SFM Insider Trading
Sprouts Farmers Market, Inc. | Retail-Grocery Stores
Comprehensive Trading Performance Summary
The investment history of corporate insiders at Sprouts Farmers Market, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Grocery Stores sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2025-03-20 03:30 | 2025-03-17 | McGlinchey David | Officer - Chief Strategy Officer | SELL | $137.42 | 5,085 | $698,781 | 31,923 | -13.7% |
| 2025-03-20 03:30 | 2025-03-17 | Hurley Joseph L | Officer - Chief Supply Chain Officer | SELL | $137.42 | 3,144 | $432,048 | 14,959 | -17.4% |
| 2025-03-20 03:30 | 2025-03-17 | Lombardi Brandon F. | Officer - Chief Legal Officer | SELL | $137.42 | 14,648 | $2,012,928 | 3,405 | -81.1% |
| 2025-03-20 03:30 | 2025-03-17 | Konat Nicholas | Officer - President & COO | SELL | $137.42 | 8,755 | $1,203,112 | 63,845 | -12.1% |
| 2025-03-20 03:29 | 2025-03-17 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $137.57 | 55,728 | $7,666,484 | 183,619 | -23.3% |
| 2025-03-20 03:29 | 2025-03-17 | Coffin Kim | Officer - SVP, Chief Forager | SELL | $137.42 | 4,060 | $557,925 | 11,432 | -26.2% |
| 2025-03-19 01:50 | 2025-03-14 | Zalatoris Timmi | Officer - Chief Human Resources Officer | SELL | $136.00 | 1,840 | $250,243 | 15,943 | -10.3% |
| 2025-03-08 02:05 | 2025-03-05 | Fortunato Joe | Director | SELL | $144.80 | 5,000 | $724,011 | 28,571 | -14.9% |
| 2025-02-08 02:16 | 2025-02-05 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $168.04 | 5,830 | $979,670 | 140,754 | -4.0% |
| 2025-01-18 02:08 | 2025-01-15 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $139.49 | 5,850 | $816,018 | 146,584 | -3.8% |
| 2024-12-20 04:45 | 2024-12-17 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $137.93 | 11,428 | $1,576,287 | 152,434 | -7.0% |
| 2024-12-14 02:19 | 2024-12-11 | Rauch Douglas Gregory | Director | SELL | $148.89 | 700 | $104,223 | 10,874 | -6.0% |
| 2024-12-14 02:13 | 2024-12-12 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $149.24 | 30,000 | $4,477,338 | 163,862 | -15.5% |
| 2024-12-06 04:05 | 2024-12-03 | O'Leary Joseph D | Director | SELL | $150.11 | 350 | $52,540 | 0 | -100.0% |
| 2024-11-06 02:21 | 2024-11-04 | Hurley Joseph L | Officer - Chief Supply Chain Officer | OPT+S | $132.66 | 4,956 | $657,464 | 11,184 | 0.0% |
| 2024-11-06 02:21 | 2024-11-04 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $133.97 | 11,428 | $1,530,966 | 193,862 | -5.6% |
| 2024-11-06 02:21 | 2024-11-04 | Fortunato Joe | Director | SELL | $132.84 | 11,500 | $1,527,680 | 33,571 | -25.5% |
| 2024-10-16 01:32 | 2024-10-11 | Hamilton Dustin | Officer - Chief Stores Officer | SELL | $113.60 | 921 | $104,626 | 25,251 | -3.5% |
| 2024-10-09 02:46 | 2024-10-07 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $113.73 | 11,428 | $1,299,662 | 205,290 | -5.3% |
| 2024-09-11 01:47 | 2024-09-09 | Hamilton Dustin | Officer - Chief Stores Officer | SELL | $99.20 | 1,997 | $198,102 | 26,172 | -7.1% |
| 2024-09-06 01:44 | 2024-09-03 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $99.34 | 11,428 | $1,135,218 | 216,718 | -5.0% |
| 2024-08-30 01:59 | 2024-08-29 | Neal John Scott | Officer - Chief Merchandising Officer | OPT+S | $102.29 | 6,535 | $668,485 | 14,293 | 0.0% |
| 2024-08-30 01:24 | 2024-08-27 | Rauch Douglas Gregory | Director | SELL | $102.62 | 1,500 | $153,930 | 12,574 | -10.7% |
| 2024-08-29 01:35 | 2024-08-26 | Blum Kristen E | Director | SELL | $100.00 | 2,000 | $200,000 | 51,627 | -3.7% |
| 2024-08-29 01:34 | 2024-08-27 | Hamilton Dustin | Officer - Chief Stores Officer | OPT+S | $102.00 | 5,097 | $519,894 | 26,138 | 0.0% |
| 2024-08-29 01:34 | 2024-08-26 | GRAHAM TERRI F | Director | SELL | $100.00 | 10,000 | $1,000,000 | 33,010 | -23.3% |
| 2024-08-24 01:42 | 2024-08-21 | Hamilton Dustin | Officer - Chief Stores Officer | SELL | $97.52 | 500 | $48,760 | 27,188 | -1.8% |
| 2024-08-15 01:37 | 2024-08-13 | O'Leary Joseph D | Director | SELL | $95.53 | 6,316 | $603,393 | 18,341 | -25.6% |
| 2024-08-14 01:31 | 2024-08-12 | Avula Hari K. | Director | SELL | $96.50 | 2,500 | $241,250 | 10,554 | -19.2% |
| 2024-08-10 01:10 | 2024-08-09 | Anderson Joel D | Director | SELL | $96.16 | 20,851 | $2,005,066 | 18,809 | -52.6% |
| 2024-08-08 01:32 | 2024-08-05 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $95.61 | 11,428 | $1,092,576 | 228,146 | -4.8% |
| 2024-08-03 01:10 | 2024-08-01 | Zalatoris Timmi | Officer - Chief Human Resources Officer | OPT+S | $100.00 | 56,800 | $5,680,011 | 10,895 | 0.0% |
| 2024-08-03 01:10 | 2024-08-01 | Lombardi Brandon F. | Officer - Chief Legal Officer | OPT+S | $101.07 | 7,195 | $727,181 | 6,052 | 0.0% |
| 2024-08-03 01:10 | 2024-08-01 | Hilgendorf Stacy W. | Officer - VP, Controller | SELL | $101.12 | 1,904 | $192,532 | 10,237 | -15.7% |
| 2024-08-03 01:10 | 2024-08-02 | Fortunato Joe | Director | SELL | $98.38 | 7,895 | $776,679 | 45,071 | -14.9% |
| 2024-07-04 01:47 | 2024-07-02 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $82.84 | 11,428 | $946,746 | 239,574 | -4.6% |
| 2024-06-22 01:39 | 2024-06-20 | Sinclair Jack | Director, Officer - Chief Executive Officer | SELL | $77.09 | 11,432 | $881,318 | 251,002 | -4.4% |
| 2024-05-24 01:04 | 2024-05-22 | O'Leary Joseph D | Director | SELL | $78.92 | 12,000 | $946,980 | 24,657 | -32.7% |
| 2024-05-24 01:04 | 2024-05-21 | Fortunato Joe | Director | SELL | $78.48 | 5,000 | $392,404 | 52,966 | -8.6% |
| 2024-05-11 01:22 | 2024-05-09 | McGlinchey David | Officer - Chief Strategy Officer | OPT+S | $74.01 | 12,219 | $904,370 | 25,007 | 0.0% |
| 2024-05-09 02:01 | 2024-05-08 | Konat Nicholas | Officer - President & COO | SELL | $74.14 | 31,000 | $2,298,318 | 51,495 | -37.6% |
| 2024-05-09 02:00 | 2024-05-06 | Lombardi Brandon F. | Officer - Chief Legal Officer | OPT+S | $74.97 | 5,174 | $387,907 | 6,052 | 0.0% |
| 2024-05-09 02:00 | 2024-05-06 | Coffin Kim | Officer - SVP, Chief Forager | SELL | $75.05 | 1,322 | $99,212 | 5,500 | -19.4% |
| 2024-03-27 02:08 | 2024-03-22 | Konat Nicholas | Officer - President & COO | SELL | $62.13 | 31,846 | $1,978,592 | 82,495 | -27.9% |
| 2024-03-22 03:24 | 2024-03-20 | Zalatoris Timmi | Officer - Chief Human Resources Officer | SELL | $61.62 | 5,353 | $329,852 | 10,895 | -32.9% |
| 2024-03-20 02:08 | 2024-03-15 | Coffin Kim | Officer - SVP, Chief Forager | OPT+S | $63.26 | 9,670 | $611,746 | 4,605 | 0.0% |
| 2024-03-20 02:08 | 2024-03-15 | GRAHAM TERRI F | Director | SELL | $63.35 | 5,000 | $316,763 | 40,413 | -11.0% |
| 2024-03-19 04:14 | 2024-03-15 | Valentine Curtis | Officer - Chief Financial Officer | SELL | $63.31 | 975 | $61,724 | 5,449 | -15.2% |
| 2024-03-19 04:13 | 2024-03-15 | Hamilton Dustin | Officer - Chief Stores Officer | SELL | $62.90 | 1,862 | $117,116 | 25,920 | -6.7% |
| 2024-03-19 04:13 | 2024-03-15 | Lombardi Brandon F. | Officer - Chief Legal Officer | SELL | $63.24 | 4,385 | $277,298 | 3,943 | -52.7% |
How to Interpret $SFM Trades
Not every insider transaction in Sprouts Farmers Market, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $SFM shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for SFM
Insider activity data for Sprouts Farmers Market, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $SFM, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.