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Company Analysis

WIX Insider Trading

Wix.com Ltd. | Services-Computer Programming, Data Processing, Etc.

Comprehensive Trading Performance Summary

The investment history of corporate insiders at Wix.com Ltd. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Computer Programming, Data Processing, Etc. sector.

Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2026-09-02 14:26 2026-09-01 Shai Omer Officer - CMO SELL $95.00 490 $46,550 515,389 -0.1%
2026-09-02 14:26 2026-08-31 Shai Omer Officer - CMO BUY $59.89 490 $29,346 515,879 +0.1%
2026-09-02 14:28 2026-09-01 Even-Haim Yaniv Officer - CTO SELL $95.00 320 $30,400 137,767 -0.2%
2026-09-02 14:28 2026-08-31 Even-Haim Yaniv Officer - CTO BUY $59.89 320 $19,165 138,087 +0.2%
2026-09-02 14:29 2026-09-01 Meyer Shelly B Officer - Chief People Officer SELL $95.00 479 $45,505 183,010 -0.3%
2026-09-02 14:29 2026-08-31 Meyer Shelly B Officer - Chief People Officer BUY $59.89 479 $28,687 183,489 +0.3%
2026-09-02 14:18 2026-09-01 Abrahami Avishai Director, Officer - Chief Executive Officer SELL $95.00 709 $67,355 6,317 -10.1%
2026-09-02 14:18 2026-08-31 Abrahami Avishai Director, Officer - Chief Executive Officer BUY $59.89 709 $42,462 6,372 +12.5%
2026-09-02 14:22 2026-09-01 Zohar Nir Officer - President SELL $95.00 647 $61,465 108,475 -0.6%
2026-09-02 14:22 2026-08-31 Zohar Nir Officer - President BUY $59.89 647 $38,749 108,746 +0.6%
2026-09-02 14:25 2026-09-01 Shemesh Lior Officer - CFO SELL $95.00 456 $43,320 221,111 -0.2%
2026-09-02 14:25 2026-08-31 Shemesh Lior Officer - CFO BUY $59.89 456 $27,310 221,567 +0.2%
2026-08-31 13:13 2026-08-27 Gutler Ron Director SELL $85.42 5,718 $488,433 15,631 -26.8%
2026-08-26 19:49 2026-08-24 Zohar Nir Officer - President SELL $85.58 30,000 $2,567,358 554,201 -5.1%
SHOW ENTRIES

How to Interpret $WIX Trades

Not every insider transaction in Wix.com Ltd. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $WIX shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for WIX

Insider activity data for Wix.com Ltd. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $WIX, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.