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Company Analysis

SOLD Insider Trading

SOLD | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at SOLD provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2007-02-02 21:09 2007-01-31 Morris Ian H Director, Officer - Chief Executive Officer OPT+S $5.21 20,000 $104,110 90,000 0.0%
2006-12-22 00:59 2006-12-21 Morris Ian H Director, Officer - Chief Executive Officer SELL $5.39 20,000 $107,798 100,000 -16.7%
2006-12-01 00:00 2006-10-29 Morris Ian H Director, Officer - Chief Executive Officer SELL $5.20 25,000 $129,975 120,000 -17.2%
2006-10-20 23:57 2006-10-19 Morris Ian H Director, Officer - Chief Executive Officer SELL $6.00 30,000 $179,991 145,000 -17.1%
2006-09-28 01:38 2006-09-27 Morris Ian H Director, Officer - Chief Executive Officer SELL $6.27 35,000 $219,461 175,000 -16.7%
2006-09-15 22:47 2006-09-13 Eskenazi Gregg I Officer - General Counsel OPT+S $6.11 75,000 $458,588 0 0.0%
2006-08-16 17:26 2006-08-14 Powell Mark S Director, Officer, 10% owner - Chairman of the Board SELL $5.50 1,800,000 $9,900,000 273,667 -86.8%
2006-04-06 21:20 2006-04-04 William Blair Capital Management VII, LLC 10% owner SELL $8.08 20,000 $161,500 5,023,971 -0.4%
2006-04-03 23:25 2006-03-31 William Blair Capital Management VII, LLC 10% owner SELL $8.18 50,000 $408,755 5,043,971 -1.0%
2006-03-31 18:04 2006-03-29 William Blair Capital Management VII, LLC 10% owner SELL $8.21 45,000 $369,302 5,093,971 -0.9%
2006-03-29 17:54 2006-03-27 William Blair Capital Management VII, LLC 10% owner SELL $8.26 45,000 $371,601 5,138,971 -0.9%
2006-03-27 20:08 2006-03-23 William Blair Capital Management VII, LLC 10% owner SELL $8.54 45,300 $386,894 5,183,971 -0.9%
2006-03-23 21:12 2006-03-22 William Blair Capital Management VII, LLC 10% owner SELL $8.78 74,944 $657,716 5,229,271 -1.4%
2006-03-22 02:04 2006-03-20 William Blair Capital Management VII, LLC 10% owner SELL $8.70 134,517 $1,170,742 5,304,215 -2.5%
2006-03-20 21:02 2006-03-17 William Blair Capital Management VII, LLC 10% owner SELL $8.50 55,000 $467,335 5,438,732 -1.0%
2006-03-14 18:24 2006-03-10 William Blair Capital Management VII, LLC 10% owner SELL $8.85 18,982 $167,991 5,493,732 -0.3%
2006-03-10 18:59 2006-03-08 William Blair Capital Management VII, LLC 10% owner SELL $8.85 148,174 $1,311,399 5,512,714 -2.6%
2006-03-08 23:09 2006-03-07 William Blair Capital Management VII, LLC 10% owner SELL $8.89 18,748 $166,732 5,660,888 -0.3%
2006-03-07 19:58 2006-03-03 William Blair Capital Management VII, LLC 10% owner SELL $8.95 892,950 $7,988,241 5,679,636 -13.6%
2005-11-19 01:24 2005-11-17 Nelson Michael Allen Officer - Chief Technology Officer OPT+S $14.72 60,000 $883,140 89,543 0.0%
2005-11-02 00:01 2005-10-31 Morris Ian H Director, Officer - Chief Executive Officer OPT+S $14.79 20,000 $295,798 210,000 0.0%
2005-10-25 22:22 2005-10-24 Nelson Michael Allen Officer - Chief Technology Officer SELL $13.76 10,000 $137,558 124,543 -7.4%
2005-10-24 20:10 2005-10-21 Nelson Michael Allen Officer - Chief Technology Officer SELL $13.61 10,000 $136,131 134,543 -6.9%
2005-10-21 20:53 2005-10-20 Nelson Michael Allen Officer - Chief Technology Officer SELL $13.61 10,000 $136,057 144,543 -6.5%
2005-10-20 01:39 2005-10-19 Nelson Michael Allen Officer - Chief Technology Officer SELL $13.71 10,000 $137,072 154,543 -6.1%
2005-10-19 20:15 2005-10-18 Nelson Michael Allen Officer - Chief Technology Officer SELL $13.86 10,000 $138,594 164,543 -5.7%
2005-08-30 22:03 2005-08-30 Nelson Michael Allen Officer - Chief Technology Officer SELL $13.46 10,000 $134,613 174,543 -5.4%
2005-08-29 22:53 2005-08-26 Nelson Michael Allen Officer - Chief Technology Officer SELL $13.76 20,000 $275,132 184,543 -9.8%
2005-08-25 23:30 2005-08-24 Nelson Michael Allen Officer - Chief Technology Officer OPT+S $13.73 20,000 $274,508 204,543 0.0%
2005-08-24 22:54 2005-08-23 Nelson Michael Allen Officer - Chief Technology Officer OPT+S $13.43 10,400 $139,656 214,943 0.0%
2005-08-23 23:27 2005-08-22 Nelson Michael Allen Officer - Chief Technology Officer SELL $14.17 9,600 $135,985 214,943 -4.3%
2005-08-15 17:53 2005-08-12 Nelson Michael Allen Officer - Chief Technology Officer OPT+S $15.00 1,100 $16,500 224,543 0.0%
2005-08-12 00:42 2005-08-10 Nelson Michael Allen Officer - Chief Technology Officer OPT+S $14.90 8,900 $132,624 224,543 0.0%
2005-08-10 23:08 2005-08-09 Smith Scott A Officer - Vice President, Cust Success OPT+S $15.55 9,000 $139,944 0 0.0%
2005-06-09 23:04 2005-06-08 Hansen Kenneth D Officer - VP Sales OPT+S $13.06 12,000 $156,720 0 0.0%
2005-06-09 23:01 2005-06-08 Nelson Michael Allen Officer - Chief Technology Officer OPT+S $13.06 45,000 $587,700 224,543 0.0%
2004-12-16 01:39 2004-12-15 Nelson Michael Allen Officer - Chief Technology Officer OPT+S $15.00 25,457 $381,855 199,543 0.0%
2004-12-16 01:39 2004-12-15 Morris Ian H Director, Officer - President and CEO OPT+S $15.00 49,217 $738,255 163,783 0.0%
2004-12-16 01:38 2004-12-15 HIGGINS FRANK MILTON Director SELL $15.00 254,471 $3,817,065 1,351,572 -15.8%
2004-12-16 01:38 2004-12-15 HANAUER NICOLAS J Director SELL $15.00 296,996 $4,454,940 1,536,672 -16.2%
SHOW ENTRIES

How to Interpret $SOLD Trades

Not every insider transaction in SOLD is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $SOLD shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for SOLD

Insider activity data for SOLD is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $SOLD, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.