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Company Analysis

VRA Insider Trading

Vera Bradley, Inc. | Leather & Leather Products

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Vera Bradley, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Leather & Leather Products sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2021-03-18 23:05 2021-03-16 Byrne James Bradley Other SELL $10.93 100,000 $1,093,000 333,057 -23.1%
2021-03-18 23:05 2021-03-16 Ray Michael C. Other SELL $10.93 100,000 $1,093,000 338,187 -22.8%
2021-03-15 23:08 2020-03-11 Dely Mark C Officer - Chief Administrative Officer SELL $11.21 9,287 $104,107 66,003 -12.3%
2021-03-04 00:50 2021-03-01 Miller P. Michael Director, 10% owner SELL $9.63 103,139 $993,229 625,000 -14.2%
2021-03-04 00:50 2021-03-01 Miller Patricia R. 10% owner SELL $9.63 103,139 $993,229 625,000 -14.2%
2021-03-02 00:15 2021-02-25 Miller Patricia R. 10% owner SELL $9.54 83,558 $796,868 728,139 -10.3%
2021-03-02 00:14 2021-02-25 Miller P. Michael Director, 10% owner SELL $9.54 83,558 $796,868 728,139 -10.3%
2021-02-26 00:16 2021-02-23 Miller P. Michael Director, 10% owner SELL $9.33 63,957 $596,891 811,697 -7.3%
2021-02-26 00:16 2021-02-23 Miller Patricia R. 10% owner SELL $9.33 63,957 $596,891 811,697 -7.3%
2021-02-24 00:17 2021-02-19 Miller Patricia R. 10% owner SELL $9.26 53,664 $497,090 875,654 -5.8%
2021-02-24 00:16 2021-02-19 Miller P. Michael Director, 10% owner SELL $9.26 53,664 $497,090 875,654 -5.8%
2021-02-20 02:03 2021-02-17 Miller P. Michael Director, 10% owner SELL $9.12 44,607 $406,695 929,318 -4.6%
2021-02-20 02:02 2021-02-17 Miller Patricia R. 10% owner SELL $9.12 44,607 $406,695 929,318 -4.6%
2021-02-18 00:05 2021-02-12 Miller Patricia R. 10% owner SELL $9.05 66,008 $597,366 973,925 -6.3%
2021-02-18 00:05 2021-02-12 Miller P. Michael Director, 10% owner SELL $9.05 66,008 $597,366 973,925 -6.3%
2021-02-13 00:47 2021-02-10 Miller P. Michael Director, 10% owner SELL $9.19 46,791 $429,827 1,039,933 -4.3%
2021-02-13 00:46 2021-02-10 Miller Patricia R. 10% owner SELL $9.19 46,791 $429,827 1,039,933 -4.3%
2021-02-11 00:13 2021-02-08 Miller Patricia R. 10% owner SELL $9.16 127,507 $1,167,441 1,086,724 -10.5%
2021-02-11 00:13 2021-02-08 Miller P. Michael Director, 10% owner SELL $9.16 127,507 $1,167,441 1,086,724 -10.5%
2021-02-09 00:04 2021-02-04 Miller P. Michael Director, 10% owner SELL $8.90 432,748 $3,849,726 1,214,231 -26.3%
2021-02-09 00:04 2021-02-04 Miller Patricia R. 10% owner SELL $8.90 432,748 $3,849,726 1,214,231 -26.3%
2021-02-05 00:13 2021-02-02 Miller Patricia R. 10% owner SELL $8.64 229,883 $1,985,270 1,646,979 -12.2%
2021-02-05 00:13 2021-02-02 Miller P. Michael Director, 10% owner SELL $8.64 229,883 $1,985,270 1,646,979 -12.2%
2021-02-03 00:03 2021-01-29 Miller P. Michael Director, 10% owner SELL $8.50 86,287 $733,440 1,876,862 -4.4%
2021-02-03 00:02 2021-01-29 Miller Patricia R. 10% owner SELL $8.50 86,287 $733,440 1,876,862 -4.4%
2021-01-30 00:44 2021-01-27 Miller Patricia R. 10% owner SELL $8.51 88,584 $753,814 1,963,149 -4.3%
2021-01-30 00:44 2021-01-27 Miller P. Michael Director, 10% owner SELL $8.51 88,584 $753,814 1,963,149 -4.3%
2021-01-28 00:34 2021-01-25 Miller P. Michael Director, 10% owner SELL $8.52 82,536 $702,984 2,051,733 -3.9%
2021-01-28 00:34 2021-01-25 Miller Patricia R. 10% owner SELL $8.52 82,536 $702,984 2,051,733 -3.9%
2021-01-20 00:20 2021-01-14 Miller Patricia R. 10% owner SELL $8.50 12,574 $106,879 2,134,269 -0.6%
2021-01-20 00:20 2021-01-14 Miller P. Michael Director, 10% owner SELL $8.50 12,574 $106,879 2,134,269 -0.6%
2021-01-15 00:14 2021-01-12 Miller Patricia R. 10% owner SELL $8.50 54,344 $461,924 2,146,843 -2.5%
2021-01-15 00:13 2021-01-12 Miller P. Michael Director, 10% owner SELL $8.50 54,344 $461,924 2,146,843 -2.5%
2021-01-01 00:02 2020-12-29 Miller P. Michael Director, 10% owner SELL $8.15 7,875 $64,181 2,201,187 -0.4%
2021-01-01 00:02 2020-12-29 Miller Patricia R. 10% owner SELL $8.15 7,875 $64,181 2,201,187 -0.4%
2020-12-17 00:32 2020-12-14 Miller Patricia R. 10% owner SELL $7.50 42,785 $320,888 2,209,062 -1.9%
2020-12-17 00:32 2020-12-14 Miller P. Michael Director, 10% owner SELL $7.50 42,785 $320,888 2,209,062 -1.9%
2020-12-17 02:06 2020-12-14 Hall Robert J Director, Other SELL $7.55 50,000 $377,665 445,254 -10.1%
2020-12-17 02:03 2020-12-14 Ray Michael C. Other SELL $7.55 50,000 $377,665 450,687 -10.0%
2020-12-17 01:57 2020-12-14 Byrne Thomas Farrell II Other SELL $7.55 50,000 $377,665 445,557 -10.1%
2020-12-17 01:57 2020-12-14 Ray Anne Marie Other SELL $7.55 50,000 $377,665 450,687 -10.0%
2020-12-17 01:55 2020-12-14 Hall Joan B. Other SELL $7.55 50,000 $377,665 445,254 -10.1%
2020-12-17 01:54 2020-12-14 Byrne James Bradley Other SELL $7.55 50,000 $377,665 445,557 -10.1%
2020-12-16 00:28 2020-12-11 Enwright John Officer - Chief Fin. Officer SELL $7.17 13,352 $95,734 91,971 -12.7%
2020-12-11 00:15 2020-12-08 Miller P. Michael Director, 10% owner SELL $8.51 2,329 $19,820 2,251,847 -0.1%
2020-12-11 00:15 2020-12-08 Miller Patricia R. 10% owner SELL $8.51 2,329 $19,820 2,251,847 -0.1%
2020-12-04 00:07 2020-12-01 Miller Patricia R. 10% owner SELL $8.01 245,824 $1,969,050 2,254,176 -9.8%
2020-12-04 00:07 2020-12-01 Miller P. Michael Director, 10% owner SELL $8.01 245,824 $1,969,050 2,254,176 -9.8%
2020-03-18 23:02 2020-03-13 McEvoy Matthew Director BUY $4.54 35,378 $160,722 81,846 +76.1%
2020-01-17 00:17 2019-12-24 Miller Patricia R. 10% owner BUY $11.73 883,340 $10,361,578 3,900,978 +29.3%
SHOW ENTRIES

How to Interpret $VRA Trades

Not every insider transaction in Vera Bradley, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $VRA shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for VRA

Insider activity data for Vera Bradley, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $VRA, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.