VITL Insider Trading
Vital Farms, Inc. | Food and Kindred Products
Comprehensive Trading Performance Summary
The investment history of corporate insiders at Vital Farms, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Food and Kindred Products sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2024-12-17 00:15 | 2024-12-12 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $37.38 | 129,273 | $4,831,682 | 660,330 | 0.0% |
| 2024-11-22 00:15 | 2024-11-19 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $30.00 | 5,000 | $150,000 | 606,025 | 0.0% |
| 2024-11-22 00:15 | 2024-11-19 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRPERSON | SELL | $29.73 | 24,000 | $713,587 | 7,109,277 | -0.3% |
| 2024-11-15 00:15 | 2024-11-12 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $28.80 | 40,650 | $1,170,858 | 605,699 | 0.0% |
| 2024-10-23 23:15 | 2024-10-21 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRPERSON | SELL | $39.09 | 24,000 | $938,134 | 7,194,777 | -0.3% |
| 2024-10-16 23:15 | 2024-10-14 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $40.07 | 44,653 | $1,789,246 | 537,349 | 0.0% |
| 2024-09-20 23:05 | 2024-09-18 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRPERSON | SELL | $32.60 | 24,000 | $782,431 | 7,218,777 | -0.3% |
| 2024-09-13 23:15 | 2024-09-11 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $31.02 | 145,400 | $4,510,875 | 529,502 | 0.0% |
| 2024-08-21 23:15 | 2024-08-19 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRPERSON | SELL | $31.18 | 24,000 | $748,320 | 7,242,777 | -0.3% |
| 2024-08-14 23:15 | 2024-08-12 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $30.62 | 145,502 | $4,455,591 | 522,402 | 0.0% |
| 2024-07-23 23:15 | 2024-07-19 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRPERSON | SELL | $39.58 | 24,000 | $949,920 | 7,266,777 | -0.3% |
| 2024-07-16 23:20 | 2024-07-12 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $43.71 | 44,381 | $1,939,991 | 427,839 | 0.0% |
| 2024-06-21 23:15 | 2024-06-18 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRPERSON | SELL | $42.56 | 24,000 | $1,021,380 | 7,290,777 | -0.3% |
| 2024-06-14 23:15 | 2024-06-12 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $42.34 | 44,563 | $1,886,771 | 419,720 | 0.0% |
| 2024-06-14 23:15 | 2024-06-12 | Post Denny Marie | Director | SELL | $42.17 | 3,500 | $147,595 | 18,975 | -15.6% |
| 2024-06-12 23:15 | 2024-06-10 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $40.78 | 100,000 | $4,077,530 | 411,783 | 0.0% |
| 2024-06-08 00:58 | 2024-06-05 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRPERSON | SELL | $43.74 | 50,000 | $2,186,940 | 7,314,777 | -0.7% |
| 2024-06-03 23:15 | 2024-05-30 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRPERSON | SELL | $41.72 | 50,000 | $2,086,000 | 7,364,777 | -0.7% |
| 2024-05-29 23:15 | 2024-05-24 | Coon Stephanie | Officer - SVP OF PEOPLE AND STRATEGY | SELL | $41.02 | 5,000 | $205,100 | 53,450 | -8.6% |
| 2024-05-24 23:15 | 2024-05-22 | Bal Joanne | Officer - GC, SEC. AND HEAD OF IMPACT | SELL | $40.71 | 2,597 | $105,724 | 59,101 | -4.2% |
| 2024-05-23 23:15 | 2024-05-21 | Pappas Peter Nicholas | Officer - CHIEF SALES OFFICER | SELL | $39.92 | 15,686 | $626,245 | 65,826 | -19.2% |
| 2024-05-22 23:15 | 2024-05-20 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRPERSON | SELL | $39.06 | 24,000 | $937,481 | 7,414,777 | -0.3% |
| 2024-05-17 23:16 | 2024-05-15 | Khoury Karl | Director | SELL | $36.80 | 15,000 | $551,993 | 140,069 | -9.7% |
| 2024-05-17 23:16 | 2024-05-15 | Coon Stephanie | Officer - SVP OF PEOPLE AND STRATEGY | OPT+S | $36.95 | 30,000 | $1,108,362 | 58,450 | 0.0% |
| 2024-05-15 23:27 | 2024-05-13 | Bal Joanne | Officer - GC, SEC. AND HEAD OF IMPACT | SELL | $35.11 | 9,800 | $344,030 | 61,198 | -13.8% |
| 2024-05-15 23:15 | 2024-05-13 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $35.56 | 44,910 | $1,597,071 | 411,283 | 0.0% |
| 2024-05-15 23:15 | 2024-05-13 | Dale Jason | Officer - COO | OPT+S | $36.00 | 193,086 | $6,951,791 | 55,623 | 0.0% |
| 2024-05-15 23:28 | 2024-05-13 | Kennedy Kelly J. | Director | SELL | $35.35 | 10,971 | $387,825 | 14,868 | -42.5% |
| 2024-05-13 23:15 | 2024-05-09 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRPERSON | SELL | $33.15 | 4,000 | $132,600 | 7,438,777 | -0.1% |
| 2024-05-10 23:15 | 2024-05-08 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $32.77 | 35,000 | $1,146,866 | 403,693 | 0.0% |
| 2024-04-23 23:15 | 2024-04-19 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRPERSON | SELL | $25.12 | 20,000 | $502,400 | 7,442,777 | -0.3% |
| 2024-04-16 23:30 | 2024-04-12 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $25.07 | 36,948 | $926,286 | 368,753 | 0.0% |
| 2024-04-09 23:30 | 2024-04-05 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $25.03 | 30,000 | $750,900 | 313,178 | 0.0% |
| 2024-04-09 23:30 | 2024-04-05 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRPERSON | SELL | $25.26 | 7,462,777 | $188,509,747 | 7,462,777 | -50.0% |
| 2024-04-10 03:37 | 2024-04-05 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRPERSON | SELL | $25.26 | 4,000 | $101,040 | 7,462,777 | -0.1% |
| 2024-03-21 23:30 | 2024-03-19 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRMAN | SELL | $22.95 | 16,000 | $367,200 | 7,466,777 | -0.2% |
| 2024-03-19 23:30 | 2024-03-15 | Post Denny Marie | Director | SELL | $21.70 | 6,000 | $130,200 | 20,339 | -22.8% |
| 2024-03-18 23:30 | 2024-03-14 | Khoury Karl | Director | SELL | $21.27 | 4,000 | $85,094 | 155,069 | -2.5% |
| 2024-03-18 23:30 | 2024-03-14 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRMAN | SELL | $21.50 | 200,000 | $4,300,000 | 7,482,777 | -2.6% |
| 2024-03-13 03:11 | 2024-03-12 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $20.94 | 31,643 | $662,604 | 318,931 | 0.0% |
| 2024-03-11 23:15 | 2024-03-07 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $20.10 | 25,000 | $502,500 | 223,568 | 0.0% |
| 2024-03-11 23:15 | 2024-03-07 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRMAN | SELL | $20.67 | 4,000 | $82,680 | 7,682,777 | -0.1% |
| 2024-03-05 00:22 | 2024-02-29 | Dale Jason | Officer - COO | OPT+S | $18.07 | 20,440 | $369,294 | 48,455 | 0.0% |
| 2024-02-23 00:46 | 2024-02-20 | Dale Jason | Officer - COO | OPT+S | $16.70 | 28,440 | $474,817 | 48,455 | 0.0% |
| 2024-02-23 00:49 | 2024-02-20 | OHAYER MATTHEW | Director, Officer, 10% owner - EXECUTIVE CHAIRMAN | SELL | $15.83 | 12,000 | $189,960 | 7,686,777 | -0.2% |
| 2024-02-15 00:25 | 2024-02-12 | Diez-Canseco Russell | Director, Officer - PRESIDENT AND CEO | OPT+S | $15.49 | 27,528 | $426,409 | 223,568 | 0.0% |
| 2024-01-24 00:18 | 2024-01-19 | OHAYER MATTHEW | Director, Officer, 10% owner - Executive Chairman | SELL | $14.36 | 12,000 | $172,320 | 7,698,777 | -0.2% |
| 2024-01-18 00:58 | 2024-01-12 | Diez-Canseco Russell | Director, Officer - President and CEO | OPT+S | $15.22 | 27,560 | $419,593 | 221,096 | 0.0% |
| 2023-12-22 00:52 | 2023-12-19 | OHAYER MATTHEW | Director, Officer, 10% owner - Executive Chairman | SELL | $14.52 | 12,000 | $174,240 | 7,710,777 | -0.2% |
| 2023-12-15 01:10 | 2023-12-12 | Diez-Canseco Russell | Director, Officer - President and CEO | OPT+S | $15.12 | 26,069 | $394,137 | 206,656 | 0.0% |
How to Interpret $VITL Trades
Not every insider transaction in Vital Farms, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $VITL shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for VITL
Insider activity data for Vital Farms, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $VITL, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.