.3% |
| 2025-03-22 02:21 | 2025-03-20 | Hilgendorf Stacy W. | Officer - VP, Controller | SELL | $139.43 | 229 | $31,929 | 10,226 | -2.2% |
| 2025-03-22 02:21 | 2025-03-20 | Valentine Curtis | Officer - Chief Financial Officer | SELL | $139.43 | 394 | $54,934 | 11,558 | -3.3% |
| 2025-03-21 01:44 | 2025-03-20 | Rauch Douglas Gregory | Director | SELL | $140.26 | 1,000 | $140,255 | 10,598 | -8.6% |
| 2025-03-21 01:44 | 2025-03-19 | Zalatoris Timmi | Officer - Chief Human Resources Officer | SELL | $137.45 | 736 | $101,163 | 13,575 | -5.1% |
| 2025-03-21 01:43 | 2025-03-20 | Coffin Kim | Officer - SVP, Chief Forager | SELL | $140.65 | 756 | $106,328 | 12,625 | -5.6% |
| 2025-03-20 03:31 | 2025-03-17 | Gmelich Alisa | Officer - SVP, Chief Marketing Officer | SELL | $137.42 | 445 | $61,152 | 4,436 | -9.1% |
| 2025-03-20 03:31 | 2025-03-17 | Zalatoris Timmi | Officer - Chief Human Resources Officer | SELL | $137.42 | 2,603 | $357,704 | 13,340 | -16.3% |
| 2025-03-20 03:31 | 2025-03-17 | Hamilton Dustin | Officer - Chief Stores Officer | SELL | $137.42 | 1,819 | $249,967 | 23,432 | -7.2% |
| 2025-03-20 03:31 | 2025-03-17 | Hilgendorf Stacy W. | Officer - VP, Controller | SELL | $137.42 | 890 | $122,304 | 9,347 | -8.7% |
| 2025-03-20 03:30 | 2025-03-17 | Valentine Curtis | Officer - Chief Financial Officer | SELL | $137.42 | 652 | $89,598 | 10,024 | -6.1% |
| 2025-03-20 03:30 | 2025-03-17 | Neal John Scott | Officer - Chief Merchandising Officer | SELL | $137.42 | 7,110 | $977,056 | 22,246 | -24.2% |
How to Interpret $SFM Trades
Not every insider transaction in Sprouts Farmers Market, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $SFM shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for SFM
Insider activity data for Sprouts Farmers Market, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $SFM, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.