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Company Analysis

W Insider Trading

Wayfair Inc. | Retail-Catalog & Mail-Order Houses

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Wayfair Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Catalog & Mail-Order Houses sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2016-05-12 02:34 2016-05-09 Conine Steven Director, Officer, 10% owner - Chief Technology Officer SELL $40.00 12,000 $480,000 0 -100.0%
2016-05-12 02:34 2016-05-09 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer SELL $40.00 12,000 $480,000 0 -100.0%
2016-05-12 02:32 2016-05-09 Malone Nicholas Officer - Chief Administrative Officer SELL $37.50 400 $15,000 137,589 -0.3%
2016-05-12 02:31 2016-05-10 Macri Edmond Officer, Other - Chief Product SELL $38.36 500 $19,180 237,878 -0.2%
2016-05-12 02:30 2016-05-11 Savarese James Officer - Chief Operating Officer SELL $38.10 500 $19,050 603,313 -0.1%
2016-05-07 03:32 2016-05-04 Savarese James Officer - Chief Operating Officer SELL $35.76 500 $17,880 603,813 -0.1%
2016-05-04 02:19 2016-05-03 Macri Edmond Officer, Other - Chief Product OPT+S $35.23 500 $17,615 238,378 0.0%
2016-05-04 02:17 2016-05-02 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $37.46 375 $14,048 92,354 0.0%
2016-04-28 01:34 2016-04-25 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer SELL $40.07 4,900 $196,346 0 -100.0%
2016-04-28 01:33 2016-04-26 Macri Edmond Officer, Other - Chief Product SELL $39.35 500 $19,675 238,614 -0.2%
2016-04-28 01:27 2016-04-25 Conine Steven Director, Officer, 10% owner - Chief Technology Officer SELL $40.09 4,405 $176,583 0 -100.0%
2016-04-28 01:24 2016-04-27 Savarese James Officer - Chief Operating Officer SELL $38.77 500 $19,385 604,313 -0.1%
2016-04-23 01:13 2016-04-20 Savarese James Officer - Chief Operating Officer SELL $41.57 500 $20,785 603,337 -0.1%
2016-04-20 04:42 2016-04-18 Conine Steven Director, Officer, 10% owner - Co-Founder OPT+S $40.81 12,000 $489,720 0 0.0%
2016-04-20 04:40 2016-04-18 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $40.81 500 $20,405 91,568 0.0%
2016-04-20 04:39 2016-04-18 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer OPT+S $40.92 12,000 $491,072 0 0.0%
2016-04-20 04:39 2016-04-15 Malone Nicholas Officer - Chief Administrative Officer OPT+S $41.35 400 $16,540 137,182 0.0%
2016-04-20 04:34 2016-04-19 Macri Edmond Officer, Other - Chief Product OPT+S $40.71 500 $20,355 238,707 0.0%
2016-04-14 03:17 2016-04-11 Conine Steven Director, Officer, 10% owner - Co-Founder SELL $40.67 12,000 $488,041 0 -100.0%
2016-04-14 03:15 2016-04-12 Macri Edmond Officer, Other - Chief Product SELL $39.81 500 $19,905 237,856 -0.2%
2016-04-14 03:14 2016-04-11 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer SELL $40.68 12,000 $488,130 0 -100.0%
2016-04-14 03:12 2016-04-13 Savarese James Officer - Chief Operating Officer SELL $41.07 500 $20,535 602,397 -0.1%
2016-04-12 02:10 2016-04-07 FLEISHER MICHAEL D Officer - Chief Financial Officer SELL $41.33 7,500 $309,980 27,861 -21.2%
2016-04-08 03:14 2016-04-07 Malone Nicholas Officer - Chief Administrative Officer SELL $41.67 400 $16,668 135,894 -0.3%
2016-04-08 03:13 2016-04-06 Savarese James Officer - Chief Operating Officer SELL $41.26 500 $20,630 602,897 -0.1%
2016-04-08 03:12 2016-04-05 Macri Edmond Officer, Other - Chief Product SELL $42.50 500 $21,250 238,356 -0.2%
2016-04-08 03:11 2016-04-06 Oblak Steve Officer - SVP and GM, Wayfair.com SELL $41.26 500 $20,630 91,505 -0.5%
2016-04-06 03:09 2016-04-04 Conine Steven Director, Officer, 10% owner - Co-Founder SELL $42.73 12,000 $512,700 0 -100.0%
2016-04-06 03:08 2016-04-04 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer SELL $42.72 12,000 $512,624 0 -100.0%
2016-04-01 03:30 2016-03-30 Savarese James Officer - Chief Operating Officer SELL $43.26 500 $21,630 603,397 -0.1%
2016-04-01 03:29 2016-03-29 Macri Edmond Officer - SVP, Marketing and Analytics SELL $40.00 500 $20,000 238,519 -0.2%
2016-03-24 03:38 2016-03-21 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $41.52 600 $24,912 90,938 0.0%
2016-03-24 03:35 2016-03-23 Savarese James Officer - Chief Operating Officer OPT+S $39.77 500 $19,885 603,897 0.0%
2016-03-24 03:35 2016-03-22 Macri Edmond Officer - SVP, Marketing and Analytics OPT+S $37.00 500 $18,500 239,019 0.0%
2016-03-18 03:11 2016-03-15 Malone Nicholas Officer - Chief Administrative Officer OPT+S $43.76 800 $35,004 135,487 0.0%
2016-03-18 03:10 2016-03-16 Savarese James Officer - Chief Operating Officer OPT+S $42.17 500 $21,085 602,514 0.0%
2016-03-18 03:09 2016-03-15 Macri Edmond Officer, Other - Chief Product OPT+S $42.51 500 $21,255 239,049 0.0%
2016-03-17 03:26 2016-03-14 FLEISHER MICHAEL D Officer - Chief Financial Officer SELL $44.03 7,500 $330,202 30,156 -19.9%
2016-03-11 04:02 2016-03-09 Savarese James Officer - Chief Operating Officer SELL $43.95 500 $21,975 597,273 -0.1%
2016-03-10 04:01 2016-03-07 Oblak Steve Officer - SVP and GM, Wayfair.com SELL $43.95 600 $26,370 84,128 -0.7%
2016-03-10 04:00 2016-03-07 Malone Nicholas Officer - Chief Administrative Officer SELL $44.48 800 $35,580 134,599 -0.6%
2016-03-10 04:00 2016-03-08 Macri Edmond Officer, Other - Chief Product SELL $44.59 500 $22,295 231,443 -0.2%
2016-03-09 03:00 2016-03-04 HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. Other SELL $44.56 105,577 $4,704,796 23,454 -81.8%
2016-03-05 03:02 2016-03-03 HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. Other SELL $45.57 203 $9,250 14,421 -1.4%
2016-03-05 03:00 2016-03-02 HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. Other SELL $43.18 224,797 $9,706,937 14,624 -93.9%
2016-03-04 04:05 2016-03-01 Conine Steven Director, Officer, 10% owner - Co-Founder SELL $39.95 78,283 $3,127,453 0 -100.0%
2016-03-04 04:04 2016-03-01 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer SELL $39.95 78,283 $3,127,155 0 -100.0%
2016-03-04 04:02 2016-03-02 Savarese James Officer - Chief Operating Officer SELL $39.90 500 $19,950 597,773 -0.1%
2016-03-04 04:02 2016-03-01 Macri Edmond Officer - SVP, Marketing and Analytics OPT+S $39.50 500 $19,750 231,943 0.0%
2016-03-03 03:00 2016-02-29 HARBOURVEST PARTNERS 2007 DIRECT ASSOCIATES L.P. Other SELL $40.20 104,423 $4,197,439 15,227 -87.3%
SHOW ENTRIES

How to Interpret $W Trades

Not every insider transaction in Wayfair Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $W shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for W

Insider activity data for Wayfair Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $W, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.