SNBR Insider Trading
Sleep Number Corp | Household Furniture
Comprehensive Trading Performance Summary
The investment history of corporate insiders at Sleep Number Corp provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Household Furniture sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2020-07-17 23:00 | 2020-07-15 | Ibach Shelly Radue | Director, Officer - President and CEO | SELL | $53.70 | 11,872 | $637,526 | 98,042 | -10.8% |
| 2020-07-14 23:03 | 2020-07-10 | Ibach Shelly Radue | Director, Officer - President and CEO | SELL | $52.42 | 31,169 | $1,633,776 | 109,914 | -22.1% |
| 2020-05-20 23:11 | 2020-05-18 | KILPATRICK DEBORAH L. | Director | SELL | $31.80 | 684 | $21,751 | 8,139 | -7.8% |
| 2020-04-28 23:02 | 2020-04-24 | Poirier Robert Joseph | Officer - VP, CAO | SELL | $30.78 | 2,786 | $85,753 | 1,168 | -70.5% |
| 2020-02-27 00:00 | 2020-02-25 | Saklad Joseph Hunter | Officer - SVP & CIO | SELL | $53.01 | 8,117 | $430,285 | 53,425 | -13.2% |
| 2020-02-26 23:59 | 2020-02-25 | Krishna Suresh | Officer - SVP Chief Ops SC Lean Officer | OPT+S | $53.16 | 28,821 | $1,532,070 | 39,390 | 0.0% |
| 2020-02-26 00:00 | 2020-02-21 | Saklad Joseph Hunter | Officer - SVP & CIO | OPT+S | $56.80 | 1,273 | $72,300 | 61,542 | 0.0% |
| 2020-02-25 00:05 | 2020-02-21 | Brown Kevin Kennedy | Officer - SVP and CMO | SELL | $57.75 | 4,000 | $231,000 | 12,936 | -23.6% |
| 2020-02-22 00:16 | 2020-02-20 | Dirks Patricia Ann | Officer - SVP & Chief H.R. Officer | SELL | $59.00 | 5,000 | $295,000 | 11,963 | -29.5% |
| 2020-02-22 00:22 | 2020-02-20 | Callen David R | Officer - SVP & CFO | SELL | $57.00 | 7,500 | $427,500 | 0 | -100.0% |
| 2020-02-08 00:00 | 2020-02-05 | Callen David R | Officer - SVP & CFO | OPT+S | $55.01 | 18,405 | $1,012,391 | 36,281 | 0.0% |
| 2020-02-07 00:00 | 2020-02-04 | Dirks Patricia Ann | Officer - SVP & Chief H.R. Officer | OPT+S | $54.46 | 17,965 | $978,365 | 16,963 | 0.0% |
| 2019-11-27 00:01 | 2019-11-25 | Ibach Shelly Radue | Director, Officer - President and CEO | SELL | $50.01 | 7,641 | $382,126 | 67,334 | -10.2% |
| 2019-11-15 00:00 | 2019-11-13 | PEEL MICHAEL A | Director | SELL | $48.51 | 2,250 | $109,143 | 98,457 | -2.2% |
| 2019-11-09 00:00 | 2019-11-07 | Saklad Joseph Hunter | Officer - SVP & CIO | OPT+S | $51.21 | 3,062 | $156,796 | 61,111 | 0.0% |
| 2019-11-09 00:01 | 2019-11-06 | GULIS STEPHEN L JR | Director | OPT+S | $48.57 | 14,495 | $704,054 | 22,181 | 0.0% |
| 2019-10-23 23:00 | 2019-10-21 | LAUDERBACK BRENDA J | Director | SELL | $48.03 | 4,565 | $219,267 | 30,734 | -12.9% |
| 2019-10-22 23:00 | 2019-10-18 | Bloomquist Andrea Lee | Officer - SVP, Chief Product Officer | SELL | $47.97 | 26,520 | $1,272,159 | 50,417 | -34.5% |
| 2019-09-19 23:01 | 2017-04-26 | Poirier Robert Joseph | Officer - VP, CAO | OPT+S | $38.00 | 16,690 | $634,265 | 905 | 0.0% |
| 2019-07-30 23:00 | 2019-07-26 | Ibach Shelly Radue | Director, Officer - President and CEO | SELL | $48.87 | 40,000 | $1,954,800 | 57,557 | -41.0% |
| 2019-07-30 23:01 | 2019-07-29 | VALETTE JEAN MICHEL | Director | SELL | $51.50 | 25,000 | $1,287,500 | 224,791 | -10.0% |
| 2019-05-23 23:00 | 2019-05-22 | Callen David R | Officer - SVP & CFO | BUY | $33.57 | 2,000 | $67,131 | 7,500 | +36.4% |
| 2019-04-19 23:03 | 2019-04-17 | Dirks Patricia Ann | Officer - SVP & Chief H.R. Officer | SELL | $49.00 | 6,502 | $318,598 | 16,963 | -27.7% |
| 2019-04-16 23:00 | 2019-04-12 | Dirks Patricia Ann | Officer - SVP & Chief H.R. Officer | SELL | $48.75 | 3,422 | $166,823 | 23,465 | -12.7% |
| 2019-04-10 22:59 | 2019-04-09 | Krishna Suresh | Officer - SVP Chief Ops SC Lean Officer | SELL | $49.25 | 13,150 | $647,638 | 13,600 | -49.2% |
| 2019-03-29 23:00 | 2019-03-26 | VALETTE JEAN MICHEL | Director | SELL | $47.58 | 25,000 | $1,189,583 | 236,950 | -9.5% |
| 2019-03-27 23:00 | 2019-03-26 | VALETTE JEAN MICHEL | Director | SELL | $47.58 | 25,000 | $1,189,583 | 237,950 | -9.5% |
| 2019-03-15 23:01 | 2019-03-13 | Ibach Shelly Radue | Director, Officer - President and CEO | SELL | $48.00 | 10,000 | $480,000 | 47,641 | -17.3% |
| 2019-02-22 00:02 | 2019-02-20 | Saklad Joseph Hunter | Officer - SVP & CIO | OPT+S | $43.63 | 5,302 | $231,327 | 51,460 | 0.0% |
| 2019-02-22 00:01 | 2019-02-19 | Ibach Shelly Radue | Director, Officer - President and CEO | OPT+S | $43.99 | 15,112 | $664,825 | 39,083 | 0.0% |
| 2019-02-22 00:00 | 2019-02-19 | CARLIN ANDREW P | Officer - EVP, Chief Sales & Svc Officer | OPT+S | $42.42 | 34,190 | $1,450,186 | 41,554 | 0.0% |
| 2019-02-21 00:08 | 2019-02-19 | Brown Kevin Kennedy | Officer - SVP and CMO | SELL | $43.41 | 3,500 | $151,931 | 9,416 | -27.1% |
| 2019-02-21 00:05 | 2019-02-19 | Krishna Suresh | Officer - SVP Chief Ops SC Lean Officer | SELL | $42.62 | 14,025 | $597,719 | 26,750 | -34.4% |
| 2019-02-21 00:07 | 2019-02-19 | LAUDERBACK BRENDA J | Director | OPT+S | $42.93 | 7,058 | $303,008 | 32,954 | 0.0% |
| 2019-02-20 00:00 | 2019-02-14 | Dirks Patricia Ann | Officer - SVP & Chief H.R. Officer | OPT+S | $42.61 | 10,805 | $460,410 | 28,630 | 0.0% |
| 2019-02-16 00:02 | 2019-02-14 | Ibach Shelly Radue | Director, Officer - President and CEO | SELL | $42.00 | 10,000 | $420,000 | 67,641 | -12.9% |
| 2018-11-28 00:00 | 2018-11-23 | Nedorostek Kathleen L | Director | SELL | $37.30 | 5,000 | $186,489 | 14,836 | -25.2% |
| 2018-11-28 00:01 | 2018-11-23 | CARLIN ANDREW P | Officer - EVP, Chief Sales & Svc Officer | SELL | $37.10 | 3,000 | $111,300 | 41,554 | -6.7% |
| 2018-11-10 00:01 | 2018-11-08 | Ibach Shelly Radue | Director, Officer - President and CEO | SELL | $40.00 | 10,000 | $400,000 | 77,641 | -11.4% |
| 2018-11-08 00:00 | 2018-11-05 | Saklad Joseph Hunter | Officer - SVP & CIO | OPT+S | $38.37 | 2,006 | $76,970 | 49,900 | 0.0% |
| 2018-11-07 00:00 | 2018-11-02 | CARLIN ANDREW P | Officer - EVP, Chief Sales & Svc Officer | SELL | $38.86 | 3,000 | $116,572 | 44,554 | -6.3% |
| 2018-09-21 23:00 | 2018-09-19 | Ibach Shelly Radue | Director, Officer - President and CEO | SELL | $38.00 | 10,000 | $380,000 | 87,641 | -10.2% |
| 2018-08-20 23:00 | 2018-08-16 | Saklad Joseph Hunter | Officer - SVP & CIO | OPT+S | $31.05 | 7,912 | $245,637 | 49,506 | 0.0% |
| 2018-07-31 16:55 | 2018-07-30 | Callen David R | Officer - SVP & CFO | BUY | $27.88 | 1,000 | $27,883 | 5,500 | +22.2% |
| 2018-05-29 23:13 | 2018-05-24 | LAUDERBACK BRENDA J | Director | SELL | $28.50 | 974 | $27,759 | 35,012 | -2.7% |
| 2018-04-04 23:04 | 2018-04-02 | KIMBALL MARK A | Officer - SVP Chief Legal & Risk Officer | SELL | $35.12 | 8,000 | $280,922 | 14,048 | -36.3% |
| 2018-03-13 23:00 | 2018-03-09 | CARLIN ANDREW P | Officer - EVP, Chief Sales & Svc Officer | OPT+S | $38.00 | 1,554 | $59,052 | 41,946 | 0.0% |
| 2018-03-08 00:01 | 2018-03-06 | CARLIN ANDREW P | Officer - EVP, Chief Sales & Svc Officer | OPT+S | $37.00 | 3,000 | $111,000 | 41,946 | 0.0% |
| 2018-03-06 00:01 | 2018-03-01 | KIMBALL MARK A | Officer - SVP Chief Legal & Risk Officer | SELL | $34.25 | 8,000 | $273,978 | 16,186 | -33.1% |
| 2018-02-28 00:01 | 2018-02-23 | CARLIN ANDREW P | Officer - EVP, Chief Sales & Svc Officer | OPT+S | $35.27 | 4,280 | $150,958 | 41,946 | 0.0% |
How to Interpret $SNBR Trades
Not every insider transaction in Sleep Number Corp is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $SNBR shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for SNBR
Insider activity data for Sleep Number Corp is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $SNBR, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.