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Company Analysis

W Insider Trading

Wayfair Inc. | Retail-Catalog & Mail-Order Houses

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Wayfair Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Catalog & Mail-Order Houses sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2016-11-23 00:33 2016-11-21 FLEISHER MICHAEL D Officer - Chief Financial Officer OPT+S $33.50 4,608 $154,368 41,244 0.0%
2016-11-18 00:25 2016-11-15 Savarese James Officer - Chief Operating Officer OPT+S $36.24 1,682 $60,957 604,710 0.0%
2016-11-18 00:24 2016-11-15 Mulliken John Champlin Officer - SVP, Strategic Initiatives OPT+S $36.00 1,003 $36,108 223,684 0.0%
2016-11-18 00:24 2016-11-15 Macri Edmond Officer - Chief Product/Marketing OPT+S $36.00 1,603 $57,708 232,244 0.0%
2016-11-18 00:24 2016-11-15 Conine Steven Director, Officer, 10% owner - Co-Founder OPT+S $36.02 1,070 $38,541 38,806 0.0%
2016-11-18 00:23 2016-11-15 Malone Nicholas Officer - Chief Administrative Officer OPT+S $36.00 1,182 $42,552 16,527 0.0%
2016-11-18 00:23 2016-11-15 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer OPT+S $36.02 1,070 $38,541 38,806 0.0%
2016-11-17 00:14 2016-11-14 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $35.76 770 $27,533 97,313 0.0%
2016-11-10 00:14 2016-11-09 Savarese James Officer - Chief Operating Officer SELL $31.72 500 $15,860 603,892 -0.1%
2016-11-10 00:14 2016-11-08 Macri Edmond Officer - Chief Product/Marketing SELL $29.25 600 $17,550 232,844 -0.3%
2016-11-10 00:13 2016-11-07 Malone Nicholas Officer - Chief Administrative Officer SELL $33.00 400 $13,200 126,357 -0.3%
2016-11-04 00:37 2016-11-02 Savarese James Officer - Chief Operating Officer SELL $32.17 500 $16,085 604,392 -0.1%
2016-11-04 00:36 2016-11-03 Delinsky Jeremy Officer - Chief Technology Officer OPT+S $32.12 2,871 $92,217 50,171 0.0%
2016-11-02 23:45 2016-11-01 Mulliken John Champlin Officer - SVP, Strategic Initiatives OPT+S $33.24 237 $7,878 222,687 0.0%
2016-11-02 23:45 2016-11-01 Macri Edmond Officer - Chief Product/Marketing OPT+S $33.21 837 $27,800 233,444 0.0%
2016-11-02 23:45 2016-11-01 Malone Nicholas Officer - Chief Administrative Officer OPT+S $33.28 237 $7,887 15,209 0.0%
2016-11-02 23:44 2016-10-31 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $33.33 1,002 $33,392 97,250 0.0%
2016-10-27 23:18 2016-10-26 Savarese James Officer - Chief Operating Officer SELL $34.91 500 $17,455 604,892 -0.1%
2016-10-27 23:17 2016-10-25 Macri Edmond Officer - Chief Product/Marketing SELL $36.58 600 $21,948 234,044 -0.3%
2016-10-21 23:10 2016-10-21 FLEISHER MICHAEL D Officer - Chief Financial Officer OPT+S $36.32 4,630 $168,162 36,385 0.0%
2016-10-20 23:25 2016-10-19 Savarese James Officer - Chief Operating Officer SELL $36.36 500 $18,180 605,392 -0.1%
2016-10-18 23:45 2016-10-17 Malone Nicholas Officer - Chief Administrative Officer OPT+S $35.31 1,585 $55,967 126,757 0.0%
2016-10-18 23:44 2016-10-17 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer OPT+S $35.20 813 $28,618 37,376 0.0%
2016-10-18 23:43 2016-10-17 Savarese James Officer - Chief Operating Officer OPT+S $35.17 1,185 $41,676 605,892 0.0%
2016-10-18 23:42 2016-10-17 Conine Steven Director, Officer, 10% owner - Co-Founder OPT+S $35.20 813 $28,618 37,376 0.0%
2016-10-18 23:41 2016-10-17 Macri Edmond Officer - Chief Product/Marketing OPT+S $35.63 1,552 $55,298 229,608 0.0%
2016-10-18 23:41 2016-10-17 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $35.19 773 $27,202 96,919 0.0%
2016-10-18 23:40 2016-10-17 Mulliken John Champlin Officer - SVP, Strategic Initiatives OPT+S $35.03 952 $33,349 222,424 0.0%
2016-10-13 23:27 2016-10-12 Savarese James Officer - Chief Operating Officer SELL $36.30 500 $18,150 604,577 -0.1%
2016-10-13 23:27 2016-10-11 Macri Edmond Officer - Chief Product/Marketing SELL $37.27 600 $22,362 230,208 -0.3%
2016-10-11 15:18 2016-10-07 Malone Nicholas Officer - Chief Administrative Officer SELL $39.32 400 $15,728 127,157 -0.3%
2016-10-06 23:12 2016-10-05 Savarese James Officer - Chief Operating Officer SELL $38.48 500 $19,240 605,077 -0.1%
2016-10-06 23:12 2016-10-04 Macri Edmond Officer - Chief Product/Marketing SELL $38.80 600 $23,280 230,808 -0.3%
2016-10-04 23:32 2016-10-03 Delinsky Jeremy Officer - Chief Technology Officer OPT+S $38.67 2,795 $108,083 47,209 0.0%
2016-10-04 23:31 2016-10-03 Mulliken John Champlin Officer - SVP, Strategic Initiatives OPT+S $38.65 245 $9,469 221,376 0.0%
2016-10-04 23:31 2016-10-03 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $38.70 1,020 $39,470 96,858 0.0%
2016-10-04 23:31 2016-10-03 Macri Edmond Officer - Chief Product/Marketing OPT+S $38.67 245 $9,474 6,488 0.0%
2016-10-04 23:30 2016-10-03 Malone Nicholas Officer - Chief Administrative Officer OPT+S $38.40 245 $9,408 13,631 0.0%
2016-09-28 23:41 2016-09-28 Savarese James Officer - Chief Operating Officer SELL $40.85 500 $20,425 605,577 -0.1%
2016-09-28 23:40 2016-09-27 Macri Edmond Officer - Chief Product/Marketing SELL $41.40 600 $24,840 237,641 -0.3%
2016-09-28 23:40 2016-09-26 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer SELL $41.37 12,000 $496,440 35,689 -25.2%
2016-09-28 23:39 2016-09-26 Conine Steven Director, Officer, 10% owner - Co-Founder SELL $41.36 12,000 $496,320 35,689 -25.2%
2016-09-21 23:44 2016-09-21 Savarese James Officer - Chief Operating Officer SELL $43.00 500 $21,500 606,077 -0.1%
2016-09-21 23:43 2016-09-20 Macri Edmond Officer - Chief Product/Marketing SELL $41.66 600 $24,996 238,241 -0.3%
2016-09-21 23:43 2016-09-19 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer SELL $41.36 12,000 $496,320 47,689 -20.1%
2016-09-21 23:42 2016-09-19 Conine Steven Director, Officer, 10% owner - Co-Founder SELL $41.36 12,000 $496,320 47,689 -20.1%
2016-09-21 23:43 2016-09-21 FLEISHER MICHAEL D Officer - Chief Financial Officer OPT+S $42.64 4,575 $195,078 31,549 0.0%
2016-09-20 00:16 2016-09-15 Conine Steven Director, Officer, 10% owner - Co-Founder OPT+S $39.80 811 $32,278 59,689 0.0%
2016-09-20 00:16 2016-09-15 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $40.06 2,520 $100,958 96,545 0.0%
2016-09-20 00:16 2016-09-15 Malone Nicholas Officer - Chief Administrative Officer OPT+S $39.42 2,435 $95,976 127,557 0.0%
SHOW ENTRIES

How to Interpret $W Trades

Not every insider transaction in Wayfair Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $W shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for W

Insider activity data for Wayfair Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $W, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.