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Company Analysis

WFM Insider Trading

WFM | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at WFM provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2017-05-23 22:56 2017-05-22 Lorenzen Angela Officer - Regional President SELL $36.34 1,431 $52,008 0 -100.0%
2017-05-19 21:55 2017-05-18 NUNEZ JUAN Officer - Regional President OPT+S $36.25 14,502 $525,698 5,244 0.0%
2017-05-18 21:28 2017-05-16 Derba Laura A Officer - Regional President OPT+S $36.48 2,200 $80,265 1,218 0.0%
2017-05-18 22:29 2017-05-12 Bradley Patrick E Officer - Regional President OPT+S $36.25 4,400 $159,500 1,196 0.0%
2017-05-18 22:37 2017-05-18 NUNEZ JUAN Officer - Regional President OPT+S $27.52 14,502 $399,037 5,244 0.0%
2017-05-17 23:24 2017-05-15 Turnas Jeff Officer - President - 365 Operations OPT+S $36.47 3,107 $113,323 1,196 0.0%
2017-05-16 22:33 2017-05-12 GAYE OMAR Officer - Regional President SELL $37.04 333 $12,334 1,929 -14.7%
2017-05-16 22:39 2017-05-12 TWYMAN ROBERT M Officer - Regional President OPT+S $36.21 146 $5,286 4,427 0.0%
2017-05-16 22:43 2017-05-12 minardi christina Officer - Regional President OPT+S $37.04 2,314 $85,711 1,196 0.0%
2017-03-10 19:10 2017-03-09 minardi christina Officer - Regional President SELL $29.30 2,061 $60,377 1,196 -63.3%
2017-03-06 19:44 2017-03-03 Bashaw Michael Officer - Regional President OPT+S $29.56 2,614 $77,270 4,585 0.0%
2017-03-06 19:52 2017-03-02 Derba Laura A Officer - Regional President SELL $30.50 744 $22,695 1,218 -37.9%
2017-03-06 19:48 2017-03-02 GALLO A C Officer - President and COO SELL $30.57 5,957 $182,105 51,699 -10.3%
2017-02-24 21:42 2017-02-23 NUNEZ JUAN Officer - Regional President SELL $31.24 805 $25,148 5,244 -13.3%
2017-02-24 22:49 2017-02-23 GALLO A C Officer - President and COO OPT+S $31.23 5,136 $160,397 57,656 0.0%
2017-02-24 21:53 2017-02-23 Flanagan Glenda J Officer - EVP & Chief Financial Officer OPT+S $31.28 4,250 $132,919 215,122 0.0%
2017-02-23 22:38 2017-02-22 Bradley Patrick E Officer - Regional President SELL $31.07 683 $21,221 1,196 -36.3%
2017-02-21 18:05 2017-02-17 Turnas Jeff Officer - President - 365 Operations SELL $31.02 805 $24,967 1,196 -40.2%
2017-02-14 00:54 2017-02-10 ELSTROTT JOHN Director OPT+S $30.42 4,500 $136,896 61,609 0.0%
2016-12-16 20:14 2016-12-14 Flanagan Glenda J Officer - EVP & Chief Financial Officer OPT+S $31.37 4,592 $144,054 216,248 0.0%
2016-12-16 20:27 2016-12-14 SUD JAMES P Officer - EVP Growth & Business Develop SELL $31.30 1,700 $53,214 184,622 -0.9%
2016-11-21 22:51 2016-11-17 Allshouse Scott A Officer - Regional President OPT+S $31.00 46 $1,426 5,884 0.0%
2016-11-17 01:10 2016-11-14 Allshouse Scott A Officer - Regional President OPT+S $30.50 7,320 $223,260 5,884 0.0%
2016-11-14 21:42 2016-11-11 Turnas Jeff Officer - President - 365 Operations OPT+S $30.21 4,400 $132,942 2,392 0.0%
2016-09-20 01:12 2016-09-16 Hassan Shahid M Director OPT+S $28.41 7,916 $224,894 31,944 0.0%
2016-08-03 20:52 2016-08-02 GAYE OMAR Officer - Regional President SELL $30.18 400 $12,070 2,725 -12.8%
2016-08-01 18:27 2016-07-29 Rogoff Joseph Officer - Regional President SELL $30.30 805 $24,395 2,392 -25.2%
2016-05-25 22:34 2016-05-25 SIEGEL MORRIS J Director SELL $32.32 6,190 $200,088 25,955 -19.3%
2016-05-24 21:48 2016-05-24 SIEGEL MORRIS J Director SELL $31.28 6,392 $199,943 32,145 -16.6%
2016-05-20 19:12 2016-05-19 Dixon Mark T Officer - Regional President OPT+S $30.65 3,005 $92,108 2,392 0.0%
2016-05-17 19:46 2016-05-16 SORENSON RALPH Z Director OPT+S $30.31 11,500 $348,511 8,923 0.0%
2016-05-10 20:13 2016-05-09 SIEGEL MORRIS J Director OPT+S $30.39 12,500 $379,925 38,537 0.0%
2016-03-22 20:09 2016-03-21 Hassan Shahid M Director SELL $33.43 750 $25,073 35,364 -2.1%
2016-03-11 19:56 2016-03-10 SUD JAMES P Officer - EVP Growth & Business Develop OPT+S $33.26 4,000 $133,040 186,322 0.0%
2016-03-10 20:32 2016-03-09 Derba Laura A Officer - Regional President SELL $33.96 744 $25,269 2,414 -23.6%
2016-03-08 22:48 2016-03-07 Turnas Jeff Officer - President - 365 Operations SELL $34.20 2,076 $71,008 2,392 -46.5%
2016-03-07 22:45 2016-03-04 KUGELMAN STEPHANIE Director OPT+S $32.20 6,400 $206,048 9,950 0.0%
2016-03-07 22:15 2016-03-04 Bradley Patrick E Officer - Regional President SELL $32.50 683 $22,198 2,392 -22.2%
2016-02-29 20:04 2016-02-26 GALLO A C Officer - President and COO SELL $31.00 5,888 $182,528 68,038 -8.0%
2016-02-25 00:24 2016-02-23 TWYMAN ROBERT M Officer - Regional President OPT+S $30.96 1,618 $50,085 4,940 0.0%
2016-02-22 21:10 2016-02-19 NUNEZ JUAN Officer - Regional President SELL $31.34 805 $25,229 6,440 -11.1%
2016-02-22 23:16 2016-02-19 GALLO A C Officer - President and COO SELL $31.35 4,955 $155,339 76,826 -6.1%
2016-02-17 02:56 2016-02-12 Hassan Shahid M Director SELL $29.03 2,000 $58,064 36,114 -5.2%
2016-01-21 21:48 2016-01-20 ELSTROTT JOHN Director BUY $28.36 350 $9,926 55,533 +0.6%
2015-12-01 20:32 2015-11-30 ELSTROTT JOHN Director BUY $29.07 850 $24,705 55,183 +1.6%
2015-11-16 20:13 2015-11-13 ELSTROTT JOHN Director BUY $29.32 1,000 $29,320 53,133 +1.9%
2015-11-12 22:35 2015-11-10 ELSTROTT JOHN Director BUY $30.00 1,825 $54,753 52,133 +3.6%
2015-06-05 23:14 2015-06-03 Derba Laura A Officer - Regional President OPT+S $40.97 5,194 $212,780 3,610 0.0%
2015-06-05 23:14 2015-06-03 Allshouse Scott A Officer - Regional President OPT+S $41.11 2,949 $121,234 7,080 0.0%
2015-05-28 23:56 2015-05-27 minardi christina Officer - Regional President OPT+S $42.60 4,400 $187,418 4,275 0.0%
SHOW ENTRIES

How to Interpret $WFM Trades

Not every insider transaction in WFM is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $WFM shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for WFM

Insider activity data for WFM is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $WFM, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.