U Insider Trading
Unity Software Inc. | Services-Prepackaged Software
Comprehensive Trading Performance Summary
The investment history of corporate insiders at Unity Software Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Prepackaged Software sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2024-05-30 02:17 | 2024-05-29 | Whitten Marc | Officer - Chief Prod & Tech Officer | SELL | $18.82 | 11,888 | $223,713 | 0 | -100.0% |
| 2024-05-29 21:24 | 2024-05-28 | Whitten Marc | Officer - Chief Prod & Tech Officer | SELL | $19.10 | 31,466 | $601,001 | 958,241 | -3.2% |
| 2024-05-29 21:16 | 2024-05-28 | Barrysmith Mark | Officer - Principal Accounting Officer | SELL | $19.10 | 4,979 | $95,099 | 131,038 | -3.7% |
| 2024-05-29 21:11 | 2024-05-28 | The Felix | Officer - SVP Product & Technology, Grow | SELL | $19.10 | 10,752 | $205,363 | 283,196 | -3.7% |
| 2024-05-29 21:04 | 2024-05-28 | Visoso Luis Felipe | Officer - EVP and CFO | SELL | $19.10 | 42,718 | $815,914 | 1,598,345 | -2.6% |
| 2024-05-29 20:56 | 2024-05-28 | Gupta Anirma | Officer - SVP, Chief Legal Officer | SELL | $19.12 | 22,496 | $430,047 | 364,210 | -5.8% |
| 2024-05-29 21:21 | 2024-05-28 | Carpenter Carol W. | Officer - SVP & Chief Marketing Officer | SELL | $19.10 | 18,775 | $358,603 | 423,842 | -4.2% |
| 2024-05-29 21:02 | 2024-05-28 | Whitehurst James M | Director, Officer - Exec Chairman and Sr. Advisor | SELL | $19.10 | 49,854 | $952,211 | 313,266 | -13.7% |
| 2024-05-23 01:19 | 2024-05-22 | Whitten Marc | Officer - Chief Prod & Tech Officer | SELL | $20.60 | 86,768 | $1,787,421 | 2,483 | -97.2% |
| 2024-05-02 18:31 | 2024-05-01 | Carpenter Carol W. | Officer - SVP & Chief Marketing Officer | SELL | $24.18 | 2,000 | $48,360 | 442,617 | -0.4% |
| 2024-04-30 20:18 | 2024-04-29 | Gupta Anirma | Officer - SVP, Chief Legal Officer | SELL | $24.42 | 1,037 | $25,324 | 386,706 | -0.3% |
| 2024-04-02 02:14 | 2024-04-01 | Carpenter Carol W. | Officer - SVP & Chief Marketing Officer | SELL | $26.58 | 2,000 | $53,160 | 444,617 | -0.4% |
| 2024-03-26 20:25 | 2024-03-25 | Gupta Anirma | Officer - SVP, Chief Legal Officer | SELL | $26.93 | 927 | $24,964 | 387,743 | -0.2% |
| 2024-03-09 02:55 | 2024-03-08 | The Felix | Officer - SVP Product & Technology, Grow | SELL | $27.28 | 5,000 | $136,400 | 293,948 | -1.7% |
| 2024-03-08 02:55 | 2024-03-05 | Bar-Zeev Tomer | Director | SELL | $26.59 | 250,000 | $6,647,500 | 4,498,146 | -5.3% |
| 2024-03-04 21:58 | 2024-03-01 | Carpenter Carol W. | Officer - SVP & Chief Marketing Officer | SELL | $29.35 | 2,000 | $58,700 | 446,617 | -0.4% |
| 2024-03-01 01:50 | 2024-02-29 | Barrysmith Mark | Officer - Principal Accounting Officer | SELL | $29.43 | 2,083 | $61,303 | 135,343 | -1.5% |
| 2024-02-27 23:16 | 2024-02-26 | Whitten Marc | Officer - President, Create Solutions | SELL | $32.56 | 7,232 | $235,446 | 989,707 | -0.7% |
| 2024-02-27 23:14 | 2024-02-26 | The Felix | Officer - SVP Product & Technology, Grow | SELL | $32.55 | 4,374 | $142,383 | 298,948 | -1.4% |
| 2024-02-27 23:13 | 2024-02-26 | Visoso Luis Felipe | Officer - EVP and CFO | SELL | $32.55 | 11,756 | $382,685 | 1,100,133 | -1.1% |
| 2024-02-27 23:12 | 2024-02-26 | Gupta Anirma | Officer - SVP, Chief Legal Officer | SELL | $32.42 | 8,315 | $269,537 | 388,670 | -2.1% |
| 2024-02-27 23:09 | 2024-02-26 | Barrysmith Mark | Officer - Principal Accounting Officer | SELL | $32.49 | 1,859 | $60,404 | 137,426 | -1.3% |
| 2024-02-27 23:07 | 2024-02-26 | Carpenter Carol W. | Officer - SVP & Chief Marketing Officer | SELL | $32.57 | 6,417 | $208,998 | 448,617 | -1.4% |
| 2024-02-27 23:10 | 2024-02-26 | Whitehurst James M | Director, Officer - Interim CEO and President | SELL | $32.56 | 44,091 | $1,435,488 | 155,909 | -22.0% |
| 2024-02-02 20:49 | 2024-02-01 | Visoso Luis Felipe | Officer - EVP and CFO | SELL | $32.51 | 3,087 | $100,358 | 1,111,889 | -0.3% |
| 2024-02-02 20:47 | 2024-02-01 | Carpenter Carol W. | Officer - SVP & Chief Marketing Officer | SELL | $32.51 | 2,000 | $65,020 | 455,034 | -0.4% |
| 2024-01-30 04:08 | 2024-01-29 | Gupta Anirma | Officer - SVP, Chief Legal Officer | SELL | $33.07 | 756 | $25,001 | 396,985 | -0.2% |
| 2024-01-10 00:28 | 2024-01-08 | Bar-Zeev Tomer | Director, Officer - President, Grow Solutions | SELL | $38.40 | 37,500 | $1,439,831 | 1,162,832 | -3.1% |
| 2024-01-03 22:08 | 2024-01-02 | Visoso Luis Felipe | Officer - EVP and CFO | SELL | $39.98 | 2,446 | $97,791 | 1,114,976 | -0.2% |
| 2024-01-03 22:10 | 2024-01-02 | Carpenter Carol W. | Officer - SVP & Chief Marketing Officer | SELL | $39.98 | 2,000 | $79,960 | 457,034 | -0.4% |
| 2023-12-27 01:27 | 2023-12-26 | Gupta Anirma | Officer - SVP, Chief Legal Officer | SELL | $39.99 | 2,551 | $102,014 | 397,741 | -0.6% |
| 2023-12-21 02:24 | 2023-12-19 | Bar-Zeev Tomer | Director, Officer - President, Grow Solutions | SELL | $40.92 | 150,000 | $6,137,610 | 1,200,332 | -11.1% |
| 2023-12-05 20:25 | 2023-12-01 | Bar-Zeev Tomer | Director, Officer - President, Grow Solutions | SELL | $32.31 | 112,500 | $3,634,875 | 1,350,332 | -7.7% |
| 2023-12-05 20:22 | 2023-12-01 | Visoso Luis Felipe | Officer - EVP and CFO | SELL | $30.00 | 3,334 | $100,020 | 1,117,422 | -0.3% |
| 2023-12-05 20:24 | 2023-12-01 | Carpenter Carol W. | Officer - SVP & Chief Marketing Officer | SELL | $29.40 | 2,000 | $58,800 | 459,034 | -0.4% |
| 2023-12-04 21:37 | 2023-11-30 | Barrysmith Mark | Officer - Principal Accounting Officer | SELL | $30.68 | 1,688 | $51,788 | 139,285 | -1.2% |
| 2023-12-04 21:35 | 2023-11-30 | Gupta Anirma | Officer - SVP, General Counsel | SELL | $30.68 | 3,294 | $101,060 | 400,292 | -0.8% |
| 2023-11-30 05:33 | 2023-11-27 | Visoso Luis Felipe | Officer - EVP and CFO | SELL | $28.18 | 16,876 | $475,491 | 1,120,756 | -1.5% |
| 2023-11-30 05:30 | 2023-11-27 | Barrysmith Mark | Officer - Principal Accounting Officer | SELL | $28.20 | 2,846 | $80,243 | 140,973 | -2.0% |
| 2023-11-30 05:28 | 2023-11-27 | Gupta Anirma | Officer - SVP, General Counsel | SELL | $28.18 | 38,107 | $1,074,034 | 403,586 | -8.6% |
| 2023-11-30 05:08 | 2023-11-27 | Whitten Marc | Officer - President, Create Solutions | SELL | $28.18 | 12,135 | $341,936 | 996,939 | -1.2% |
| 2023-11-30 05:24 | 2023-11-28 | Lee Michelle K. | Director | SELL | $28.01 | 178 | $4,986 | 4,025 | -4.2% |
| 2023-11-30 05:31 | 2023-11-27 | Carpenter Carol W. | Officer - SVP & Chief Marketing Officer | SELL | $28.19 | 9,235 | $260,310 | 461,034 | -2.0% |
| 2023-11-16 21:49 | 2023-11-15 | Visoso Luis Felipe | Officer - EVP and CFO | SELL | $30.00 | 3,334 | $100,020 | 706,741 | -0.5% |
| 2023-11-03 20:07 | 2023-11-01 | Carpenter Carol W. | Officer - SVP & Chief Marketing Officer | SELL | $25.29 | 2,000 | $50,580 | 370,833 | -0.5% |
| 2023-11-01 23:18 | 2023-10-30 | Helgason David | Director | SELL | $25.17 | 643,365 | $16,193,433 | 8,451,851 | -7.1% |
| 2023-10-03 03:31 | 2023-10-02 | Visoso Luis Felipe | Officer - EVP and CFO | SELL | $31.50 | 3,186 | $100,359 | 710,075 | -0.4% |
| 2023-10-03 03:27 | 2023-10-02 | Carpenter Carol W. | Officer - SVP & Chief Marketing Officer | SELL | $31.50 | 2,000 | $63,000 | 372,833 | -0.5% |
| 2023-09-16 03:16 | 2023-09-15 | Silver Lake Group, L.L.C. | Director | SELL | $36.76 | 188,007 | $6,911,965 | 61,008 | -75.5% |
| 2023-09-08 23:30 | 2023-09-06 | Helgason David | Director | SELL | $40.00 | 12,500 | $500,004 | 9,095,216 | -0.1% |
How to Interpret $U Trades
Not every insider transaction in Unity Software Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $U shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for U
Insider activity data for Unity Software Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $U, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.