SNBR Insider Trading
Sleep Number Corp | Household Furniture
Comprehensive Trading Performance Summary
The investment history of corporate insiders at Sleep Number Corp provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Household Furniture sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2025-08-04 23:05 | 2025-08-01 | RYDER ROBERT P | Officer - Interim CFO | BUY | $6.81 | 15,000 | $102,161 | 15,000 | +100.0% |
| 2025-05-14 23:01 | 2025-05-13 | Eyler Phillip | Director | BUY | $9.03 | 8,300 | $74,942 | 20,972 | +65.5% |
| 2025-05-09 15:51 | 2025-05-07 | Lee Francis K | Officer - EVP & CFO | BUY | $7.12 | 7,200 | $51,263 | 92,970 | +8.4% |
| 2025-05-09 15:50 | 2025-05-07 | Findley Linda | Officer - President and CEO | BUY | $7.19 | 104,520 | $751,279 | 647,606 | +19.2% |
| 2025-03-14 00:42 | 2025-03-10 | Fazio Gary T | Other | BUY | $7.54 | 12,000 | $90,480 | 71,125 | +20.3% |
| 2025-02-26 00:15 | 2025-02-21 | HOPF PATRICK A | Other | BUY | $14.30 | 25,000 | $357,440 | 75,000 | +50.0% |
| 2024-11-19 02:46 | 2024-11-14 | STADIUM CAPITAL MANAGEMENT LLC | 10% owner | BUY | $12.90 | 43,140 | $556,390 | 2,215,000 | +2.0% |
| 2024-11-14 02:21 | 2024-11-11 | STADIUM CAPITAL MANAGEMENT LLC | 10% owner | BUY | $14.34 | 77,185 | $1,107,196 | 2,171,860 | +3.7% |
| 2024-11-08 02:09 | 2024-11-05 | STADIUM CAPITAL MANAGEMENT LLC | 10% owner | BUY | $13.54 | 39,873 | $539,908 | 2,094,675 | +1.9% |
| 2024-11-05 03:14 | 2024-10-31 | STADIUM CAPITAL MANAGEMENT LLC | 10% owner | BUY | $13.28 | 193,813 | $2,574,457 | 2,054,802 | +10.4% |
| 2024-08-08 23:00 | 2024-08-06 | Macadam Stephen E. | Director | BUY | $12.35 | 43,000 | $531,196 | 102,729 | +72.0% |
| 2023-11-15 00:03 | 2023-11-10 | Hellfeld Samuel R | Officer - EVP Chief Legal & Risk Officer | BUY | $9.99 | 2,500 | $24,981 | 22,846 | +12.3% |
| 2023-11-15 00:01 | 2023-11-10 | Macadam Stephen E. | Director | BUY | $9.70 | 50,000 | $485,165 | 50,000 | +100.0% |
| 2023-03-03 00:00 | 2023-02-28 | Hellfeld Samuel R | Officer - EVP Chief Legal & Risk Officer | OPT+S | $39.11 | 1,051 | $41,099 | 15,061 | 0.0% |
| 2023-03-01 00:00 | 2023-02-24 | LAUDERBACK BRENDA J | Director | OPT+S | $37.01 | 6,107 | $226,005 | 34,966 | 0.0% |
| 2022-11-09 00:01 | 2022-11-07 | HOWARD JULIE | Director | BUY | $26.31 | 6,500 | $170,983 | 13,670 | +90.7% |
| 2022-08-17 23:00 | 2022-08-15 | HARRISON MICHAEL J | Director | OPT+S | $48.02 | 3,620 | $173,849 | 4,208 | 0.0% |
| 2022-03-02 00:03 | 2022-02-25 | Alegre Daniel | Director | SELL | $65.89 | 17,000 | $1,120,130 | 11,913 | -58.8% |
| 2022-03-02 00:02 | 2022-02-25 | LAUDERBACK BRENDA J | Director | OPT+S | $63.35 | 1,660 | $105,161 | 35,188 | 0.0% |
| 2021-11-05 23:01 | 2021-11-04 | Krusmark Christopher D | Officer - SVP & Chief H.R. Officer | OPT+S | $91.00 | 1,705 | $155,155 | 10,440 | 0.0% |
| 2021-11-05 23:50 | 2021-11-05 | Brown Kevin Kennedy | Officer - EVP and CMO | OPT+S | $89.79 | 16,190 | $1,453,707 | 32,719 | 0.0% |
| 2021-05-26 23:00 | 2021-05-25 | Alegre Daniel | Director | SELL | $107.55 | 12,852 | $1,382,233 | 28,425 | -31.1% |
| 2021-04-06 23:01 | 2021-04-05 | VALETTE JEAN MICHEL | Director | SELL | $137.70 | 25,000 | $3,442,423 | 222,517 | -10.1% |
| 2021-04-05 23:00 | 2021-04-01 | Ibach Shelly Radue | Director, Officer - President and CEO | SELL | $144.75 | 2,930 | $424,118 | 135,139 | -2.1% |
| 2021-03-26 23:00 | 2021-03-25 | Barra Melissa | Officer - EVP, Chief Sales & Services | SELL | $127.42 | 1,274 | $162,333 | 41,272 | -3.0% |
| 2021-03-05 00:01 | 2021-03-02 | Hellfeld Samuel R | Officer - SVP Chief Legal & Risk Officer | SELL | $146.00 | 3,782 | $552,172 | 7,176 | -34.5% |
| 2021-03-05 00:03 | 2021-03-02 | Ibach Shelly Radue | Director, Officer - President and CEO | OPT+S | $145.22 | 10,000 | $1,452,200 | 39,083 | 0.0% |
| 2021-03-04 00:00 | 2021-03-01 | Poirier Robert Joseph | Officer - VP, CAO | OPT+S | $143.09 | 1,636 | $234,095 | 1,168 | 0.0% |
| 2021-03-02 00:10 | 2021-02-26 | Nedorostek Kathleen L | Director | OPT+S | $138.25 | 7,370 | $1,018,872 | 15,996 | 0.0% |
| 2021-02-24 00:03 | 2021-02-22 | Krusmark Christopher D | Officer - SVP & Chief H.R. Officer | OPT+S | $121.86 | 1,955 | $238,236 | 8,970 | 0.0% |
| 2021-02-24 00:02 | 2021-02-22 | Saklad Joseph Hunter | Officer - EVP, Chief Supply Chain Office | OPT+S | $126.07 | 20,264 | $2,554,731 | 36,005 | 0.0% |
| 2021-02-24 00:04 | 2021-02-22 | Bloomquist Andrea Lee | Officer - EVP, Chief Innovation Officer | SELL | $128.41 | 2,500 | $321,025 | 64,534 | -3.7% |
| 2021-02-23 00:04 | 2021-02-19 | Brown Kevin Kennedy | Officer - EVP and CMO | OPT+S | $122.36 | 10,650 | $1,303,179 | 22,992 | 0.0% |
| 2021-02-23 00:02 | 2021-02-19 | HARRISON MICHAEL J | Director | OPT+S | $118.69 | 5,366 | $636,867 | 40,838 | 0.0% |
| 2021-01-05 00:00 | 2020-12-31 | Barra Melissa | Officer - EVP, Chief Sales & Services | SELL | $82.74 | 750 | $62,055 | 36,182 | -2.0% |
| 2021-01-01 00:00 | 2020-12-30 | Hellfeld Samuel R | Officer - SVP Chief Legal & Risk Officer | SELL | $81.65 | 1,820 | $148,603 | 10,958 | -14.2% |
| 2020-12-11 00:01 | 2020-12-09 | Barra Melissa | Officer - SVP, Chief Sales Svcs & Strat | SELL | $81.00 | 4,218 | $341,658 | 40,072 | -9.5% |
| 2020-12-09 00:00 | 2020-12-07 | Barra Melissa | Officer - SVP, Chief Sales Svcs & Strat | SELL | $75.00 | 4,218 | $316,350 | 44,290 | -8.7% |
| 2020-12-01 00:04 | 2020-11-27 | Barra Melissa | Officer - SVP, Chief Sales Svcs & Strat | OPT+S | $68.00 | 26,429 | $1,797,172 | 48,508 | 0.0% |
| 2020-11-20 00:00 | 2020-11-17 | Callen David R | Officer - SVP & CFO | SELL | $73.26 | 12,265 | $898,579 | 42,892 | -22.2% |
| 2020-11-20 00:02 | 2020-11-17 | Ibach Shelly Radue | Director, Officer - President and CEO | OPT+S | $71.70 | 9,802 | $702,803 | 53,488 | 0.0% |
| 2020-11-11 00:07 | 2020-11-09 | Callen David R | Officer - SVP & CFO | SELL | $71.59 | 4,178 | $299,112 | 55,157 | -7.0% |
| 2020-11-11 00:24 | 2020-11-09 | Ibach Shelly Radue | Director, Officer - President and CEO | OPT+S | $71.70 | 32,148 | $2,305,063 | 53,488 | 0.0% |
| 2020-11-07 00:04 | 2020-11-04 | Ibach Shelly Radue | Director, Officer - President and CEO | OPT+S | $66.69 | 42,534 | $2,836,524 | 53,488 | 0.0% |
| 2020-11-04 00:10 | 2020-10-30 | Nedorostek Kathleen L | Director | SELL | $63.28 | 800 | $50,624 | 18,196 | -4.2% |
| 2020-10-28 23:00 | 2020-10-27 | GULIS STEPHEN L JR | Director | OPT+S | $64.62 | 9,902 | $639,818 | 26,776 | 0.0% |
| 2020-10-26 23:00 | 2020-10-23 | Saklad Joseph Hunter | Officer - SVP & CIO | SELL | $64.00 | 1,305 | $83,520 | 53,598 | -2.4% |
| 2020-10-23 23:00 | 2020-10-22 | LAUDERBACK BRENDA J | Director | OPT+S | $61.91 | 3,376 | $208,991 | 33,529 | 0.0% |
| 2020-10-22 23:01 | 2020-10-20 | Saklad Joseph Hunter | Officer - SVP & CIO | OPT+S | $64.15 | 14,374 | $922,066 | 54,903 | 0.0% |
| 2020-08-07 23:02 | 2020-08-05 | KILPATRICK DEBORAH L. | Director | SELL | $46.87 | 422 | $19,779 | 7,717 | -5.2% |
How to Interpret $SNBR Trades
Not every insider transaction in Sleep Number Corp is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $SNBR shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for SNBR
Insider activity data for Sleep Number Corp is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $SNBR, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.