ULTA Insider Trading
Ulta Beauty, Inc. | Retail-Retail Stores, NEC
Comprehensive Trading Performance Summary
The investment history of corporate insiders at Ulta Beauty, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Retail Stores, NEC sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2026-04-07 21:02 | 2026-04-07 | MRKONIC GEORGE R JR | Director | SELL | $539.29 | 452 | $243,759 | 2,383 | -15.9% |
| 2025-09-08 23:53 | 2025-09-04 | Smith Mike C. | Director | SELL | $528.43 | 500 | $264,215 | 2,263 | -18.1% |
| 2025-04-03 00:32 | 2025-04-01 | Caro Jodi J | Officer - GC, Chief Risk & Compl. Ofc. | OPT+S | $369.16 | 902 | $332,984 | 7,632 | 0.0% |
| 2025-03-25 00:33 | 2025-03-20 | Steelman Kecia | Officer - President and CEO | BUY | $346.89 | 1,440 | $499,528 | 16,992 | +9.3% |
| 2024-07-03 23:54 | 2024-07-02 | Halligan Catherine Ann | Director | SELL | $390.08 | 100 | $39,008 | 2,017 | -4.7% |
| 2024-06-28 00:00 | 2024-06-25 | Caro Jodi J | Officer - GC, Chief Risk & Compl. Ofc. | SELL | $388.68 | 650 | $252,639 | 6,801 | -8.7% |
| 2024-06-05 23:45 | 2024-06-04 | MRKONIC GEORGE R JR | Director | SELL | $389.34 | 397 | $154,568 | 2,000 | -16.6% |
| 2024-03-21 23:46 | 2024-03-19 | Steelman Kecia | Officer - President and COO | OPT+S | $526.39 | 20,950 | $11,027,871 | 10,494 | 0.0% |
| 2024-03-21 23:42 | 2024-03-19 | Ryan Anita Jane | Officer - Chief Human Resources Officer | OPT+S | $525.25 | 3,102 | $1,629,338 | 2,705 | 0.0% |
| 2024-03-21 23:39 | 2024-03-19 | Halligan Catherine Ann | Director | SELL | $526.26 | 500 | $263,131 | 1,665 | -23.1% |
| 2023-12-15 00:57 | 2023-12-13 | Nagler Lorna | Director | SELL | $488.18 | 500 | $244,090 | 6,529 | -7.1% |
| 2023-12-14 00:33 | 2023-12-12 | Caro Jodi J | Officer - GC, Chief Risk & Compl. Ofc. | OPT+S | $490.02 | 1,804 | $883,996 | 5,590 | 0.0% |
| 2023-06-20 23:45 | 2023-06-15 | Halligan Catherine Ann | Director | SELL | $450.00 | 400 | $180,000 | 2,165 | -15.6% |
| 2023-06-06 23:35 | 2023-06-05 | MRKONIC GEORGE R JR | Director | SELL | $421.30 | 393 | $165,570 | 2,397 | -14.1% |
| 2023-04-05 01:26 | 2023-04-03 | Ryan Anita Jane | Officer - Chief Human Resources Officer | OPT+S | $544.69 | 1,255 | $683,583 | 2,491 | 0.0% |
| 2023-04-05 01:15 | 2023-03-31 | Nagler Lorna | Director | SELL | $541.12 | 1,200 | $649,342 | 6,632 | -15.3% |
| 2023-03-22 23:47 | 2023-03-20 | Caro Jodi J | Officer - GC and Corporate Secretary | OPT+S | $506.65 | 4,500 | $2,279,938 | 5,231 | 0.0% |
| 2023-03-16 23:51 | 2023-03-14 | Smith Mike C. | Director | SELL | $521.63 | 400 | $208,650 | 1,531 | -20.7% |
| 2022-12-15 00:07 | 2022-12-13 | Kimbell David C | Director, Officer - Chief Executive Officer | OPT+S | $467.14 | 11,489 | $5,366,982 | 41,912 | 0.0% |
| 2022-12-09 23:09 | 2022-12-07 | Steelman Kecia | Officer - Chief Operating Officer | OPT+S | $476.85 | 8,518 | $4,061,773 | 16,377 | 0.0% |
| 2022-09-10 00:14 | 2022-09-08 | Halligan Catherine Ann | Director | SELL | $445.86 | 276 | $123,059 | 2,168 | -11.3% |
| 2022-09-09 00:06 | 2022-09-07 | Ryan Anita Jane | Officer - Chief Human Resources Officer | OPT+S | $440.53 | 594 | $261,675 | 2,482 | 0.0% |
| 2022-09-07 00:37 | 2022-09-02 | Halligan Catherine Ann | Director | SELL | $428.81 | 200 | $85,762 | 2,444 | -7.6% |
| 2022-09-07 00:21 | 2022-09-02 | Kimbell David C | Director, Officer - Chief Executive Officer | OPT+S | $424.79 | 14,783 | $6,279,632 | 41,912 | 0.0% |
| 2022-09-01 23:48 | 2022-08-30 | Caro Jodi J | Officer - GC and Corporate Secretary | OPT+S | $416.33 | 3,973 | $1,654,069 | 7,071 | 0.0% |
| 2022-06-14 23:52 | 2022-06-13 | MRKONIC GEORGE R JR | Director | SELL | $391.84 | 476 | $186,517 | 2,393 | -16.6% |
| 2022-06-13 23:16 | 2022-06-09 | Settersten Scott M | Officer - Chief Financial Officer | OPT+S | $426.63 | 32,532 | $13,879,017 | 14,037 | 0.0% |
| 2022-06-08 00:39 | 2022-06-03 | Steelman Kecia | Officer - Chief Operating Officer | OPT+S | $405.02 | 13,199 | $5,345,834 | 16,627 | 0.0% |
| 2022-03-18 00:19 | 2022-03-16 | Caro Jodi J | Officer - GC and Corporate Secretary | OPT+S | $384.54 | 5,340 | $2,053,430 | 5,955 | 0.0% |
| 2021-12-10 00:46 | 2021-12-08 | Steelman Kecia | Officer - Chief Operating Officer | OPT+S | $408.30 | 5,182 | $2,115,819 | 13,115 | 0.0% |
| 2021-12-10 00:43 | 2021-12-08 | Dillon Mary N | Director | OPT+S | $410.61 | 50,000 | $20,530,335 | 51,757 | 0.0% |
| 2021-09-23 23:20 | 2021-09-22 | CHILDS JEFFREY J | Officer - Chief Human Resources Officer | OPT+S | $370.14 | 8,699 | $3,219,810 | 5,402 | 0.0% |
| 2021-09-01 23:12 | 2021-08-30 | Steelman Kecia | Officer - Chief Operating Officer | OPT+S | $385.02 | 1,739 | $669,543 | 13,115 | 0.0% |
| 2021-09-01 23:10 | 2021-08-30 | Caro Jodi J | Officer - GC and Corporate Secretary | OPT+S | $382.88 | 3,926 | $1,503,205 | 6,190 | 0.0% |
| 2021-08-10 00:07 | 2021-08-05 | MacDonald Michael R | Director | SELL | $350.04 | 5,700 | $1,995,230 | 2,627 | -68.5% |
| 2021-06-22 23:09 | 2021-06-21 | MRKONIC GEORGE R JR | Director | SELL | $330.30 | 595 | $196,529 | 0 | -100.0% |
| 2021-06-07 23:19 | 2021-06-04 | Dillon Mary N | Director | OPT+S | $325.58 | 81,663 | $26,587,954 | 47,169 | 0.0% |
| 2021-06-07 23:21 | 2021-06-03 | CHILDS JEFFREY J | Officer - Chief Human Resources Officer | OPT+S | $334.30 | 4,863 | $1,625,715 | 5,402 | 0.0% |
| 2021-04-15 23:21 | 2021-04-14 | HEILBRONN CHARLES | Director | SELL | $334.79 | 15,397 | $5,154,720 | 484,219 | -3.1% |
| 2021-04-14 23:27 | 2021-04-12 | HEILBRONN CHARLES | Director | SELL | $328.11 | 140,468 | $46,089,152 | 499,616 | -21.9% |
| 2021-04-12 23:57 | 2021-04-08 | HEILBRONN CHARLES | Director | SELL | $320.80 | 280,803 | $90,080,283 | 640,084 | -30.5% |
| 2021-04-09 00:17 | 2021-04-06 | HEILBRONN CHARLES | Director | SELL | $317.35 | 155,093 | $49,219,291 | 920,887 | -14.4% |
| 2021-04-07 01:04 | 2021-04-05 | Nagler Lorna | Director | OPT+S | $317.74 | 4,666 | $1,482,594 | 6,963 | 0.0% |
| 2021-04-02 00:36 | 2021-03-30 | HEILBRONN CHARLES | Director | SELL | $309.67 | 120,931 | $37,448,255 | 1,075,980 | -10.1% |
| 2021-03-31 00:06 | 2021-03-26 | HEILBRONN CHARLES | Director | SELL | $305.12 | 402,735 | $122,883,550 | 1,196,911 | -25.2% |
| 2021-03-26 23:06 | 2021-03-24 | HEILBRONN CHARLES | Director | SELL | $305.47 | 427,033 | $130,447,735 | 1,599,646 | -21.1% |
| 2021-03-18 23:08 | 2021-03-17 | Nagler Lorna | Director | OPT+S | $315.90 | 4,000 | $1,263,615 | 6,963 | 0.0% |
| 2020-12-22 01:33 | 2020-12-17 | DiRomualdo Robert F | Director | SELL | $272.15 | 27,000 | $7,347,977 | 223,537 | -10.8% |
| 2020-12-18 00:19 | 2020-12-16 | Halligan Catherine Ann | Director | SELL | $267.52 | 150 | $40,128 | 2,350 | -6.0% |
| 2020-12-15 00:50 | 2020-12-11 | Dillon Mary N | Officer - Chief Executive Officer | OPT+S | $265.15 | 50,000 | $13,257,535 | 82,578 | 0.0% |
How to Interpret $ULTA Trades
Not every insider transaction in Ulta Beauty, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $ULTA shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for ULTA
Insider activity data for Ulta Beauty, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $ULTA, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.