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Company Analysis

VSI Insider Trading

VSI | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at VSI provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2012-06-12 23:38 2012-06-11 Becker B. Michael Director OPT+S $50.46 1,000 $50,460 351 0.0%
2012-05-18 02:42 2012-05-15 ARCHBOLD MICHAEL G Officer - President & COO OPT+S $53.20 7,024 $373,708 59,270 0.0%
2012-05-16 01:09 2012-05-14 ARCHBOLD MICHAEL G Officer - President & COO OPT+S $9,809.00 54 $533,512 59,270 0.0%
2012-05-15 02:44 2012-05-10 Sander James M Officer - VP & General Counsel OPT+S $53.46 13,692 $732,009 8,081 0.0%
2012-05-15 01:11 2012-05-10 Weiss Louis Officer - SVP & Chief Marketing Officer OPT+S $53.21 10,000 $532,100 13,368 0.0%
2012-05-15 00:16 2012-05-10 EDWAB DAVID H Director OPT+S $53.14 1,959 $104,101 1,735 0.0%
2012-05-15 01:39 2012-05-10 ARCHBOLD MICHAEL G Officer - President & COO OPT+S $53.73 131,018 $7,039,256 59,270 0.0%
2012-03-14 23:46 2012-03-12 MARKEE RICHARD L Director, Officer - ExecutiveChairman of the Board SELL $42.64 5,660 $241,362 80,697 -6.6%
2012-03-07 01:49 2012-03-02 EDMONDSON JOHN Director OPT+S $42.99 18,917 $813,242 1,444 0.0%
2012-03-07 01:39 2012-03-02 EDWAB DAVID H Director OPT+S $43.49 12,000 $521,880 1,735 0.0%
2012-03-06 01:56 2012-03-01 Sander James M Officer - VP & General Couns OPT+S $43.51 5,000 $217,550 7,753 0.0%
2011-12-20 21:33 2011-12-16 Savitt Katherine J Director OPT+S $35.57 6,500 $231,205 0 0.0%
2011-09-13 19:32 2011-09-08 MARKEE RICHARD L Director, Officer - Exec. Chairman of the Board SELL $44.24 5,625 $248,850 86,101 -6.1%
2011-09-13 04:24 2011-09-08 Sander James M Officer - VP & General Counsel OPT+S $45.76 100 $4,576 7,524 0.0%
2011-09-13 04:30 2011-09-08 ARCHBOLD MICHAEL G Director, Officer - President & COO OPT+S $45.33 32,080 $1,454,186 50,747 0.0%
2011-09-03 00:30 2011-09-01 TRUESDALE ANTHONY N Director, Officer - Chief Executive Officer SELL $44.13 2,305 $101,720 62,070 -3.6%
2011-06-10 22:20 2011-06-09 Weiss Louis Officer - VP and Chief Marketing Officer OPT+S $42.50 3,019 $128,308 5,441 0.0%
2011-06-10 01:40 2011-06-08 MARKEE RICHARD L Director, Officer - ExecutiveChairman of the Board OPT+S $41.37 48,977 $2,026,262 89,916 0.0%
2011-06-08 19:21 2011-06-07 Weiss Louis Officer - VP and Chief Marketing Officer OPT+S $42.51 6,981 $296,762 5,441 0.0%
2011-06-01 17:55 2011-05-31 Buggeln Catherine Elizabeth Director OPT+S $40.75 6,979 $284,394 0 0.0%
2011-06-01 00:37 2011-05-27 Sander James M Officer - VP, Gen Counsel & Corp Sec'y OPT+S $39.84 14,800 $589,632 7,488 0.0%
2011-05-18 17:06 2011-05-16 Savitt Katherine J Director OPT+S $39.18 6,979 $273,437 0 0.0%
2011-05-17 21:29 2011-05-13 Sander James M Officer - VP, Gen Counsel & Corp Sec'y OPT+S $40.00 200 $8,000 7,488 0.0%
2011-05-13 21:32 2011-05-12 Weiss Louis Officer - VP and Chief Marketing Officer OPT+S $39.69 14,889 $590,944 5,441 0.0%
2011-05-04 02:03 2011-04-29 Weiss Louis Officer - VP and Chief Marketing Officer OPT+S $39.24 14,016 $549,988 5,441 0.0%
2011-05-04 02:04 2011-04-29 EDWAB DAVID H Director OPT+S $38.61 13,958 $538,918 1,735 0.0%
2011-03-12 01:14 2011-03-11 La Forgia Cosmo Officer - Former VP Finance OPT+S $33.62 2,793 $93,901 0 0.0%
2011-03-12 01:14 2011-03-10 EDMONDSON JOHN Director OPT+S $33.40 9,000 $300,600 1,444 0.0%
2011-03-04 22:14 2011-03-03 Weiss Louis Officer - VP and Chief Marketing Officer OPT+S $33.49 1,000 $33,490 2,905 0.0%
2011-02-24 01:11 2011-02-18 La Forgia Cosmo Officer - Vice President - Finance OPT+S $34.93 9,939 $347,169 2,170 0.0%
2010-12-08 03:28 2010-12-07 Horowitz Jeffrey 10% owner SELL $27.64 358,006 $9,895,536 0 -100.0%
2010-12-07 02:39 2010-12-02 Weiss Louis Officer - VP and Chief Marketing Officer OPT+S $27.64 10,000 $276,400 2,663 0.0%
2010-12-07 02:38 2010-12-02 Sander James M Officer - General Counsel OPT+S $27.64 10,000 $276,400 6,156 0.0%
2010-12-07 02:41 2010-12-02 IPC/Vitamin, LLC 10% owner SELL $27.64 6,445,450 $178,156,750 2,564,831 -71.5%
2010-12-07 02:39 2010-12-02 TRUESDALE ANTHONY N Officer - President and CMO OPT+S $27.64 150,000 $4,146,000 9,804 0.0%
2010-12-07 02:42 2010-12-02 HOWARD JOHN Director, 10% owner SELL $27.64 6,445,450 $178,156,750 2,564,831 -71.5%
2010-12-07 02:37 2010-12-02 ARCHBOLD MICHAEL G Officer - Chief Financial Officer OPT+S $27.64 200,000 $5,528,000 18,697 0.0%
2010-12-07 02:40 2010-12-02 MARKEE RICHARD L Director, Officer - Chief Executive Officer OPT+S $27.64 75,000 $2,073,000 98,426 0.0%
2010-11-16 00:16 2010-11-11 TRUESDALE ANTHONY N Officer - President and CMO OPT+S $30.06 38,600 $1,160,316 9,804 0.0%
2010-11-13 03:31 2010-11-11 La Forgia Cosmo Officer - Vice President - Finance OPT+S $30.06 38,600 $1,160,316 14,203 0.0%
2010-11-13 03:30 2010-11-10 Weiss Louis Officer - VP and Chief Marketing Officer OPT+S $30.32 32,228 $977,279 47,219 0.0%
2010-09-10 01:09 2010-09-08 La Forgia Cosmo Officer - Vice President - Finance OPT+S $25.32 20,000 $506,300 52,803 0.0%
2010-09-08 18:59 2010-09-03 Weiss Louis Officer - VP and Chief Marketing Officer OPT+S $25.90 3,700 $95,830 79,188 0.0%
2010-08-24 01:38 2010-08-18 Weiss Louis Officer - VP and Chief Marketing Officer OPT+S $24.93 6,000 $149,580 82,888 0.0%
2010-05-28 03:05 2010-05-25 Weiss Louis Officer - VP and Chief Marketing Officer OPT+S $22.33 7,500 $167,438 0 0.0%
2010-05-28 03:05 2010-05-25 IPC/Vitamin, LLC 10% owner SELL $22.33 5,235,448 $116,881,377 9,010,281 -36.8%
2010-05-28 03:03 2010-05-25 TRUESDALE ANTHONY N Officer - President and CMO OPT+S $22.33 125,000 $2,790,625 0 0.0%
2010-05-28 03:02 2010-05-25 HOWARD JOHN Director, 10% owner SELL $22.33 5,235,448 $116,881,377 9,010,281 -36.8%
2010-03-17 04:27 2009-11-02 Blackstone Holdings II L.P. 10% owner SELL $15.75 1,402,984 $22,102,470 0 -100.0%
2010-03-17 04:27 2009-11-02 Blackstone Holdings II L.P. 10% owner BUY $17.00 237,669 $4,040,373 1,411,887 +20.2%
SHOW ENTRIES

How to Interpret $VSI Trades

Not every insider transaction in VSI is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $VSI shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for VSI

Insider activity data for VSI is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $VSI, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.