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Company Analysis

SFNL Insider Trading

SFNL | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at SFNL provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2011-04-06 20:57 2011-01-03 STUCKERT JAMES W 10% owner BUY $0.05 334,350 $17,520 200,000 +100.0%
2011-01-03 23:43 2010-12-08 STUCKERT JAMES W 10% owner BUY $0.05 209,650 $9,979 400,000 +110.1%
2010-12-02 23:38 2010-07-22 STUCKERT JAMES W 10% owner BUY $0.05 2,389,000 $124,706 100,000 +100.0%
2010-12-02 23:36 2010-06-18 STUCKERT JAMES W 10% owner BUY $0.05 780,000 $40,404 300,000 +100.0%
2010-08-25 20:25 2010-08-24 FASCI MICHAEL E Director, Officer - Chief Financial Officer BUY $0.06 30,000 $1,710 5,119,211 +0.6%
2010-07-28 19:46 2010-07-28 FASCI MICHAEL E Director, Officer - Chief Financial Officer BUY $0.06 125,000 $7,500 4,589,211 +2.8%
2010-07-07 21:06 2010-07-07 FASCI MICHAEL E Director, Officer - Chief Financial Officer BUY $0.05 30,000 $1,500 4,464,211 +0.7%
2010-07-07 00:51 2010-07-01 FASCI MICHAEL E Director, Officer - Chief Financial Officer BUY $0.05 32,691 $1,579 4,434,211 +0.7%
2010-06-29 21:10 2010-06-23 STUCKERT JAMES W 10% owner BUY $0.05 2,760,000 $138,000 17,396,000 +18.9%
2010-06-09 23:37 2008-11-04 STUCKERT JAMES W 10% owner BUY $0.06 14,636,000 $936,704 14,636,000 +100.0%
2009-11-23 17:33 2009-11-20 FASCI MICHAEL E Director, Officer - Chief Financial Officer BUY $0.07 57,400 $3,846 3,696,666 +1.6%
2009-11-20 17:32 2009-11-19 FASCI MICHAEL E Director, Officer - Chief Financial Officer BUY $0.07 42,600 $2,854 3,639,266 +1.2%
2009-10-13 20:55 2009-10-12 FASCI MICHAEL E Director, Officer - Chief Financial Officer BUY $0.09 100,000 $8,630 3,096,666 +3.3%
2009-10-08 01:30 2009-10-07 Ann Jaffe Irrevocable Trust 10% owner SELL $0.09 400,000 $37,400 5,077,350 -7.3%
2009-10-07 01:01 2009-09-21 Ann Jaffe Irrevocable Trust 10% owner SELL $0.09 200,000 $18,240 5,277,350 -3.7%
2009-07-24 20:59 2009-07-22 Melanie S. Altholtz Irrevocable Trust 10% owner SELL $0.08 500,000 $40,600 5,377,350 -8.5%
2009-07-24 20:26 2009-07-08 Melanie S. Altholtz Irrevocable Trust 10% owner SELL $0.08 475,300 $36,551 5,627,350 -7.8%
2009-07-10 21:25 2009-07-07 Melanie S. Altholtz Irrevocable Trust 10% owner SELL $0.10 10,000 $950 5,865,000 -0.2%
2009-07-09 16:36 2009-07-08 FASCI MICHAEL E Director, Officer - Chief Financial Officer BUY $0.08 50,000 $3,750 2,996,666 +1.7%
2009-06-17 00:50 2009-06-12 Melanie S. Altholtz Irrevocable Trust 10% owner SELL $0.10 126,666 $12,261 5,870,000 -2.1%
2009-04-17 20:18 2009-03-19 Melanie S. Altholtz Irrevocable Trust 10% owner SELL $0.08 800,000 $64,880 5,933,333 -11.9%
2009-04-02 20:13 2008-06-01 SCHULTZ JEFFREY L Director, Officer, 10% owner - CEO and President BUY $0.03 100,000 $2,500 5,911,640 +1.7%
2009-03-17 17:00 2009-03-13 FASCI MICHAEL E Director, Officer - Chief Financial Officer BUY $0.08 47,530 $3,802 2,946,666 +1.6%
2008-11-25 00:15 2008-09-26 FASCI MICHAEL E Director, Officer - Chief Financial Officer BUY $0.01 5,000 $38 2,149,136 +0.2%
2008-07-10 19:14 2007-03-01 Melanie S. Altholtz Irrevocable Trust 10% owner BUY $0.05 6,666,666 $333,333 5,333,333 +100.0%
2008-03-07 21:15 2008-03-06 FASCI MICHAEL E Director, Officer - CHIEF FINANCIAL OFFICER BUY $0.02 127,500 $2,550 2,127,500 +6.4%
2007-06-20 20:16 2007-06-12 SCHULTZ JEFFREY L Director, Officer, 10% owner - PRES/CEO BUY $0.03 60,000 $1,800 5,311,640 +1.1%
2007-06-04 20:46 2007-06-01 SCHULTZ JEFFREY L Director, Officer, 10% owner - PRES/CEO BUY $0.04 35,690 $1,249 5,251,640 +0.7%
2007-05-23 23:29 2007-04-24 FASCI MICHAEL E Director, Officer - Chief Financial Officer BUY $0.05 70,000 $3,213 1,500,000 +4.9%
2007-04-03 02:22 2007-03-01 FASCI MICHAEL E Director, Officer - CFO BUY $0.51 380,000 $193,192 1,430,000 +36.2%
2007-03-30 21:57 2007-03-01 SCHULTZ JEFFREY L Director, Officer, 10% owner - PRES/CEO BUY $0.10 500,000 $50,000 5,215,950 +10.6%
2007-01-23 18:59 2007-01-22 FASCI MICHAEL E Director, Officer - Chief Financial Officer BUY $0.05 40,000 $1,800 1,050,000 +4.0%
2006-10-04 23:38 2006-09-12 SCHULTZ JEFFREY L Director, Officer - President/CEO SELL $0.02 4,715,950 $99,978 4,715,950 -50.0%
2006-09-06 18:31 2006-09-05 FASCI MICHAEL E Director, Officer - CFO BUY $0.08 19,000 $1,522 509,000 +3.9%
2006-05-30 23:51 2006-05-25 FASCI MICHAEL E Director, Officer - CFO BUY $0.10 100,000 $10,000 485,000 +26.0%
2006-03-14 21:50 2006-03-03 FASCI MICHAEL E Director BUY $0.35 10,000 $3,500 385,000 +2.7%
2006-01-31 22:01 2006-01-05 SCHULTZ JEFFREY L Officer - President & CEO SELL $0.13 333,333 $44,333 9,473,567 -3.4%
2005-07-30 02:15 2005-06-13 SCHULTZ JEFFREY L Director, Officer - President/CEO BUY $0.17 5,000 $850 9,806,900 +0.1%
2005-04-19 01:36 2005-04-14 Corday Brian David 10% owner SELL $0.00 125,000 $25 5,555,443 -2.2%
SHOW ENTRIES

How to Interpret $SFNL Trades

Not every insider transaction in SFNL is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $SFNL shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for SFNL

Insider activity data for SFNL is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $SFNL, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.