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Company Analysis

W Insider Trading

Wayfair Inc. | Retail-Catalog & Mail-Order Houses

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Wayfair Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Catalog & Mail-Order Houses sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2017-01-18 01:23 2017-01-17 Macri Edmond Officer - Chief Product/Marketing OPT+S $39.20 1,365 $53,502 233,524 0.0%
2017-01-18 01:23 2017-01-17 Savarese James Officer - Chief Operating Officer OPT+S $39.19 973 $38,132 605,593 0.0%
2017-01-18 01:22 2017-01-17 Conine Steven Director, Officer, 10% owner - Co-Founder OPT+S $40.13 12,949 $519,646 79,659 0.0%
2017-01-18 01:22 2017-01-17 Malone Nicholas Officer - Chief Administrative Officer OPT+S $39.48 1,949 $76,955 121,989 0.0%
2017-01-18 01:22 2017-01-17 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer OPT+S $40.13 12,949 $519,646 79,659 0.0%
2017-01-18 01:21 2017-01-17 Mulliken John Champlin Officer - SVP, Strategic Initiatives OPT+S $39.20 765 $29,988 227,159 0.0%
2017-01-18 01:21 2017-01-17 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $39.19 325 $12,737 99,585 0.0%
2017-01-14 00:55 2017-01-12 Mulliken John Champlin Officer - SVP, Strategic Initiatives SELL $40.50 475 $19,238 225,924 -0.2%
2017-01-12 00:35 2017-01-10 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer SELL $40.15 12,000 $481,800 28,108 -29.9%
2017-01-12 00:35 2017-01-09 Oblak Steve Officer - SVP and GM, Wayfair.com SELL $38.04 500 $19,021 99,076 -0.5%
2017-01-12 00:35 2017-01-10 Mulliken John Champlin Officer - SVP, Strategic Initiatives SELL $40.00 100 $4,000 226,399 0.0%
2017-01-12 00:34 2017-01-09 Malone Nicholas Officer - Chief Administrative Officer SELL $39.59 6,000 $237,510 122,989 -4.7%
2017-01-12 00:34 2017-01-10 Macri Edmond Officer - Chief Product/Marketing SELL $38.35 600 $23,010 233,819 -0.3%
2017-01-12 00:34 2017-01-10 Conine Steven Director, Officer, 10% owner - Co-Founder SELL $40.14 12,000 $481,680 28,108 -29.9%
2017-01-07 00:33 2017-01-06 Mulliken John Champlin Officer - SVP, Strategic Initiatives SELL $37.50 100 $3,750 226,499 0.0%
2017-01-06 00:06 2017-01-05 Mulliken John Champlin Officer - SVP, Strategic Initiatives SELL $36.41 275 $10,013 226,599 -0.1%
2017-01-04 00:55 2017-01-03 Delinsky Jeremy Officer - Chief Technology Officer OPT+S $34.32 2,070 $71,042 57,193 0.0%
2017-01-04 00:54 2017-01-03 Mulliken John Champlin Officer - SVP, Strategic Initiatives OPT+S $34.32 195 $6,692 226,874 0.0%
2017-01-04 00:54 2017-01-03 Malone Nicholas Officer - Chief Administrative Officer OPT+S $34.32 195 $6,692 18,632 0.0%
2017-01-04 00:54 2017-01-03 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $34.32 505 $17,332 99,576 0.0%
2017-01-04 00:52 2017-01-03 Macri Edmond Officer - Chief Product/Marketing OPT+S $34.32 795 $27,284 234,419 0.0%
2016-12-29 00:06 2016-12-28 Savarese James Officer - Chief Operating Officer SELL $36.02 500 $18,010 604,066 -0.1%
2016-12-28 01:03 2016-12-27 Oblak Steve Officer - SVP and GM, Wayfair.com SELL $35.29 375 $13,234 98,748 -0.4%
2016-12-28 01:03 2016-12-27 Macri Edmond Officer - Chief Product/Marketing SELL $35.29 600 $21,174 235,019 -0.3%
2016-12-22 00:05 2016-12-21 Savarese James Officer - Chief Operating Officer SELL $37.64 500 $18,820 604,566 -0.1%
2016-12-22 00:05 2016-12-21 FLEISHER MICHAEL D Officer - Chief Financial Officer OPT+S $38.03 4,618 $175,623 46,624 0.0%
2016-12-21 00:16 2016-12-20 Macri Edmond Officer - Chief Product/Marketing SELL $38.10 600 $22,860 230,168 -0.3%
2016-12-17 01:03 2016-12-15 Malone Nicholas Officer - Chief Administrative Officer OPT+S $37.83 17,415 $658,729 110,357 0.0%
2016-12-17 01:03 2016-12-15 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer OPT+S $37.66 1,198 $45,117 40,108 0.0%
2016-12-17 01:03 2016-12-15 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $37.68 1,720 $64,810 99,123 0.0%
2016-12-17 01:02 2016-12-15 Delinsky Jeremy Officer - Chief Technology Officer OPT+S $37.84 170 $6,433 53,430 0.0%
2016-12-17 01:01 2016-12-15 Mulliken John Champlin Officer - SVP, Strategic Initiatives OPT+S $37.82 2,330 $88,121 226,569 0.0%
2016-12-17 01:01 2016-12-15 Macri Edmond Officer - Chief Product/Marketing OPT+S $37.63 2,600 $97,838 6,875 0.0%
2016-12-17 01:01 2016-12-15 Conine Steven Director, Officer, 10% owner - Co-Founder OPT+S $37.62 1,198 $45,069 40,108 0.0%
2016-12-17 01:01 2016-12-14 Savarese James Officer - Chief Operating Officer OPT+S $37.93 2,665 $101,072 605,066 0.0%
2016-12-17 01:02 2016-12-15 FLEISHER MICHAEL D Officer - Chief Financial Officer OPT+S $38.24 511 $19,541 41,775 0.0%
2016-12-14 00:09 2016-12-13 Macri Edmond Officer - Chief Product/Marketing SELL $38.25 600 $22,950 229,844 -0.3%
2016-12-13 00:10 2016-12-12 Oblak Steve Officer - SVP and GM, Wayfair.com SELL $37.99 375 $14,246 97,267 -0.4%
2016-12-08 00:28 2016-12-07 Savarese James Officer - Chief Operating Officer SELL $37.07 500 $18,535 603,210 -0.1%
2016-12-07 00:03 2016-12-06 Macri Edmond Officer - Chief Product/Marketing SELL $36.78 600 $22,068 230,444 -0.3%
2016-12-03 00:14 2016-12-01 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $36.29 630 $22,863 97,642 0.0%
2016-12-03 00:14 2016-12-01 Macri Edmond Officer - Chief Product/Marketing OPT+S $36.29 236 $8,564 4,024 0.0%
2016-12-03 00:14 2016-12-01 Malone Nicholas Officer - Chief Administrative Officer OPT+S $36.29 236 $8,564 16,791 0.0%
2016-12-03 00:13 2016-12-01 Delinsky Jeremy Officer - Chief Technology Officer OPT+S $36.29 2,752 $99,870 53,253 0.0%
2016-12-03 00:13 2016-12-01 Mulliken John Champlin Officer - SVP, Strategic Initiatives OPT+S $36.29 236 $8,564 223,948 0.0%
2016-12-03 00:13 2016-11-30 Savarese James Officer - Chief Operating Officer SELL $34.72 500 $17,360 603,710 -0.1%
2016-11-30 00:07 2016-11-29 Macri Edmond Officer - Chief Product/Marketing SELL $34.16 600 $20,496 231,044 -0.3%
2016-11-30 00:07 2016-11-28 Oblak Steve Officer - SVP and GM, Wayfair.com SELL $34.80 375 $13,050 96,938 -0.4%
2016-11-25 15:03 2016-11-23 Savarese James Officer - Chief Operating Officer SELL $35.12 500 $17,560 604,210 -0.1%
2016-11-23 00:33 2016-11-22 Macri Edmond Officer - Chief Product/Marketing SELL $33.27 600 $19,962 231,644 -0.3%
SHOW ENTRIES

How to Interpret $W Trades

Not every insider transaction in Wayfair Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $W shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for W

Insider activity data for Wayfair Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $W, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.