VFC Insider Trading
V F CORP | Men's & Boys' Furnishgs, Work Clothg, & Allied Garments
Comprehensive Trading Performance Summary
The investment history of corporate insiders at V F CORP provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Men's & Boys' Furnishgs, Work Clothg, & Allied Garments sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2013-05-14 18:07 | 2013-05-10 | WISEMAN ERIC C | Director, Officer - Chairman, President & CEO | OPT+S | $182.86 | 50,000 | $9,142,820 | 147,592 | 0.0% |
| 2013-05-08 21:49 | 2013-05-07 | Salzburger Karl Heinz | Officer - VP & President-International | OPT+S | $179.62 | 34,400 | $6,179,007 | 97,061 | 0.0% |
| 2013-05-08 21:42 | 2013-05-06 | SHEARER ROBERT K | Officer - CFO | OPT+S | $177.54 | 34,664 | $6,154,340 | 71,872 | 0.0% |
| 2013-05-02 18:21 | 2013-05-01 | Roe Scott A. | Officer - VP Controller and CAO | OPT+S | $176.53 | 6,858 | $1,210,624 | 16,750 | 0.0% |
| 2013-03-06 21:56 | 2013-03-05 | Rendle Steven E | Officer - VP & Group Pres. | OPT+S | $164.93 | 8,600 | $1,418,388 | 50,386 | 0.0% |
| 2013-03-06 21:56 | 2013-03-05 | GANNAWAY MICHAEL T | Officer - VP-VF Direct/Customer Teams | OPT+S | $164.34 | 13,250 | $2,177,524 | 12,566 | 0.0% |
| 2013-03-01 22:28 | 2013-02-28 | SHEARER ROBERT K | Officer - CFO | SELL | $161.32 | 12,944 | $2,088,190 | 71,816 | -15.3% |
| 2013-02-28 18:28 | 2013-02-27 | SHEARER ROBERT K | Officer - CFO | OPT+S | $160.51 | 32,100 | $5,152,262 | 84,760 | 0.0% |
| 2013-02-25 23:36 | 2013-02-22 | John E Barbey Trust UDT dated 08/21/51 FBO Helen Mucklow (dec'd) as appt'd for John E. B.DuPont | 10% owner | SELL | $0.00 | 8,453 | $0 | 21,577,518 | 0.0% |
| 2012-12-11 23:45 | 2012-12-11 | UrsulaFairbairn,ClarenceOtisJr & PNC Bank N.A., Tstees of theJohn E.Barbey Trst UDT dtd 8/21/51 FBO MaryG.Barbey(dec'd) as appt'd for Kelly G.Barbey | 10% owner | SELL | $150.60 | 200 | $30,120 | 21,585,971 | 0.0% |
| 2012-12-04 19:35 | 2012-12-03 | Salzburger Karl Heinz | Officer - VP & President-International | OPT+S | $160.90 | 11,274 | $1,813,961 | 71,000 | 0.0% |
| 2012-11-27 22:40 | 2012-11-26 | VIAULT RAYMOND G | Director | OPT+S | $157.48 | 2,405 | $378,743 | 6,972 | 0.0% |
| 2012-11-26 22:45 | 2012-11-26 | UrsulaFairbairn,ClarenceOtisJr & PNC Bank N.A., Tstees of theJohn E.Barbey Trst UDT dtd 8/21/51 FBO MaryG.Barbey(dec'd) as appt'd for Kelly G.Barbey | 10% owner | SELL | $156.33 | 1,800 | $281,394 | 21,586,171 | 0.0% |
| 2012-11-21 00:50 | 2012-11-19 | WISEMAN ERIC C | Director, Officer - Chairman, President & CEO | OPT+S | $157.03 | 55,700 | $8,746,487 | 164,232 | 0.0% |
| 2012-11-19 20:10 | 2012-11-15 | SHEARER ROBERT K | Officer - CFO | OPT+S | $154.40 | 36,274 | $5,600,579 | 76,454 | 0.0% |
| 2012-11-19 20:10 | 2012-11-16 | Batten Bradley W | Officer - VP-Controller & CAO | SELL | $155.15 | 2,967 | $460,336 | 0 | -100.0% |
| 2012-11-02 21:29 | 2012-10-31 | Ursula Fairbairn, Clarence Otis Jr. & PNC Bank N.A., Trustees of the John E. Barbey T/U/W FBO John E. Barbey, Jr. | 10% owner | SELL | $155.90 | 2,000 | $311,800 | 21,587,971 | 0.0% |
| 2012-11-02 21:28 | 2012-10-31 | UrsulaFairbairn, ClarenceOtisJr& PNC BankNA Trstees of the JohnE Barbey Trst UDTdtd 08/21/51 FBO HelenMucklow(dec'd) as appt'd forCatharineA Varacchi | 10% owner | SELL | $155.90 | 2,100 | $327,390 | 21,587,971 | 0.0% |
| 2012-11-02 21:26 | 2012-10-31 | Ursula Fairbairn, Clarence Otis Jr & PNC Bank N.A., Trustees of the John E. Barbey Trust UDT dated 8/21/51 FBO Edwin Q. Barbey | 10% owner | SELL | $155.90 | 12,600 | $1,964,340 | 21,587,971 | -0.1% |
| 2012-11-02 21:25 | 2012-10-31 | Ursula Fairbairn, Clarence Otis Jr & PNC Bank N.A., Trustees of the John E. Barbey Trust U/D/T dated 8/21/51 FBO John E. Barbey, Jr. | 10% owner | SELL | $155.90 | 23,400 | $3,648,060 | 21,587,971 | -0.1% |
| 2012-11-02 21:23 | 2012-10-31 | Ursula Fairbairn,Clarence OtisJr &PNC Bank NA Tstees of John E.Barbey Trust UDTdtd 8/21/51 FBO MaryG.Barbey(dec'd) as appt'd for Grant Barbey Hooker | 10% owner | SELL | $155.90 | 432 | $67,349 | 21,587,971 | 0.0% |
| 2012-11-02 21:22 | 2012-10-31 | Ursula F Fairbairn,Clarence OtisJr& PNC Del.Trust Co,Tstees of John E.Barbey Trst UDTdtd.8/21/51 FBO MaryG.Barbey (dec' d)as appt'd for KatrinaBurrus | 10% owner | SELL | $155.90 | 1,300 | $202,670 | 21,587,971 | 0.0% |
| 2012-11-02 21:20 | 2012-10-31 | UrsulaFairbairn, Clarence OtisJr &PNC Bank NA Tstees of the John E Barbey Trst UDT dtd 08/21/51 FBO Helen Mucklow(dec'd)as appt'd for JohnE.B.DuPont | 10% owner | SELL | $155.90 | 2,000 | $311,800 | 21,587,981 | 0.0% |
| 2012-11-02 21:19 | 2012-10-31 | Ursula Fairbairn, Clarence Otis Jr. & PNC Bank N.A., Trustees of the John E. Barbey T/U/W FBO Tenacre Foundation | 10% owner | SELL | $155.90 | 20,500 | $3,195,950 | 21,587,971 | -0.1% |
| 2012-11-02 21:17 | 2012-10-31 | UrsulaFairbairn,ClarenceOtisJr & PNC Bank N.A., Tstees of theJohn E.Barbey Trst UDT dtd 8/21/51 FBO MaryG.Barbey(dec'd) as appt'd for Kelly G.Barbey | 10% owner | SELL | $155.90 | 1,800 | $280,620 | 21,587,971 | 0.0% |
| 2012-11-01 22:25 | 2012-10-31 | Batten Bradley W | Officer - VP-Controller & CAO | OPT+S | $157.49 | 18,249 | $2,873,949 | 2,967 | 0.0% |
| 2012-09-14 22:05 | 2012-09-13 | FELLOWS GEORGE | Director | OPT+S | $161.04 | 5,800 | $934,038 | 3,877 | 0.0% |
| 2012-08-14 22:50 | 2012-08-14 | Rendle Steven E | Officer - VP & Group Pres. | SELL | $150.79 | 1,982 | $298,873 | 31,078 | -6.0% |
| 2012-08-09 22:00 | 2012-08-07 | FAIRBAIRN URSULA F | Director | OPT+S | $152.55 | 9,600 | $1,464,492 | 3,893 | 0.0% |
| 2012-08-07 22:05 | 2012-08-07 | Salzburger Karl Heinz | Officer - VP & President-International | SELL | $152.08 | 260 | $39,541 | 71,000 | -0.4% |
| 2012-08-07 19:05 | 2012-08-06 | Salzburger Karl Heinz | Officer - VP & President-International | OPT+S | $150.01 | 21,304 | $3,195,811 | 71,260 | 0.0% |
| 2012-07-31 23:20 | 2012-07-27 | SHEARER ROBERT K | Officer - CFO | OPT+S | $149.77 | 38,922 | $5,829,492 | 76,354 | 0.0% |
| 2012-07-31 22:50 | 2012-07-30 | DE BEDOUT JUAN ERNESTO | Director | OPT+S | $150.14 | 7,200 | $1,081,018 | 4,777 | 0.0% |
| 2012-07-31 22:45 | 2012-07-27 | MCCOLLOUGH W ALAN | Director | OPT+S | $149.81 | 9,600 | $1,438,154 | 1,777 | 0.0% |
| 2012-07-27 18:15 | 2012-07-26 | GANNAWAY MICHAEL T | Officer - VP-VF Direct/Customer Teams | SELL | $149.23 | 2,700 | $402,929 | 7,997 | -25.2% |
| 2012-07-27 18:15 | 2012-07-26 | SHEARER ROBERT K | Officer - CFO | OPT+S | $149.05 | 11,878 | $1,770,448 | 76,354 | 0.0% |
| 2012-07-25 23:05 | 2012-07-24 | WISEMAN ERIC C | Director, Officer - Chairman, President & CEO | OPT+S | $148.43 | 54,300 | $8,060,004 | 164,017 | 0.0% |
| 2012-06-22 17:30 | 2012-06-21 | Batten Bradley W | Officer - VP-Controller & CAO | SELL | $140.01 | 2,000 | $280,020 | 2,967 | -40.3% |
| 2012-06-01 20:25 | 2012-02-29 | SHEARER ROBERT K | Officer - CFO | SELL | $146.84 | 8,840 | $1,298,031 | 76,354 | -10.4% |
| 2012-05-07 21:50 | 2012-05-03 | GANNAWAY MICHAEL T | Officer - VP-VF Direct/Customer Teams | OPT+S | $155.10 | 1,500 | $232,652 | 10,697 | 0.0% |
| 2012-05-03 23:55 | 2012-05-02 | OTIS CLARENCE JR | Director | OPT+S | $155.37 | 10,200 | $1,584,753 | 1,777 | 0.0% |
| 2012-03-29 21:30 | 2012-03-28 | Salzburger Karl Heinz | Officer - VP & President-International | SELL | $150.18 | 1,700 | $255,301 | 77,564 | -2.1% |
| 2012-03-29 21:25 | 2012-03-27 | CUMMINGS CANDACE S | Officer - VP Admin & General Counsel | SELL | $150.81 | 5,380 | $811,375 | 31,322 | -14.7% |
| 2012-03-14 17:25 | 2012-03-13 | GANNAWAY MICHAEL T | Officer - VP-VF Direct/Customer Teams | SELL | $147.51 | 9,405 | $1,387,331 | 10,697 | -46.8% |
| 2012-03-06 22:05 | 2012-03-02 | FELLOWS GEORGE | Director | OPT+S | $147.00 | 5,400 | $793,791 | 3,877 | 0.0% |
| 2012-02-27 18:15 | 2012-02-24 | SHEARER ROBERT K | Officer - CFO | SELL | $144.50 | 1,766 | $255,187 | 85,143 | -2.0% |
| 2012-02-23 23:10 | 2012-02-22 | SHEARER ROBERT K | Officer - CFO | SELL | $145.02 | 5,517 | $800,064 | 86,909 | -6.0% |
| 2011-12-06 01:05 | 2011-12-02 | Rendle Steven E | Officer - VP & Group Pres. | SELL | $139.01 | 3,684 | $512,125 | 27,527 | -11.8% |
| 2011-12-06 01:05 | 2011-12-02 | Batten Bradley W | Officer - CAO | OPT+S | $139.92 | 25,074 | $3,508,339 | 1,865 | 0.0% |
| 2011-11-28 17:45 | 2011-11-23 | CUMMINGS CANDACE S | Officer - VP Admin & General Counsel | OPT+S | $128.55 | 17,900 | $2,301,074 | 28,738 | 0.0% |
How to Interpret $VFC Trades
Not every insider transaction in V F CORP is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $VFC shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for VFC
Insider activity data for V F CORP is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $VFC, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.