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Company Analysis

W Insider Trading

Wayfair Inc. | Retail-Catalog & Mail-Order Houses

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Wayfair Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Catalog & Mail-Order Houses sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2016-02-27 03:37 2016-02-25 Malone Nicholas Officer - Chief Administrative Officer SELL $45.00 800 $36,000 135,061 -0.6%
2016-02-27 03:32 2016-02-24 Savarese James Officer - Chief Operating Officer SELL $40.13 500 $20,065 598,273 -0.1%
2016-02-24 03:21 2016-02-23 Macri Edmond Officer - SVP, Marketing and Analytics OPT+S $40.30 500 $20,150 232,105 0.0%
2016-02-18 04:07 2016-02-16 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $37.33 600 $22,400 83,564 0.0%
2016-02-18 04:05 2016-02-16 Malone Nicholas Officer - Chief Administrative Officer OPT+S $36.80 400 $14,720 135,390 0.0%
2016-02-18 04:04 2016-02-17 Savarese James Officer - Chief Operating Officer OPT+S $39.00 500 $19,500 596,889 0.0%
2016-02-18 04:04 2016-02-16 Macri Edmond Officer - SVP, Marketing and Analytics OPT+S $36.80 500 $18,400 232,134 0.0%
2016-02-18 04:08 2016-02-17 FLEISHER MICHAEL D Officer - Chief Financial Officer SELL $39.75 900 $35,775 31,467 -2.8%
2016-02-11 04:55 2016-02-08 Malone Nicholas Officer - Chief Administrative Officer SELL $40.14 400 $16,056 134,101 -0.3%
2016-02-11 04:54 2016-02-10 Savarese James Officer - Chief Operating Officer SELL $32.21 500 $16,105 595,700 -0.1%
2016-02-11 04:53 2016-02-09 Macri Edmond Officer - SVP, Marketing and Analytics SELL $33.50 500 $16,750 231,278 -0.2%
2016-02-11 04:54 2016-02-08 FLEISHER MICHAEL D Officer - Chief Financial Officer SELL $37.40 6,600 $246,848 32,367 -16.9%
2016-02-04 04:21 2016-02-01 Conine Steven Director, Officer, 10% owner - Co-Founder SELL $44.49 78,283 $3,483,124 0 -100.0%
2016-02-04 04:21 2016-02-01 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $45.11 600 $27,066 83,601 0.0%
2016-02-04 04:19 2016-02-01 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer SELL $44.49 78,283 $3,483,155 0 -100.0%
2016-02-04 04:17 2016-02-03 Savarese James Officer - Chief Operating Officer SELL $41.05 500 $20,525 596,200 -0.1%
2016-02-04 04:16 2016-02-02 Macri Edmond Officer - SVP, Marketing and Analytics OPT+S $42.85 500 $21,425 231,778 0.0%
2016-01-29 04:02 2016-01-27 Savarese James Officer - Chief Operating Officer SELL $45.06 500 $22,530 596,700 -0.1%
2016-01-29 04:01 2016-01-26 Macri Edmond Officer - SVP, Marketing and Analytics SELL $45.28 500 $22,640 231,936 -0.2%
2016-01-26 05:00 2016-01-25 Malone Nicholas Officer - Chief Administrative Officer OPT+S $45.00 400 $18,000 134,160 0.0%
2016-01-21 05:23 2016-01-19 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $38.42 600 $23,050 83,027 0.0%
2016-01-21 05:21 2016-01-15 Malone Nicholas Officer - Chief Administrative Officer OPT+S $38.82 400 $15,528 134,084 0.0%
2016-01-21 05:20 2016-01-20 Savarese James Officer - Chief Operating Officer OPT+S $38.96 500 $19,480 595,301 0.0%
2016-01-21 05:19 2016-01-19 Macri Edmond Officer - SVP, Marketing and Analytics OPT+S $38.10 500 $19,050 231,960 0.0%
2016-01-15 04:08 2016-01-12 Malone Nicholas Officer - Chief Administrative Officer SELL $45.00 400 $18,000 132,905 -0.3%
2016-01-15 04:07 2016-01-13 Savarese James Officer - Chief Operating Officer SELL $43.89 500 $21,945 594,246 -0.1%
2016-01-15 04:07 2016-01-12 Macri Edmond Officer - SVP, Marketing and Analytics SELL $42.75 500 $21,375 231,216 -0.2%
2016-01-15 04:08 2016-01-13 FLEISHER MICHAEL D Officer - Chief Financial Officer SELL $43.11 9,112 $392,813 32,829 -21.7%
2016-01-09 04:07 2016-01-07 Malone Nicholas Officer - Chief Administrative Officer SELL $41.97 400 $16,788 133,305 -0.3%
2016-01-09 04:07 2016-01-06 Savarese James Officer - Chief Operating Officer SELL $42.81 500 $21,405 594,746 -0.1%
2016-01-06 04:49 2016-01-04 Conine Steven Director, Officer, 10% owner - Co-Founder SELL $45.19 78,283 $3,537,538 0 -100.0%
2016-01-06 04:48 2016-01-04 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $45.50 600 $27,300 83,109 0.0%
2016-01-06 04:48 2016-01-04 Shah Niraj Director, Officer, 10% owner - Chief Executive Officer SELL $45.18 78,283 $3,537,194 0 -100.0%
2016-01-06 04:46 2016-01-05 Macri Edmond Officer - SVP, Marketing and Analytics OPT+S $44.70 500 $22,350 231,716 0.0%
2016-01-01 03:26 2015-12-30 Savarese James Officer - Chief Operating Officer SELL $48.55 7,000 $339,850 595,246 -1.2%
2016-01-01 03:26 2015-12-29 FLEISHER MICHAEL D Officer - Chief Financial Officer SELL $49.77 20,120 $1,001,296 41,941 -32.4%
2015-12-30 03:58 2015-12-29 Macri Edmond Officer - SVP, Marketing and Analytics SELL $49.01 500 $24,505 231,906 -0.2%
2015-12-30 03:57 2015-12-24 Mulliken John Champlin Officer - SVP, Strategic Initiatives SELL $48.87 3,159 $154,380 194,951 -1.6%
2015-12-24 04:10 2015-12-21 Oblak Steve Officer - SVP and GM, Wayfair.com OPT+S $47.80 600 $28,680 82,726 0.0%
2015-12-24 04:07 2015-12-22 Macri Edmond Officer - SVP, Marketing and Analytics OPT+S $47.83 500 $23,915 232,406 0.0%
2015-12-24 04:06 2015-12-21 FLEISHER MICHAEL D Officer - Chief Financial Officer OPT+S $48.98 18,268 $894,714 62,061 0.0%
2015-12-18 04:39 2015-12-15 Macri Edmond Officer - SVP, Marketing and Analytics OPT+S $46.34 500 $23,170 232,538 0.0%
2015-12-18 04:38 2015-12-16 Savarese James Officer - Chief Operating Officer OPT+S $44.49 7,000 $311,430 600,772 0.0%
2015-12-18 04:37 2015-12-15 Malone Nicholas Officer - Chief Administrative Officer OPT+S $46.34 5,250 $243,285 133,027 0.0%
2015-12-12 04:08 2015-12-10 Mulliken John Champlin Officer - SVP, Strategic Initiatives SELL $44.57 3,159 $140,797 196,684 -1.6%
2015-12-10 04:43 2015-12-07 Oblak Steve Officer - SVP and GM, Wayfair.com SELL $41.93 600 $25,158 82,813 -0.7%
2015-12-10 04:43 2015-12-07 Malone Nicholas Officer - Chief Administrative Officer SELL $41.93 5,000 $209,650 136,955 -3.5%
2015-12-10 04:42 2015-12-07 Mulliken John Champlin Officer - SVP, Strategic Initiatives SELL $45.00 790 $35,550 199,843 -0.4%
2015-12-10 04:42 2015-12-08 Macri Edmond Officer - SVP, Marketing and Analytics SELL $43.95 500 $21,975 231,980 -0.2%
2015-12-04 04:23 2015-12-01 Macri Edmond Officer - SVP, Marketing and Analytics OPT+S $37.44 500 $18,720 232,480 0.0%
SHOW ENTRIES

How to Interpret $W Trades

Not every insider transaction in Wayfair Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $W shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for W

Insider activity data for Wayfair Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $W, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.