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Company Analysis

TOO Insider Trading

TOO | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at TOO provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2008-06-17 00:48 2008-06-13 Luxor Capital Group, LP 10% owner BUY $20.00 360,003 $7,200,060 14,392 +100.0%
2007-12-28 23:41 2007-12-26 Luxor Capital Group, LP 10% owner BUY $25.87 32,400 $838,101 103,892 +45.3%
2007-12-27 01:49 2007-12-21 Luxor Capital Group, LP 10% owner BUY $24.75 20,965 $518,871 399,658 +5.5%
2007-12-20 01:31 2007-12-17 Luxor Capital Group, LP 10% owner BUY $25.03 4,100 $102,611 99,267 +4.3%
2007-12-18 02:11 2007-12-13 Luxor Capital Group, LP 10% owner BUY $3,695.13 54,152 $200,098,826 99,066 +120.6%
2007-12-14 01:38 2007-12-11 Luxor Capital Group, LP 10% owner BUY $25.65 100,357 $2,574,137 94,691 +100.0%
2007-12-06 02:21 2007-12-03 Luxor Capital Group, LP 10% owner BUY $25.60 10,000 $256,000 330,787 +3.1%
2007-11-30 02:10 2007-11-27 Luxor Capital Group, LP 10% owner BUY $16,980.74 49,100 $833,754,133 89,192 +122.5%
2006-06-13 00:00 2006-06-09 BOYER SALLY A Officer - Pres & Gen Mgr, Justice OPT+S $42.51 11,177 $475,141 55,495 0.0%
2006-06-12 23:59 2006-03-27 BOYER SALLY A Officer - Pres & Gen Mgr, Justice SELL $34.00 2,000 $68,000 61,278 -3.2%
2006-06-06 23:38 2006-06-05 BOYER SALLY A Officer - Pres & Gen Mgr, Justice OPT+S $42.54 13,800 $587,114 57,495 0.0%
2006-06-02 22:59 2006-06-02 BRACALE SCOTT M Officer - EVP & COO SELL $43.00 11,141 $479,070 30,764 -26.6%
2006-05-18 23:32 2006-05-17 Damaso Paula M Officer - EVP-Mdsing, Design & Fashion OPT+S $40.20 10,000 $402,000 10,668 0.0%
2006-04-28 00:24 2006-04-25 Damaso Paula M Officer - EVP-Mdsing, Design & Fashion OPT+S $38.00 11,250 $427,500 10,668 0.0%
2006-04-12 23:11 2005-10-21 Damaso Paula M Officer - EVP-Mdsing, Design & Fashion SELL $27.02 282 $7,620 3,566 -7.3%
2006-04-05 01:44 2006-04-04 BRACALE SCOTT M Officer - EVP & COO OPT+S $35.80 10,000 $358,000 41,905 0.0%
2006-04-04 00:25 2006-03-31 SYKES RONALD Officer - SVP-Human Resources OPT+S $34.15 5,000 $170,771 6,090 0.0%
2006-03-29 04:25 2006-03-27 BOYER SALLY A Officer - Pres & Gen Mgr, Justice OPT+S $34.00 2,000 $68,000 63,278 0.0%
2006-03-18 00:32 2006-03-14 BRACALE SCOTT M Officer - EVP & COO OPT+S $32.90 10,744 $353,478 41,905 0.0%
2006-03-07 01:34 2006-03-03 MUNNELLY JOAN E Officer - EVP-Mdsg, Design&Fash, Justice OPT+S $31.00 1,600 $49,600 3,449 0.0%
2006-03-07 01:34 2006-03-03 BRACALE SCOTT M Officer - EVP & COO SELL $31.00 4,154 $128,774 41,905 -9.0%
2006-03-03 23:06 2006-03-01 MUNNELLY JOAN E Officer - EVP-Mdsg, Design&Fash, Justice OPT+S $31.00 4,150 $128,650 3,449 0.0%
2006-03-03 23:06 2006-03-02 MAY WILLIAM E JR Officer - EVP, COO, Treasurer & Secy OPT+S $30.44 18,750 $570,696 5,016 0.0%
2006-02-28 00:12 2006-02-23 MAY WILLIAM E JR Officer - EVP, COO, Treasurer & Secy SELL $29.25 209 $6,113 5,016 -4.0%
2006-02-17 23:36 2006-02-16 MUNNELLY JOAN E Officer - EVP-Mdsg, Design&Fash, Justice SELL $29.90 2,482 $74,202 3,449 -41.8%
2005-12-02 19:45 2005-11-30 Damaso Paula M Officer - EVP-Mdsing, Design & Fashion OPT+S $32.00 8,748 $279,936 3,790 0.0%
2005-11-22 22:13 2005-11-18 BOYER SALLY A Officer - Pres & Gen Mgr, Justice OPT+S $32.00 3,748 $119,936 54,577 0.0%
2005-11-18 23:57 2005-11-17 RAYDEN MICHAEL W Director, Officer - Chmn, President & CEO SELL $31.38 18,900 $593,093 249,887 -7.0%
2005-11-18 23:55 2005-11-17 SYKES RONALD Officer - SVP-Human Resources OPT+S $31.55 8,652 $272,996 1,275 0.0%
2005-11-18 23:55 2005-11-17 RAYDEN MICHAEL W Director, Officer - Chmn, President & CEO OPT+S $31.21 156,100 $4,871,350 249,887 0.0%
2005-11-18 23:55 2005-11-17 MUNNELLY JOAN E Officer - EVP-Mdsg, Design&Fash, Justice OPT+S $31.32 4,000 $125,282 956 0.0%
2005-11-18 23:55 2005-11-17 BRACALE SCOTT M Officer - EVP & COO OPT+S $31.62 22,525 $712,263 37,586 0.0%
2005-11-09 01:16 2005-11-07 BOYER SALLY A Officer - Pres & Gen Mgr, Justice OPT+S $30.00 9,837 $295,110 54,577 0.0%
2005-09-27 00:35 2005-09-26 MAY WILLIAM E JR Officer - EVP, COO, Treasurer & Secy OPT+S $28.00 18,750 $525,000 0 0.0%
2005-08-19 21:54 2005-08-18 MUNNELLY JOAN E Officer - EVP-Mdsg, Design&Fash, Justice OPT+S $27.93 4,000 $111,730 956 0.0%
2005-04-18 23:57 2005-03-17 MUNNELLY JOAN E Officer - EVP-Mdsg, Design&Fash, Justice SELL $27.81 319 $8,871 956 -25.0%
2005-03-16 19:09 2005-03-15 RAYDEN MICHAEL W Director, Officer - Chmn, President & CEO OPT+S $28.04 51,100 $1,433,094 271,350 0.0%
2005-03-15 18:51 2005-03-14 RAYDEN MICHAEL W Director, Officer - Chmn, President & CEO OPT+S $28.10 48,900 $1,373,894 271,350 0.0%
2005-03-15 18:47 2005-03-11 RAYDEN MICHAEL W Director, Officer - Chmn, President & CEO OPT+S $28.32 103,147 $2,921,391 271,350 0.0%
2005-02-26 00:47 2005-02-24 RAYDEN MICHAEL W Director, Officer - Chmn, President & CEO SELL $26.56 20,000 $531,110 251,350 -7.4%
2005-02-18 01:02 2005-02-15 Damaso Paula M Officer - EVP-Mdsing, Design & Fashion OPT+S $27.93 10,556 $294,824 3,790 0.0%
2005-02-18 01:02 2005-02-15 BOYER SALLY A Officer - Pres & Gen Mgr, Justice OPT+S $28.00 8,414 $235,592 29,577 0.0%
2005-01-07 22:16 2005-01-05 Damaso Paula M Officer - EVP-Mdsing, Design & Fashion OPT+S $27.00 4,950 $133,650 3,790 0.0%
2005-01-07 22:16 2005-01-05 BOYER SALLY A Officer - President of Merchandising SELL $27.00 2,041 $55,107 29,577 -6.5%
2004-12-02 01:08 2004-12-01 SYKES RONALD Officer - SVP-Human Resources OPT+S $26.45 5,000 $132,250 1,275 0.0%
2004-12-02 01:08 2004-12-01 Damaso Paula M Officer - EVP-Mdsing, Design & Fashion OPT+S $26.35 7,500 $197,660 3,790 0.0%
2004-12-02 01:08 2004-12-01 BOYER SALLY A Officer - President of Merchandising SELL $25.87 5,000 $129,350 31,618 -13.7%
2004-12-01 17:18 2004-11-30 RAYDEN MICHAEL W Director, Officer - Chmn, President & CEO OPT+S $25.60 20,000 $511,958 271,350 0.0%
2004-11-29 22:18 2004-11-26 Damaso Paula M Officer - EVP-Mdsing, Design & Fashion OPT+S $25.50 2,999 $76,475 3,790 0.0%
2004-11-24 23:12 2004-11-23 RAYDEN MICHAEL W Director, Officer - Chmn, President & CEO OPT+S $25.25 50,000 $1,262,535 271,350 0.0%
SHOW ENTRIES

How to Interpret $TOO Trades

Not every insider transaction in TOO is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $TOO shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for TOO

Insider activity data for TOO is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $TOO, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.